What Practice Resource Management does

Practice Resource Management, Inc. (PRMI) is a privately held consulting and SaaS firm founded in 1984 by Dr. John Rumpakis, focused exclusively on the U.S. eye care industry. The company serves individual ophthalmic and optometric practices, eye care industry partners, and private equity groups with a portfolio that includes the CodeSAFEPLUS cloud-based CPT & ICD coding reference service (positioned as one of the first such services with zip-code-specific data architecture), the JustAskJohn subscription-based one-on-one medical coding consultation service, the Opt-ED division (a COPE-accredited continuing education administrator with ~50 faculty experts), the Opt-IN consulting division for practice management and marketing, and practice appraisal and transition services that PRMI claims make it the leading provider of eye care practice appraisals in the U.S.

The core technology is a cloud-based SaaS platform (CodeSAFEPLUS) delivering real-time, zip-code-specific CPT and ICD coding data, complemented by a subscription human-expert consultation layer (JustAskJohn). CE delivery is facilitated through Opt-ED, which runs approximately 750 lecture hours per year nationwide by Dr. Rumpakis and faculty. Revenue mechanics combine subscription SaaS (CodeSAFEPLUS, JustAskJohn) sold standalone or integrated, professional services billed on hourly, fixed, or project rates, CE event administration, and appraisal/M&A support fees. GTM is primarily direct sales via Calendly scheduling and email, supplemented by thought-leadership-driven inbound from Dr. Rumpakis's national speaking presence.

In January 2025, PRMI merged with Practice Compliance Solutions, CodeSAFEPLUS, and EyeCode Education to form Practice Performance Partners, LLC, with Dr. Rumpakis as CEO, consolidating consulting, revenue cycle management, compliance, and education offerings under a single platform while PRMI continues to operate as a brand within the new entity. Headcount remains in the 1-10 range, with offices in Lake Oswego, Oregon (HQ) and Cave Creek, Arizona, indicating a founder-led, expert-driven micro-firm rather than a scaled enterprise.

Name

Practice Resource Management

Legal name

Practice Resource Management, Inc.

Website

https://prmi.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

1–10 employees

Short description

Practice Resource Management is a privately held consulting and SaaS firm serving U.S. eye care practices, industry partners, and PE groups with cloud-based coding tools (CodeSAFEPLUS, JustAskJohn), CE education (Opt-ED), and practice appraisal services, founded and led by Dr. John Rumpakis since 1984.

Ownership category

akta.pro rank

Product category

Healthcare consulting and compliance software for eye care

NAICS

Management Consulting Services (54161), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Prepackaged Software (7372)

akta.pro primary industry

Data, Analytics & AI Consulting (BPAHAEAF)

akta.pro secondary industry

Software/Application Support (SaaS, Enterprise Apps) (BPAAACAC)

Keywords

• Medical coding consulting
• Eye care compliance
• Practice appraisals
• Continuing education optometry
• Healthcare SaaS coding

Headquarters

HQ city

Cave Creek

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. SaaS Subscription - CodeSAFEPLUS: Cloud-based CPT & ICD coding information service with zip code specific data. Subscription-based access with nothing to install or update.
2. SaaS Subscription - JustAskJohn: Personalized one-on-one medical coding consultation delivered via monthly subscriber model.
3. Professional Consulting Services: Broad array of consulting services for practices and industry partners, provided on hourly, fixed, or project rate depending on client needs.
4. Practice Appraisals & Transition Consulting: Leading provider of appraisal services for eye care practices in the U.S., including practice valuations, transitions, and M&A support.
5. Continuing Education - Opt-ED: COPE accredited professional continuing education services for eye care professionals, leveraging nearly 50 industry faculty members.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Practice Resource Management (PRMI) sells cloud-based SaaS coding tools (CodeSAFEPLUS and JustAskJohn) and provides professional consulting, practice appraisals, transitions, and COPE-accredited continuing education for the eye care industry. Its services cover medical coding, compliance, audit defense, reimbursement analysis, M&A support, forensic CPT analysis, and practice management strategy, with offerings delivered via subscription software, hourly/fixed/project consulting engagements, and live CE events.

