Dorsett Group

What Dorsett Group does

Dorsett Group (legal entity: Dorsett Investments Pty Ltd) is a fourth-generation, family-owned Australian business headquartered in Bunbury, Western Australia, operating since 1993 under its current form and tracing its origins to Norman Arthur Dorsett in 1903. The company is primarily a retailer of appliances and consumer electronics, operating nine Retravision-branded storefronts dispersed across Western Australia (Busselton, Cannington, Ellenbrook, Joondalup, O'Connor, Margaret River, Karratha, Kalgoorlie, and Nedlands) and the Retravision Online e-commerce platform launched in 2013.

The company's core revenue-generating activities are retail sales of appliances and electronics to general consumers via the Retravision brand and to commercial customers via Retravision Commercial. Supporting operations include Electsales (electrical products retail in Osborne Park), Dorsett Retail Systems (retail systems and solutions operating from Mount Barker, South Australia), Cafe Panini (hospitality in Bunbury), and Moora Motel (hospitality in Moora). In 2023, the family acquired the Retravision brand outright after operating as a franchisee for 30 years, converting the business from regional franchisee to national brand owner.

The business model is traditional retail with a hybrid physical-and-online distribution structure. Revenue is generated through one-time product sales at retail price points across both consumer and commercial segments. Pricing is not publicly disclosed; customers contact stores directly. The go-to-market combines 9 physical storefronts with e-commerce and a separate commercial sales channel. The customer base is predominantly horizontal — general consumers across Western Australia — supplemented by a smaller B2B segment served through Retravision Commercial. The company is wholly family-owned with no external investors, no funding rounds disclosed, and no public listing.

Name

Dorsett Group

Legal name

Dorsett Investments Pty Ltd

Website

https://dorsett.com.au

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

251–500 employees

Short description

Dorsett Group is a fourth-generation, family-owned Australian appliance and electronics retailer operating nine Retravision-branded stores across Western Australia, a national e-commerce channel (Retravision Online), a commercial division, and supporting hospitality and retail-systems subsidiaries. In 2023 it acquired the Retravision brand outright after 30 years as a franchisee.

Ownership category

akta.pro rank

Headquarters

HQ city

Bunbury

HQ country

Australia

HQ region

Oceania

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales - Appliances and Electronics: Dorsett Group generates revenue primarily through retail sales of appliances and electronics via Retravision stores. The company operates both consumer-focused Retravision stores and commercial-focused Retravision Commercial divisions. Revenue is generated through one-time product sales at retail price points.
2. Online E-commerce Sales: Retravision Online generates revenue through direct consumer e-commerce sales. Launched in 2013, this channel has continued to grow and won the 2023 Appliance Retailer award.
3. Hospitality - Moora Motel: The group operates Moora Motel, generating revenue through hospitality/lodging services.
4. Hospitality - Cafe Panini: The group operates Cafe Panini in Bunbury, generating revenue through food service/hospitality.
5. Dorsett Retail Systems: Dorsett Retail Systems provides retail systems solutions, likely generating revenue through technology services.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Dorsett Group is a fourth-generation family-owned holding company that primarily operates Retravision, a retail brand for consumer appliances and electronics with 9 stores across Western Australia and a national e-commerce platform. The group also operates Retravision Commercial for business customers, Electsales for electrical products, Dorsett Retail Systems for retail solutions, plus hospitality venues Cafe Panini and Moora Motel.

Product overview

Dorsett Group is a fourth-generation family business operating primarily as a retail company with a portfolio of consumer-facing brands. The core business centers on Retravision, an appliance and electronics retail brand with multiple store locations across Western Australia, an e-commerce platform (Retravision Online), and a commercial division. Supporting the retail operations are subsidiary brands including Electsales (electrical products), Dorsett Retail Systems (retail solutions), Cafe Panini (hospitality), and Moora Motel (accommodation). The company transitioned from franchisee to brand owner when it acquired the Retravision brand in 2023 after operating as a franchisee since 1993.

