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PHP Insurance Services

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Namestring
PHP Insurance Services
Legal namestring
PHP Insurance Services, Inc.
Websiteurl
phpbroker.com
Company typeenum
Private
Founded yearint
1995
Descriptiontext

PHP Insurance Services, Inc. is a privately held, independent insurance brokerage founded in 1995 and headquartered at 1290 Tully Rd, Suite 80, San Jose, California. The company operates as a full-service broker representing over 100 insurance carriers, providing personal lines (auto, homeowners, renters, condo, mobile home, personal umbrella, motorcycle, mechanical breakdown, boat, RV, earthquake, flood), commercial lines (Business Owners Policy, general liability, workers' compensation, commercial auto, inland marine, commercial flood, EPLI, professional liability, surety bonds, D&O, commercial umbrella, cyber liability), health and group benefits (individual and family health, dental and vision, international student, Covered California marketplace plans, group health/vision/dental), Medicare (Original Medicare, Medicare Supplement/MediGap, Medicare Advantage Part C, Part D, dental/vision/fitness), and specialty lines (travel and pet insurance). Its primary customer segments are individuals and families, small to mid-sized businesses, Medicare beneficiaries, and health insurance seekers — with a particularly strong position serving the Asian-American (notably Vietnamese-American) community in the Bay Area.

The company's core technology is a conventional insurance brokerage platform consisting of online quote request forms, an appointment scheduling system, policy management workflows, and carrier management systems. It is not a technology-first or AI-enabled platform; the competitive engine is the brokerage's human advisory service, multilingual sales capability (English and Vietnamese), and broad carrier shelf. PHP distributes its services through toll-free and local phone lines, in-person consultations at the San Jose office, online self-serve quote/contact forms, SMS communications, email marketing, social media (Facebook, Twitter, YouTube), and an extensive library of Vietnamese-language educational video content on Que Huong TV and Net V, alongside community enrollment events such as Covered CA Bus Tour activities.

PHP earns revenue through commissions paid by the 100+ insurance carriers it represents for policies sold and renewed, functioning as an independent agent working on the customer's behalf. Pricing is determined by each carrier based on individual risk profiles; PHP does not set or publicly disclose pricing. The firm has earned elite/premier/top-producer tier status with multiple major carriers (Safeco Elite Agent, Anthem Blue Cross Premier Partner, Blue Shield of California TOP Broker, Health Net Top Producer, AmTrust VIP, Midland National President's Club) and is recognized as one of the top Covered California enrollment brokerages in the state, reinforcing its distribution scale relative to its small (1-10 employee) operating footprint.

Short descriptiontext

PHP Insurance Services is an independent insurance brokerage in San Jose, California, representing 100+ carriers to provide personal, commercial, health, Medicare, life, travel, and pet insurance to individuals, families, and small businesses, with a leading position in the Bay Area's Vietnamese-American community.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
51–100
akta.pro rankint
HeadquartersSan Jose, United States
HQ citystring
San Jose
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
insurance brokerage services, personal insurance coverage, commercial insurance solutions, health insurance enrollment, Medicare supplemental plans
Industry3 codes
1Individual Health Insurance Brokerage & Distribution
CodeFSAIAEALPrimaryYes
2Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs)
CodeFSAIAGAHPrimaryNo
3Mid-Market Commercial Package (Package Policies)
CodeFSAJAFABPrimaryNo
NAICS code2 codes
  • Agencies, Brokerages, and Other Insurance Related Activities5242
  • Insurance Agencies and Brokerages524210
SIC code1 code
  • Insurance Agents, Brokers & Service6411
Product category
Insurance Brokerage Services
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model1 record
1Insurance Brokerage Commissions
TypeAffiliate Referral
Description

PHP Insurance Services generates revenue through commissions paid by insurance carriers for policies sold. As an independent insurance broker, they represent multiple carriers and earn commissions based on the premiums collected from customers. They work on behalf of customers to find optimal coverage at competitive prices.

phpbroker.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels4 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Pricing details1 tier
1Insurance pricing varies by carrier and customer profile
ModelOtherBilling cadenceMonthly
Notes

Insurance premiums are determined by carriers based on individual risk factors including age, location, coverage limits, deductibles, and claim history. PHP facilitates quotes from multiple carriers to help customers find competitive rates.

phpbroker.com
GTM typeB2B and B2C
B2B and B2C
Offering typeServices
Services
Core offering1 text field

PHP Insurance Services is an independent full-service insurance brokerage that places personal, commercial, health, Medicare, travel, and pet insurance on behalf of customers by representing over 100 insurance carriers. The agency earns commissions from carriers and provides personalized consultations by phone, online, and in person at its San Jose, California office. It is licensed in California (license #0D04026) and serves as a top broker for Covered California marketplace enrollment, supporting both individual consumers and small-to-mid-sized businesses.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

