Electrical Trades Union
The Electrical Trades Union WA Branch is a registered Australian trade union representing electrical workers across Western Australia's mining, hydrocarbons, construction, and general trades sectors, providing collective bargaining, industrial advocacy, and training partnerships through regionally deployed field organizers.
- Company typePrivate
- Founded1902
- HeadquartersBayswater, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Electrical Trades Union does
The Electrical Trades Union (ETU) WA Branch is a registered Australian trade union representing electrical trades workers across Western Australia. Headquartered at 3 Focal Way, Bayswater, the branch is part of the broader national ETU organization and operates with 11-50 staff under State Secretary Adam Woodage. Its functional role is collective bargaining representation, workplace advocacy, industrial action coordination, and apprenticeship support for members employed across the mining, hydrocarbons, construction, and general trades sectors.
The union's service offering is built around member representation rather than a technology platform — no distinct commercial product or proprietary technology is offered. Its core "product" is membership itself, delivered through eleven regionally and vertically specialized field organizers covering North West (with 2-on/2-off roster coverage for remote Pilbara operations), Kwinana & South West, Hydrocarbons & ECI (Electrical, Communications and Instrumentation), Lifts & Apprentices, Supply & General Trades, and Dry Fire & Commercial divisions. The membership stack is augmented by a partner ecosystem including Cbus Super (industry superannuation), Unity Bank, Protect insurance, ETU Member Advantage, and training providers Combined Skills Training Association (CSTA) and Project Management Vision (PMV).
ETU WA's revenue model is membership dues, paid online via its website; specific pricing is not publicly disclosed. The union recruits through a self-serve web join portal and direct field organizer outreach, and engages members through Facebook, Instagram, and its website. Recent operational evidence (2025-2026) shows active protected industrial action campaigns against BHP Pilbara and Bechtel's Pluto Train 2 project, plus successful advocacy for amendments to the Construction Industry Portable Paid Long Service Leave Act 1985.
Electrical Trades Union firmographics
Firmographics- Name
- Electrical Trades Union
- Legal name
- Electrical Trades Union, WA Branch
- Website
- https://etuwa.com.au
- Company type
- Private
- Founded year
- 1902
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Electrical Trades Union WA Branch is a registered Australian trade union representing electrical workers across Western Australia's mining, hydrocarbons, construction, and general trades sectors, providing collective bargaining, industrial advocacy, and training partnerships through regionally deployed field organizers.
- Ownership category
- akta.pro rank
Electrical Trades Union industry classification
Industry- Product category
- Trade Union Services
- NAICS
- Labor Unions and Similar Labor Organizations (813930), Electrical Contractors and Other Wiring Installation Contractors (238210), Other Technical and Trade Schools (611519)
- SIC
- Services-Membership Organizations (8600), Electrical Work (1731)
- akta.pro primary industry
- Industrial Electrician & Plant Electrical Systems (EDAOABAB)
- akta.pro secondary industries
- Labor & Employment Administration (Workforce Regulation & Programs) (BPAIAAAM), Electrical Power Systems & Utility Linework (Transmission/Distribution) (EDAOABAC)
Keywords
Where Electrical Trades Union is headquartered
LocationHeadquarters
- HQ city
- Bayswater
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Electrical Trades Union business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Distribution channels2 records
Marketing channels3 records
Electrical Trades Union product offering
Product offeringCore offering
The Electrical Trades Union WA Branch is a labor union that provides membership-based representation services to electrical workers across Western Australia. Its core offerings include collective bargaining representation, workplace rights advocacy, industrial action coordination, apprenticeship support (rights education, rate information, supervision guidelines), and access to partner member benefits covering industry superannuation, financial services, insurance, and post-trade training.
Product overview
The Electrical Trades Union WA Branch is a labor union organization that provides membership services to electrical workers in Western Australia. The union offers member support, workplace advocacy, collective bargaining representation, apprenticeship support, and post-trade training partnerships. The organization connects members with partner benefits including superannuation (Cbus), financial services (Unity Bank), and training providers (CSTA, PMV). No distinct commercial product or technology platform is offered.
Differentiator
Problem solved
Functional benefit
Products and services
- ETU WA Union Membership
Companies that use Electrical Trades Union
Customer profileSegments2 records
Ideal customer profiles2 records
Electrical Trades Union technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Electrical Trades Union partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Unity BankminorUnity Bank is a financial partner offering banking services to ETU WA members with potentially favorable terms.
- ProtectminorProtect provides insurance and protective services for ETU WA members.
- ETU Member AdvantageminorMember advantage program providing exclusive benefits and discounts to ETU members.
- Cbus SupercoreCbus Super is the industry super fund for construction and building workers, managing around $94 billion in funds for over 920,000 members. Cbus coordinators are available to visit ETU member workplaces to provide superannuation information and advice.
