Holland Equipment
Holland Equipment is a family-owned Salt Lake City manufacturer and multi-brand equipment dealer, in operation since 1953, producing proprietary Jensen snow plows and Holland wear products while distributing construction and winter maintenance brands to contractors and municipalities across Utah and the Intermountain West.
- Company typePrivate
- Founded1953
- HeadquartersSalt Lake City, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Holland Equipment does
Holland Equipment Co. is a privately held, family-owned manufacturer and equipment dealer headquartered in Salt Lake City, Utah, in continuous operation since 1953. The company operates a hybrid business: it designs and manufactures proprietary products under the Jensen (snow plows) and Holland (bedding boxes, rock screens, wire rope and chain slings) brands, while simultaneously serving as an authorized regional dealer, rental provider, and service center for more than a dozen third-party equipment manufacturers spanning snow removal, compaction, grinding, screening, composting, trench safety, and construction tools. Proprietary technical assets include the patented Quick-Hitch removable mounting system for snow plows and PolarFlex blade technology featuring tungsten carbide inserts in EPDM rubber for road-contour-following winter blades.
Holland Equipment's go-to-market is sales-led and relationship-driven, with direct sales from its single Salt Lake City facility, a toll-free phone line, and a product-catalog/line-card-driven website. Revenue is generated across four streams: (1) snow plow manufacturing and sales, including newly added Schmidt and Pro-Tech lines; (2) multi-brand equipment distribution and resale; (3) equipment rentals (Anaconda crushers, deck screens, trommel screens, trench boxes); and (4) equipment service, parts, and wear-edge replacement. Pricing is quote-based and not publicly disclosed. Customers are segmented horizontally across Snow Removal Contractors, Construction Contractors, and Municipalities in Utah and the broader Intermountain West region, with no named enterprise logos and a horizontal-segmentation approach.
The company maintains a focused niche strategy, operating as a one-stop regional supplier for both winter operations and construction contractors, rather than competing nationally. Its growth vector has been organic product-line and brand-dealer additions rather than geographic expansion or external funding. No digital marketing, software platforms, or AI/ML capabilities are present in the disclosed data; the business remains a traditional equipment manufacturer and distributor.
Holland Equipment firmographics
Firmographics- Name
- Holland Equipment
- Legal name
- Holland Equipment Co.
- Website
- https://hollandeq.com
- Company type
- Private
- Founded year
- 1953
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Holland Equipment is a family-owned Salt Lake City manufacturer and multi-brand equipment dealer, in operation since 1953, producing proprietary Jensen snow plows and Holland wear products while distributing construction and winter maintenance brands to contractors and municipalities across Utah and the Intermountain West.
- Ownership category
- akta.pro rank
Where Holland Equipment is headquartered
LocationHeadquarters
- HQ city
- Salt Lake City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Holland Equipment business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Snow Plow Manufacturing & Sales: Design and manufacture of Jensen snow plows for 1/2, 3/4 and 1-ton trucks, Jensen highway plows, and Holland branded products. Also now distributing Schmidt plows and Pro-Tech snowpusher plows.
- Equipment Distribution & Resale: Resells and distributes a wide range of construction equipment including Anaconda crushers, deck screens, trommel screens, DURATECH grinders, SCARAB composting equipment, Buyers sand/salt spreaders, Warren spreaders, and various other construction equipment brands.
- Equipment Rentals: Rents Anaconda crushers, deck screens, trommel screens, trench boxes, and other construction equipment to contractors.
- Equipment Service & Parts: Provides service for all equipment sold, including replacement wear edges in steel, rubber, urethane and UHMW, and plow parts for various plow brands.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Holland Equipment product offering
Product offeringCore offering
Holland Equipment manufactures Jensen brand snow plows for 1/2, 3/4 and 1-ton trucks, Jensen highway plows, Holland branded bedding boxes, rock screens, wire rope slings, and replacement wear edges. The company also operates as an authorized dealer, distributor and rental provider for a broad portfolio of third-party construction and snow removal equipment brands, offering sales, rental, service and replacement parts for those brands.
