Grand Sud Group

What Grand Sud Group does

Grand Sud Group operates in the event logistics sector on the French Riviera under the MARTEL EVENTS and Martel-LT Events brands, headquartered at 22 Boulevard Anatole France, La Trinité. The company's core activity is renting event infrastructure — tents and chapiteaux (crystal, arched, stretch, pagodas, barnums), grandstands and tribunes (capacity up to 20,000 seats), modular flooring (3,000 m² of floor space including steel sole plates for beaches), stands and partitions, and crowd-control barriers (1 km of inventory) — combined with turnkey orchestration from site study to dismantling. Operations are anchored by a 6,000 m² warehouse in La Trinité and supported by proprietary in-house technical teams; an exclusive 3D visualization tool lets clients preview and adjust event layouts before deployment, and the business also functions as a receptive agency that coordinates local partners (venues, caterers, decorators) for events planned from outside the region.

The customer base spans corporate enterprises (corporate seminars, team buildings, Monaco rooftop events), private events (prestige weddings at Château Saint-Martin, galas, private villas), sports and cultural organizers (Grand Prix de Monaco, IRONMAN World Championship Nice, Carnaval de Nice, Tour de France, Jazz à Juan), professional trade shows (MIPIM beach structures), and brand activation agencies (named deployments for Netflix, Amazon, Chanel, LVMH, Rolex). Five primary segments — corporate enterprises, private events, sports/cultural organizers, trade-show organizers, and brand activation agencies — collectively account for 700+ realizations per year across Nice, Monaco, Cannes, and Saint-Tropez, with occasional international projects.

The commercial model is direct B2B sales with no public pricing: clients submit 'Demander un devis' (Request a Quote) requests and receive custom proposals after site reconnaissance. Billing is pay-as-you-go per event. Distribution is primarily direct, supplemented by content marketing (blog covering Côte d'Azur events), a Google Business Profile (4.6/5 rating, 16 verified reviews), and client referral. The company is privately held, with Eric Tronconi serving as Gérant (Managing Director) and no disclosed external investors, parent company, or institutional ownership. Operational credentials include the RSE Prestadd CSR certification and ongoing safety-standard training for technical teams.

Name

Grand Sud Group

Legal name

MARTEL EVENTS

Website

https://grandsudevents.fr

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Short description

Grand Sud Group (operated as MARTEL EVENTS / Martel-LT Events) is a Côte d'Azur event logistics provider offering tents, tribunes, flooring, barriers, and turnkey orchestration for luxury weddings, sports events, corporate functions, and trade shows across Nice, Monaco, Cannes, and Saint-Tropez.

Ownership category

akta.pro rank

Product category

Event Logistics Services

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Event Logistics & Transportation Coordination (HSACAAAL)

Keywords

• Event logistics services
• Event equipment rental
• Tents and chapiteaux
• Grandstand and tribunes
• Event infrastructure

Headquarters

HQ city

La Trinité

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Event logistics rental and services: Equipment rental (tents, tribunes, furniture, barriers, floors) combined with logistics orchestration from study to dismantling. Revenue generated through rental fees and service packages for events ranging from private weddings to major public events.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Grand Sud Group (operating as Martel Events / Martel-LT Events) is an event logistics provider on the Côte d'Azur specializing in equipment rental and turnkey event orchestration. The company supplies physical event infrastructure including tents, chapiteaux, tribunes (up to 20,000 seats), flooring, barriers, and modular stands, supported by 6,000 m² of warehousing. It complements equipment rental with furniture and decoration, end-to-end logistics from site study to dismantling, and a local reception-agency service for organizers based outside the region.