PHP Insurance Services is a full-service insurance brokerage offering a comprehensive portfolio of insurance products across multiple categories. Their personal insurance offerings include auto, homeowners, renters, condo, mobile home, personal umbrella, motorcycle, mechanical breakdown, boat, RV, earthquake, and flood insurance. Their commercial insurance products encompass Business Owners Policies (BOP), general liability, workers' compensation, commercial auto, inland marine, commercial flood, employment practices liability (EPLI), professional liability, surety bonds, Directors & Officers (D&O), commercial umbrella, and cyber liability insurance. For health coverage, they provide individual and family health plans, dental and vision insurance, international student insurance, Covered California marketplace plans, and group health/vision/dental packages. Their Medicare offerings include Original Medicare, MediGap supplements, Part C (Medicare Advantage), Part D prescription drug plans, and supplemental dental/vision/fitness benefits. Additional specialty products include travel insurance and pet insurance. The company represents over 100 insurance carriers and operates as an independent insurance agency.

Product and service29 records
1Auto Insurance
CategoryPersonal Insurance
Description

Vehicle insurance covering bodily injury liability, property damage liability, collision, and comprehensive coverage for cars, trucks, and other motor vehicles, placed through partner carriers such as Progressive, Liberty Mutual, Nationwide, Mercury, and Safeco for Bay Area consumers.

2Homeowners Insurance
CategoryPersonal Insurance
Description

Package policy protecting homes against damages from fire, theft, and windstorm and covering personal property and liability exposure including bodily injuries on the property, placed for Northern California homeowners.

3Renters Insurance
CategoryPersonal Insurance
Description

Coverage protecting renters against liabilities and personal property losses on rented properties, including liability for accidental damage to others' property and guest medical bills.

4Personal Umbrella Insurance
CategoryPersonal Insurance
Description

Extra liability insurance providing additional coverage above the limits of homeowners, auto, and boat policies, covering claims excluded by other liability policies including slander, libel, and rental unit liability.

5Motorcycle Insurance
CategorySpecialty Personal Insurance
Description

Coverage for motorcycles, scooters, ATVs, and other two-wheeled vehicles including liability, comprehensive, collision, medical payments, and equipment coverage.

6RV Insurance
CategorySpecialty Personal Insurance
Description

Recreational vehicle coverage including collision, comprehensive, bodily injury liability, emergency towing, and rental car reimbursement options.

7Boat Insurance
CategorySpecialty Personal Insurance
Description

Watercraft coverage for motorboats and sailboats protecting against damages, theft, medical payments to passengers, and uninsured watercraft accidents.

8Earthquake Insurance
CategorySpecialty Personal Insurance
Description

Coverage for damages from violent ground shaking, covering dwelling, personal property, and additional living expenses with separate deductibles and limits, offered through carrier Geovera.

9Flood Insurance
CategorySpecialty Personal Insurance
Description

Coverage protecting homes and contents from water damage caused by flooding as defined by inundation of two or more acres or properties, offered through carrier Neptune Flood.

10Business Owners Policy (BOP)
CategoryCommercial Insurance
Description

Package insurance for small and mid-sized businesses combining property coverage, business interruption insurance, and liability protection at lower premiums, placed through carriers such as The Hartford, Travelers, and Liberty Mutual.

11General Liability Insurance
CategoryCommercial Insurance
Description

Business coverage protecting against claims of negligence, personal injury, property damage, bodily injury, copyright infringement, and advertising injury.

12Workers' Compensation Insurance
CategoryCommercial Insurance
Description

State-mandated coverage providing lost wages and medical treatment for work-related employee injuries or illnesses, including services for recovery and return to work.

13Commercial Auto Insurance
CategoryCommercial Insurance
Description

Vehicle fleet coverage for business purposes including bodily injury liability, property damage, uninsured motorist, and collision with combined single limit options.

14Cyber Liability Insurance
CategoryCommercial Insurance
Description

Coverage for data breach liability including customer notification, identity restoration, data recovery, and computer system repair expenses for small and mid-sized businesses.

15Commercial Umbrella Insurance
CategoryCommercial Insurance
Description

Additional liability layer extending coverage when primary business policies' limits are exceeded, protecting business assets from ruinous lawsuit costs.

16Directors & Officers (D&O) Insurance
CategoryCommercial Insurance
Description

Liability protection for company executives against losses, defense costs, regulatory investigations, and civil/criminal actions with A-side, B-side, and C-side coverage options.

17Professional Liability Insurance
CategoryCommercial Insurance
Description

Liability protection for professionals including architects, engineers, accountants, and dentists against claims of negligence or errors and omissions.

18Surety Bonds
CategoryCommercial Insurance
Description

Performance guarantee bonds including contract surety (bid, performance, payment bonds) and commercial surety (license/permit, court, fiduciary, public official bonds).

19Individual & Family Health Insurance
CategoryHealth Insurance
Description

Health coverage through carriers like Anthem Blue Cross, Blue Shield, Kaiser Permanente, and Health Net offering Bronze, Silver, Gold, and Platinum plan types in PPO, HMO, EPO, and HSA formats for individuals and families.