Product overview
Holland Equipment is a manufacturer and dealer of construction and snow removal equipment based in Salt Lake City, Utah, operating since 1953. The company operates as both a manufacturer of proprietary products (JENSEN snow plows, Holland bedding boxes, Holland rock screens, and wire rope slings) and an authorized dealer for numerous third-party brands. The product portfolio is organized into four main categories: Snow Removal Products (including JENSEN, Schmidt, Pro-Tech, Buyers SnowDogg plows, Larue and Muskox snow blowers, and SaltDogg spreaders), Construction Equipment (compaction equipment from BOMAG, Husqvarna, Multiquip; DuraTech and Lindner grinders; SCARAB compost turners; crushers and screens from EDGE and Anaconda; crack sealing from Cimline; lighting and generators from Magnum; air compressors from Chicago Pneumatic; water trailers, concrete mixers, mortar mixers), Construction Tools (laser leveling from Spectra Precision and Topcon; concrete saws from Husqvarna; Schonstedt pipe locators; Kenco barrier lifts; Camlever cement buckets), and Construction Products (ITR undercarriage parts and rubber tracks; VBL blades with PolarFlex winter blades; Speed Shore trench boxes; dewatering pumps from Tsurumi; brooms and brushes; wire rope slings). The company sells, rents, and services equipment while also manufacturing custom lifting products.
Differentiator
Problem solved
Functional benefit
Brands
- Jensen Snow Plows: Manufactured by Holland Equipment, Jensen snow plows feature the Quick-Hitch removable mounting system for 1/2, 3/4 and 1-ton trucks. Available in standard and highway plow configurations.
- Holland Products
Products and services
- Jensen Snow Plows Manufactured snow plows designed for 1/2, 3/4 and 1-ton trucks, featuring the proprietary Quick-Hitch removable mounting system that enables quick attachment and detachment while returning the vehicle to its original appearance in seconds. Sold to commercial snow removal contractors and municipal public works departments.
- Jensen Highway Plows Manufactured heavy-duty highway snow plows available in 10-12 foot lengths with 3-way power functionality (right/left/up/gravity down) and comprehensive hydraulic specifications. Sold to municipalities and contractors servicing highways and large roads.
- Schmidt Snow Plows (Tarron, SNK) Distributed multi-bladed Schmidt snow plows designed for demanding snow clearance, including the Tarron sectional plow with independent blade sections that adjust to uneven road surfaces and the SNK one-piece polymer-blade plow for medium-duty city trucks. Sold to municipalities and contractors.
- Pro-Tech Pusher Snow Plows Distributed snow pusher plows featuring rubber edge, fusion edge, and pullback models for containment plowing applications, backed by Pro-Tech's 10-year warranty. Sold to commercial snow removal contractors.
- Buyers SnowDogg Snow Plows Distributed full line of Buyers SnowDogg truck plows including MDII for half-ton vehicles and heavy-duty XPII models with RapidLink mounting systems. Sold to commercial and municipal snow removal buyers.
- Larue Snow Blowers Distributed industrial snow blowers from Quebec-based manufacturer J.A. Larue Inc., featuring T-series single-engine models and D-series ultra-capable two-stage blowers with Hardox drums. Sold to contractors and municipalities for heavy snow removal.
- Muskox Snow Blowers Distributed snow blowers from Minnesota/North Dakota-based Muskox, serving snow and ice management professionals throughout the United States and Canada.
- SaltDogg Municipal Spreaders Distributed high-volume municipal spreaders including 6-16 cubic yard hydraulic conveyor chain spreaders and 7-10 cubic yard hydraulic auger spreaders for dump bodies and flatbeds. Sold to municipalities and large contractors.
- SaltDogg Pickup Truck Spreaders Distributed electric poly hopper spreaders with capacities from 3/4 to 4 cubic yards, featuring patented double-wall construction and in-cab controls. Sold to commercial snow removal operators.
