Marsden
Marsden, Inc. is a private industrial OEM that designs and manufactures proprietary gas-fired infrared heating and drying systems, plus electric IR, air dryers, heat recovery, and replacement emitters, for enterprise manufacturers in flooring, paper, glass, textile, and converting sectors worldwide.
- Company typePrivate
- Founded1976
- HeadquartersPennsauken, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Marsden does
Marsden, Inc. is a private industrial equipment manufacturer founded in 1976 and headquartered in Pennsauken, New Jersey. The company designs, engineers, and manufactures gas-fired infrared (IR) heating and drying systems used in industrial production processes, and sells to enterprise manufacturers across flooring (Armstrong Flooring, Mannington Mills, Congoleum), paper and paperboard (Pratt Industries), converting (Valley Converting), glass manufacturing, textile finishing, and educational research facilities (Western Michigan University). Its installed base includes multi-unit repeat customers, with one unnamed Texas paper manufacturer on its 13th installation and one unnamed Michigan glass manufacturer on its 9th installation.
The company's core technology is its proprietary Embedded Combustion™ system, protected by more than 50 US and foreign patents. Marsden's gas-fired IR emitters are specified to reach 1850°F in 5 seconds and cool in 1 second, with 65% radiation efficiency, and are backed by a 5-year emitter warranty. The product portfolio includes the Airseal, Modular IR, Moisture Profiler, and AIR by Marsden gas IR systems; the M2 Metal Fiber Replacement Emitter line, positioned as a drop-in alternative to incumbent emitter formats; Electric IR Systems; industrial Air Dryers; Heat Recovery Systems; and IR system consulting plus field servicing.
Marsden's revenue model combines one-time sales of custom-engineered IR systems, recurring replacement emitter revenue (including the M2 line), and professional services such as consulting, maintenance, and field servicing. Systems are quote-based and engineered to customer specifications, with delivery and installation managed via Marsden's in-house project engineering and field service teams. The company distributes globally through a network of regional sales representatives covering North America, South America, Europe, Africa, Asia, and Australia, with channel partners in India, China, Japan, Korea, Taiwan, Mexico, the DACH region (Germany, Austria, Switzerland), Chile/Peru, and Venezuela. Marsden reports 11-50 employees and has not disclosed revenue or external funding.
Marsden firmographics
Firmographics- Name
- Marsden
- Legal name
- Marsden, Inc.
- Website
- https://marsdeninc.com
- Company type
- Private
- Founded year
- 1976
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Marsden, Inc. is a private industrial OEM that designs and manufactures proprietary gas-fired infrared heating and drying systems, plus electric IR, air dryers, heat recovery, and replacement emitters, for enterprise manufacturers in flooring, paper, glass, textile, and converting sectors worldwide.
- Ownership category
- akta.pro rank
Marsden industry classification
Industry- Product category
- Industrial Infrared Heating Systems
- NAICS
- Heating Equipment (except Warm Air Furnaces) Manufacturing (333414), Industrial Process Furnace and Oven Manufacturing (333994)
- SIC
- Heating Equipment, Except Electric & Warm Air Furnaces (3433), Industrial Process Furnaces & Ovens (3567)
- akta.pro primary industry
- Industrial Drying & Evaporation Equipment (Dryers, Evaporators, Crystallizers) (IMAHAEAD)
- akta.pro secondary industry
- Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers) (IMAHAEAC)
Keywords
Where Marsden is headquartered
LocationHeadquarters
- HQ city
- Pennsauken
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Marsden business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Gas IR System Sales: Sale of complete gas infrared heating and drying systems including combustion blowers, exhaust fans, gas trains, control panels, and IR drying frames. Systems are custom-engineered for each customer's application.
- Replacement Emitters: Sale of M2 metal fiber replacement emitters compatible with various gas-fired IR systems including Maxon RadMax, Krieger Gas IR, Solaronics Gas IR, Impact Gas IR, and Selas/Red Ray burners.
- System Servicing and Maintenance: Inspection, maintenance, and optimization services for gas-fired infrared systems regardless of manufacturer. Includes emitter tuning, combustion safety checks, and controls inspection.
- Consulting Services: Application expertise, existing production line optimization, on-machine trial services, and pre-owned system refurbishment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom engineered Gas IR Systems |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Marsden product offering
Product offeringCore offering
Marsden designs, manufactures, and sells gas-fired infrared (IR) heating and drying systems based on its proprietary Embedded Combustion™ technology for industrial process heating applications. Its product portfolio includes the flagship Embedded Combustion™ Gas IR System (with variants Airseal, Modular IR, Moisture Profiler, and AIR by Marsden™), M2 metal fiber replacement emitters, complementary electric IR systems, air dryers, and heat recovery systems. The company also provides inspection/maintenance servicing, application consulting, on-machine trial services, and refurbishment of pre-owned gas IR systems.
