Spitta

What Spitta does

Spitta GmbH is a privately held German publishing and software company founded around 1970 and headquartered in Balingen with approximately 100 employees. The company serves German dental practices and dental laboratories, providing a vertically integrated portfolio that spans physical reference products (billing guides, card-based patient filing systems, QM handbooks), digital downloads and eBooks, and a proprietary software suite under the dios brand covering billing and practice management (dios ZX), medical device and hygiene administration (dios MP), document and quality management (dios DM), and batch documentation for laboratories (dios LOG). The company also operates Spitta Akademie, a continuing education business offering seminars, webinars, eLearning, and IHK-certified certification programs for dental professionals.

The business model combines one-time product sales, recurring software subscriptions with biannual update fees, and professional services revenue from education. Distribution is predominantly direct-to-consumer via the spitta.de e-commerce storefront with account-based purchasing, complemented by a network of content marketing channels including newsletters, blog content on dental topics, and event participation. Connected platforms — Abrechnungswelt.com for billing, pia.spitta.de for patient consultation, entolia.com for product comparison, and spitta-oteo.com for scheduling — extend the footprint into workflow SaaS. Geographic reach is concentrated in Germany with shipping to Austria, Switzerland, and additional EU and international zones.

Spitta's positioning rests on deep specialization in German dental billing codes (BEMA, GOZ, BEB 97, BEL II), regulatory-compliant QM systems mapped to G-BA and DIN EN ISO 13485, and 55+ years of accumulated proprietary content. The company reports over 30,000 customers and operates sub-brands including Spitta Dentalwelt, Spitta ZMK, and Spitta ZTM journals. No external investors, acquisitions, or parent companies are disclosed.

Name

Spitta

Legal name

Spitta GmbH

Website

https://spitta.de

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

101–250 employees

Short description

Spitta GmbH is a German dental publisher and software vendor founded circa 1970, serving over 30,000 dental practices and laboratories with billing reference materials, proprietary dios practice management software, QM systems, and IHK-certified continuing education through Spitta Akademie.

Ownership category

akta.pro rank

Headquarters

HQ city

Balingen

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Product Sales (Physical and Digital): Sale of physical products including books, card systems, practice organization materials, and digital downloads/eBooks. One-time purchase model for most publications with prices ranging from €9 to €500+.
2. Software Subscriptions: QM systems and software products with annual update services. Updates provided 2 times per year for QM-System at €79 per update.
3. Continuing Education Services: Revenue from seminars, online seminars, webinars, eLearning courses, and certification programs (IHK-certified courses) through Spitta Akademie.
4. Newsletter and Content Subscriptions: Free newsletters (Spitta aktuell, Zahnmedizin aktuell, Zahntechnik aktuell) with premium content, delivered weekly or monthly to dental professionals.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spitta GmbH is a German publisher and software provider that sells dental practice reference materials (books, cards, forms, checklists covering BEMA/GOZ/GOÄ billing codes), the Dios software suite (practice management, billing, medical device administration, hygiene, document management, and batch documentation), quality management systems compliant with German healthcare regulations, and continuing professional education through Spitta Akademie. Products are sold primarily through the company's own e-commerce platform (spitta.de) to dental practices and dental laboratories in Germany.

Product overview

Spitta is a German dental publisher and software provider offering a comprehensive portfolio of products and services for dental practices and dental laboratories. The core offering includes an e-commerce platform (Spitta Online-Shop) for practice organization materials, billing reference guides, and professional development, combined with the Dios Software Suite for integrated practice management, billing, medical device administration, hygiene management, document management, and batch documentation. The Spitta Akademie provides continuing education through seminars, online courses, and webinars. Online platforms include Abrechnungswelt.com for billing, pia.spitta.de for patient consultation, entolia.com for product comparisons, and spitta-oteo.com for scheduling. Professional journals ZMK and ZTM serve the dental community. The QM-System products provide quality management systems for dental practices and laboratories compliant with German healthcare regulations.

Differentiator

Problem solved

Functional benefit

Brands

• Spitta Akademie: Professional development and continuing education division offering seminars, online courses, webinars, and certification programs for dental professionals
• Spitta Dentalwelt
• Spitta ZMK
• Spitta ZTM
• Spitta-oteo
• www.abrechnungswelt.com
• www.pia.spitta.de
• www.entolia.com
• dios Software Suite