20Covered California Insurance
CategoryHealth Insurance
Description

California health insurance marketplace enrollment enabling individuals and small businesses to purchase subsidized health coverage under the ACA. PHP is recognized as a top Covered CA enrollment brokerage in California and a Community Enrollment Leader with Valley Health Plan.

21Group Health Insurance
CategoryHealth Insurance
Description

Small and large group health coverage through Choicebuilder, CalChoice, and Covered CA Small Business with Bronze HSA, Silver, Gold, and Platinum options.

22International Student Insurance
CategoryHealth Insurance
Description

Health coverage for international F-1 and J-1 visa students studying in the USA, offered through carriers GeoBlue and HCC Medical.

23Individual Dental & Vision Insurance
CategoryHealth Insurance
Description

Dental PPO and HMO plans through Anthem, Blue Shield, and Cigna with vision coverage including access to national provider networks for individuals and families.

24Original Medicare
CategoryMedicare Insurance
Description

Federal health insurance program for seniors 65+ and people with disabilities, including Part A (Hospital Insurance) and Part B (Medical Insurance).

25Medicare Supplement (MediGap)
CategoryMedicare Insurance
Description

Private supplemental coverage paying copayments, coinsurance, and deductibles that Original Medicare doesn't cover, including travel coverage outside the US, offered through carriers including Midland National (President's Club).

26Medicare Advantage (Part C)
CategoryMedicare Insurance
Description

Medicare Advantage Plans offered by private companies combining Part A and Part B coverage with optional vision, hearing, dental, and prescription drug coverage, placed through carriers including Aetna, Humana, and United Healthcare.

27Medicare Part D (Prescription Drug)
CategoryMedicare Insurance
Description

Prescription drug coverage offered by private insurance companies with varying costs and covered medications per plan, for Medicare-eligible individuals.

28Travel Insurance
CategoryTravel Insurance
Description

Coverage for medical expenses, trip cancellation, lost luggage, and flight accidents while traveling, offered through carriers Global Underwriters, AIG Travel Guard, and Diplomat plans.

29Pet Insurance
CategoryPet Insurance
Description

Custom pet health coverage through partners PetPartners, Prudent Pet, Nationwide, and Safeco, covering vet treatments, medications, food supplements, behavioral therapy, and wellness plans for cats and dogs.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership48 partners
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Health insurance carrier partner offering individual and group health plans, Medicare Advantage, and dental coverage through PHP's brokerage services.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Personal and commercial insurance carrier providing auto, home, and specialty insurance products.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Major national insurance carrier offering auto, home, and business insurance products.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

National insurance carrier providing pet insurance, auto, home, and business coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Major auto and commercial vehicle insurance carrier known for competitive rates and coverage options.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Personal insurance carrier (Liberty Mutual subsidiary) providing auto, home, and umbrella coverage. PHP holds Elite Agent status.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Commercial insurance carrier providing business owner's policies, workers' compensation, and umbrella coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Commercial and personal insurance carrier providing auto, home, business, and specialty coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Major health insurance carrier. PHP holds Premier Partner status and is a top producer.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Leading California health insurer. PHP holds TOP Broker status with Blue Shield.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Health insurance carrier providing individual, group, and Medicare coverage. PHP is recognized as a Top Producer.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Health insurance carrier offering individual, group, and Medicare Advantage plans.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Health insurance carrier providing dental and vision coverage through PHP's brokerage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Health insurance carrier providing Medicare and individual health coverage options.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Major health insurance carrier offering individual, group, and Medicare coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

California's health insurance marketplace under the ACA. PHP is among the top CA brokerages for Covered CA enrollment and a Community Enrollment Leader.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Dental insurance carrier providing individual and group dental coverage options.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

California health plan provider. PHP holds Community Enrollment Leader recognition.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Financial services and insurance carrier providing life insurance, annuities, and retirement solutions.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier providing auto, home, and dental coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Financial services and insurance company providing life insurance and retirement products.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Financial services company providing business retirement and insurance solutions.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance and investment company providing life insurance, annuities, and retirement products.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Life insurance carrier providing individual and group coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier providing life, disability, and dental coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier providing long-term care insurance solutions.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Personal auto and home insurance carrier known for competitive California rates.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Property and casualty insurance carrier providing auto and home coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier providing specialty and excess/surplus coverage.

30Chubb
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Commercial and personal insurance carrier providing specialty coverage.

phpbroker.com
31CNA
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Commercial insurance carrier providing business and professional liability coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Commercial and personal insurance carrier providing property and casualty coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Specialty insurance carrier providing surety bonds and commercial coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier. PHP holds Vested Insurance Partnership (VIP) status with AmTrust.

35QBE
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Global insurance carrier providing commercial and specialty coverage.

