LDVINS

Fine Wine Tradingldvins.com

LDVINS is a Bordeaux-based fine wine negociant founded in 1992 that trades Grands Crus Classés, second wines, top Crus Bourgeois, and foreign wines to collectors, investors, and hospitality trade clients across Europe, North America, and Asia via dedicated regional export teams.

Company typePrivate
Founded1992
HeadquartersBordeaux, France
Headcount11–50
GTM typeB2B
OfferingServices

What LDVINS does

LDVINS is a Bordeaux-based fine wine negociant (wholesale trader) founded in 1992 by Frédéric de Luze and Thierry Decré. The company purchases and resells premium Bordeaux wines, with a core portfolio spanning Grands Crus Classés (Médoc 1855, Saint-Émilion, Pessac Léognan, Sauternes), second wines from leading classified châteaux, top Crus Bourgeois, and a supplementary line of foreign wines from other international wine-producing regions. Since 2017, the company has been backed by Jacky Lorenzetti, owner and co-owner of multiple classified growth estates (Château Pedesclaux, Château Lilian Ladouys, Château d'Issan, Château Lafon Rochet), which provides privileged upstream access to classified growth inventory.

The company operates a sales-led, relationship-driven B2B go-to-market, selling to fine wine collectors and investors (primary segment) and to the hospitality and restaurant trade (secondary segment). It maintains dedicated regional export teams covering Europe (including France and Southern Europe), North America (USA and Canada, with a Florida-based East Coast sales manager), and Asia (with two China-based sales managers and an Asia Sales Manager), supported by a head office team in Bordeaux covering executive leadership (President, Deputy Managing Director, CFO), logistics, procurement, and accounting.

Revenue is generated through transaction margins on wine trades with long-term trade partners; pricing is individually negotiated and not publicly disclosed. The company positions itself as one of the leading Fine Wine operators in Bordeaux and emphasizes long-term partnership relationships based on trust rather than transactional one-off sales. The business is privately held, with no public listing, no disclosed funding rounds, and no external institutional investment indicated in available sources. Technology footprint is minimal: a WordPress website, Facebook and Instagram profiles, and traditional email/phone sales outreach. No AI, API, SDK, or proprietary technology platform is present.

LDVINS firmographics

Firmographics

Name: LDVINS
Legal name: LDVINS
Website: https://ldvins.com
Company type: Private
Founded year: 1992
Operating status: Operating
Headcount range: 11–50 employees
Short description: LDVINS is a Bordeaux-based fine wine negociant founded in 1992 that trades Grands Crus Classés, second wines, top Crus Bourgeois, and foreign wines to collectors, investors, and hospitality trade clients across Europe, North America, and Asia via dedicated regional export teams.
Ownership category
akta.pro rank

LDVINS industry classification

Industry

Product category: Fine Wine Trading
NAICS: Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
SIC: Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
akta.pro primary industry: Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)
akta.pro secondary industries: Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Alcohol Brokers, Agents & Route-to-Market Services (CRAOAIAC)

Keywords

Fine wine trading
Bordeaux negociant
Wine distribution
Classified growth wines
Premium wine export

Where LDVINS is headquartered

Location

Headquarters

HQ city: Bordeaux
HQ country: France
HQ region: Europe

Offices1 record

Markets served

LDVINS business model

Business model

GTM type: B2B
Offering type: Services
Cost components: Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

Fine Wine Trading: LDVINS operates as a wine negociant (trader), purchasing and selling fine wines including Grands Crus Classés, second wines, Top Crus Bourgeois, and foreign wines. Revenue is generated through the margin on wine transactions with long-term trade partners and direct buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

LDVINS product offering

Product offering

Core offering

LDVINS is a Bordeaux-based fine wine negociant (trader) that purchases and resells premium wines to collectors, investors, and trade partners. Its portfolio includes Grands Crus Classés from the Médoc 1855, Saint-Émilion, Pessac Léognan, and Sauternes appellations, as well as second wines, Top Crus Bourgeois, and foreign wines. The company builds long-term partnerships with clients, supported by regional export teams covering Europe, North America, and Asia.

