Greenhill Vineyards

What Greenhill Vineyards does

Greenhill Vineyards is a privately held boutique winery operating under Greenhill Vineyards LLC from its 128-acre historic property at 23595 Winery Lane, Middleburg, Virginia, with a secondary vineyard in Amherst County. The company cultivates approximately 30 acres of vines across the two sites, producing 100% Virginia wines from traditional European varietals (Chardonnay, Chenin Blanc, Riesling, Viognier, Cabernet Franc, Merlot, Petit Verdot), hybrid varietals (Chambourcin, Seyval Blanc), and experimental offerings; the portfolio spans sparkling, white, rosé, red, reserve, and red-blend SKUs distributed through an orderport.net e-commerce storefront and an on-site tasting room.

The business model is direct-to-consumer and hospitality-led. Greenhill generates revenue from one-time retail wine sales, a three-tier membership program (The Wine Club with optional bimonthly or quarterly shipments, Barrel Club at a $1,500 one-time fee, and La Cave at $795/year with private cellar and locker access), private event venue rentals across five dedicated spaces (Conference Room, Mini Bar, Manor House circa 1792, Barrel Room, Club Lounge), and ancillary food and agricultural sales (Mezze Menu, on-property Charolais beef). Distribution is restricted to US shipping only per Virginia ABC law, and the company serves a horizontally segmented base of wine enthusiasts, corporate and group event planners, wedding and celebration couples, and private celebration hosts.

Greenhill was opened in its current form by owner David Greenhill on August 30, 2013 following his purchase of the former Swedenburg property, with a state-of-the-art production facility and tasting room added in 2017 and subsequent expansion into Amherst County. The company employs 11-50 staff, has no disclosed funding or institutional investors, and relies on owner-led brand positioning as the foremost boutique winery in Loudoun County rather than wholesale distribution or external capital.

Name

Greenhill Vineyards

Legal name

Greenhill Vineyards LLC

Website

https://experiencegreenhill.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Greenhill Vineyards is a privately held boutique winery in Middleburg, Virginia, producing 100% Virginia wines from about 30 acres across Middleburg and Amherst, selling directly through a tasting room, e-commerce storefront, three-tier wine club, and on-site private events.

Ownership category

akta.pro rank

Product category

Boutique Winery

NAICS

Wineries (312130), Grape Vineyards (111332), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYCRADAIAB

Wine & Sparkling Wine Wineries & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRANABAF

Alcohol Subscription & Wine Clubs (Retail)

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/Beer, Wine & Spirits Specialty Retail

SECONDARYAFAGAJAL

Vineyard Certification & Sustainability Programs (Organic, Biodynamic, Regenerative, GAP)

Agriculture & Food Production/Crop Farming/Viticulture & Vineyard Operations (Grapes for Wine/Table)

SECONDARYTHAFAEAF

Wine Bars

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bars, Pubs & Nightlife Venues

Keywords

• Boutique winery
• Virginia wine production
• Wine club memberships
• Vineyard event hosting
• Direct-to-consumer wine

Headquarters

HQ city

Middleburg

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wine Bottle Sales: Direct retail sales of wine bottles through the tasting room and online store. Includes current releases and special releases. Consumers can purchase Blanc de Blancs, Chardonnay Reserve, Chardonnay, Chenin Blanc, Rosé, Viognier, Intuition, Seyval Blanc, Cabernet Franc, Cabernet Sauvignon, Merlot, Superstition, Petit Verdot, and seasonal offerings.
2. Wine Club Memberships: Three membership tiers generating recurring revenue: The Wine Club (12 bottles annually, subscription or annual), Barrel Club ($1,500 one-time fee, receives $1,500 value of wine), and La Cave ($795/year, private locker and cellar access).
3. Events and Private Tastings: Revenue from hosting private tastings (groups of 6+), corporate events, weddings, and celebrations across multiple event spaces including the Conference Room, Mini Bar, Manor House, Barrel Room, and Club Lounge.
4. Food Service - Mezze Menu: Catering revenue from a carefully curated Mezze Menu featuring specialty cheeses, charcuterie, accoutrements, freshly baked bread, caviar, and more, offered during tasting room visits.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Greenhill Vineyards is a boutique Virginia winery that cultivates grapes and produces estate wines across two vineyards totaling approximately 31 acres in Middleburg and Amherst County. It sells 100% Virginia wines—including Chardonnay, Chenin Blanc, Viognier, Rosé, Seyval Blanc, Cabernet Franc, Cabernet Sauvignon, Merlot, Petit Verdot and other varietals—directly to consumers through an on-site tasting room and online storefront, offers three tiered wine club subscription memberships, and hosts private tastings, corporate events, weddings and celebrations across five on-site event spaces.

Product overview

Greenhill Vineyards is a boutique winery in Loudoun County, Virginia, producing 100% Virginia wines from its 31 acres of vineyards in Middleburg and Amherst. The company operates a unified hospitality and retail model comprising wine production, direct-to-consumer sales through their online store, and on-site experiences. The product portfolio centers on wines (whites including Chardonnay, Chenin Blanc, Viognier, Rosé, and reds including Cabernet Franc, Cabernet Sauvignon, Merlot, Petit Verdot) supplemented by three membership clubs (The Wine Club, Barrel Club, and La Cave) offering tiered benefits, event venue rentals across five distinctive spaces (Conference Room, Mini Bar, Manor House, Barrel Room, Club Members' Lounge), and a Mezze food menu. The wines are distributed via direct-to-consumer channels, wine club subscriptions, and on-site sales.

