basic

What basic does

tegut... (legal name: tegut... gute Lebensmittel GmbH & Co. KG) is a privately held German supermarket chain founded in 1947 and headquartered in Fulda, Germany. The company operates approximately 300 supermarkets across six German federal states (Bundesländer), with the website navigation referencing roughly 350 stores. Its assortment comprises up to 23,000 products spanning conventional groceries, more than 4,600 organic (Bio) items, regional specialties, and an extensive vegan and vegetarian range.

The core offering centers on eight proprietary private label brands—tegut... Bio, Bio zum kleinen Preis, Bio vegan, Reinheitsversprechen, LandPrimus, Feinstes, freppy, and DAILY—which together cover more than 1,000 SKUs from premium local meat to budget organic and ready-to-eat convenience formats. Revenue is generated almost entirely through traditional physical retail grocery sales (one-time transactional purchases), supplemented by an own-branded e-commerce online shop, an Amazon storefront, a B2B business customer program (Geschäftskunden), and the tebonus loyalty program.

The customer base is horizontally segmented around conscious, sustainability-oriented German consumers who value transparency, regional sourcing, and organic credentials. The company also operates a digital content ecosystem of more than 3,500 recipes and free personalized nutrition plans, used as engagement and brand-building assets rather than as monetized AI-driven services. Tegut... competes principally with other regional and national German grocery chains on Bio assortment depth, regional sourcing, and sustainability positioning rather than on price leadership.

Name

basic

Legal name

tegut... gute Lebensmittel GmbH & Co. KG

Website

https://basicbio.de

Company type

Private

Founded year

1947

Operating status

Operating

Headcount range

51–100 employees

Short description

tegut... is a privately held German supermarket chain operating approximately 300 stores across six federal states, offering up to 23,000 products with a strong focus on organic, regional, and sustainable food for conscious consumers in Germany.

Ownership category

akta.pro rank

Product category

Organic Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (445110), Specialty Food Retailers (4452), Other Specialty Food Retailers (44529)

SIC

Retail-Grocery Stores (5411), Retail-Food Stores (5400)

akta.pro primary industry

Natural/Organic Supermarkets & Chains (CRAHAEAA)

akta.pro secondary industries

Online Specialty Grocery (Organic/Health/Ethnic/Gourmet) (CRAHAIAE), Value-Oriented Traditional Supermarkets (Non-Club) (CRAHAAAF)

Keywords

• Organic supermarket retail
• Private label groceries
• Bio food products
• Regional food retailing
• Grocery e-commerce

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Retail grocery sales: Traditional supermarket retail model selling food and consumer goods through physical store locations. Product categories include up to 23,000 products comprising conventional groceries, organic/bio products (4,600+ items), regional products, vegan and vegetarian offerings, and private label brands.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

basic is a German organic-focused supermarket chain operating approximately 300 physical stores across six federal states, selling up to 23,000 grocery and household products including 4,600+ certified Bio (organic) items. The offering centers on eight proprietary private label brands covering organic, budget organic, vegan-organic, clean-label, premium meat, regional specialties, ready-to-eat meals, and fresh-to-go snacks. The retail assortment is complemented by an in-house online shop, an Amazon storefront, a digital recipe platform with 3,500+ recipes, free personalized nutrition planning, and the tebonus customer loyalty program.

Product overview

tegut... is a German supermarket chain operating approximately 300 stores across six German states (Bundesländer). The company offers a comprehensive product portfolio of up to 23,000 products including regional foods, over 4,600 organic products, and extensive vegan/vegetarian selections. The core offering centers on eight private label brands: tegut... Bio (organic products), tegut... Bio zum kleinen Preis (budget organic), tegut... Bio vegan (vegan organic), tegut... Reinheitsversprechen (clean-label with 1,000+ products), tegut... LandPrimus (premium meat/sausage), tegut... Feinstes (specialty/local products), tegut... freppy (ready-to-eat meals), and tegut... DAILY (fresh to-go). The company complements its retail operations with a digital ecosystem including the tebonus loyalty program, an online shop (including Amazon storefront), a recipe database with over 3,500 recipes, and free personalized nutrition planning services. The company has operated since 1947 and emphasizes sustainability, fairness, and transparency in its business philosophy.

