Percy
Percy is a Boston-based, multifamily-only recruiting firm founded in 2018 that places onsite, regional, corporate, and executive talent for U.S. owners, developers, and property managers across conventional, affordable, student, senior, and manufactured housing.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Percy does
Percy is a Boston-based, privately held recruiting firm specializing exclusively in the U.S. multifamily real estate sector. Founded in 2018 as an LLC, the company connects multifamily owners, developers, and property managers with talent for onsite, regional, corporate, and executive roles across every major housing sub-sector, including conventional apartments, affordable housing (LIHTC/HOTMA), student housing, senior living, and manufactured housing. Since founding, Percy reports having served 80+ clients and completed 2,800+ placements, with active job listings spanning more than 20 U.S. states.
Percy operates a service-based recruiting model rather than a proprietary technology platform. Core delivery consists of direct employer engagement (via a 'Talk To Sales' sales motion and dedicated client pages) paired with a public-facing candidate job board. The company does not disclose an API, software product, or AI/ML tooling; its core technology stack is its recruiter network, candidate pipeline, and a content marketing engine that publishes articles on multifamily regulatory, market, and talent topics. No patents, certifications, partnerships, or external funding rounds are disclosed.
Revenue is generated through placement fees charged to employer clients for successful hires, with pricing negotiated directly rather than publicly disclosed. GTM is sales-led and domestically focused, supported by content marketing (top-of-funnel) and a self-serve candidate portal (mid-funnel). The firm operates with 11-50 employees from its Boston headquarters at 155 Federal Street and has no disclosed parent company, subsidiaries, or institutional backing, indicating a bootstrapped operating model.
Percy firmographics
Firmographics- Name
- Percy
- Legal name
- Percy, LLC
- Website
- https://callpercy.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Percy is a Boston-based, multifamily-only recruiting firm founded in 2018 that places onsite, regional, corporate, and executive talent for U.S. owners, developers, and property managers across conventional, affordable, student, senior, and manufactured housing.
- Ownership category
- akta.pro rank
Percy industry classification
Industry- Product category
- Recruiting Services
- NAICS
- Real Estate Property Managers (53131)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily & Student Housing Asset Management (BPAJAMAD)
- akta.pro secondary industry
- Manufactured Housing / Mobile Home Park Management (BPAJAFAG)
Keywords
Where Percy is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Percy business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Recruitment and Placement Services: Percy earns revenue by placing multifamily professionals at client organizations. The firm recruits for onsite, regional, corporate, and executive roles across property management, maintenance, leasing, corporate support, and leadership positions. Placement fees are charged to employer clients for successful hires.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
Percy product offering
Product offeringCore offering
Percy is a multifamily-focused recruiting firm that connects multifamily property owners, developers, and property managers with skilled talent. The firm recruits for onsite, regional, corporate, and executive roles across conventional apartments, affordable housing (LIHTC, Section 8), senior living, student housing, and manufactured housing, charging placement fees to employer clients. It supports candidates with a national job board and career placement services.
Product overview
Percy is a multifamily-focused recruiting platform that operates as a unified service connecting property operators with talent. The core offering consists of recruiting services for multifamily clients (owners, developers, property managers) paired with job placement support for candidates seeking roles in property management, maintenance, leasing, and corporate support. Percy's content library supplements the recruiting platform with industry insights and market analysis. The company covers multiple multifamily sectors including conventional apartments, affordable housing (LIHTC, Section 8), senior living, student housing, and manufactured housing, serving clients nationwide across the United States.
Differentiator
Problem solved
Functional benefit
Products and services
- Percy Recruiting Services for Multifamily Operators Recruiting and placement services that connect multifamily owners, developers, and property managers with skilled talent for onsite, regional, corporate, and executive roles across conventional apartments, affordable housing, senior living, student housing, and manufactured housing. Charges placement fees to employer clients for successful hires.