- SaltDogg Tailgate Spreaders Distributed tailgate-mounted spreaders including TGS02 (4 cu ft), TGSUVPROA/TGSUV1B (4.4 cu ft), TGS03/TGS01B (8 cu ft), TGS05B (10.79 cu ft), and TGS07 (11 cu ft) models. Sold to commercial snow removal operators.
- Replacement Wear Edges and Plow Parts Manufactured replacement wear edges in steel, rubber, urethane and UHMW materials, plus plow parts for many plow makes. Sold to contractors, municipalities, and other dealers as consumable/replacement components.
- Holland Bedding Boxes Manufactured bedding boxes in 5, 8, 10 and 12 yard sizes for gravel and material handling. Sold to contractors and material handling operations.
- Holland Rock Screens Manufactured rock screen bases with changeable top screens in 4, 6, 8 inch or custom sizes. Sold to contractors and material processing operations.
- Wire Rope Slings (Bardon Choker Sling) Manufactured custom lifting slings made from 3/8 to 7/8 inch wire rope with Flemish eye splice on one end and dead-end ferrule with quick-connect choker hook on the other. Sold to contractors and lifting/rigging operations.
- Anaconda and EDGE Crushers, Screens, and Trommels Distributed crushing and screening equipment from Anaconda Equipment and EDGE Innovate including the EDGE TR516 trommel screen. Available for rent, sale, and service to construction and material processing contractors.
- DURATECH, Lindner, and SCARAB Grinding and Composting Equipment Distributed grinding and composting equipment from DURATECH Industries (tub and horizontal grinders for wood recycling), Lindner Recyclingtech (single-shaft shredders and separation technology), and SCARAB Manufacturing (large windrow compost turners). Sold to composting and recycling operations.
- Compaction Equipment (BOMAG, Husqvarna, Multiquip, Toro, DYNAPAC) Distributed trench rollers (Husqvarna LP 9505, Toro TR-34D, BOMAG BMP 8500, RAMMAX RX1575), forward plates (BOMAG BVP 18/45, Husqvarna LF series, Multiquip Mikasa MVC82VH and MVH158GH), and rammers/tampers (Mikasa MTX60HD/MTX70HDR, BOMAG BT65, DYNAPAC DR7X). Sold to construction contractors for soil and asphalt compaction.
- Husqvarna Concrete Saws Distributed Husqvarna concrete saws including the K760 power cutter, FS 4800 D floor saw, and FS 400 walk-behind concrete saw. Sold to construction contractors and landscapers.
- Spectra Precision and Topcon Construction Lasers Distributed laser leveling equipment including Spectra Precision LL300N/LL300S/GL412N/GL422N rotating and grade lasers, DG613 pipe laser, and Topcon TPL5B pipe laser and RL-H5A construction laser. Sold to construction contractors for site leveling and pipe installation.
- Camlever Cement Buckets Distributed Camlever cement buckets including Standard, Low Boy, Lite 'N' Tuff, Square Beam, Round Laydown, and All 'N' One models. Sold to concrete contractors.
- ITR Undercarriage Parts and Rubber Tracks Distributed aftermarket undercarriage components including track chains, drive sprockets, idlers, rollers and bogie assemblies for Caterpillar, John Deere, Bobcat, Hitachi, Komatsu, Kubota and other brands, plus rubber tracks with continuous cable technology in conventional, interchangeable, NMC and anti-vibration designs. Sold to contractors and equipment owners for replacement parts.
- VBL Blades, Base Edges, and PolarFlex Winter Blades Distributed Valley Blades Limited (VBL) products including Vallite heat-treated weld-on base edges and bolt-on blades for excavators, scraper blades and router bits, loader base edges and bucket corners, bulldozer blades and end bits, grader blades in Vallite heat-treated alloy steel and high carbon options, and PolarFlex patented blade sections with tungsten carbide inserts in EPDM rubber pads that contour to road surfaces. Sold to contractors and equipment owners for replacement wear parts.
