What Modern Dental Group does

Modern Dental Group is a privately held, family-owned general dental practice operating two offices in Erie, Pennsylvania, since its founding in 1986 by Dr. David John DeMarco. The practice is staffed by four dentists (founder Dr. David J DeMarco, Dr. Shawn Casella who joined in 1989, Dr. David James DeMarco who joined in 2011, and Dr. Christopher DeMarco who joined in 2014) supported by over twenty administrative, hygiene, and dental-assistant staff, many with more than twenty years of tenure. Its core service offering spans preventive care (exams, cleanings, digital X-rays), restorative dentistry (crowns, bridges, implants, fillings, root canals, extractions, dentures, sealants), and cosmetic treatments (veneers, bonding, Philips Zoom whitening), with computer-enhanced 3D treatment-planning software used for implant case coordination.

The business model is fee-for-service dental care delivered through two physical locations (downtown at 333 State St in the Modern Tool Building and west Erie at 3464 W 26th St), with revenue drawn from direct patient payments, third-party insurance reimbursement (the practice assists with claims and paperwork), an in-house subscription-style ModernCare membership program for ongoing care, and CareCredit third-party financing for non-covered treatments. Patient acquisition relies on local community presence, multi-decade word-of-mouth referrals, Google and Facebook reviews, and an informational website with a blog launched in August 2025. The customer base consists of individual patients and families in the Erie metropolitan area; no enterprise, institutional, or commercial customers are served.

Technically, the practice has invested in digital clinical infrastructure including digital X-rays, digital impressions, 3D CT-scan-based implant planning software, and Philips Zoom WhiteSpeed LED-accelerated whitening. Operations are enabled by PatientConnect365 online intake forms. The practice has no disclosed parent company, no external investors, no subsidiaries, no M&A history, and no funding rounds; ownership and control appear to rest entirely with the DeMarco family and Dr. Casella. The practice also engages in community service through Dr. Casella's volunteer work with Mission of Mercy Pennsylvania.

Name

Modern Dental Group

Legal name

Modern Dental Group

Website

https://moderndentalgroup.com

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Modern Dental Group is a family-owned, two-location general dental practice in Erie, PA, founded in 1986 by Dr. David J DeMarco. It serves individual patients and families with preventive, restorative, and cosmetic dentistry delivered by four dentists and over twenty staff.

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (6212)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)

akta.pro secondary industry

General Dentistry Group Practices (HLABAKAB)

Keywords

• General dentistry
• Cosmetic dentistry
• Dental implants
• Restorative dentistry
• Preventive dentistry

Headquarters

HQ city

Erie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dental Services (Fee-for-Service): Direct patient payments for dental procedures including preventive care, restorative dentistry, cosmetic treatments, implants, and emergency dental services. Payment accepted via major credit cards.
2. Insurance Billing: Practice accepts insurance and assists patients with claims and paperwork. Patients are responsible for fees regardless of insurance coverage, but staff helps maximize insurance benefits.
3. ModernCare Membership Program: In-house dental membership program providing patients with affordable payment options for ongoing dental care. Third-party financing through CareCredit also available for treatments insurance doesn't cover.
4. Professional Cleanings and Preventive Care: Recurring revenue from regular six-month checkups, cleanings, and preventive treatments as recommended by the American Dental Association.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Modern Dental Group operates a two-location, family-owned dental practice in Erie, PA delivering comprehensive dental care since 1986. The practice provides preventive care (exams, cleanings, digital X-rays), restorative dentistry (crowns, bridges, fillings, dentures, root canals), cosmetic treatments (veneers, bonding, Philips Zoom whitening, clear aligners), and surgical services (dental implants, extractions, wisdom teeth removal) under one roof across the Downtown and West Erie offices.