Product overview
Marsden is a provider of industrial infrared heating and drying systems, offering a portfolio centered on its proprietary Embedded Combustion™ Gas IR technology. The core product line includes the flagship Gas IR System with four variants: Airseal (continuous radiant emitters), Modular IR (high-power compact emitters), Moisture Profiler (cross-machine profile control), and AIR by Marsden (combination air/IR system). Supporting products include the M2 Metal Fiber Replacement Emitter, Electric IR Systems, Air Dryers, and Heat Recovery Systems. The company also provides services including IR System Consulting (new application expertise, production line optimization, trial services, refurbishment) and IR System Servicing (maintenance and inspection). All systems leverage the Embedded Combustion™ technology that provides rapid heating/cooling cycles and high efficiency for industrial drying applications.
Differentiator
Problem solved
Functional benefit
Brands
- Embedded Combustion™: Proprietary infrared heating technology that transfers heat more efficiently, safely, and cost-effectively than conventional systems. Used in gas IR emitters and systems.
- AIR by Marsden™
- Airseal
- Modular IR
- Moisture Profiler
- M2 Metal Fiber Replacement Emitter
Products and services
- Embedded Combustion™ Gas IR System Marsden's flagship gas infrared heating system utilizing proprietary Embedded Combustion™ technology that transfers over three times the IR flux compared to standard metal fiber surface combustion burners, heats to 1850°F in five seconds, and reverts to a cool, safe shutdown in one second. Sold to industrial manufacturers needing high-efficiency drying, curing, and preheating.
- Airseal Continuous radiant emitters supplied in one-row, two-row, or three-row frames with machine-direction radiant dimensions up to 14 inches and independent row modulation from 0%-100% for uniform heating across substrates. Targeted at industrial drying and coating applications.
- Modular IR Individual modular emitters with radiant machine-direction dimensions up to 42 inches MD x 15 inches CD, providing maximum power output in the most compact space with frame sizes from 12 to 42 inches. Designed for high-power industrial drying where footprint is limited.
- Moisture Profiler Modular IR System designed with cross-machine (CD) zones as narrow as 3 inches for correcting cross-machine moisture profile variability, with each zone automatically modulated from 0%-100% for fuel efficiency. Targeted at paper, paperboard, and coating lines.
- AIR by Marsden™ Combination Air/IR System integrating Marsden IR Systems with air foils for highest evaporation rates and sheet stabilization, achieving 80%+ system gas energy efficiency. Targeted at demanding applications requiring highest evaporation rates.
- M2 Metal Fiber Replacement Emitter Affordable replacement emitter utilizing high temperature alloy screen that offers three times the longevity of dated Inconel screen, with operating temperatures up to 2200°F. Compatible with Maxon RadMax, Krieger Gas IR, Solaronics Gas IR, Impact Gas IR, and Selas/Red Ray burners.
- Electric IR Systems Electric-powered infrared systems providing fast and effective infrared drying solutions for coating applications with continuous moisture profiling capability for on-machine and off-machine coaters and paper & board machines.
- Air Dryers Non-contact convective air drying equipment providing uniform heat transfer and web support for industrial applications including paper/pulp, converting, metals, non-wovens, and food processing.
- Heat Recovery Systems Systems that recycle hot exhaust gases from gas-fired Marsden IR systems through a make-up air damper control loop for automatic PID control, directing exhaust to existing air dryer burners as heated make-up air to improve overall energy efficiency.
- IR System Consulting Services Consulting services covering new application expertise, optimization of existing production lines, on-machine trial services with customized trial units, and pre-owned gas IR system refurbishment. Targeted at industrial customers evaluating new drying processes or upgrading existing lines.
- IR System Servicing Inspection and maintenance services for gas-fired infrared systems including tuning of emitters and ignition systems, balancing air and exhaust systems, combustion safety checks, replacement emitters, and overall system performance evaluations. Available for systems regardless of manufacturer.
- IR Trial Systems Customized trial units installed on customers' machines for testing and validating process solutions before committing to a full production system purchase, allowing customers to confirm performance benefits prior to capital investment.
Quantifiable outcome
- Three times the IR flux compared to standard metal fiber surface combustion burners with same fuel input
- +9 more outcomes
Companies that use Marsden
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles2 records
Marsden technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
Marsden partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- Dhall ExportscoreExclusive supplier agreement for Gas IR Heating & Drying Systems to the textile industry in India. Dhall Exports will exclusively use the Marsden Gas IR System for its customers in the textile industry. The companies have worked on several projects together.
- Youneng Combustion Systems, Ltd.coreRegional sales representative for China. Located at Building LL1 Haizhu Hightec Industry Park, Guangzhou.
- Waken Electric Manufacturing Co., Ltd.coreRegional sales representative for Japan. Located in Kawanishi-City, Hyogo-Prefecture.
- Kim's Engineering Corp.coreRegional sales representative for Korea. Located in Seo-Ku, Inchon.
- SOLWELL ENTERPRISE CO., LTD.coreRegional sales representative for Taiwan. Located in New Taipei City.