36USLI
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier providing commercial coverage options including general liability for small businesses.

phpbroker.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

California-focused insurance carrier providing auto and home coverage.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier providing specialty coverage including mobile home and manufactured housing insurance.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Insurance carrier providing earthquake coverage for homeowners and renters.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Flood insurance carrier providing coverage through the NFIP and private flood insurance options.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Life insurance carrier. PHP is a member of the President's Club.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Pet insurance provider offering customizable pet health coverage. PHP recommends PetPartners.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Pet insurance provider offering comprehensive and wellness pet coverage plans.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

International health insurance provider for international students on F1 and J1 visas.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

International student and travel insurance provider offering Atlas Travel and Student Secure plans.

Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Travel insurance provider offering trip cancellation, medical coverage, and travel assistance.

47VSP
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Vision insurance provider offering group vision coverage plans.

phpbroker.com
Strategic tierCoreTypeChannel Partner/ Reseller/ Distributor
Description

Dental insurance carrier providing PPO dental coverage options.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

Large North American insurance brokerage offering personal, commercial and benefits products across a wide carrier panel — broader and far larger than PHP but operates the same independent multi-carrier distribution model that defines PHP's business.

TypeDirect peer
Description

Independent insurance brokerage distributing personal, commercial and benefits coverage across multiple carrier appointments; comparable to PHP in its independent multi-line distribution model, though larger in scale and geographic reach.

TypeEmerging player
Description

Online health insurance marketplace distributing individual, family and Medicare plans from multiple carriers — comparable to PHP's health and Medicare distribution lines, but built around a fully digital, self-serve buying experience.

TypeEmerging player
Description

Online insurance marketplace distributing life, disability and home/auto coverage from multiple carriers — overlaps with PHP's life and personal lines distribution, with a contrasting digital-first, comparison-shopping value proposition.

TypeDirect peer
Description

Independent insurance brokerage and wholesale firm placing specialty and standard lines through multiple carrier relationships — comparable to PHP in operating as an independent, multi-carrier intermediary with a California presence.

TypeEmerging player
Description

Direct-to-consumer insurance distribution platform specializing in life and health/Medicare enrollment — overlaps with PHP's individual health and Medicare brokerage practice but delivers via a digital, phone-based model rather than in-person community advisory.

TypeEmerging player
Description

Medicare-focused health insurance distribution platform with a large carrier-agnostic agent network — comparable to PHP's Medicare Advantage and supplement brokerage practice but operating at significantly greater scale and digital intensity.

TypeDirect peer
Description

Independent insurance brokerage platform distributing personal, commercial and life/health products via multiple carriers — directly comparable to PHP's independent agency model with a focus on multi-line distribution and community-based client relationships.

TypeDirect peer
Description

Large independent insurance brokerage headquartered in Walnut Creek, California, offering personal, commercial, health and benefits products through multi-carrier representation — closely comparable to PHP's independent multi-line brokerage model in the same California geography.

10AIWA Capital
TypeOthers
Description

Asian-American-focused financial services and insurance organization serving the same community demographic as PHP — thematically adjacent as a culturally aligned financial services provider, though not a direct brokerage competitor.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile6 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PHP Insurance Services

Insurance Brokerage Servicesphpbroker.com

PHP Insurance Services is an independent insurance brokerage in San Jose, California, representing 100+ carriers to provide personal, commercial, health, Medicare, life, travel, and pet insurance to individuals, families, and small businesses, with a leading position in the Bay Area's Vietnamese-American community.

What PHP Insurance Services does

PHP Insurance Services, Inc. is a privately held, independent insurance brokerage founded in 1995 and headquartered at 1290 Tully Rd, Suite 80, San Jose, California. The company operates as a full-service broker representing over 100 insurance carriers, providing personal lines (auto, homeowners, renters, condo, mobile home, personal umbrella, motorcycle, mechanical breakdown, boat, RV, earthquake, flood), commercial lines (Business Owners Policy, general liability, workers' compensation, commercial auto, inland marine, commercial flood, EPLI, professional liability, surety bonds, D&O, commercial umbrella, cyber liability), health and group benefits (individual and family health, dental and vision, international student, Covered California marketplace plans, group health/vision/dental), Medicare (Original Medicare, Medicare Supplement/MediGap, Medicare Advantage Part C, Part D, dental/vision/fitness), and specialty lines (travel and pet insurance). Its primary customer segments are individuals and families, small to mid-sized businesses, Medicare beneficiaries, and health insurance seekers — with a particularly strong position serving the Asian-American (notably Vietnamese-American) community in the Bay Area.

The company's core technology is a conventional insurance brokerage platform consisting of online quote request forms, an appointment scheduling system, policy management workflows, and carrier management systems. It is not a technology-first or AI-enabled platform; the competitive engine is the brokerage's human advisory service, multilingual sales capability (English and Vietnamese), and broad carrier shelf. PHP distributes its services through toll-free and local phone lines, in-person consultations at the San Jose office, online self-serve quote/contact forms, SMS communications, email marketing, social media (Facebook, Twitter, YouTube), and an extensive library of Vietnamese-language educational video content on Que Huong TV and Net V, alongside community enrollment events such as Covered CA Bus Tour activities.

