Minorities for Medical Marijuana

What Minorities for Medical Marijuana does

Minorities for Medical Marijuana (M4MM) is a 501(c)(3) non-profit organization founded in May 2016 by Roz McCarthy and headquartered in Orlando, Florida. The organization operates as a community-based advocacy platform with 27 state directors across the United States and an international presence spanning the UK, Belize, Toronto, and Jamaica. M4MM's stated mission is to cultivate cultural inclusivity, social equity, and economic opportunity within the cannabis and hemp industry for communities disproportionately impacted by the War on Drugs.

M4MM delivers its mission through a portfolio of 10+ interconnected national programs spanning workforce development, business enablement, supplier diversity, patient access, expungement services, policy advocacy, and community education. Core programs include the Cannabis Business Licensing Bootcamp (CBLB) delivered with Oaksterdam University, the Ready Set Grow HBCU internship program partnered with Trulieve, the Safe Access clinic initiative that has served 1,000+ low-income and veteran patients, the Project Clean Slate expungement program, the (M)Procure supplier diversity program, and the Sow The Land hemp farming education program. Distribution is event-driven, relying on monthly membership meetings, national conferences (including the MJBizCon DICE Mixer and Cannabis Supplier Diversity Summit), regional clinics, and a YouTube live-stream content platform, rather than a unified software product. The technology footprint is modest: a website, a Linktree social aggregator, a YouTube channel, and an e-commerce merchandise store.

The revenue model relies on donations, corporate partnerships at varying tiers (Gold partners include Weedmaps and Trulieve), event-driven fundraising, limited merchandise sales, and program-specific sponsorships. No formal membership pricing is publicly disclosed, and no revenue figure is reported. M4MM is governed by a board led by Board Chair Erik Range and Executive Board Chair Gia Moron, with operational leadership from CEO Roz McCarthy and COO Jodeci Gonzalez, supported by program directors overseeing each national initiative.

Name

Minorities for Medical Marijuana

Legal name

Minorities for Medical Marijuana, Inc.

Website

https://minorities4medicalmarijuana.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Minorities for Medical Marijuana (M4MM) is a 501(c)(3) non-profit founded in 2016 that advances diversity, equity, and inclusion in the cannabis industry through 10+ national programs spanning workforce development, business licensing, supplier diversity, patient access, and policy advocacy.

Ownership category

akta.pro rank

Headquarters

HQ city

Orlando

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: The organization is a 501(c)(3) non-profit that relies on donations and contributions to fund social justice, social equity, health equity, and public policy priorities. The Round Up for Social Justice campaign encourages dispensaries to fundraise for the cause.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

M4MM is a 501(c)(3) nonprofit organization that delivers community-based programs advancing social equity, social justice, health equity, and public policy in the cannabis and hemp industry. The core offerings are organized as ten or more national programs — including Safe Access medical marijuana card clinics, CBLB business licensing bootcamps, Project Clean Slate expungement fairs, Ready Set Grow HBCU internships, and Sow The Land hemp farming training — supported by donations and corporate partnerships.

Product overview

Minorities for Medical Marijuana (M4MM) operates as a non-profit organization with a portfolio of interconnected community-based programs rather than a unified software product. The organization offers 10+ national programs including advocacy/education initiatives (Health Is Wealth, Let's Talk Cannabis, Psychedelics as Medicine), social justice programs (Project Clean Slate, Level One Public Policy), workforce development (Ready Set Grow HBCU Internship, CBLB Cannabis Business Licensing Bootcamp), supplier diversity ((M) Procure), healthcare access (Safe Access clinics), and community outreach (LatinX Comunidad). Additional offerings include live streaming content, an online merchandise store, and educational publications like the Understanding Social Equity guide. Programs work together to advance equity in the cannabis and hemp industry through education, advocacy, and economic empowerment.

Differentiator

Problem solved

Functional benefit

Brands

• Project Clean Slate: Expungement fair and wrap-around services for those affected by past marijuana possession charges.
• (M) Procure
• CBLB Program
• Safe Access
• Health Is Wealth
• Ready Set Grow
• Sow The Land
• Let's Talk Cannabis
• LatinX Comunidad
• Level One Public Policy
• DICE

Products and services

• Health Is Wealth CBD and cannabis education program providing health equity education, resources, and monthly webinars for healthcare professionals and patients on cannabis as a medical alternative.
• Let's Talk Cannabis Community education forums and town hall meetings focused on providing state-specific cannabis public policy and legalization updates across the US.
• Project Clean Slate Expungement fair and wrap-around services program for individuals affected by past marijuana possession charges, providing legal assistance and record sealing resources.
• Ready Set Grow HBCU and university internship and workforce development program providing hands-on training experience to help students break into the cannabis and hemp industry.
• Sow The Land Hemp farming and technology advocacy, education, and resources program offering 100 hours of free hemp farming training for farmers and entrepreneurs, with monthly webinars and an annual symposium.
• Cannabis Business Licensing Bootcamp (CBLB) Pre-license seminar and multi-week business accelerator providing education for minority, women, veteran, and small business owners seeking resources to participate in the cannabis market.
• (M) Procure Supplier diversity training, education, and outreach program designed to help diverse suppliers navigate the cannabis industry.
• Safe Access Medical marijuana card access program providing community clinics with doctors and staff to help patients obtain medical cannabis certifications, targeting low income and veteran patients.
• LatinX Comunidad Latin community outreach program focused on education for quality of life through plant-based medicine, career pathways in the cannabis industry, and community reinvestment opportunities.
• Social Economics Program led by National Director featuring minority businesses that aid social equity, with focus on minority-owned banks, cannabis insurance, and financial opportunities in the cannabis space.
• Level One Public Policy Cannabis public policy advocacy program providing policy updates, legislative recommendations, and advocacy resources including SAFE Banking Act and Farm Bill recommendations.
• Psychedelics as Medicine Education and advocacy program covering psychedelic-assisted therapy research, FDA approvals, and clinical trials for substances including psilocybin, MDMA, ketamine, and LSD.
• M4MM Merchandise Store Online store offering branded merchandise including 'M4MM Is Dope' and 'Black Women In Cannabis Are Dope' t-shirts, and Hemp Hearts products.
• M4MM Live Streams YouTube-based live streaming platform hosting monthly shows including Health is Wellness, Sow the Land Hemp Farming, Cash Out On Cannabis, and Let's Talk Cannabis town halls.