Differentiator

Problem solved

Functional benefit

Brands

• tegut... Bio: Organic products produced according to strict guidelines of leading agricultural associations.
• tegut... Bio zum kleinen Preis
• tegut... Bio vegan
• tegut... Reinheitsversprechen
• tegut... LandPrimus
• tegut... Feinstes
• tegut... freppy
• tegut... DAILY

Products and services

• tegut... Bio Certified organic private label products manufactured to strict guidelines of leading German agricultural associations; sold across basic's ~300 stores and online channels.
• tegut... Bio zum kleinen Preis Affordable organic private label line targeting price-conscious consumers, including younger shoppers, who still want certified Bio products.
• tegut... Bio vegan Vegan and organic private label products combining plant-based nutrition with ecological farming for consumers seeking both attributes.
• tegut... Reinheitsversprechen Clean-label private label promising products made only with quality ingredients, with unwanted additives deliberately excluded; spans 1,000+ SKUs across the assortment.
• tegut... LandPrimus Premium meat and sausage private label sourced exclusively from small-scale German farms with high animal-welfare and breeding standards.
• tegut... Feinstes Premium specialty private label featuring exceptional recipes, local specialties, and traditional production methods for special occasions.
• tegut... freppy Ready-to-eat and prepared-meal private label products aimed at time-constrained consumers seeking convenient, good-quality nutrition.
• tegut... DAILY Fresh ready-to-go private label offering snacks and meals positioned as fresh and high-quality as homemade, for on-the-go consumption.
• tebonus Loyalty Program Customer loyalty program rewarding purchases with points, coupons, personalized discounts, recipe access, sweepstakes, and invitations to basic events.
• Online Shop Online grocery shopping service enabling consumers to order groceries and household items for direct home delivery.
• Rezepte (Recipes) Digital recipe platform offering over 3,500 recipes including quick, vegetarian, vegan, and baking recipes, integrated with meal-planning support.
• Ernährungspläne (Nutrition Plans) Free personalized nutrition planning service delivering individualized, simple, and balanced meal plans for conscious nutrition.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• AmazonminorChannel Partner/ Reseller/ Distributortegut... operates an Amazon storefront for online product sales, extending their e-commerce reach through Amazon's marketplace platform. This partnership allows customers to purchase select tegut... products through Amazon's online marketplace.
• MigroscoreOtherstegut... is part of the Swiss Migros retail group, one of Europe's largest retail cooperatives. This ownership relationship provides strategic backing and access to Migros' resources and retail expertise.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Bio Company: Berlin-based organic supermarket chain operating ~50 stores with strong regional organic positioning. Comparable as a regional Bio specialist with similar product mix and sustainability-led value proposition.
• Basic AG: Munich-based organic supermarket chain focused on certified Bio assortment across ~30 stores. Closely mirrors tegut...'s natural/organic supermarket model, private label strategy, and conscious-consumer target segment.
• Alnatura: Germany's leading organic supermarket chain with ~140 stores. Directly comparable on organic-first positioning, private label depth, and sustainability-led brand identity versus tegut...'s Bio-first assortment.

Broad incumbents

• Edeka: Germany's largest supermarket cooperative with thousands of stores nationwide. Competitor through Edeka Bio private label and regional banners; offers overlapping organic assortment as part of a broader grocery mix.
• Reformhaus: Established German health-food retail chain (franchise model) with national footprint. Overlaps with tegut... on organic, vegan, and clean-label assortment but operates smaller-format specialty stores.
• Lidl: German hard discounter (Schwarz Group) with rapidly expanded certified organic private label at significantly lower prices. Pressures tegut...'s Bio price-quality positioning across Germany.
• Rewe: Major German supermarket group with national presence and strong private label portfolio including Rewe Bio. Competes with tegut... on Bio assortment, regional sourcing, and omnichannel grocery.
• Aldi: German hard discounter with national organic ranges under both Aldi Süd and Aldi Nord. Drives commodity-level price competition that constrains tegut...'s ability to sustain Bio premium pricing.
• Kaufland: German hypermarket operator (Schwarz Group) with national footprint and growing organic/private label share. Competes on full-basket assortment including Bio, regional, and specialty items.

Emerging players

• Bringmeister: Berlin-based online grocery specialist (Edeka-backed) with curated organic and specialty assortment. Comparable on Bio-led curation and direct-to-consumer grocery delivery, representing the digital model tegut... must compete with.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/TEGUT
• Facebookfacebook.com/tegut
• Instagraminstagram.com/tegut
• Pinterestpinterest.de/tegut_gutelebensmittel
• TikToktiktok.com/@tegut
• Xx.com/basicbio_ag
• LinkedInlinkedin.com/company/basic-ag

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about basic