PHP earns revenue through commissions paid by the 100+ insurance carriers it represents for policies sold and renewed, functioning as an independent agent working on the customer's behalf. Pricing is determined by each carrier based on individual risk profiles; PHP does not set or publicly disclose pricing. The firm has earned elite/premier/top-producer tier status with multiple major carriers (Safeco Elite Agent, Anthem Blue Cross Premier Partner, Blue Shield of California TOP Broker, Health Net Top Producer, AmTrust VIP, Midland National President's Club) and is recognized as one of the top Covered California enrollment brokerages in the state, reinforcing its distribution scale relative to its small (1-10 employee) operating footprint.

PHP Insurance Services firmographics

Firmographics
Name
PHP Insurance Services
Legal name
PHP Insurance Services, Inc.
Website
https://phpbroker.com
Company type
Private
Founded year
1995
Operating status
Operating
Headcount range
51–100 employees
Short description
PHP Insurance Services is an independent insurance brokerage in San Jose, California, representing 100+ carriers to provide personal, commercial, health, Medicare, life, travel, and pet insurance to individuals, families, and small businesses, with a leading position in the Bay Area's Vietnamese-American community.
Ownership category
akta.pro rank

PHP Insurance Services industry classification

Industry
Product category
Insurance Brokerage Services
NAICS
Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
SIC
Insurance Agents, Brokers & Service (6411)
akta.pro primary industry
Individual Health Insurance Brokerage & Distribution (FSAIAEAL)
akta.pro secondary industries
Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs) (FSAIAGAH), Mid-Market Commercial Package (Package Policies) (FSAJAFAB)

Keywords

  • Insurance brokerage services
  • Personal insurance coverage
  • Commercial insurance solutions
  • Health insurance enrollment
  • Medicare supplemental plans

Where PHP Insurance Services is headquartered

Location

Headquarters

HQ city
San Jose
HQ country
United States
HQ region
North America

Offices1 record

Markets served

PHP Insurance Services business model

Business model
GTM type
B2B and B2C
Offering type
Services
Cost components
Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

  1. Insurance Brokerage Commissions: PHP Insurance Services generates revenue through commissions paid by insurance carriers for policies sold. As an independent insurance broker, they represent multiple carriers and earn commissions based on the premiums collected from customers. They work on behalf of customers to find optimal coverage at competitive prices.

Pricing tiers

ModelBillingPrice
OtherMonthlyInsurance pricing varies by carrier and customer profile

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

PHP Insurance Services product offering

Product offering

Core offering

PHP Insurance Services is an independent full-service insurance brokerage that places personal, commercial, health, Medicare, travel, and pet insurance on behalf of customers by representing over 100 insurance carriers. The agency earns commissions from carriers and provides personalized consultations by phone, online, and in person at its San Jose, California office. It is licensed in California (license #0D04026) and serves as a top broker for Covered California marketplace enrollment, supporting both individual consumers and small-to-mid-sized businesses.

Product overview

PHP Insurance Services is a full-service insurance brokerage offering a comprehensive portfolio of insurance products across multiple categories. Their personal insurance offerings include auto, homeowners, renters, condo, mobile home, personal umbrella, motorcycle, mechanical breakdown, boat, RV, earthquake, and flood insurance. Their commercial insurance products encompass Business Owners Policies (BOP), general liability, workers' compensation, commercial auto, inland marine, commercial flood, employment practices liability (EPLI), professional liability, surety bonds, Directors & Officers (D&O), commercial umbrella, and cyber liability insurance. For health coverage, they provide individual and family health plans, dental and vision insurance, international student insurance, Covered California marketplace plans, and group health/vision/dental packages. Their Medicare offerings include Original Medicare, MediGap supplements, Part C (Medicare Advantage), Part D prescription drug plans, and supplemental dental/vision/fitness benefits. Additional specialty products include travel insurance and pet insurance. The company represents over 100 insurance carriers and operates as an independent insurance agency.