- Percy Job Placement Services for Candidates Job placement service that helps multifamily professionals find and apply for career opportunities across property management, maintenance, leasing, corporate support, and leadership positions nationwide, supported by a public job board with featured listings.
Quantifiable outcome
- 2,800+ placements made for 80+ clients since founding in 2018
- +1 more outcomes
Companies that use Percy
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles2 records
Percy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Percy partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights4 records
Percy competitors and assessment
Company assessmentDirect peers
- BGSF, Inc. Public staffing firm (formerly BG Staffing) with a dedicated multifamily and property management placement vertical, directly comparable to Percy's multifamily-only recruiting focus. Operates a national recruiter network placing onsite, regional, and corporate multifamily talent.
- The Intersect Group: Staffing and talent solutions firm with a stated real estate and property management practice, placing professionals across operational and corporate roles. Comparable to Percy in serving multifamily operators with specialized recruiting rather than generalist staffing.
Broad incumbents
- Aerotek: Major staffing firm (part of Allegis Group) placing talent across property management, maintenance, and operations roles nationally. Overlaps with Percy on multifamily maintenance and leasing placements but serves a much broader set of end markets.
- Insight Global: Large U.S. staffing and talent solutions provider with property management and real estate services placements. Comparable go-to-market in direct B2B employer engagement, though not vertically specialized in multifamily.
- LinkedIn Talent Solutions: LinkedIn's recruiting platform is increasingly used by multifamily operators for direct candidate sourcing, representing a structural alternative to Percy's recruiter-mediated placement model across the same candidate pool.
- Indeed: Largest generalist job board, widely used by multifamily operators for direct hires. Competes with Percy's candidate-facing job board at the self-serve layer of the funnel, particularly for onsite and leasing roles.
- Vaco: Staffing and consulting firm with a real estate services practice placing operational, finance, and technology talent into property operators. Comparable in serving multifamily and real estate clients with specialized talent sourcing.
- Robert Half: Large generalist professional staffing firm with a real estate and property management practice. Competes with Percy for property management and corporate support placements but operates across many industries, so it lacks Percy's multifamily-only specialization.
- ZipRecruiter: AI-enabled job marketplace that matches employers with candidates across industries including property management. Competes with Percy at the candidate-attraction layer and increasingly offers employer tools that can substitute for recruiter-led sourcing.
- Kforce Inc. Professional staffing firm with a real estate and finance vertical that places talent into property operators and real estate investment organizations. Overlaps with Percy's corporate and leadership placements rather than its onsite multifamily recruiting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Percy social profiles
Digital presencePercy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Percy leadership team
Management profileNumber of profiles
Percy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Percy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Percy
What does Percy do?
Percy is a multifamily-focused recruiting firm that connects multifamily property owners, developers, and property managers with skilled talent. The firm recruits for onsite, regional, corporate, and executive roles across conventional apartments, affordable housing (LIHTC, Section 8), senior living, student housing, and manufactured housing, charging placement fees to employer clients. It supports candidates with a national job board and career placement services.
Is Percy a public or private company?
Percy is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Percy founded?
Percy was founded in 2018. It employs 11 to 50 people.
Where is Percy based?
Percy is headquartered in Boston, United States, in the North America region.
How does Percy make money?
One revenue line is on record: recruitment and Placement Services.
Who are Percy's main competitors?
Direct peers on record are BGSF, Inc. and The Intersect Group. Broad incumbents are Aerotek, Insight Global, LinkedIn Talent Solutions, Indeed, Vaco, Robert Half, ZipRecruiter and Kforce Inc..
Does Percy have an API?
No public API is recorded for Percy.
What industry is Percy in?
Percy's product category is Recruiting Services. Its primary akta.pro industry code is BPAJAMAD, Multifamily & Student Housing Asset Management, with a secondary code of BPAJAFAG, Manufactured Housing / Mobile Home Park Management. Its NAICS code is 53131 and its SIC code is 6531.