Product overview

LDVINS operates as a Fine Wine negociant and trading company in Bordeaux, established in 1992. The company offers a portfolio of wine products including Grands Crus Classés (Médoc 1855, Saint-Émilion, Pessac Léognan, Sauternes), Second Wines, Top Crus Bourgeois, and Foreign Wines. LDVINS positions itself as one of the leading Fine Wine operators in Bordeaux, focusing on building long-term partnerships with clients and guaranteeing top-quality service. The company has emerged as a prominent player in the wine trade sector, with international presence across Europe, America, and Asia through dedicated sales teams.

Differentiator

Problem solved

Functional benefit

Products and services

Grands Crus Classés

Companies that use LDVINS

Customer profile

Segments2 records

Ideal customer profiles2 records

LDVINS technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

LDVINS partnerships and signals

Strategic signal

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

LDVINS competitors and assessment

Company assessment

Broad incumbents

Sotheby's Wine: Global luxury auction house with a dedicated wine division. Adjacent incumbent serving the same HNW collector/investor client base, with broader portfolio beyond Bordeaux.

Direct peers

Skurnik Wines: US importer-distributor of premium French and European wines, with strong Bordeaux allocation relationships. Similar trade-focused model distributing allocated fine wines to restaurants and collectors in the US.
Justerini & Brooks: UK fine wine merchant (part of Diageo) specializing in Bordeaux en primeur and allocated Burgundy. Directly comparable as a fine wine trader serving collectors, investors, and trade globally.
Kermit Lynch Wine Merchant: California-based importer specializing in artisanal French wines including Bordeaux. Comparable importer/distributor serving US collectors and restaurants with curated French fine wine portfolios.
Polaner Selections: US-based fine wine importer and distributor focused on premium French estates, including Bordeaux. Comparable model of sourcing allocated wines from producers and distributing to US trade and collectors.
Berry Bros. & Rudd: Long-established London-based fine wine merchant trading Bordeaux and Burgundy to collectors, investors, and hospitality globally. Closely comparable B2B/B2C négociant-merchant model serving similar investor and collector clients.
Joannès Dupuy: Bordeaux-based négociant trading fine wines across the major appellations, with similar focus on Grands Crus Classés and Crus Bourgeois. Direct competitor in the same niche trading model.
Maison Joanne (Joanne Selections): French négociant distributing fine Bordeaux and other French wines to international trade and collectors. Closely comparable business model — purchasing, distributing, and reselling classified wines to global buyers.

Emerging players

Acker Merrall & Condit: US-based fine wine auctioneer and retailer serving collectors and investors. Adjacent model — primary focus is auction/retail rather than négociant wholesale, but overlapping fine wine investor clientele.
Zachys Wine & Liquor: US fine wine auction house and retailer with strong Bordeaux focus. Comparable overlap on fine wine investor clients, though business model is auction-led rather than négociant wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

LDVINS financial estimates

Financial estimate

Revenue estimate

Valuation estimate

LDVINS leadership team

Management profile

Number of profiles

Profiles14 records

LDVINS funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

LDVINS M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LDVINS

What does LDVINS do?

Is LDVINS a public or private company?

LDVINS is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was LDVINS founded?

LDVINS was founded in 1992. It employs 11 to 50 people.

Where is LDVINS based?

LDVINS is headquartered in Bordeaux, France, in the Europe region.

How does LDVINS make money?

One revenue line is on record: fine Wine Trading.

Who are LDVINS's main competitors?

Sotheby's Wine is listed as a broad incumbent. Direct peers are Skurnik Wines, Justerini & Brooks, Kermit Lynch Wine Merchant, Polaner Selections, Berry Bros. & Rudd, Joannès Dupuy and Maison Joanne (Joanne Selections). Emerging players are Acker Merrall & Condit and Zachys Wine & Liquor.

Does LDVINS have an API?

No public API is recorded for LDVINS.

What industry is LDVINS in?

LDVINS's product category is Fine Wine Trading. Its primary akta.pro industry code is CRAOAIAA, Beer, Wine & Spirits Wholesale Distribution, with a secondary code of AFAIAGAL, Beverage Import/Export & Cross-Border Wholesale. Its NAICS code is 42482 and its SIC code is 5180.