Phillip Island Grand Prix Circuit

What Phillip Island Grand Prix Circuit does

Phillip Island Grand Prix Circuit is an internationally recognized motorsport venue located on Phillip Island, Victoria, Australia, approximately 90 minutes from Melbourne. The circuit opened in December 1956 and has been operated since 2004 by Linfox Property Group through the legal entity PI Operations Pty Ltd (ACN 108 623 463). It holds FIA, FIM, Motorsport Australia, and Motorcycling Australia licenses and hosts the annual Australian round of the MotoGP World Championship and the season-opening round of the MOTUL FIM Superbike World Championship (since 1990, with 36 rounds hosted by 2027 — more than any other venue globally). In 2016 the circuit secured 10-year contracts for both MotoGP (through 2026) and WorldSBK (through 2027), the longest such deals on the global calendar.

The business operates four primary revenue streams: (1) event hosting and ticket sales for international championships (MotoGP, WorldSBK), domestic championships (Victorian State Circuit Racing Championship, Shannons SpeedSeries), and club race weekends organized through PIARC and affiliated clubs; (2) drive and ride days operated through third-party channel partners including Audi Driving Experience, California Superbike School, Evolve Driving, On Track Events, Drive Events, and Phillip Island Ride Days; (3) on-site visitor attractions including a 750m replica go-kart track and the History of Motorsport Display museum; and (4) corporate venue hire spanning circuit hire, conferences (capacity 1,300+ delegates theatre-style, 2,000m² expo area), and team-building events. Pricing is event-specific for tickets (sold via Eventbrite and direct), quote-based for venue hire, and publicly disclosed for the museum (Adult AUD $20.00, Family AUD $67.20).

The company is privately held by Linfox Property Group, operates with 11-50 employees, and markets primarily through its website, Instagram (@phillipislandcircuit), Visit Victoria partnership, and event ticketing platforms. Its core competitive position rests on brand heritage dating to 1928, exclusive long-tenor contracts with international governing bodies, and a diversified set of complementary revenue streams that monetize the venue beyond race weekends. Revenue figures are not publicly disclosed.

Name

Phillip Island Grand Prix Circuit

Legal name

PI Operations Pty Ltd ACN 108 623 463

Website

https://phillipislandcircuit.com.au

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Phillip Island Grand Prix Circuit is a privately held motorsport venue in Victoria, Australia, hosting MotoGP and WorldSBK under long-tenor contracts and monetizing the asset via track days, conferences, go-karts, and a motorsport museum. It operates under FIA/FIM licensing and is owned by Linfox Property Group.

Ownership category

akta.pro rank

Product category

Motorsport Venue and Event Services

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE)

akta.pro secondary industries

Motorsports Tracks & Racing Facilities (MPAKAEAC), Motorsport Event Promoters & Race Organizers (MPAKADAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports & Racing Experiences (THAJAFAF)

Keywords

• Motorsport venue hosting
• Racing circuit events
• Corporate venue hire
• Track day experiences
• Go-kart attractions

Headquarters

HQ city

Ventnor

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Marketing or Sales, Personnel

Revenue model

1. Event hosting and ticket sales: Revenue generated from hosting international motorsport events (WorldSBK, MotoGP), domestic racing championships, and public events. Income from spectator admissions, corporate hospitality, and event operations.
2. Drive and ride days: Track hire opportunities for enthusiasts including performance test days, open track days, ride days, driver training, corporate track days, and exclusive track days operated by third-party providers.
3. Visitor attractions: Revenue from go-karting activities at the 750m replica track and History of Motorsport Display admission fees.
4. Venue hire and conferences: Corporate venue hire including conferences, team building activities, and circuit hire for media launches and promotional events.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Phillip Island Grand Prix Circuit operates a world-renowned motorsport racing circuit on Phillip Island, Victoria, Australia. The venue hosts premier international championships including the MOTUL FIM Superbike World Championship (since 1990) and the Australian Motorcycle Grand Prix (MotoGP), alongside domestic racing events, track day experiences, corporate venue hire, and on-site attractions such as a 750m go-kart track and a History of Motorsport Display.

