Motor
Motor OÜ is an Estonian exhibition design and production firm that delivers turnkey interactive exhibits, multimedia, and VR installations for museums, science centres, visitor centres, corporate showrooms, and EXPO pavilions across 12+ countries.
- Company typePrivate
- Founded2000
- HeadquartersPeetri, Estonia
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Motor does
Motor OÜ (operating as Motor Agency) is an Estonian exhibition design and production company founded in 2000 that delivers turnkey interactive exhibits for museums, science centres, visitor centres, showrooms, and EXPO pavilions. The firm has completed more than 100 exhibitions across 12+ countries spanning Europe, the Middle East, Central Asia, and East Asia, with primary customers being institutional buyers—including the Estonian Maritime Museum, Übersee-Museum Bremen, the Sámi Museum and Northern Lapland Nature Centre SIIDA, Vabamu Museum of Occupations and Freedom, Enterprise Estonia (e-Estonia Briefing Centre), A. Le Coq, and the T1 Centre shopping-centre renewal. Operations are anchored by a 2,200 m² ISO 9001:2015 and ISO 14001:2015 certified workshop in Peetri, Estonia, employing 70+ skilled workers under partners Ott Sarapuu (CEO), Andrus Kõresaar, and Ott Roots, with Liis Lehesalu as COO/Head of Sales and Marketing.
The company's offering combines concept design, graphic design, content development, interactive exhibit fabrication (mechanics, electrical, programming), vitrine production, miniature models, multimedia and virtual reality content, game design, fit-out, installation, and ongoing maintenance under a single vertical span. Differentiated technical capabilities include a Kuka robotic arm for 3D shaping from soft materials to solid steel, in-house VR and multimedia production, climate-controlled and motorized vitrines for artifact display, and full-cycle project execution using Agile methodologies. Recent deliveries have included a 12-metre paper cloud installation, immersive submarine VR experiences, and a smart e-guide system that automatically activates relevant content as visitors move through exhibitions.
Revenue is generated through project-based professional-services contracts with B2B enterprise and government clients, with pricing varying materially by exhibition scale (from 60 m² temporary shows to 6,500 m² permanent installations). Sales are conducted directly via a network of country representatives in Germany (Western Europe), Finland, Latvia, Lithuania, and Norway, supplemented by long-standing production partnerships with leading Western exhibition design studios including Atelier Brückner, Casson Mann London, MUST, and sister company KOKO architects. Operations have been supported by EU grant funding—approximately €316,000 between 2022 and 2023 from NextGenerationEU and the European Regional Development Fund—to underwrite Odoo ERP digitalization and a new line of STEAM educational outdoor tools marketed worldwide via huvioutdoor.com.
Motor firmographics
Firmographics- Name
- Motor
- Legal name
- Motor OÜ
- Website
- https://motor.ee
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Motor OÜ is an Estonian exhibition design and production firm that delivers turnkey interactive exhibits, multimedia, and VR installations for museums, science centres, visitor centres, corporate showrooms, and EXPO pavilions across 12+ countries.
- Ownership category
- akta.pro rank
Motor industry classification
Industry- Product category
- Exhibition Design and Production Services
- NAICS
- Museums (71211), Industrial Design Services (54142)
- akta.pro primary industry
- Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)
- akta.pro secondary industries
- Event Technical Production Management & Crew (MPAGAKAH), Pavilion & Country/Group Exhibit Build-Outs (THAHAHAD)
Keywords
Where Motor is headquartered
LocationHeadquarters
- HQ city
- Peetri
- HQ country
- Estonia
- HQ region
- Europe
Offices6 records
Markets served
Motor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Exhibition Design and Production Services: Motor provides turnkey exhibition solutions from concept development to design, production, installation and maintenance. Projects range from small temporary exhibitions (60-70m²) to large-scale permanent exhibitions (2000-6500m²) for museums, science centres, visitor centres, and showrooms. Revenue is project-based with significant scope variation.
- Multimedia and AV Content Development: Creation and production of audiovisual content, animations, virtual reality experiences, and interactive exhibits. Can be standalone services or bundled with full exhibition projects.
- Fit-out and Installation Services: Engineering, fabrication, installation and project management services for exhibitions and visitor spaces. Includes maintenance services during exhibition lifecycle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Motor product offering
Product offeringCore offering
Motor Agency provides turnkey exhibition design and production services for museums, science centres, visitor centres, showrooms, and EXPO pavilions. The company manages projects end-to-end from concept development and content design through graphic design, multimedia and VR production, interactive exhibit engineering, vitrine and miniature model fabrication, and on-site fit-out installation. Projects range from 60 m² temporary exhibitions to 6,500 m² permanent installations and are delivered by a 70+ skilled workforce in a 2,200 m² ISO-certified workshop with Kuka robotic arm capabilities.
Product overview
Motor Agency is an exhibition design and production company that offers a comprehensive portfolio of services for museums, visitor centres, showrooms, science centres and EXPO pavilions. The core offering is turnkey exhibition design and production services, which encompasses multiple interconnected service modules including concept design, content development, graphic design and production, interactive exhibition technical development, multimedia planning and production, game design and development, vitrine solutions, miniature model and replica production, fit-out development, and exhibition maintenance. The company also produces specific exhibition products like Proto Invention Factory (a VR-based family entertainment centre) and develops virtual reality museum experiences. All services are supported by the company's 2200 m² workshop with 70 skilled workers and Kuka robotic arm manufacturing capabilities. The company operates from Estonia with representatives in Germany, Finland, Latvia and Lithuania.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- European Museum of the Year Award (EMYA) 2024 for SIIDA museum
- +4 more outcomes
Companies that use Motor
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Motor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Motor partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- KOKO architectscoreSister company and partner in exhibition design and interior architecture. Motor handles production while KOKO provides design services. Jointly won Estonian Design Awards Best Design Team.