- MX Chile LtdacoreRegional sales representative for Chile and Peru. Located in Concepción, Chile.
- Proconse Control de Procesos S.A. de C.VcoreRegional sales representative for Mexico. Located in Mexico City.
- Ingrid Wernicke IndustrieservicecoreRegional sales representative for Germany, Austria, and Switzerland. Located in Leverkusen, Germany.
- Representaciones Natick, C.A.minorSales representative for Venezuela. Located in Caracas.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Marsden competitors and assessment
Company assessmentDirect peers
- Solaronics: Solaronics is a direct gas IR heating systems competitor serving paper, converting, and industrial process heating with comparable burner technology. Marsden produces M2 replacement emitters compatible with Solaronics Gas IR burners.
- Maxon (Honeywell Thermal Solutions): Maxon is a leading direct competitor in industrial gas-fired burners and infrared heating systems serving similar process heating applications across industrial drying and curing. Marsden explicitly manufactures M2 replacement emitters compatible with Maxon RadMax systems, confirming direct product overlap.
- Casso-Solar: Casso-Solar is a direct competitor manufacturing gas-fired and electric infrared heating systems for industrial drying, curing, and process heating applications in industries overlapping Marsden's paper, coatings, and converting end-markets.
- Krieger Gas IR: Krieger is a direct competitor in gas-fired infrared burners serving paper, converting, and coatings drying applications. Marsden explicitly supports Krieger systems with its M2 replacement emitter line.
- Impact Gas IR: Impact is a direct competitor in gas-fired infrared heating for industrial drying and curing applications across paper, converting, and finishing industries, and is supported by Marsden's M2 replacement emitter line.
- Precision Quincy: Precision Quincy manufactures industrial ovens, dryers, and process heating equipment using gas and electric heat for similar curing/drying applications across coatings, finishing, and converting industries - a directly comparable industrial equipment peer.
- Glenro / Radiant Energy Systems: Glenro and similar radiant IR system integrators serve the same industrial drying, coating, and converting customer base as Marsden with comparable gas and electric infrared process heating solutions.
- Selas / Red Ray: Selas/Red Ray is a legacy gas-fired IR burner manufacturer serving industrial drying and process heating customers. Marsden's M2 replacement emitter is explicitly compatible with Selas/Red Ray burners, indicating direct install-base competition.
Broad incumbents
- FläktGroup: FläktGroup is a broad industrial incumbent producing air handling, drying, and process ventilation systems for industrial customers. It overlaps with Marsden on industrial drying and heat-recovery system integration in paper and process industries.
- Heraeus Noblelight: Heraeus Noblelight is a broad industrial incumbent in specialty light and heat sources (IR, UV, flash) used in drying, curing, and surface treatment. It overlaps with Marsden in industrial IR heating but operates across a much wider specialty photonics portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Marsden social profiles
Digital presenceMarsden compliance and trust
Trust signalCompliance3 records
Marsden financial estimates
Financial estimateRevenue estimate
Valuation estimate
Marsden leadership team
Management profileNumber of profiles
Profiles6 records
Marsden subsidiaries and ownership
Company hierarchySubsidiaries2 records
Marsden funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Marsden M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Marsden
What does Marsden do?
Marsden designs, manufactures, and sells gas-fired infrared (IR) heating and drying systems based on its proprietary Embedded Combustion™ technology for industrial process heating applications. Its product portfolio includes the flagship Embedded Combustion™ Gas IR System (with variants Airseal, Modular IR, Moisture Profiler, and AIR by Marsden™), M2 metal fiber replacement emitters, complementary electric IR systems, air dryers, and heat recovery systems. The company also provides inspection/maintenance servicing, application consulting, on-machine trial services, and refurbishment of pre-owned gas IR systems.
Is Marsden a public or private company?
Marsden is a private company. It is classified as family owned and is currently operating.
When was Marsden founded?
Marsden was founded in 1976. It employs 11 to 50 people.
Where is Marsden based?
Marsden is headquartered in Pennsauken, United States, in the North America region.
How does Marsden make money?
Four revenue lines are on record. Gas IR System Sales are the primary driver. The others are replacement Emitters, system Servicing and Maintenance and consulting Services.
Who are Marsden's main competitors?
Direct peers on record are Solaronics, Maxon (Honeywell Thermal Solutions), Casso-Solar, Krieger Gas IR, Impact Gas IR, Precision Quincy, Glenro / Radiant Energy Systems and Selas / Red Ray. Broad incumbents are FläktGroup and Heraeus Noblelight.
Does Marsden have an API?
No public API is recorded for Marsden.
What industry is Marsden in?
Marsden's product category is Industrial Infrared Heating Systems. Its primary akta.pro industry code is IMAHAEAD, Industrial Drying & Evaporation Equipment (Dryers, Evaporators, Crystallizers), with a secondary code of IMAHAEAC, Heat Transfer Equipment (Heat Exchangers, Boilers, Condensers). Its NAICS code is 333414 and its SIC code is 3433.