Product overview

Phillip Island Grand Prix Circuit operates as a motorsport venue and event management company offering a unified portfolio of products and services. The core offering is the world-renowned racing circuit hosting major international events including MotoGPT and World Superbikes. The company provides track experiences through various driving and riding programs (Phillip Island Ride Days, Audi Driving Experience, Evolve Driving, On Track Events, Drive Events, California Superbike School), attraction products (Go Karts, History of Motorsport Display), and venue hire services (circuit hire, conferences, team building). Club racing operations are supported through affiliated clubs including PIARC, Marque Sports Car Association, Impreza WRX Club of Victoria, Alfa Romeo Owners Club of Australia, and Hartwell Motorcycle Club.

Differentiator

Problem solved

Functional benefit

Products and services

• Phillip Island Grand Prix Circuit (Venue) The world-renowned motorsport racing circuit and venue located on Phillip Island, Victoria, Australia, hosting international events including MotoGP and World Superbikes.
• Public Events Public motorsport events including World Superbikes, Australian Motorcycle Grand Prix, Victorian State Circuit Racing Championship, and Island Magic.
• Get On Track Experiences Track and test days offering performance test days, open track days, ride days, driver training, corporate track days, media days, dealership days and exclusive track days operated through third-party providers.
• Go Karts at Phillip Island 750m replica go kart track of the world-renowned Phillip Island Grand Prix Circuit situated alongside the circuit overlooking Bass Strait, offering single and tandem go-karts with group booking capabilities.
• History of Motorsport Display Exhibition showcasing Phillip Island's racing heritage from 1928 to present day featuring Giacomo Agostini memorabilia, Aprilia and Cagiva motorcycle collections. Adult $20.00, Pensioners/Seniors Card $13.60, Child (5-15yo) $13.60, Family (2 adults & 3 children) $67.20.
• Circuit Hire Venue hire services including drive and ride days, club sprints, media launches, skid pan and off-road track hire.
• Conferences Conference and meeting facilities with flexible spaces accommodating over 1,300 delegates theatre-style or 760 dining guests, plus 2000m2 trade expo area.
• Team Building Corporate team building activities at the circuit combining driving experiences with team development.

Quantifiable outcome

• Hosted 36th WorldSBK round in 2027, with 30th anniversary milestone in 2020 — more rounds than any other venue on the global tour
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core and minor.

• Visit VictoriacoreGTM or Marketing PartnerVisit Victoria brings together Tourism Victoria marketing, Victorian Major Events Company, and Melbourne Convention Bureau as a unified organization dedicated to growing Victoria's visitor economy through tourism marketing and event acquisition. Partners with the circuit for major event promotion.
• FIM (Federation Internationale de Motocyclisme)coreStrategic or Co-development PartnerInternational Motorcycling Federation is the world governing body for motorcycle sport. Awards licenses and sanctions World Championship events hosted at Phillip Island including WorldSBK and MotoGP.
• Motorsport AustraliacoreStrategic or Co-development PartnerNational Sporting Authority for motor sport in Australia, delegated responsibility by FIA since 1970. Provides licensing for racing activities at the circuit and sanctions domestic championships.
• Motorcycling AustraliacoreStrategic or Co-development PartnerGoverning body for motorcycle sport in Australia, responsible for developing rules and regulations and representing 25,000+ members. Sanctions Australian Championships and Series held at the circuit.
• FIAcoreStrategic or Co-development PartnerFederation Internationale de l'Automobile - dedicated to representing rights of motoring organisations. Provides international licensing and certification for circuit operations.
• Phillip Island Ride DayscoreChannel Partner/ Reseller/ DistributorOperates regular track days for motorcycle enthusiasts at Phillip Island Circuit. Has operated for over three decades offering safe riding experiences for all skill levels including first-timers program.
• California Superbike SchoolminorChannel Partner/ Reseller/ DistributorLargest motorcycle track school worldwide operating for over 40 years. Holds events at Phillip Island Circuit offering four-level program progression for riders of all skill levels.
• Audi Driving ExperienceminorChannel Partner/ Reseller/ DistributorAudi precision driving experiences at Phillip Island Circuit featuring Audi RS range vehicles and RS Q8. Offers Dynamic and Performance driving experiences with professional instructors.
• Evolve DrivingminorChannel Partner/ Reseller/ DistributorPerformance driving, defensive road safety, and corporate events provider. Tailors experiences for customers including team building, brand promotions, and product launches.
• On Track EventsminorChannel Partner/ Reseller/ DistributorPerformance track day operator with over 20 years experience. Specializes in race car test & tune days, road car track days, dealership drive days, private bookings, and media filming.
• Drive EventsminorChannel Partner/ Reseller/ DistributorDays created for drivers to explore car limits in a safe environment. Enables enthusiasts to take their cars to the Phillip Island Circuit for memorable driving experiences.
• Phillip Island Auto Racing Club (PIARC)coreStrategic or Co-development PartnerFounded 1952, one of Australia's most experienced motorsport organisations. Integral to development, operation, and management of events at the circuit. Organises Island Magic and various club race weekends.
• Phillip Island Go KartsminorChannel Partner/ Reseller/ Distributor750m replica go-kart track alongside the circuit overlooking Bass Strait. Offers single and tandem go-karts, operates as part of Visitor Centre with group booking capabilities.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Others