- Atelier BrücknercoreLeading German exhibition design studio. Motor serves as production partner on multiple projects including ENIGMA Museum Copenhagen, Hempel Glasmuseum Denmark, and others.
- Casson Mann LondoncoreLondon-based exhibition design studio. Motor provided production services for Übersee-Museum Bremen Oceania Gallery.
- MUST (Anne Lise Norheim and Cathrine Ommundsen)coreNorwegian design studio. Motor produced exhibition for IDDIS The Norwegian Printing Museum in Stavanger.
- Event Communications LimitedminorListed as partner in Motor's network of established partners for museum projects.
- ChezweitzminorListed as partner in Motor's network. Provided design for Bremerhaven Maritime Museum.
- Duncan McCauleyminorListed as partner in Motor's international partner network.
- RAAminorListed as partner in Motor's international partner network.
- MuseumNextminorListed in MuseumNext directory for museum industry visibility and marketing.
- VERAminorListed as partner in Motor's international partner network.
- LMBminorListed as partner in Motor's international partner network for museum projects.
- Finnish Museums AssociationminorListed as partner in Motor's international partner network.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Motor competitors and assessment
Company assessmentDirect peers
- Mather & Co: UK-based exhibition design and build company producing permanent and temporary exhibitions for museums, visitor centres, and heritage sites. Comparable in size and scope to Motor, with similar turnkey design-and-fabricate delivery and overlapping international museum client base.
- Expomobilia: Swiss specialist in pavilion and exhibition stand construction, notably for World Expos and corporate brand experiences. Highly comparable to Motor on EXPO pavilion and country-pavilion build-outs, with similar project-based B2B delivery to governments and large brands.
- Batwin + Robin Productions: New York-based exhibition design and fabrication firm specializing in museums, visitor centres, and interpretive environments. Comparable in offering full-service exhibition design and production, with a similarly awarded portfolio of permanent cultural-institution installations.
- Casson Mann: London-based, award-winning exhibition design practice with a strong museum and cultural-heritage portfolio. Motor has served as production partner on Casson Mann's Übersee-Museum Bremen Oceania Gallery; the two operate in the same exhibition design-and-deliver market with overlapping client bases.
- Atelier Brückner: Leading German exhibition design studio specializing in immersive museums, science centres, and brand experiences. Listed as a core production partner of Motor on multiple projects (ENIGMA Copenhagen, Hempel Glasmuseum), making it both a close collaborator and a direct competitor in the same museum/exhibition design-build niche.
- Event Communications: London-based exhibition design and production studio with deep museum, heritage, and cultural-institution portfolio. Listed among Motor's partner network and directly comparable in offering design, content, and build services for major museums and visitor attractions.
- Land Design Studio: Italian exhibition design studio with a portfolio spanning museums, cultural institutions, and corporate brand experiences across Europe. Operates in the same exhibition-design niche as Motor with comparable turnkey design-and-build delivery for museum and visitor-centre clients.
- Local Projects: US-based experiential design firm creating interactive museum, cultural, and brand installations with strong digital/multimedia capability. Comparable to Motor on integrating interactive technology, multimedia, and physical design into museum environments; competing for similar award-winning cultural projects globally.
Broad incumbents
- Ralph Appelbaum Associates (RAA): Global leader in interpretive and exhibition design with offices in London, New York, and beyond. Operates at a much larger scale than Motor across museums, visitor centres, and cultural institutions; competes for the same blue-chip museum clients on interpretive design and master planning where Motor often plays production-partner role.
- Thinkwell Group: Global experience design and production company with significant museum, theme park, and visitor attraction portfolio. Larger and more diversified than Motor, but competes for similar cultural-institution, immersive, and multimedia-driven experience projects.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Motor social profiles
Digital presenceMotor compliance and trust
Trust signalCompliance2 records
Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Motor leadership team
Management profileNumber of profiles
Profiles4 records
Motor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Motor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Motor
What does Motor do?
Motor Agency provides turnkey exhibition design and production services for museums, science centres, visitor centres, showrooms, and EXPO pavilions. The company manages projects end-to-end from concept development and content design through graphic design, multimedia and VR production, interactive exhibit engineering, vitrine and miniature model fabrication, and on-site fit-out installation. Projects range from 60 m² temporary exhibitions to 6,500 m² permanent installations and are delivered by a 70+ skilled workforce in a 2,200 m² ISO-certified workshop with Kuka robotic arm capabilities.
Is Motor a public or private company?
Motor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Motor founded?
Motor was founded in 2000. It employs 11 to 50 people.
Where is Motor based?
Motor is headquartered in Peetri, Estonia, in the Europe region.
How does Motor make money?
Three revenue lines are on record. Exhibition Design and Production Services are the primary driver. The others are multimedia and AV Content Development and fit-out and Installation Services.
Who are Motor's main competitors?
Direct peers on record are Mather & Co, Expomobilia, Batwin + Robin Productions, Casson Mann, Atelier Brückner, Event Communications, Land Design Studio and Local Projects. Broad incumbents are Ralph Appelbaum Associates (RAA) and Thinkwell Group.
Does Motor have an API?
No public API is recorded for Motor.
What industry is Motor in?
Motor's product category is Exhibition Design and Production Services. Its primary akta.pro industry code is MPAAAGAC, Trade Show & Exhibition Marketing (Booth Design/Build), with a secondary code of MPAGAKAH, Event Technical Production Management & Crew. Its NAICS code is 71211.