Baja123.com

What Baja123.com does

Baja123.com is a Rosarito Beach, Mexico-based real estate agency and listings platform focused exclusively on properties in Baja California. Founded in 2005 and operating with a small team (11-50 employees), the platform curates residential listings for sale and rent across coastal communities including Rosarito, Ensenada, Tijuana, Bajamar, and San Felipe, with inventory spanning from entry-level condos under $200K to oceanfront homes over $890K USD.

The product surface is built on a WordPress-based property search platform integrated with a content management system, inquiry/contact forms, and live border-crossing camera feeds. Beyond listings, the site operates an extensive bilingual editorial hub covering immigration, healthcare, banking, cost-of-living comparisons, and step-by-step relocation guides targeting US buyers. The platform also functions as an agent directory, featuring agents such as Zinnia Quezada, and maintains a referral network of immigration consultants and attorneys (H&H Consultants, Michelle Reynoso, Jorge Cuadros, Jessica Olivarria, and BajaExpatservices) to support the end-to-end relocation journey.

The business model is transaction-based: Baja123.com earns commissions or referral fees on property transactions completed via its agent network. There is no public consumer-facing subscription or listing fee; revenue accrues only when a deal closes. Distribution is primarily organic, driven by SEO-optimized educational content and supplemented by Facebook, YouTube, and Instagram channels, with the customer base concentrated on American expats, retirees, lifestyle migrants, and US real estate investors seeking Baja California coastal properties.

Name

Baja123.com

Legal name

Baja123.com

Website

https://baja123.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Baja123.com is a Rosarito Beach-based real estate agency and listings platform serving American expats, retirees, and investors seeking Baja California properties. It operates a WordPress listings site, transaction-based commissions, integrated relocation content, and an immigration consultant referral network.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Vacation Rental Marketing & Distribution Management (OTAs/Direct Booking) (BPAJAIAK)

Keywords

• Real estate listings
• Property buying services
• Relocation information
• Immigration referrals
• Baja real estate

Headquarters

HQ city

Rosarito

HQ country

Mexico

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Real Estate Commission Income: The platform generates revenue by listing properties for sale and rent in Baja California, earning commissions or referral fees when transactions are completed through their agent network. Properties listed include oceanfront condos (e.g., Quinta del Mar, Las Olas Grand, La Jolla del Mar), single-family homes, and luxury developments ranging from $154,000 to over $892,000 USD.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Baja123.com is a real estate listing platform focused on Baja California, Mexico, featuring residential properties for sale and rent across coastal communities including Rosarito Beach, Ensenada, Tijuana, and San Felipe. The platform connects American buyers and expats with featured local real estate agents and provides bilingual educational content covering relocation logistics, immigration, and Baja living. Revenue is generated primarily through commissions and referral fees from completed property transactions facilitated through the agent network.

Product overview

Baja123.com is a WordPress-based real estate marketing platform and informational website focused on Baja California, Mexico. The core offering consists of property listings for sale and rent across coastal communities, supported by a directory of featured real estate agents. The platform also provides extensive relocation and lifestyle content including immigration service referrals, border crossing guides with live camera feeds, and informational articles about living in Baja California regions including Rosarito Beach, Ensenada, and Tijuana.