• Visit Victoria: Visit Victoria is the venue's core tourism and marketing partner rather than a competitor; it is included as an ecosystem peer because the depth of its event-portfolio integration materially drives Phillip Island's tourism traffic and brand reach.

Direct peers

• Sepang International Circuit: Sepang is a similarly iconic international motorsport venue hosting MotoGP and other World Championship rounds as part of a multi-event calendar with diversified track-day and venue-hire revenue streams, making it a close operational and commercial analogue to Phillip Island.
• Donington Park Circuit: Donington is a UK-based international-standard circuit hosting WorldSBK and other major events alongside extensive track-day and corporate-hire businesses — closely analogous in scale, product mix and championship positioning to Phillip Island.
• Suzuka Circuit: Suzuka is a flagship international motorcycle and car racing venue hosting MotoGP and other FIA/FIM events, with comparable reliance on the Japanese tourism market — making it a directly comparable championship-host peer.
• Circuit of the Americas (COTA): COTA is a FIA/FIM-grade international racing circuit hosting MotoGP, WorldSBK-adjacent events and other global championships alongside track days and venue hire, providing large-scale US comparability to Phillip Island's championship-hosting model.
• Jerez Circuit (Circuito de Jerez): Jerez is a long-standing international MotoGP and WorldSBK venue on the Spanish championship circuit, with track-day and venue-hire operations — directly comparable in championship calendar role to Phillip Island.
• Phillip Island competitor: Laguna Seca (WeatherTech Raceway): WeatherTech Raceway Laguna Seca is a comparable smaller-to-mid-sized internationally licensed racing circuit hosting MotoGP-adjacent series (MotoAmerica) plus track days and venue hire — closely comparable in scale, charter and revenue mix to Phillip Island.

Broad incumbents

• Silverstone Circuit: Silverstone is a globally iconic multi-championship motorsport venue with significant track-day, hospitality and venue-hire businesses, but operates a much larger event portfolio and is a publicly anchored incumbent — a relevant scaling benchmark for Phillip Island.
• Indianapolis Motor Speedway: Indianapolis Motor Speedway operates one of the world's largest motorsport venues with a broad event portfolio, on-site attractions and venue-hire operations; it is a relevant incumbent benchmark for monetization depth at an iconic racing site.

Regional players

• Mount Panorama / Bathurst (PanAUST/AGMS): Mount Panorama is Australia's other premier motor racing circuit, hosting Supercars and other events under a public-sector operating model; useful as a domestic Australian comparator for venue economics and tourism integration.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/watch?v=W8R0aFOBrQY
• Instagraminstagram.com/phillipislandcircuit
• Xx.com/picircuit
• Facebookfacebook.com/PhillipIslandCircuit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Phillip Island Grand Prix Circuit