Differentiator

Problem solved

Functional benefit

Products and services

• The Wine Club Annual wine subscription club delivering 12 bottles (split bimonthly or quarterly) with member discounts of 15% (escalating to 20% after two consecutive years), two complimentary tastings per day, Club Members' Lounge access, and exclusive event invitations; for individual wine enthusiasts and households.
• Barrel Club Premium wine membership with a $1,500 one-time fee plus tax, providing a personalized barrel plaque, barrel tasting for up to 6 guests, $1,500 worth of selected wine disbursed before public release, opportunity to purchase wine barrels at a discount, and access to the Wine Library of previous vintages. Membership is per vintage.
• La Cave Exclusive annual wine cellar club priced at $795/year (renewed annually) with access to a private wine cellar, lounge, bar, private tasting room, and patio, plus a personalized wine storage locker with lock and key and a personalized name plate. Currently on a wait list.
• Event Spaces & Hosting Event venue rental across five spaces at Greenhill Vineyards (Conference Room, Mini Bar, Manor House built circa 1792, Barrel Room, Club Members' Lounge) for private tastings, corporate events, weddings, and personal celebrations; available 7 days a week with group reservations required for parties of 10 or more.
• Mezze Menu Carefully curated Mezze Menu featuring specialty cheeses, charcuterie, accoutrements, freshly baked bread, caviar, and other mezze plates served to guests during tasting room visits at the Middleburg estate.
• Blanc de Blancs (Sparkling Chardonnay) White sparkling wine made from estate Chardonnay grapes; 2022 vintage is listed in the current releases available through the online store and tasting room.
• Chardonnay Reserve Reserve-tier Chardonnay wine from estate vineyards; 2024 vintage offered in current releases.
• Chardonnay Still Chardonnay white wine made from estate-grown Chardonnay grapes; 2024 vintage featured as a release on the company homepage.
• Chenin Blanc White wine made from estate Chenin Blanc grapes; 2024 vintage listed in current releases.
• Rosé Rosé wine from estate grapes; 2025 vintage featured as a release on the company homepage.
• Viognier White wine made from estate-grown Viognier grapes; 2023 vintage listed in current releases.
• Intuition Estate white wine labeled "Intuition"; 2024 vintage listed as a current release.
• Seyval Blanc White wine made from hybrid Seyval Blanc grapes cultivated on estate vineyards; 2024 vintage available in current releases.
• Petit Manseng Reserve Reserve-tier Petit Manseng white wine; 2023 vintage featured as a release on the company homepage.
• Cabernet Franc Red wine made from estate Cabernet Franc grapes; 2023 vintage listed in current releases.
• Cabernet Sauvignon Red wine made from estate Cabernet Sauvignon grapes; 2022 vintage listed in current releases.
• Merlot Red wine made from estate Merlot grapes; 2023 vintage listed in current releases.
• Superstition Estate red wine blend labeled "Superstition"; 2023 vintage listed in current releases.
• Petit Verdot Red wine made from estate Petit Verdot grapes; 2023 vintage listed in current releases.
• Nebbiolo Red wine made from estate Nebbiolo grapes; 2023 vintage featured as a release on the company homepage.
• Eternity Estate red wine labeled "Eternity"; 2023 vintage featured as a release on the company homepage.
• Charolais Beef Estate-raised Charolais beef from cattle grown on a vegetarian, antibiotic-free diet with no added growth hormones; available for purchase at the Tasting Room.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• King Family Vineyards: Crozet, VA boutique estate winery with strong wine-club, tasting-room, and event/ polo match hospitality program. Direct comparable on diversified winery-hospitality revenue mix.
• Breaux Vineyards: Purcellville, VA boutique estate winery operating tasting room, wine club (multiple tiers), event hosting, and 100% Virginia-grown varietals across a large estate. Direct comparable on DTC, wine-club, and event-driven model.
• Chrysalis Vineyards: Middleburg, VA estate winery focused on Virginia-native Norton and traditional varietals with tasting room and wine club. Closely comparable in scale, location, and DTC orientation.
• Walsh Family Wine: Loudoun County, VA boutique winery in Middleburg area with tasting room, estate vineyard, and wine club. Nearly identical geographic and operational profile to Greenhill.
• Stone Tower Winery: Loudoun County, VA boutique winery with estate vineyard, tasting room, wine club, and large-scale event and wedding venue business. Closest geographic and operating-model comparable to Greenhill within the same competitive set.
• Veritas Vineyard & Winery: Afternoon, VA boutique estate winery with tasting room, weddings, and a multi-tier wine club. Comparable in scale, event-driven revenue mix, and Virginia terroir focus.
• Doukenie Winery: Hillsboro, VA (Loudoun/Fauquier border) estate winery with tasting room, wine club, and 100% estate-grown varietals from a large vineyard property. Direct peer in Northern Virginia boutique-wine DTC market.
• Barrel Oak Winery: Delaplane, VA boutique family-owned winery with tasting room, dog-friendly hospitality, and wine club. Comparable Northern Virginia boutique-winery operating model and scale.
• Linden Vineyards: Front Royal, VA terroir-focused estate winery emphasizing traditional European varietals in Virginia with tasting-room and mailing-list wine club. Comparable boutique, terroir-driven positioning.
• RdV Vineyards: Delaplane, VA high-end boutique winery in Loudoun County focused on Bordeaux-style blends from estate vineyards with a wine-club allocation model. Comparable in DTC exclusivity and estate-only philosophy.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/GreenhillWine
• Facebookfacebook.com/GreenhillWineryVineyards
• Instagraminstagram.com/greenhillwine

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Greenhill Vineyards