Differentiator

Problem solved

Functional benefit

Brands

• Retravision: Retail electronics and appliances brand operating stores across Western Australia and online throughout Australia.
• Retravision Commercial
• Retravision Online

Products and services

• Retravision Consumer Retail Consumer appliances and electronics retail brand operating 9 stores across Western Australia in Busselton, Cannington, Ellenbrook, Joondalup, O'Connor, Margaret River, Karratha, Kalgoorlie, and Nedlands (Weber Store). Targets household consumers purchasing electronics, home appliances, and entertainment products.
• Retravision Online E-commerce platform for Retravision appliances and electronics, delivering across Australia. Launched in 2013 and recognized as a 2023 Appliance Retailer award winner. Targets consumers preferring online appliance and electronics shopping.
• Retravision Commercial Commercial division of Retravision serving business customers with appliances and electronics, with a dedicated office in Nedlands, Western Australia. Targets businesses requiring commercial-grade electronics and appliances.
• Electsales Electrical products sales division operating from Osborne Park, Western Australia, serving commercial and trade customers with electrical products.
• Dorsett Retail Systems Retail systems and solutions division of the Dorsett Group, operating from Mount Barker, South Australia and Bunbury, Western Australia. Provides retail systems services to support group operations.
• Cafe Panini Cafe and food service operation by Dorsett Group in Bunbury, Western Australia, serving food and beverages to walk-in and local customers.
• Moora Motel Motel accommodation in Moora, Western Australia, providing lodging services to travelers and visitors.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• RetravisioncoreOthers · 1 January 2023Dorsett Group acquired the Retravision brand in 2023 after being a franchisee for 30 years. This acquisition transformed the company from franchisee to brand owner, marking a significant milestone for the Dorsett family business. The Retravision brand includes both consumer retail and commercial divisions.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Domayne: Australian specialty retailer of furniture, appliances, and home electronics, operating as part of the Harvey Norman franchise network. Overlapping product categories (appliances and consumer electronics) and similar franchise-store model make it a close peer for Retravision.
• The Good Guys: Australian specialty appliance and electronics retailer with both company-owned and franchised stores plus national e-commerce. Closely comparable category focus (home appliances and consumer electronics) and franchise-heavy model that mirrors Dorsett's historical Retravision franchise relationship.
• Bing Lee: Family-owned Australian appliance and electronics retailer with multi-state store presence, including regional locations. Comparable as a multi-generational family business operating in the same appliance/electronics specialty retail category, with a similar community-oriented positioning.
• Harvey Norman: Australia's largest appliance, electronics, and furniture retailer, operating company-owned and franchise stores nationwide. Directly comparable product categories (consumer appliances and electronics), similar franchise-plus-corporate-store hybrid model, and the dominant competitor Dorsett faces across Western Australia.
• Winning Appliances: Australian premium appliance retailer with showrooms across major cities and an online channel. Comparable specialty retailer focused on home appliances, competing in the same category with a more premium positioning than Dorsett's mass-market Retravision stores.
• JB Hi-Fi: Leading Australian specialty retailer of consumer electronics, home appliances, and entertainment products across both physical stores and a strong online channel. Directly comparable core product set and omnichannel model; significant competitor for Retravision Online and across WA.

Broad incumbents

• Officeworks: National retailer of office supplies, technology, and select home/office appliances owned by Wesfarmers. Overlaps with Dorsett on small electronics and home appliances as part of a much broader office and stationery assortment; represents the deep-pocketed incumbents that compete for the same appliance dollar.
• Costco Australia: Membership-based warehouse club selling a broad assortment including major home appliances and consumer electronics at competitive price points. An aggressive price competitor in commoditized appliance categories where Dorsett operates.
• Kmart (Wesfarmers): Mass-market discount department store with significant small-appliance and consumer-electronics offerings. Represents the discount channel competing for budget appliance shoppers that Dorsett's value-positioned Retravision stores also target.

Emerging players

• Appliances Online: Australia-focused online-only appliance retailer (owned by Winning Group) with national delivery. A direct competitor specifically for Retravision Online's digital channel and a bellwether for online appliance category economics in Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dorsett-retail-pty-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dorsett Group