Equi-Analytical Laboratory Services

What Equi-Analytical Laboratory Services does

Equi-Analytical Laboratory Services is a private, single-site analytical laboratory headquartered in Ithaca, New York (730 Warren Road), that provides nutrient-content testing of forage and feed specifically for the equine market. Its service portfolio is organized as tiered analytical packages priced $24–$139: (600) Fast Track and (601) Equi-Tech use near-infrared reflectance spectroscopy (NIR), with the 601 tier adding plasma spectroscopy to deliver trace-mineral profiles; (603) Trainer and (604) Equine Complete use traditional wet-chemistry methods for comprehensive protein, fiber, carbohydrate, and mineral analyses; (644) Carb Pack focuses on carbohydrate fractions. Adjacent offerings include (611) Mold & Yeast Counts ($40), (443) Mycotoxin Panel ($135, 7–10 business days), water analysis in two tiers (Suitability and Complete with bacterial evaluation), and manure analysis for CAFO compliance and research. Sampling accessories (Penn State Hay Probe, Equi-Analytical Mailer Kit) are sold through the Dairy One online storefront, and international sample submission is supported via USDA permits, FDA Prior Notice, and US Customs documentation for plant-origin materials only.

The business runs a self-serve, productized go-to-market: customers order kits and submit samples by mail (or drop off at Dairy One pick-up points), with a pay-as-you-go per-sample unit-pricing model. The customer base spans individual horse owners (4-H through mid-market), elite/championship-level operations, equine nutrition professionals and veterinarians, and research institutions or large equine operations requiring manure testing. The company monetizes almost entirely on one-time per-sample fees rather than subscriptions, supplements revenue with hardware through Dairy One, and drives demand through SEO, educational content (YouTube, glossary, guides, Common Feed Profiles database), social channels, and a referral channel via equine nutritionists and feed specialists. No funding rounds, M&A, leadership changes, or third-party investors are disclosed; the operation appears founder/independently owned and is part of the Dairy One ecosystem.

Name

Equi-Analytical Laboratory Services

Legal name

Equi-Analytical Laboratory Services

Website

https://equi-analytical.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Equi-Analytical Laboratory Services is a private Ithaca, New York-based analytical lab that provides equine-specific forage, feed, water, and manure nutrient testing using NIR and plasma spectroscopy, serving individual horse owners, elite performance operations, and equine nutrition professionals.

Ownership category

akta.pro rank

Product category

Equine Forage and Feed Analysis Services

SIC

Services-Testing Laboratories (8734)

akta.pro primary industry

Equine Nutrition & Therapeutic Diets (HLAMAHAE)

Keywords

• Forage analysis services
• Equine feed testing
• Near-infrared spectroscopy
• Manure nutrient analysis
• Water quality testing

Headquarters

HQ city

Ithaca

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Feed and Forage Analysis Services: Laboratory testing services for horse feed and forage. Customers purchase analytical packages (ranging from $24 to $139) or custom combinations of supplemental services. Additional fees for specialized tests like Mold & Yeast Counts ($40) and Mycotoxin panels ($135). One-time testing fees per sample submitted.
2. Analysis Kit Sales: Sale of sampling equipment including Penn State Hay Probes and sample submission kits through the Dairy One online store.
3. Water Analysis Services: Water testing packages (Suitability and Complete) providing water quality and nutrition physiochemical properties for livestock classes, including bacterial evaluation.
4. Manure Analysis Services: Environmental compliance testing for CAFO regulations and research study nutrient analysis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Equi-Analytical Laboratory Services provides laboratory-based nutritional analysis of horse forage, feed, water, and manure through tiered analytical service packages priced from $24 to $139. The packages use near-infrared reflectance spectroscopy, plasma spectroscopy, and traditional wet-chemistry methods to deliver moisture, protein, fiber, carbohydrate, energy, and macro/trace mineral data for equine ration balancing. Customers order kits online, submit samples by mail or drop-off, and receive results used by individual horse owners, equine nutritionists, and large operations to formulate balanced diets.

Product overview

Equi-Analytical Laboratory Services offers a portfolio of laboratory analysis services for horse feed and forage, organized around analytical service packages at various price points ($24-$139) and add-on supplemental services. The core offerings include (600) Fast Track using near-infrared technology, (601) Equi-Tech combining NIR and plasma spectroscopy, (603) Trainer using traditional methods, (604) Equine Complete providing comprehensive profiles, and (644) Carb Pack for carbohydrate-focused analysis. Beyond these standard packages, customers can build custom packages with supplemental services for individual nutrients, minerals, mold/yeast, and mycotoxins. The company also provides water analysis (Suitability and Complete packages), manure analysis for CAFO compliance, and a range of sampling kits including the Penn State Hay Probe and Equi-Analytical Analysis Kit. Educational resources include guides on sampling, interpreting results (as sampled vs dry matter basis), feed labels, glossary of terms, typical body weights, and a database of common feed profiles.