Differentiator

Problem solved

Functional benefit

Products and services

  • Auto Insurance Vehicle insurance covering bodily injury liability, property damage liability, collision, and comprehensive coverage for cars, trucks, and other motor vehicles, placed through partner carriers such as Progressive, Liberty Mutual, Nationwide, Mercury, and Safeco for Bay Area consumers.
  • Homeowners Insurance Package policy protecting homes against damages from fire, theft, and windstorm and covering personal property and liability exposure including bodily injuries on the property, placed for Northern California homeowners.
  • Renters Insurance Coverage protecting renters against liabilities and personal property losses on rented properties, including liability for accidental damage to others' property and guest medical bills.
  • Personal Umbrella Insurance Extra liability insurance providing additional coverage above the limits of homeowners, auto, and boat policies, covering claims excluded by other liability policies including slander, libel, and rental unit liability.
  • Motorcycle Insurance Coverage for motorcycles, scooters, ATVs, and other two-wheeled vehicles including liability, comprehensive, collision, medical payments, and equipment coverage.
  • RV Insurance Recreational vehicle coverage including collision, comprehensive, bodily injury liability, emergency towing, and rental car reimbursement options.
  • Boat Insurance Watercraft coverage for motorboats and sailboats protecting against damages, theft, medical payments to passengers, and uninsured watercraft accidents.
  • Earthquake Insurance Coverage for damages from violent ground shaking, covering dwelling, personal property, and additional living expenses with separate deductibles and limits, offered through carrier Geovera.
  • Flood Insurance Coverage protecting homes and contents from water damage caused by flooding as defined by inundation of two or more acres or properties, offered through carrier Neptune Flood.
  • Business Owners Policy (BOP) Package insurance for small and mid-sized businesses combining property coverage, business interruption insurance, and liability protection at lower premiums, placed through carriers such as The Hartford, Travelers, and Liberty Mutual.
  • General Liability Insurance Business coverage protecting against claims of negligence, personal injury, property damage, bodily injury, copyright infringement, and advertising injury.
  • Workers' Compensation Insurance State-mandated coverage providing lost wages and medical treatment for work-related employee injuries or illnesses, including services for recovery and return to work.
  • Commercial Auto Insurance Vehicle fleet coverage for business purposes including bodily injury liability, property damage, uninsured motorist, and collision with combined single limit options.
  • Cyber Liability Insurance Coverage for data breach liability including customer notification, identity restoration, data recovery, and computer system repair expenses for small and mid-sized businesses.
  • Commercial Umbrella Insurance Additional liability layer extending coverage when primary business policies' limits are exceeded, protecting business assets from ruinous lawsuit costs.
  • Directors & Officers (D&O) Insurance Liability protection for company executives against losses, defense costs, regulatory investigations, and civil/criminal actions with A-side, B-side, and C-side coverage options.
  • Professional Liability Insurance Liability protection for professionals including architects, engineers, accountants, and dentists against claims of negligence or errors and omissions.
  • Surety Bonds Performance guarantee bonds including contract surety (bid, performance, payment bonds) and commercial surety (license/permit, court, fiduciary, public official bonds).
  • Individual & Family Health Insurance Health coverage through carriers like Anthem Blue Cross, Blue Shield, Kaiser Permanente, and Health Net offering Bronze, Silver, Gold, and Platinum plan types in PPO, HMO, EPO, and HSA formats for individuals and families.
  • Covered California Insurance California health insurance marketplace enrollment enabling individuals and small businesses to purchase subsidized health coverage under the ACA. PHP is recognized as a top Covered CA enrollment brokerage in California and a Community Enrollment Leader with Valley Health Plan.
  • Group Health Insurance Small and large group health coverage through Choicebuilder, CalChoice, and Covered CA Small Business with Bronze HSA, Silver, Gold, and Platinum options.
  • International Student Insurance Health coverage for international F-1 and J-1 visa students studying in the USA, offered through carriers GeoBlue and HCC Medical.
  • Individual Dental & Vision Insurance Dental PPO and HMO plans through Anthem, Blue Shield, and Cigna with vision coverage including access to national provider networks for individuals and families.
  • Original Medicare Federal health insurance program for seniors 65+ and people with disabilities, including Part A (Hospital Insurance) and Part B (Medical Insurance).
  • Medicare Supplement (MediGap) Private supplemental coverage paying copayments, coinsurance, and deductibles that Original Medicare doesn't cover, including travel coverage outside the US, offered through carriers including Midland National (President's Club).
  • Medicare Advantage (Part C) Medicare Advantage Plans offered by private companies combining Part A and Part B coverage with optional vision, hearing, dental, and prescription drug coverage, placed through carriers including Aetna, Humana, and United Healthcare.
  • Medicare Part D (Prescription Drug) Prescription drug coverage offered by private insurance companies with varying costs and covered medications per plan, for Medicare-eligible individuals.
  • Travel Insurance Coverage for medical expenses, trip cancellation, lost luggage, and flight accidents while traveling, offered through carriers Global Underwriters, AIG Travel Guard, and Diplomat plans.
  • Pet Insurance Custom pet health coverage through partners PetPartners, Prudent Pet, Nationwide, and Safeco, covering vet treatments, medications, food supplements, behavioral therapy, and wellness plans for cats and dogs.

Companies that use PHP Insurance Services

Customer profile

Segments6 records

Ideal customer profiles6 records

PHP Insurance Services technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

PHP Insurance Services partnerships and signals

Strategic signal

Partnerships

48 partnerships are on record, tiered core.