Product overview

Modern Dental Group is a dual-location dental practice in Erie, PA, offering comprehensive dental care services since 1986. The practice operates from a unified service model with preventive care, restorative dentistry, and cosmetic treatments as its core offerings. Key services include dental implants, aesthetic crowns, digital X-rays, Philips Zoom teeth whitening, veneers, bonding, bridges, dentures, extractions, fillings, fluoride treatments, mouthguards, nightguards, root canals, sealants, and wisdom teeth removal. The practice is led by four dentists (Dr. David J DeMarco, Dr. Shawn Casella, Dr. David James DeMarco, and Dr. Christopher DeMarco) supported by over 20 staff members including dental assistants and hygiene professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Dental Implants Titanium implant posts surgically placed into the jawbone to support replacement teeth, offering a permanent alternative to dentures or bridges.
• Crowns Porcelain, metal, or porcelain-metal cosmetic restorations that cover and strengthen damaged or worn teeth above the gum line.
• Digital X-rays Advanced digital X-ray imaging technology providing clearer dental photos with reduced radiation exposure compared to traditional X-ray methods.
• Philips Zoom Teeth Whitening In-office professional whitening using LED light-activated gel that can brighten teeth up to eight shades in approximately 45 minutes.
• Veneers Thin, custom-made porcelain shells designed to cover the front surface of teeth to correct gaps, chips, stains, or misshapen teeth.
• Bonding Tooth-colored composite resin fillings used to repair chipped, discolored, or crooked teeth in a single visit.
• Bridges Artificial teeth that bridge gaps where one or more teeth are missing, bonded onto surrounding teeth for support.
• Dentures Removable natural-looking replacement teeth available in full or partial options for patients with missing natural teeth.
• Extractions Tooth removal procedures for damaged, decayed, or impacted teeth.
• Wisdom Teeth Removal Extraction of impacted or problematic wisdom teeth, typically performed in late teens or early twenties.
• Fillings Dental restoratives including silver amalgam and tooth-colored composite resins for treating cavities.
• Root Canals Endodontic treatment to save infected or damaged teeth by removing infected pulp tissue, cleaning, and sealing the tooth interior.
• Fluoride Treatments Preventive treatments effective in preventing cavities and tooth decay by strengthening tooth enamel.
• Sealants Plastic resin coatings bonded to tooth surfaces to protect hard-to-reach grooves from tooth decay.
• Mouthguards Custom-fitted protective gear for athletes participating in contact sports to prevent dental injuries.
• Nightguards Custom-made dental guards worn during sleep to prevent damage from teeth grinding (bruxism) and jaw clenching.
• Implant Restoration Placement of titanium implant bodies with porcelain crowns to replace missing teeth, and anchoring for dentures.
• Routine Dental Exams and Cleanings Routine dental exams, professional cleanings, and digital X-rays designed to protect oral health and prevent dental disease for patients of all ages.
• Clear Aligners Clear aligner orthodontic treatment to straighten teeth and improve the smile without traditional braces, offered as part of cosmetic dental services.
• ModernCare Membership Program In-house dental membership program providing patients with affordable recurring payment options for ongoing preventive and general dental care.

Quantifiable outcome

• Regular exams take about 50 minutes with detailed teeth cleaning
• +3 more outcomes

Named customers7 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Mission of Mercy PennsylvaniaminorOthersDr. Shawn Casella volunteers with Mission of Mercy Pennsylvania, providing free dental care to underserved individuals across the state. This reflects the practice's community focus and commitment to expanding access to dental services beyond paying patients.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Regional players

• Western Dental & Orthodontics: Multi-state dental services provider offering general, specialty, and orthodontic care, primarily across the western U.S. Comparable as a regional multi-office dental brand operating the same general + specialty + orthodontic mix, though concentrated in a different geography.
• Comfort Dental: Large dental franchise primarily concentrated in the Midwest and Mountain West U.S., offering general dentistry with a value-oriented positioning. Comparable as a regional multi-office dental brand competing for the same middle-market patient segment Modern Dental Group serves, though with a different geographic footprint.

Broad incumbents

• Heartland Dental: The largest U.S. DSO, supporting thousands of dentist offices across general and specialty care. Comparable as the dominant scaled incumbent in the same general dentistry category Modern Dental Group operates in, and the most likely acquirer of an independent two-location practice in a mid-size market.
• Sonrava Health: Multi-brand dental and orthodontic support organization operating general dentistry and specialty practices nationwide. Comparable as a broader incumbent offering general, restorative, and cosmetic services similar to Modern Dental Group's full menu, but at national scale.
• Pacific Dental Services: Major DSO supporting hundreds of general and specialty dental offices with a strong emphasis on modern technology and clinical systems. Comparable as a broad scaled incumbent offering the same comprehensive restorative and cosmetic menu Modern Dental Group provides, but at far greater geographic scale.
• Smile Brands: DSO supporting general dental and specialty practices across multiple states. Comparable as a broader incumbent in the same general dentistry category, with affiliated offices often competing directly with independent family practices in mid-size markets.
• Aspen Dental: One of the largest DSOs in the U.S. with hundreds of branded offices. Comparable because both deliver general, restorative, and cosmetic dentistry to middle-market patients through multi-doctor office formats — Aspen represents the consolidated, well-capitalized version of what an independent like Modern Dental Group would face as a competitor or buyer.
• Dental Care Alliance: Dental support organization partnering with general and specialty dental practices across multiple U.S. states. Comparable as a scaled DSO consolidator in the same category, and a realistic suitor for an established two-location family practice in Pennsylvania.

Emerging players

• Affordable Dentures & Implants: Large affiliated network focused on dentures, extractions, and implants. Comparable as a partial-overlap peer — Modern Dental Group offers implants and dentures as part of its menu, and Affordable represents the focused, scaled competitor for those specific high-ticket services.
• Marquee Dental Partners: Regional DSO focused on partnering with high-quality dentist- and family-owned practices, primarily across the Southeast and Mid-Atlantic U.S. Comparable because Marquee explicitly targets practices with the same profile as Modern Dental Group — established, multi-doctor, family-run — making it a likely strategic acquirer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights3 records

Customer concentration

• Facebookfacebook.com/ModernDentalGroup
• Xx.com/moderndentgroup
• LinkedInlinkedin.com/company/demarco-david-j-dmd

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern Dental Group