Product overview

Martel-LT Events (Grand Sud Group) is an event logistics agency operating on the Côte d'Azur since the 1960s. The company offers a unified service portfolio combining equipment rental (tents, chapiteaux, tribunes, flooring, barriers, modular stands) with full-service logistical orchestration. Core offerings include: Material Rental (tents, chapiteaux up to 20,000 seats, 6,000 m² storage), Furniture & Decor (lounge, banquet, gala), Turnkey Logistics (study to dismantling), and a Reception Agency (local coordination for external planners). The product lineup centers on physical event infrastructure—tents/chapiteaux, floors, stands/partitions, tribunes, and barriers—supplemented by a proprietary 3D visualization tool for event planning. All services are delivered through the company's own technical teams with a focus on high-profile events including weddings, sporting events, corporate seminars, galas, festivals, and product launches across Nice, Monaco, Cannes, and Saint-Tropez.

Differentiator

Problem solved

Functional benefit

Products and services

• Event Equipment Rental (Location de matériel événementiel)
• Furniture & Decorations (Mobilier & Décorations)
• Turnkey Event Logistics (Logistique clés en main)
• Receptive Agency (Agence réceptive)
• Tents and Chapiteaux
• Flooring (Planchers)
• Stands and Partitions (Stands et cloisons)
• Tribunes (Grandstands)
• Barriers (Barrières)

Quantifiable outcome

• 700 realizations per year on the Côte d'Azur
• +1 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Receptive agency network (local partners)coreStrategic or Co-development PartnerFunctions as a receptive agency for external event organizers, coordinating with local partners (venues, caterers, decorators) to deliver complete event logistics for clients organizing from outside the region.

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Groupe Event (Agence Event): Groupe Event is a French event agency offering event design, logistics, and on-site coordination for corporate clients. It overlaps with Grand Sud's end-to-end logistics orchestration and corporate client base, though at smaller scale and without the same equipment inventory.
• R2 Stand / Grupo R2: R2 Stand is a Spanish event stand and modular structure specialist serving trade shows across southern Europe. It is directly comparable to Grand Sud's stands/cloisons product line and competes for similar European corporate and trade show booth contracts.

Broad incumbents

• MCH Group: MCH Group is a Swiss live marketing company operating major venues (including Baselworld facilities) and producing exhibitions worldwide. It serves similar premium event clients and overlaps with Grand Sud in event infrastructure provisioning, though focused on venue ownership and trade fair organization rather than regional equipment rental.
• Comexposium: Comexposium is a major French trade show and event organizer that operates venues and produces exhibitions globally. While it primarily organizes and owns events (vs. Grand Sud's equipment rental focus), it overlaps as a supplier of event infrastructure and competes for similar B2B event budgets.
• Messe Frankfurt: Messe Frankfurt is a global exhibition organizer and venue operator running trade fairs worldwide. It overlaps with Grand Sud's trade show booth and exhibition infrastructure work at a larger scale and serves corporate clients with similar event logistics needs.
• Koelnmesse: Koelnmesse is one of Europe's largest trade fair organizers, operating numerous exhibition venues and providing event infrastructure services. It competes for similar premium B2B event contracts and shares Grand Sud's customer base of corporate exhibitors seeking turnkey booth and infrastructure solutions.
• Reed Exhibitions: Reed Exhibitions is a global B2B event and exhibition organizer producing trade shows across multiple industries. It overlaps with Grand Sud on infrastructure provisioning for trade events and on supplying booth and stand systems to exhibitors, though its scale and brand-led model differ from regional rental logistics.
• Freeman: Freeman is the largest event production and equipment rental company in North America, providing AV, rigging, and exhibition infrastructure. It is comparable to Grand Sud in its equipment-led logistics model and serves the same corporate trade show and conference customer base.

Direct peers

• GL Events: GL Events is France's largest event services group, offering equipment rental, venue management, and live event production across Europe. It directly competes with Grand Sud for premium event logistics contracts, particularly for large-scale sports and corporate events, though at significantly greater scale and geographic reach.

Others

• Spie Batignolles Event Solutions: Spie Batignolles provides French infrastructure and event-related services including temporary structures and site logistics. While broader in scope than Grand Sud, it overlaps on temporary event infrastructure deployment for French public and corporate clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/martelevents

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grand Sud Group