  • Kaiser PermanentecoreChannel Partner/ Reseller/ DistributorHealth insurance carrier partner offering individual and group health plans, Medicare Advantage, and dental coverage through PHP's brokerage services.
  • KempercoreChannel Partner/ Reseller/ DistributorPersonal and commercial insurance carrier providing auto, home, and specialty insurance products.
  • Liberty MutualcoreChannel Partner/ Reseller/ DistributorMajor national insurance carrier offering auto, home, and business insurance products.
  • NationwidecoreChannel Partner/ Reseller/ DistributorNational insurance carrier providing pet insurance, auto, home, and business coverage.
  • ProgressivecoreChannel Partner/ Reseller/ DistributorMajor auto and commercial vehicle insurance carrier known for competitive rates and coverage options.
  • SafecocoreChannel Partner/ Reseller/ DistributorPersonal insurance carrier (Liberty Mutual subsidiary) providing auto, home, and umbrella coverage. PHP holds Elite Agent status.
  • The HartfordcoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier providing business owner's policies, workers' compensation, and umbrella coverage.
  • TravelerscoreChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier providing auto, home, business, and specialty coverage.
  • Anthem Blue Cross of CaliforniacoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier. PHP holds Premier Partner status and is a top producer.
  • Blue Shield of CaliforniacoreChannel Partner/ Reseller/ DistributorLeading California health insurer. PHP holds TOP Broker status with Blue Shield.
  • Health NetcoreChannel Partner/ Reseller/ DistributorHealth insurance carrier providing individual, group, and Medicare coverage. PHP is recognized as a Top Producer.
  • AetnacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier offering individual, group, and Medicare Advantage plans.
  • CignacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier providing dental and vision coverage through PHP's brokerage.
  • HumanacoreChannel Partner/ Reseller/ DistributorHealth insurance carrier providing Medicare and individual health coverage options.
  • United HealthcarecoreChannel Partner/ Reseller/ DistributorMajor health insurance carrier offering individual, group, and Medicare coverage.
  • Covered CaliforniacoreChannel Partner/ Reseller/ DistributorCalifornia's health insurance marketplace under the ACA. PHP is among the top CA brokerages for Covered CA enrollment and a Community Enrollment Leader.
  • Delta DentalcoreChannel Partner/ Reseller/ DistributorDental insurance carrier providing individual and group dental coverage options.
  • Valley Health PlancoreChannel Partner/ Reseller/ DistributorCalifornia health plan provider. PHP holds Community Enrollment Leader recognition.
  • Lincoln Financial GroupcoreChannel Partner/ Reseller/ DistributorFinancial services and insurance carrier providing life insurance, annuities, and retirement solutions.
  • MetLifecoreChannel Partner/ Reseller/ DistributorInsurance carrier providing auto, home, and dental coverage.
  • PrudentialcoreChannel Partner/ Reseller/ DistributorFinancial services and insurance company providing life insurance and retirement products.
  • Principal FinancialcoreChannel Partner/ Reseller/ DistributorFinancial services company providing business retirement and insurance solutions.
  • TransamericacoreChannel Partner/ Reseller/ DistributorInsurance and investment company providing life insurance, annuities, and retirement products.
  • John HancockcoreChannel Partner/ Reseller/ DistributorLife insurance carrier providing individual and group coverage.
  • Guardian LifecoreChannel Partner/ Reseller/ DistributorInsurance carrier providing life, disability, and dental coverage.
  • GenworthcoreChannel Partner/ Reseller/ DistributorInsurance carrier providing long-term care insurance solutions.
  • Mercury InsurancecoreChannel Partner/ Reseller/ DistributorPersonal auto and home insurance carrier known for competitive California rates.
  • Mapfre InsurancecoreChannel Partner/ Reseller/ DistributorProperty and casualty insurance carrier providing auto and home coverage.
  • MarkelcoreChannel Partner/ Reseller/ DistributorInsurance carrier providing specialty and excess/surplus coverage.
  • ChubbcoreChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier providing specialty coverage.
  • CNAcoreChannel Partner/ Reseller/ DistributorCommercial insurance carrier providing business and professional liability coverage.
  • The HanovercoreChannel Partner/ Reseller/ DistributorCommercial and personal insurance carrier providing property and casualty coverage.
  • RLI CorpcoreChannel Partner/ Reseller/ DistributorSpecialty insurance carrier providing surety bonds and commercial coverage.
  • AmTrustcoreChannel Partner/ Reseller/ DistributorInsurance carrier. PHP holds Vested Insurance Partnership (VIP) status with AmTrust.
  • QBEcoreChannel Partner/ Reseller/ DistributorGlobal insurance carrier providing commercial and specialty coverage.
  • USLIcoreChannel Partner/ Reseller/ DistributorInsurance carrier providing commercial coverage options including general liability for small businesses.
  • Pacific SpecialtycoreChannel Partner/ Reseller/ DistributorCalifornia-focused insurance carrier providing auto and home coverage.
  • ForemostcoreChannel Partner/ Reseller/ DistributorInsurance carrier providing specialty coverage including mobile home and manufactured housing insurance.
  • GeoveracoreChannel Partner/ Reseller/ DistributorInsurance carrier providing earthquake coverage for homeowners and renters.
  • Neptune FloodcoreChannel Partner/ Reseller/ DistributorFlood insurance carrier providing coverage through the NFIP and private flood insurance options.
  • Midland NationalcoreChannel Partner/ Reseller/ DistributorLife insurance carrier. PHP is a member of the President's Club.
  • PetPartnerscoreChannel Partner/ Reseller/ DistributorPet insurance provider offering customizable pet health coverage. PHP recommends PetPartners.
  • Prudent PetcoreChannel Partner/ Reseller/ DistributorPet insurance provider offering comprehensive and wellness pet coverage plans.
  • GeoBluecoreChannel Partner/ Reseller/ DistributorInternational health insurance provider for international students on F1 and J1 visas.
  • HCC Medical Insurance ServicescoreChannel Partner/ Reseller/ DistributorInternational student and travel insurance provider offering Atlas Travel and Student Secure plans.
  • AIG Travel GuardcoreChannel Partner/ Reseller/ DistributorTravel insurance provider offering trip cancellation, medical coverage, and travel assistance.
  • VSPcoreChannel Partner/ Reseller/ DistributorVision insurance provider offering group vision coverage plans.
  • AmeritascoreChannel Partner/ Reseller/ DistributorDental insurance carrier providing PPO dental coverage options.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