Differentiator

Problem solved

Functional benefit

Products and services

• Baja Real Estate Listings Online marketplace of residential properties for sale and rent in Baja California, Mexico, including oceanfront homes, condos, townhomes, and land listings across Rosarito Beach, Ensenada, Tijuana, and other coastal communities. Targeted at U.S. buyers — expats, retirees, investors, and lifestyle migrants — seeking Mexican coastal property.
• Baja Real Estate Agent Directory Directory of featured real estate agents operating in Baja California, including agent profiles, testimonials, and contact information. Featured agents such as Zinnia Quezada specialize in Rosarito Beach properties and represent the primary agent relationships driving property transactions.
• Immigration Services Referrals Referral service connecting property buyers and relocating expats with immigration attorneys and consultants in the Rosarito Beach area. Partners provide visa applications, residency permits, FMM tourist permits, Temporary Resident Cards, and broader immigration documentation support for Americans relocating to Baja California.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• H&H ConsultantscoreImplementation/ SI/ Consulting PartnerImmigration consulting firm providing visa, residency, and legal status services for Americans moving to Baja California. H&H Consultants offer phone support (USA: +1 619 780 1274, MX: +52 1 664 108 2371) and work directly with Baja123.com to provide integrated relocation services for property buyers.
• Michelle ReynosominorImplementation/ SI/ Consulting PartnerIndependent immigration attorney providing legal services for foreigners including tourist permits (FMM), Temporary Resident Cards, and residency requirements for extended stays in Mexico.
• Jorge CuadrosminorImplementation/ SI/ Consulting PartnerImmigration attorney with US and Mexico contact numbers, providing visa processing and residency services for American expats relocating to Baja California.
• Jessica OlivarriaminorImplementation/ SI/ Consulting PartnerImmigration services provider offering 24-hour contact availability for urgent immigration matters related to property and residency in the Rosarito area.
• Erendira Abel / BajaExpatservices.comminorImplementation/ SI/ Consulting PartnerExpat services provider offering comprehensive immigration and relocation assistance for Americans settling in Baja California, with bilingual support.
• Zinnia QuezadacoreChannel Partner/ Reseller/ DistributorFeatured real estate agent specializing in Rosarito Beach properties, highlighted on the platform for featured listings and testimonials. Represents one of the primary agent relationships driving property transactions.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Vivanuncios: Mexico's leading general classifieds and real estate marketplace owned by Mercado Libre. Operates as a property listing platform with broad Mexican geography, directly comparable to Baja123's core listing business, though serving a primarily Spanish-speaking audience.
• RE/MAX Mexico: Global real estate franchise with substantial Mexico presence including Baja California. Competes directly for agent representation and listings in the same geography, though with a global brand and traditional brokerage model rather than Baja123's content-driven listing platform.
• Coldwell Banker Mexico: Established Mexico real estate franchise serving coastal markets including Baja California. Comparable as a competing real estate service for American buyers in the same geographic market, with a more traditional brokerage structure versus Baja123's content/listing platform model.
• Mexpense / MexHome: Mexican real estate listing platform connecting buyers with properties across Mexico. Comparable to Baja123 as both serve English-speaking (primarily American) buyers searching for Mexican property, though MexHome operates nationally while Baja123 focuses on Baja California.
• Rosarito Realty (local Baja brokerages): Local Rosarito-area real estate brokerage competing for the same listings and American buyer relationships. Direct competitor in the same geographic micro-market, with traditional brokerage model versus Baja123's content-driven listing platform approach.
• Point2 Homes: International real estate listings platform with strong Mexico coverage including Baja California. Comparable to Baja123 as both aggregate cross-border property listings and target North American buyers, with broader geographic scope but less specialized Baja content.

Emerging players

• International Living: Publication focused on international relocation, retirement abroad, and overseas real estate investment with significant Mexico/Baja coverage. Comparable as a competing content-driven resource for the same American expat audience, though International Living is broader geographically and not transaction-focused like Baja123.
• Live and Invest Overseas: Relocation and overseas property content publisher targeting American retirees and investors. Comparable audience overlap with Baja123 (Americans seeking Mexican property), though Live and Invest Overseas is a media/publishing business rather than a real estate transaction platform.

Regional players

• Encuentra24: Leading classifieds and real estate platform across Central America and Panama with some Mexico presence. Comparable as a regional real estate listing platform, though focused on Central America rather than Baja California; represents similar business model in adjacent markets.

Broad incumbents

• Zillow: Largest US residential real estate platform with growing international interest. Represents a broad incumbent threat; Zillow's massive SEO authority and brand could expand into Mexico listings, though currently Baja123 operates in a niche where Zillow has limited direct coverage.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@Baja123Mexico
• Facebookfacebook.com/Baja123
• Instagraminstagram.com/baja123realestate
• Xx.com/baja123
• LinkedInlinkedin.com/company/baja123-com

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baja123.com