What LDVINS does

LDVINS is a Bordeaux-based fine wine negociant (wholesale trader) founded in 1992 by Frédéric de Luze and Thierry Decré. The company purchases and resells premium Bordeaux wines, with a core portfolio spanning Grands Crus Classés (Médoc 1855, Saint-Émilion, Pessac Léognan, Sauternes), second wines from leading classified châteaux, top Crus Bourgeois, and a supplementary line of foreign wines from other international wine-producing regions. Since 2017, the company has been backed by Jacky Lorenzetti, owner and co-owner of multiple classified growth estates (Château Pedesclaux, Château Lilian Ladouys, Château d'Issan, Château Lafon Rochet), which provides privileged upstream access to classified growth inventory.

The company operates a sales-led, relationship-driven B2B go-to-market, selling to fine wine collectors and investors (primary segment) and to the hospitality and restaurant trade (secondary segment). It maintains dedicated regional export teams covering Europe (including France and Southern Europe), North America (USA and Canada, with a Florida-based East Coast sales manager), and Asia (with two China-based sales managers and an Asia Sales Manager), supported by a head office team in Bordeaux covering executive leadership (President, Deputy Managing Director, CFO), logistics, procurement, and accounting.

Revenue is generated through transaction margins on wine trades with long-term trade partners; pricing is individually negotiated and not publicly disclosed. The company positions itself as one of the leading Fine Wine operators in Bordeaux and emphasizes long-term partnership relationships based on trust rather than transactional one-off sales. The business is privately held, with no public listing, no disclosed funding rounds, and no external institutional investment indicated in available sources. Technology footprint is minimal: a WordPress website, Facebook and Instagram profiles, and traditional email/phone sales outreach. No AI, API, SDK, or proprietary technology platform is present.

Name

LDVINS

Legal name

LDVINS

Website

https://ldvins.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

LDVINS is a Bordeaux-based fine wine negociant founded in 1992 that trades Grands Crus Classés, second wines, top Crus Bourgeois, and foreign wines to collectors, investors, and hospitality trade clients across Europe, North America, and Asia via dedicated regional export teams.

Ownership category

akta.pro rank

Product category

Fine Wine Trading

NAICS

Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Beer, Wine & Spirits Wholesale Distribution (CRAOAIAA)

akta.pro secondary industries

Beverage Import/Export & Cross-Border Wholesale (AFAIAGAL), Alcohol Brokers, Agents & Route-to-Market Services (CRAOAIAC)

Keywords

• Fine wine trading
• Bordeaux negociant
• Wine distribution
• Classified growth wines
• Premium wine export

Headquarters

HQ city

Bordeaux

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Fine Wine Trading: LDVINS operates as a wine negociant (trader), purchasing and selling fine wines including Grands Crus Classés, second wines, Top Crus Bourgeois, and foreign wines. Revenue is generated through the margin on wine transactions with long-term trade partners and direct buyers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

LDVINS is a Bordeaux-based fine wine negociant (trader) that purchases and resells premium wines to collectors, investors, and trade partners. Its portfolio includes Grands Crus Classés from the Médoc 1855, Saint-Émilion, Pessac Léognan, and Sauternes appellations, as well as second wines, Top Crus Bourgeois, and foreign wines. The company builds long-term partnerships with clients, supported by regional export teams covering Europe, North America, and Asia.

Product overview

LDVINS operates as a Fine Wine negociant and trading company in Bordeaux, established in 1992. The company offers a portfolio of wine products including Grands Crus Classés (Médoc 1855, Saint-Émilion, Pessac Léognan, Sauternes), Second Wines, Top Crus Bourgeois, and Foreign Wines. LDVINS positions itself as one of the leading Fine Wine operators in Bordeaux, focusing on building long-term partnerships with clients and guaranteeing top-quality service. The company has emerged as a prominent player in the wine trade sector, with international presence across Europe, America, and Asia through dedicated sales teams.

Differentiator

Problem solved

Functional benefit

Products and services

• Grands Crus Classés

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sotheby's Wine: Global luxury auction house with a dedicated wine division. Adjacent incumbent serving the same HNW collector/investor client base, with broader portfolio beyond Bordeaux.

Direct peers

• Skurnik Wines: US importer-distributor of premium French and European wines, with strong Bordeaux allocation relationships. Similar trade-focused model distributing allocated fine wines to restaurants and collectors in the US.
• Justerini & Brooks: UK fine wine merchant (part of Diageo) specializing in Bordeaux en primeur and allocated Burgundy. Directly comparable as a fine wine trader serving collectors, investors, and trade globally.
• Kermit Lynch Wine Merchant: California-based importer specializing in artisanal French wines including Bordeaux. Comparable importer/distributor serving US collectors and restaurants with curated French fine wine portfolios.
• Polaner Selections: US-based fine wine importer and distributor focused on premium French estates, including Bordeaux. Comparable model of sourcing allocated wines from producers and distributing to US trade and collectors.
• Berry Bros. & Rudd: Long-established London-based fine wine merchant trading Bordeaux and Burgundy to collectors, investors, and hospitality globally. Closely comparable B2B/B2C négociant-merchant model serving similar investor and collector clients.
• Joannès Dupuy: Bordeaux-based négociant trading fine wines across the major appellations, with similar focus on Grands Crus Classés and Crus Bourgeois. Direct competitor in the same niche trading model.
• Maison Joanne (Joanne Selections): French négociant distributing fine Bordeaux and other French wines to international trade and collectors. Closely comparable business model — purchasing, distributing, and reselling classified wines to global buyers.

Emerging players

• Acker Merrall & Condit: US-based fine wine auctioneer and retailer serving collectors and investors. Adjacent model — primary focus is auction/retail rather than négociant wholesale, but overlapping fine wine investor clientele.
• Zachys Wine & Liquor: US fine wine auction house and retailer with strong Bordeaux focus. Comparable overlap on fine wine investor clients, though business model is auction-led rather than négociant wholesale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ldvins.negociant
• Instagraminstagram.com/l.d.vins
• Xx.com/ldvins
• LinkedInlinkedin.com/company/ld-vins

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LDVINS