PHP Insurance Services competitors and assessment

Company assessment

Broad incumbents

  • HUB International: Large North American insurance brokerage offering personal, commercial and benefits products across a wide carrier panel — broader and far larger than PHP but operates the same independent multi-carrier distribution model that defines PHP's business.

Direct peers

  • Relation Insurance Services: Independent insurance brokerage distributing personal, commercial and benefits coverage across multiple carrier appointments; comparable to PHP in its independent multi-line distribution model, though larger in scale and geographic reach.
  • Brown & Riding Insurance Services: Independent insurance brokerage and wholesale firm placing specialty and standard lines through multiple carrier relationships — comparable to PHP in operating as an independent, multi-carrier intermediary with a California presence.
  • Hilb Group: Independent insurance brokerage platform distributing personal, commercial and life/health products via multiple carriers — directly comparable to PHP's independent agency model with a focus on multi-line distribution and community-based client relationships.
  • Heffernan Insurance Brokers: Large independent insurance brokerage headquartered in Walnut Creek, California, offering personal, commercial, health and benefits products through multi-carrier representation — closely comparable to PHP's independent multi-line brokerage model in the same California geography.

Emerging players

  • eHealth: Online health insurance marketplace distributing individual, family and Medicare plans from multiple carriers — comparable to PHP's health and Medicare distribution lines, but built around a fully digital, self-serve buying experience.
  • Policygenius: Online insurance marketplace distributing life, disability and home/auto coverage from multiple carriers — overlaps with PHP's life and personal lines distribution, with a contrasting digital-first, comparison-shopping value proposition.
  • SelectQuote: Direct-to-consumer insurance distribution platform specializing in life and health/Medicare enrollment — overlaps with PHP's individual health and Medicare brokerage practice but delivers via a digital, phone-based model rather than in-person community advisory.
  • GoHealth: Medicare-focused health insurance distribution platform with a large carrier-agnostic agent network — comparable to PHP's Medicare Advantage and supplement brokerage practice but operating at significantly greater scale and digital intensity.

Others

  • AIWA Capital: Asian-American-focused financial services and insurance organization serving the same community demographic as PHP — thematically adjacent as a culturally aligned financial services provider, though not a direct brokerage competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

PHP Insurance Services social profiles

Digital presence

PHP Insurance Services financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PHP Insurance Services leadership team

Management profile

Number of profiles

PHP Insurance Services funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PHP Insurance Services M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PHP Insurance Services

What does PHP Insurance Services do?

PHP Insurance Services is an independent full-service insurance brokerage that places personal, commercial, health, Medicare, travel, and pet insurance on behalf of customers by representing over 100 insurance carriers. The agency earns commissions from carriers and provides personalized consultations by phone, online, and in person at its San Jose, California office. It is licensed in California (license #0D04026) and serves as a top broker for Covered California marketplace enrollment, supporting both individual consumers and small-to-mid-sized businesses.

Is PHP Insurance Services a public or private company?

PHP Insurance Services is a private company. It is classified as unknown and is currently operating.

When was PHP Insurance Services founded?

PHP Insurance Services was founded in 1995. It employs 51 to 100 people.

Where is PHP Insurance Services based?

PHP Insurance Services is headquartered in San Jose, United States, in the North America region.

How does PHP Insurance Services make money?

One revenue line is on record: insurance Brokerage Commissions.

Who are PHP Insurance Services's main competitors?

HUB International is listed as a broad incumbent. Direct peers are Relation Insurance Services, Brown & Riding Insurance Services, Hilb Group and Heffernan Insurance Brokers. Emerging players are eHealth, Policygenius, SelectQuote and GoHealth. AIWA Capital is listed as an others.

Does PHP Insurance Services have an API?

No public API is recorded for PHP Insurance Services.

What industry is PHP Insurance Services in?

PHP Insurance Services's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAIAEAL, Individual Health Insurance Brokerage & Distribution, with a secondary code of FSAIAGAH, Medicare Plan Distribution & Brokerage (Captive, Independent, FMOs). Its NAICS code is 5242 and its SIC code is 6411.

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