- Speed Shore Trench Shields and Manhole Shields Distributed trench safety equipment including double-wall and single-wall trench shields in various sizes (4x16 to 8x20) and manhole shields. Sold to construction contractors for excavation safety.
- Tsurumi Dewatering Pumps Distributed Tsurumi dewatering pumps including the LB-480 slimline submersible pump, HS2.4S 2-inch trash pump, and EPT3-80HA 3-inch engine trash pump with Honda GX240 engine. Sold to contractors for construction site water management.
- Cimline Asphalt Cracksealers Distributed Cimline asphalt crack sealing equipment including 150-gallon M-Series crack sealer models. Sold to contractors and municipalities for parking lot and road maintenance.
- Magnum Light Towers and Generators Distributed Magnum mobile equipment including MLT 3060 6 kW light tower with 4x1000 watt metal halide lights, MMG 35 3-phase diesel generator, and MPG 3800 portable generator. Sold to contractors for jobsite power and lighting.
- Chicago Pneumatic Air Compressors and Pavement Breakers
Companies that use Holland Equipment
Customer profileSegments3 records
Ideal customer profiles3 records
Holland Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Holland Equipment partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and secondary.
- DURATECH IndustriescoreHolland Equipment sells and services DURATECH horizontal and tub grinders. DURATECH offers tub grinders and horizontal grinders for wood recycling along with a line of compost turners.
- SCARAB ManufacturingcoreHolland Equipment offers composting equipment by SCARAB. SCARAB is the World's Leading Manufacturer of Large Windrow Turners with almost 450 machines in 18 countries.
- Schmidt (Aebi Schmidt Group)coreHolland Equipment now offers SCHMIDT PLOWS for larger trucks. Schmidt is a leading manufacturer of professional winter maintenance equipment, featuring Tarron multi-bladed snow plows designed for demanding alpine and highway conditions.
- PRO-TECH (Snopusher)coreHolland Equipment is Utah's dealer for PRO-TECH snowpusher plows. Pro-Tech is an industry leader supplying thousands of companies across North America with snow plows, backed by a 10-year warranty.
- Buyers ProductscoreHolland Equipment features Buyers sand and salt spreaders for everything from small SUVs to large highway trucks. Buyers Products is a leading manufacturer of truck, trailer, and snow & ice equipment founded in 1946.
- Warren Spreader CompanysecondaryHolland Equipment features Warren spreaders for large trucks in addition to their Buyers spreader offerings.
- Anaconda EquipmentcoreHolland Equipment rents, sells, and services Anaconda crushers, deck screens, and trommel screens. Anaconda is a manufacturer of screening and crushing equipment for material processing.
- Muskox Snow BlowerssecondaryHolland Equipment offers Muskox snow blowers, a family-owned business founded in 2020 by Ron and Adam Bergman, with customers throughout the United States and Canada.
- J.A. Larue Inc.secondaryHolland Equipment offers Larue snow blowers. Founded in 1973 in Quebec, Larue is now one of the largest makers of industrial snow removal equipment in the world, managed by the second generation.
- Valley Blades Limited (VBL)secondaryHolland Equipment offers VBL excavator base edges, blades, scraper blades, loader edges, bulldozer blades, and grader blades. VBL provides heat-treated wear parts for heavy equipment.
- ITR AmericasecondaryHolland Equipment offers aftermarket undercarriage parts and rubber tracks by ITR America, covering manufacturers like Caterpillar, John Deere, Bobcat, Hitachi, Komatsu, and more.
- CamleversecondaryHolland Equipment offers Camlever cement buckets including standard, low boy, lite n tough, square beam, round laydown, and all-in-one models.