Quantifiable outcome

• 1000+ patients serviced across 6 cities and 4 states through Safe Access program
• +3 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core and minor.

• Surterra WellnesscoreStrategic or Co-development PartnerCorporate partner supporting M4MM's mission of diversity and inclusion in cannabis. Listed as a corporate partner with logo displayed on partnership page.
• WeedmapscoreGTM or Marketing PartnerGold Corporate Partner providing platform support and marketing visibility. Listed as a major corporate partner supporting the organization.
• TrulievecoreStrategic or Co-development PartnerGold Corporate Partner. Partners with M4MM on HBCU internship programs including FAMU student intern partnerships. Supports Ready Set Grow program.
• Vireo HealthminorStrategic or Co-development PartnerCorporate partner listed on partnership page supporting M4MM's diversity initiatives.
• Hemp & ForkminorStrategic or Co-development PartnerPartner business in the M4MM marketplace. US-grown hemp products sold through M4MM store. Promotes diverse business in cannabis.
• The Green CrossminorStrategic or Co-development PartnerCorporate partner listed on partnership page supporting diversity and inclusion in cannabis.
• CanEx JamaicaminorStrategic or Co-development PartnerCorporate partner supporting M4MM's international expansion and Jamaican chapter connections.
• MJM StrategyminorStrategic or Co-development PartnerCorporate partner supporting cannabis diversity and inclusion initiatives.
• Ember GardensminorStrategic or Co-development PartnerCorporate partner listed on partnership page.
• Oaksterdam UniversitycoreStrategic or Co-development PartnerEducational partner collaborating with M4MM on Cannabis Business Licensing Bootcamp programs, particularly in St. Louis, Missouri.
• Hawthorne Gardening Co.minorStrategic or Co-development PartnerProgram partner for Project Clean Slate. Built to serve growers of all sizes from commercial to home hobbyists, providing best-in-class brands across growing categories.
• LegalShieldminorGTM or Marketing PartnerProvides affordable online legal services and legal advice for members. M4MM members receive exclusive discounts up to 30% on legal services.
• Minority Cannabis Business Association (MCBA)coreStrategic or Co-development PartnerCo-presenter of 'More Than A Moment: Dismantling Systemic Racism in the Cannabis Industry' - joint advocacy initiative for systemic change.
• Future Entheogenic MedicinesminorStrategic or Co-development PartnerPartner organization for M4MM's Psychedelics as Medicine program, supporting education and advocacy in psychedelic-assisted therapies.
• Peter Tosh Foundation Ltd.minorStrategic or Co-development PartnerConnected through Board Member Niambe Tosh, President of PT Capital LLC and Board Chairperson for the Peter Tosh Foundation.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Drug Policy Alliance: National drug policy reform nonprofit addressing criminal justice, harm reduction, and equity. Broader than M4MM but overlaps on War on Drugs remediation and equity advocacy.
• National Cannabis Roundtable (NCR): Cannabis industry trade coalition focused on federal policy reform (including SAFE Banking). Overlaps with M4MM's Level One Public Policy program, but represents operators rather than equity communities.
• Marijuana Policy Project (MPP): Major cannabis policy reform advocacy organization operating at state and federal level. Comparable in mission scope to M4MM's policy advocacy work, though not equity-focused.
• NORML (National Organization for the Reform of Marijuana Laws): Largest and longest-running US cannabis policy reform organization. Adjacent to M4MM's Level One Public Policy and Let's Talk Cannabis programs, but covers a broader (non-equity-focused) policy agenda.

Direct peers

• Last Prisoner Project: Nonprofit focused on cannabis criminal justice reform, expungement, and reentry — directly overlapping with M4MM's Project Clean Slate expungement program and broader social-justice mission.
• Supernova Women: Nonprofit advancing women of color in the cannabis industry. Closely comparable to M4MM's equity-focused community programming and supplier-diversity work.
• Minority Cannabis Business Association (MCBA): National cannabis trade association focused on minority inclusion; M4MM has a documented joint advocacy initiative with MCBA ('More Than A Moment'), placing them in the same direct peer set.
• The Hood Incubator: Nonprofit supporting equity and inclusion in the cannabis industry through education, advocacy, and economic empowerment — directly comparable to M4MM's CBLB and equity program suite.

Emerging players

• Women Grow: Cannabis industry professional network for women; M4MM's Executive Board Chair Gia Moron concurrently serves as Women Grow's President, evidencing direct ecosystem overlap.
• Cannabis Equity Illinois: State-level social equity coalition and advocacy group. Comparable mission to M4MM's equity work but geographically narrower; relevant because Illinois is one of M4MM's active CBLB states.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCt4PdoTZm0mmiOTnXHmy69A/featured
• Xx.com/m4mmunited
• Facebookfacebook.com/m4mmunited
• LinkedInlinkedin.com/company/m4mm

Revenue estimate

Valuation estimate

Number of profiles

Profiles21 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Minorities for Medical Marijuana