Rosario Realty

What Rosario Realty does

Rosario Realty, Inc. is a privately-held, full-service real estate brokerage and property management firm founded in 1985 and domiciled in New Jersey. The company serves Central New Jersey communities including Elberon, Long Branch, Neptune, Oakhurst, Red Bank, Fair Haven, Ocean Township, and West End Long Branch, with a particular focus on the Jersey Shore / Monmouth County micro-market. Its service portfolio spans three core lines: residential real estate sales, residential rentals (year-round, seasonal, and specialized winter rentals catering to Monmouth University students and Jersey Shore visitors), and full-service property management covering rent collection, landscaping, snow removal, and repair coordination with licensed and insured professionals.

The company operates a WordPress-based website integrated with the IDX Broker listing platform, which provides automated property listing updates and self-service search functionality. Supplemental tools include a free home valuation tool, a free mortgage calculator, and a tenant portal offering utility setup resources. Distribution is conducted through direct agent contact (office line 732-229-4900, cell 732-921-3917), online inquiry forms, and social media channels on Facebook, LinkedIn, and Instagram. Revenue is generated from real estate sales commissions (transaction-fee model) and property management fees (professional services, percentage-based but not publicly disclosed). The company is privately held with no disclosed institutional investors, parent company, or external ownership structure; Carolina Zocco-Sama is identified as an agent associated with the firm. No headcount, revenue, or transaction volume data is disclosed.

Name

Rosario Realty

Legal name

Rosario Realty, Inc.

Website

https://rosariorealty.com

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Rosario Realty is a privately-held, full-service real estate brokerage and property management firm founded in 1985, serving Central New Jersey communities including Long Branch, Red Bank, and surrounding Monmouth County areas with residential sales, rentals, and property management.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312), Residential Property Managers (531311)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industry

Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Residential real estate brokerage
• Property management services
• Seasonal rental services
• Jersey Shore rentals
• Real estate sales commissions

Headquarters

HQ city

West Long Branch

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Real Estate Sales Commissions: Commission-based revenue from residential property sales transactions in New Jersey markets.
2. Rental Management Services: Property management services including rent collection, landscaping, snow removal, and repair coordination for property owners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rosario Realty is a full-service residential real estate brokerage that helps clients buy and sell homes, lists and manages rental properties (including year-round and seasonal/winter rentals in the Jersey Shore area), and provides full-service property management including rent collection, landscaping, snow removal, and repair coordination. The firm serves Central New Jersey communities with a specialization in Long Branch, Monmouth County, and surrounding shore towns.

Product overview

Rosario Realty Inc. is a full-service real estate company serving Central New Jersey, founded in 1985. The company operates as a single integrated offering with three core services: real estate sales, rental services (including seasonal and winter rentals), and property management. The portfolio includes property listing search tools (via IDX Broker integration), free home valuation and mortgage calculators, and a tenant portal for utility setup. The company specializes in the Jersey Shore market, particularly Long Branch, Monmouth County, and surrounding New Jersey communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Sales Traditional residential real estate brokerage service helping clients buy and sell homes, townhouses, and condos across Central New Jersey markets including Fair Haven, Ocean Township, and surrounding Monmouth County communities.
• Rental Services Residential rental property services including yearly rentals and seasonal/winter rentals, primarily in the Long Branch and Jersey Shore area of New Jersey. Includes a dedicated rental search portal and tenant portal for utility setup resources.
• Property Management Full-service property management for residential rental properties including rent collection, landscaping, snow removal, and coordination of repairs by licensed and insured professionals. Targeted at property owners in Central New Jersey seeking turnkey management of their real estate investments.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• IDX BrokercoreTechnology or IntegrationIDX Broker provides the listing search and property display functionality on Rosario Realty's website, enabling automated listing updates and property search capabilities for customers.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Others

• Zillow: Leading U.S. residential real estate marketplace. Not a direct brokerage competitor but functions as the dominant lead-generation and listing-discovery channel that Rosario's IDX Broker integration ultimately feeds into, shaping pricing power across the industry.

Broad incumbents

• Century 21: Global residential real estate franchise with offices across New Jersey. Comparable in offering residential sales, rentals, and property management, with substantially larger geographic footprint and brand spend.
• RE/MAX: Global residential real estate franchise with strong agent-led brokerage model. Similar commission-based revenue and local-market focus, but with national brand recognition and technology infrastructure.
• Berkshire Hathaway HomeServices: National residential brokerage franchise network operating in New Jersey. Overlaps with Rosario on residential sales, buyer representation, and property listings; differentiated by national brand and broader service portfolio.
• Sotheby's International Realty: Luxury-leaning global brokerage with representation across New Jersey shore communities. Comparable in handling high-end residential listings in coastal NJ, though focused on a higher price tier than Rosario's typical inventory.
• Coldwell Banker: One of the largest U.S. residential real estate franchise networks with significant New Jersey presence including Monmouth County. Comparable brokerage offerings and commission model, though operating as a broad national franchise rather than a local independent.
• Better Homes and Gardens Real Estate: National residential brokerage franchise with NJ coverage. Comparable mid-market residential brokerage services; offers similar sales and rentals, with a broader network and brand.

Emerging players

• Compass: Tech-forward national brokerage that has expanded aggressively into New Jersey, including Monmouth County. Comparable target customers and listings, but with proprietary technology platform and marketing capabilities that traditional independents lack.
• Redfin: Tech-enabled residential brokerage that also operates in New Jersey suburbs. Competes for the same residential seller and buyer pool with a lower-commission, technology-led model that pressures traditional brokerages like Rosario.

Direct peers

• Weichert Realtors: New Jersey-headquartered residential real estate brokerage and property management company with deep roots across the state. Directly comparable in geography and full-service brokerage + management model, but at much larger scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/rosario-realty-inc
• Instagraminstagram.com/rosariorealty

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rosario Realty