Scale indicators2 records
Recent moves5 records
Expansion highlights3 records
Holland Equipment competitors and assessment
Company assessmentDirect peers
- Sno-Way International: Manufacturer of snow plows, salt spreaders, and snow & ice control equipment. Directly competes with Holland's Jensen plow line and Buyers/SaltDogg spreader portfolio across light-truck and heavy-duty customer segments.
- BOSS Snowplow: Snow plow and ice control equipment manufacturer owned by The Toro Company. Competes with Holland's Jensen plows and Buyers/SaltDogg spreader offerings across commercial, municipal, and residential contractor segments.
- Fisher Engineering: Manufacturer of snow plows and snow & ice control equipment for light trucks, owned by Douglas Dynamics. A direct competitor to Holland's Jensen plow line serving the same contractor and municipal snow-removal customer base across North America.
- Hiniker Company: Manufacturer of snow plows, ice control spreaders, and snow pushers. A direct peer to Holland's Jensen plow and Pro-Tech pusher offerings, competing for the same municipal and contractor accounts in the upper Midwest and beyond.
- Meyer Products: Long-standing manufacturer of snow plows and salt spreaders. Directly comparable to Holland as a snow plow OEM serving the same contractor, municipal, and commercial snow-removal end markets with overlapping product categories.
- Western Snowplows: Manufacturer of snow plows for half-ton through heavy-duty trucks, also a Douglas Dynamics subsidiary. Directly competes with Holland's Jensen and highway plow offerings in the same contractor and municipal markets with overlapping dealer distribution.
- Pro-Tech Sno-Pusher: Manufacturer of containment snow pusher plows with a 10-year warranty. A direct peer in snow pusher manufacturing, currently distributed by Holland as Utah dealer, making it both a channel partner and a competing product source for Holland's own offerings.
Broad incumbents
- Douglas Dynamics: Parent company of Fisher, Western, SnowEx, and other snow & ice brands. A broad incumbent with vastly greater scale, R&D, OEM relationships, and dealer network than Holland, competing across every product category Holland manufactures or distributes.
- Aebi Schmidt Group: Global manufacturer of professional winter maintenance equipment including the Tarron and SNK plows that Holland distributes. Functions as both a supplier (Holland's dealer for Schmidt plows) and a larger incumbent competitor in the same snow removal equipment category.
Emerging players
- Snow Wolf: Smaller specialty snow plow manufacturer focused on commercial and municipal markets. An emerging player with overlapping snow plow product lines targeting similar contractor customers as Holland's Jensen line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Holland Equipment social profiles
Digital presenceHolland Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
Holland Equipment leadership team
Management profileNumber of profiles
Profiles1 record
Holland Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Holland Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Holland Equipment
What does Holland Equipment do?
Holland Equipment manufactures Jensen brand snow plows for 1/2, 3/4 and 1-ton trucks, Jensen highway plows, Holland branded bedding boxes, rock screens, wire rope slings, and replacement wear edges. The company also operates as an authorized dealer, distributor and rental provider for a broad portfolio of third-party construction and snow removal equipment brands, offering sales, rental, service and replacement parts for those brands.
Is Holland Equipment a public or private company?
Holland Equipment is a private company. It is classified as family owned and is currently operating.
When was Holland Equipment founded?
Holland Equipment was founded in 1953. It employs 11 to 50 people.
Where is Holland Equipment based?
Holland Equipment is headquartered in Salt Lake City, United States, in the North America region.
How does Holland Equipment make money?
Four revenue lines are on record. Snow Plow Manufacturing & Sales are the primary driver. The others are equipment Distribution & Resale, equipment Rentals and equipment Service & Parts.
Who are Holland Equipment's main competitors?
Direct peers on record are Sno-Way International, BOSS Snowplow, Fisher Engineering, Hiniker Company, Meyer Products, Western Snowplows and Pro-Tech Sno-Pusher. Broad incumbents are Douglas Dynamics and Aebi Schmidt Group. Snow Wolf is listed as an emerging player.
Does Holland Equipment have an API?
No public API is recorded for Holland Equipment.