Differentiator

Problem solved

Functional benefit

Products and services

• (600) Fast Track Forage Analysis Near-infrared reflectance spectroscopy-based forage analysis delivering rapid results on primary nutrients (moisture, dry matter, digestible energy, crude protein, ADF, NDF, ESC, WSC, starch, NFC, calcium, phosphorus) for $24 per sample; aimed at horse owners seeking fast, economical results for hays and pasture.
• (601) Equi-Tech Forage Analysis Combined near-infrared and plasma spectroscopy nutritional profile for $38 per sample, including all macro and trace minerals (magnesium, potassium, sodium, iron, zinc, copper, manganese, molybdenum) for comprehensive and economical analysis.
• (603) Trainer Forage Analysis Traditional wet-chemistry analysis for $89 per sample covering protein, fiber, carbohydrate, and mineral fractions of hays, pastures, or grains; provides a fundamental nutrient overview for working horse operations.
• (604) Equine Complete Forage Analysis Most comprehensive traditional-method analysis at $139 per sample, covering full protein, fiber, carbohydrate, and mineral profiles (including cobalt, sulfur, chloride, lignin, fat EE); recommended for elite horses, problem horses, and nutrition professionals performing detailed ration evaluation.
• (644) Carb Pack Forage Analysis Carbohydrate-focused analysis package at $55 per sample providing moisture, dry matter, ESC, WSC, and starch for horse owners concerned about carbohydrate levels and metabolic horse health.
• Custom Analytical Package Build-your-own analytical package starting at $9 base fee plus individual supplemental services ($11-$70 each, minerals $12-$21) for customers who need only specific analytes outside the standard packages.
• (611) Mold and Yeast Counts Mold and yeast enumeration test at $40 per sample for forage and feed safety assessment.
• (443) Mycotoxin Panel Comprehensive mycotoxin screening at $135 per sample covering Aflatoxin B1, B2, G1, G2, Vomitoxin, Zearalenone, T2, 3-Acetyl Don, and 15-Acetyl Don; turn-around time 7-10 business days.
• Water Analysis - Suitability Water quality and nutritional physiochemical property testing package for livestock water sources, providing common suitability parameters for most classes of livestock.
• Water Analysis - Complete Extended water analysis package providing the same parameters as Suitability plus bacterial evaluation for coliform and E. coli for full water-quality assurance.
• Manure Analysis Nutrient analysis of manure for environmental compliance with CAFO (Concentrated Animal Feeding Operation) regulations and for research study measurement of feeding-program impact; assists farms applying manure to crop fields with proper nutrient management.
• Equi-Analytical Analysis Kit (Mailer Kit) Sample submission kit containing a plastic sample bag, sample submission form, and pre-addressed postage-paid return envelope, sold through the Dairy One online store to facilitate mail-in sample submission.
• Penn State Hay Probe with Drill Adapter Hay probe tool with drill adapter for obtaining representative core samples from individual bales of hay, sold through the Dairy One online store.

Quantifiable outcome

• Forage makes up at least 50% of a horse's diet - accurate analysis enables optimum total feeding program creation
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cumberland Valley Analytical Services: Cumberland Valley is a US forage and feed testing lab serving dairy, beef, equine, and other livestock producers with NIR and wet chemistry analysis. It is a direct competitor to Equi-Analytical in equine forage testing, with overlapping methodology (NIR/wet chemistry) and similar pay-per-sample pricing.
• Servi-Tech Laboratories: Servi-Tech is a Midwest US agricultural testing lab offering feed, forage, soil, and water analysis. It is comparable as a competing forage testing lab with NIR capabilities serving livestock customers including horse owners.
• Dairyland Laboratories: Dairyland Laboratories is a Wisconsin-based feed and forage testing lab offering NIR and traditional wet chemistry services to livestock producers, including equine customers. It directly competes with Equi-Analytical on equine forage analysis packages and pricing.
• AGVISE Laboratories: AGVISE Laboratories provides soil, plant tissue, feed, and water testing to agricultural producers across the US and Canada. It is comparable as an independent agricultural testing lab with overlapping feed and forage NIR analysis offerings.

Broad incumbents

• IDEXX Laboratories: IDEXX is a global animal health diagnostics leader serving veterinary and livestock markets. It is comparable as a broader animal-health testing incumbent that could expand into equine feed analysis, though it is focused primarily on clinical diagnostics rather than forage nutrient analysis.
• SGS Société Générale de Surveillance: SGS is a global testing, inspection, and certification company with agricultural and feed testing services. It is comparable as a broad incumbent offering feed and forage analysis at global scale, lacking Equi-Analytical's equine specialization.
• Dairy One: Dairy One is a cooperative agricultural analytics lab that operates the e-commerce store, pick-up network, and likely the parent/affiliate infrastructure behind Equi-Analytical. It is directly comparable because it offers feed/forage NIR analysis at much larger scale across the dairy and broader livestock industry.
• Eurofins Scientific: Eurofins is a global testing services conglomerate with agricultural and feed testing capabilities including NIR analysis. It is comparable as a broad incumbent that can absorb equine feed testing into a much larger portfolio but does not specialize in the equine niche.

Emerging players

• SDK Laboratories: SDK Laboratories provides feed and forage testing for livestock producers, including NIR analysis. It is comparable as a smaller independent competitor offering similar per-sample analysis to equine and other livestock customers.

Regional players

• Holmes Laboratory: Holmes Laboratory is an Ohio-based independent agricultural testing lab offering NIR and traditional analysis of forages, feeds, water, and manure. It is comparable as a regional competitor offering overlapping equine-related services, though not equine-specialized.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/dairy_one
• YouTubeyoutube.com/channel/UC4zl9GXHrqo6w-9BZExvAUA
• Facebookfacebook.com/equianalytical
• Instagraminstagram.com/dairy.one

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Equi-Analytical Laboratory Services