Products and services

• Dios ZX Software for billing and practice management designed for German dental practices (Zahnarztpraxen), covering BEMA/GOZ billing workflows and day-to-day practice administration.
• Dios MP Software for medical device administration and hygiene management for dental practices and laboratories, supporting MDR-compliant Medizinprodukteverwaltung and Hygienemanagement.
• Dios DM Document and quality management software for dental practices and laboratories, supporting QM documentation workflows.
• Dios LOG Batch documentation software (Chargendokumentation) used by dental laboratories for MDR-compliant batch traceability of custom-fabricated devices.
• Spitta Akademie Professional development and continuing education platform for dentists, dental technicians, dental assistants, and practice managers, offering IHK-certified courses (e.g., Praxismanagerin IHK, ZMV IHK), topical seminars in dental/orthodontic/laboratory billing, hygiene/QM, and practice/lab management, plus webinars and eLearning courses.
• Spitta-System-Kartei (DIN A5) Patient index card system in DIN A5 format for organizing patient records and X-rays with color coding and structured card division, sold to dental practices via the Spitta Online-Shop (priced from €139.27).
• QM-System für Zahnarztpraxen Quality management system for German dental practices following G-BA (Gemeinsamer Bundesausschuss) QM guidelines. Delivered as CD-ROM with customizable, legally compliant templates and twice-yearly updates at €79 per update (initial purchase €499).
• QM-System für zahntechnische Labore (Kombiangebot mit Hygiene- und Arbeitsschutz-Leitfaden) Quality management system bundle for dental laboratories compliant with DIN EN ISO 13485:2016 and the EU Medical Device Regulation (MDR), combined with hygiene and occupational safety guidance. Initial price €499.
• Abrechnungschecklisten – BEMA- und GOZ/GOÄ-Leistungen nach Behandlungsfällen Checklist reference for German dental billing codes (BEMA, GOZ, GOÄ) organized by treatment case to support consistent, auditable practice billing, priced at €169 in the Spitta shop.
• Chairside-Leistungen in der Zahnarztpraxis Reference guide for chairside services in dental practices covering billing, patient education, fee agreements, and documentation (priced at €179).
• CAD/CAM und digitaler Workflow in der zahntechnischen Abrechnung Reference guide for CAD/CAM and digital dental technology billing (BEB 97, BEL II) covering case examples and practical tips for advanced dental laboratory technicians.
• Gefährdungsbeurteilungen für das Dentallabor Risk assessment templates for dental laboratories delivered as downloadable, customizable Word and PDF files, compliant with DGUV (Deutsche Gesetzliche Unfallversicherung) recommendations, priced at €199.
• Kieferorthopädische Abrechnung bei gesetzlich und privat versicherten Patienten (3. Auflage) Reference guide for orthodontic billing (BEMA, GOZ, GOÄ positions) for statutorily and privately insured patients, 3rd edition cover dated 2024.
• Leitfaden Praxisbegehung Guide for preparing German dental and medical practices for official inspections (Praxisbegehung) with pre-inspection checklist, 6-point plan, and 150+ customizable PDF checklists and templates.
• Fachzeitschriften ZMK und ZTM Spitta's professional dental journals ZMK (Zahnheilkunde - Management - Kultur) for dentists and practice managers and ZTM (Das Zahntechnik Magazin) for dental technicians, distributed to dental professionals in Germany.
• Online-Lösungen (Plattformen) Online platform suite for dental practices and laboratories comprising abrechnungswelt.com (billing and invoicing solutions), pia.spitta.de (patient consultation/advisory), entolia.com (product comparisons/management), and spitta-oteo.com (appointment scheduling/practice management).

Quantifiable outcome

• Over 30,000 satisfied dental practices and laboratories served
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• dios ZX, dios MP, dios DM, dios LOGcoreTechnology or IntegrationSpitta operates multiple software product lines under the dios brand (dios ZX for Abrechnung & Praxismanagement, dios MP for medical products management, dios DM for document management, dios LOG for batch documentation). These are proprietary internal product lines rather than external partnerships.

Scale indicators3 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Georg Thieme Verlag: Large German medical publisher with significant dental medicine content, journals, and educational programs that compete for the same dental professional readers and continuing education spend as Spitta.
• Springer Medizin: Major German-language medical publisher with professional content, journals, and practitioner portals that overlap with Spitta's dental publishing and continuing education programs at a broader medical scale.

Direct peers

• Solutio GmbH: Long-standing German vendor of dental practice management and billing software, serving the same Zahnarztpraxen market as Spitta with overlapping functionality around Abrechnung and Praxismanagement.
• DAIS (Duria AG): German dental and practice software vendor offering billing, QM, and practice management modules that overlap with Spitta's product portfolio and address the same dental and medical practice customers.
• CompuGroup Medical: One of the largest European healthcare software vendors and the dominant player in German dental practice management software, with products like Z1.PRO and the Dampsoft suite addressing the same dental billing, practice management, and QM compliance use cases that Spitta serves.
• Z1 Computer GmbH: German dental practice management software provider with Z1 solutions for Abrechnung and Praxismanagement, directly competitive with Spitta's Dios ZX in the German dental practice market.
• Quintessence Publishing: International dental specialty publisher producing reference works, journals, and continuing education content that overlap with Spitta's publishing and Academy product lines in the dental professional segment.
• Dampsoft (CGM subsidiary): German dental practice management software now part of CompuGroup Medical, offering Abrechnung and QM modules that directly compete with Spitta's Dios ZX and DM products for the same dental practice buyers.
• CHARLY Solutions: German dental practice management software vendor offering practice organization, billing, and QM tools that overlap with Spitta's Dios software suite and target the same dental practice SMB segment.

Others

• DATEV eG: German cooperative providing billing, accounting, and practice software infrastructure to medical and dental practices; comparable to Spitta's software business as an ecosystem player in healthcare practice operations, though positioned more broadly across professional services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/spittaverlag
• LinkedInlinkedin.com/company/spitta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spitta