Product overview

PRMI is a diversified platform serving the eye care industry with both SaaS products and professional services. Core software offerings include CodeSAFEPLUS (cloud-based CPT & ICD coding reference) and JustAskJohn (one-on-one medical coding consultation subscription), which can be used standalone or integrated together. The company also provides practice appraisals and transition consulting, continuing education through the Opt-ED division, practice management consulting via Opt-IN, and custom Lunch & Learn educational programs. The company recently joined forces with three other industry leaders to form Practice Performance Partners in January 2025.

Differentiator

Problem solved

Functional benefit

Brands

• CodeSAFEPLUS: Industry leading cloud-based CPT & ICD Code Data and Information Service providing real-time, zip code specific coding information for eye care practices.
• JustAskJohn
• Opt-ED
• Opt-IN

Products and services

• CodeSAFEPLUS Cloud-based SaaS CPT and ICD Code Data and Information Service providing real-time, zip-code-specific coding information for eye care practices, enabling doctors and staff to maintain coding compliance and profitability.
• JustAskJohn One-on-one personalized medical coding consultation subscription service delivered by Dr. John Rumpakis, available as a standalone subscription or add-on to CodeSAFEPLUS.
• Opt-ED Continuing Education

Quantifiable outcome

• CodeSAFEPLUS pays for itself with a few claims while teaching revenue-generating practices

Named customers1 record

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• Practice Performance PartnersflagshipStrategic or Co-development Partner · 1 January 2025PRMI joined forces with Practice Compliance Solutions, CodeSAFEPLUS, and EyeCode Education on January 1, 2025 to form Practice Performance Partners, LLC. This new entity provides comprehensive solutions including personalized consulting, revenue cycle management, compliance solutions, and education/training for eye care practices.
• Practice Compliance SolutionscoreStrategic or Co-development PartnerFounding partner in Practice Performance Partners, specializing in keeping practices audit-ready and compliant with federal and state regulations.
• EyeCode EducationcoreStrategic or Co-development PartnerFounding partner in Practice Performance Partners, providing education and training that practices need to stay at the forefront of optometric care.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• NextGen Healthcare: Major EHR and practice management vendor for ambulatory specialty practices including eye care. Comparable as an integrated practice-management and coding platform incumbent with significantly greater scale.
• 3M Health Information Systems: Large incumbent in medical coding, reimbursement, and health information systems across all specialties. Comparable as a coding data/SaaS competitor at much greater scale, including the 360 Encompass coding platform.
• EyeSouth Partners: PE-backed management services organization aggregating ophthalmology practices. A direct buyer-side counterparty for PRMI's appraisal and due diligence services, and a broader incumbent in the eye care services ecosystem.
• AAPC (American Academy of Professional Coders): Largest U.S. credentialing, training, and education organization for medical coders across specialties. Comparable in education/CE delivery, and a competitor in coding certification content serving the same professionals PRMI reaches.

Direct peers

• Williams Group: Practice transition and brokerage firm for dental and optometric practices, including valuations and M&A advisory. Directly comparable to PRMI's practice appraisal and transition consulting line.
• Altos Health Partners: Management services organization supporting independent optometry and ophthalmology practices with back-office, compliance, and operational consulting. Comparable service portfolio and customer base to PRMI's consulting + compliance stack.
• Practice Compliance Solutions: Compliance consulting for optometric and ophthalmic practices. Direct co-tenant of the Practice Performance Partners merger and a direct competitor in the compliance niche.
• EyeCode Education: Provides coding and billing education specifically for optometrists; joined the Practice Performance Partners merger with PRMI. Closely comparable in content focus and target audience, and a direct merger partner now.
• BSM Consulting (Altruis): Provides management, financial, and transition consulting specifically to optometric and ophthalmic practices. Closest comparable to PRMI's core consulting and appraisal services in the same eye care vertical.

Emerging players

• OptiCare Managed Services: Provides managed billing, coding, and consulting services for optometric practices. An emerging specialist competitor with overlapping offerings to PRMI's CodeSAFEPLUS + JustAskJohn bundle.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Practice Resource Management