- Combined Skills Training Association (CSTA)minorCSTA provides post-trade training for ETU members including electrical contractor qualifications. ETU members receive 20% discount on AS/NZ Standards required for courses. Campuses in Perth, Brisbane, and Karratha.
- Project Management Vision (PMV)minorPMV is a Registered Training Organisation (RTO) delivering nationally accredited courses since 2005. Training covers Instrumentation & Control Systems, Hazardous Areas, Electrical Systems, Renewable Energy, and High Voltage switching. PMV trainers have over 260 years of combined industrial experience.
Recent moves5 records
Expansion highlights4 records
Electrical Trades Union competitors and assessment
Company assessmentOthers
- National Electrical and Communications Association (NECA): Australian employer association representing electrical and communications contractors. Adjacent rather than directly comparable — represents the employer counterparty to ETU WA's members, but is highly relevant as the industry counterpart in wage negotiations and apprenticeship frameworks.
- Master Electricians Australia: Australian industry body for licensed electrical contractors. Comparable trade ecosystem player, sitting on the employer side of the same industrial relations dynamic that ETU WA engages in on the worker side.
Direct peers
- National Union of Workers (NUW): Australian trade union covering a broad cross-section of workers including in logistics, manufacturing, and services. Comparable membership dues model, organizing approach, and industrial-action toolkit to ETU WA.
- Australian Manufacturing Workers' Union (AMWU): National Australian trade union covering manufacturing and related technical workers. Comparable as an industrial trade union with collective bargaining, apprenticeship, and member-benefit functions serving blue-collar technical workforces in Australia.
- Communications, Electrical and Plumbing Union (CEPU): National Australian trade union covering electrical, plumbing, and communications workers. Directly comparable to ETU WA as a sibling union in the same electrical trades space, with overlapping apprenticeship, collective bargaining, and training functions across other Australian states.
- Australian Workers' Union (AWU): One of Australia's largest trade unions, with significant membership in mining, energy, and construction — overlapping with ETU WA's core constituencies. Comparable dues-based membership model and broad-based blue-collar representation.
- Construction, Forestry, Maritime, Mining and Energy Union (CFMEU): Major Australian trade union representing construction, mining, and energy workers, with substantial overlap with ETU WA's membership base on WA resource and construction sites. Comparable organizing model, dues structure, and industrial-action strategy.
- Electrical Trades Union (National Office / ETU Australia): The national ETU body of which ETU WA is a branch. Direct structural peer with the same trade focus (electrical workers), shared history dating to 1902, and complementary state-level operations across Australia.
Broad incumbents
- Australian Council of Trade Unions (ACTU): The peak body representing Australian trade unions nationally. Comparable as a membership-based labor organization, though ACTU operates at the federal lobbying and coordination layer rather than direct bargaining with employers.
Regional players
- E tū: Large New Zealand trade union covering electrical, manufacturing, and service workers. Comparable trade union serving electrical trades workers in a trans-Tasman jurisdiction, but operating exclusively in New Zealand rather than Australia.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Electrical Trades Union social profiles
Digital presenceElectrical Trades Union financial estimates
Financial estimateRevenue estimate
Valuation estimate
Electrical Trades Union leadership team
Management profileNumber of profiles
Profiles1 record
Electrical Trades Union funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Electrical Trades Union M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Electrical Trades Union
What does Electrical Trades Union do?
The Electrical Trades Union WA Branch is a labor union that provides membership-based representation services to electrical workers across Western Australia. Its core offerings include collective bargaining representation, workplace rights advocacy, industrial action coordination, apprenticeship support (rights education, rate information, supervision guidelines), and access to partner member benefits covering industry superannuation, financial services, insurance, and post-trade training.
Is Electrical Trades Union a public or private company?
Electrical Trades Union is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Electrical Trades Union founded?
Electrical Trades Union was founded in 1902. It employs 11 to 50 people.
Where is Electrical Trades Union based?
Electrical Trades Union is headquartered in Bayswater, Australia, in the Oceania region.
Who are Electrical Trades Union's main competitors?
Others on record are National Electrical and Communications Association (NECA) and Master Electricians Australia. Direct peers are National Union of Workers (NUW), Australian Manufacturing Workers' Union (AMWU), Communications, Electrical and Plumbing Union (CEPU), Australian Workers' Union (AWU), Construction, Forestry, Maritime, Mining and Energy Union (CFMEU) and Electrical Trades Union (National Office / ETU Australia). Australian Council of Trade Unions (ACTU) is listed as a broad incumbent. E tū is listed as a regional player.
Does Electrical Trades Union have an API?
No public API is recorded for Electrical Trades Union.
What industry is Electrical Trades Union in?
Electrical Trades Union's product category is Trade Union Services. Its primary akta.pro industry code is EDAOABAB, Industrial Electrician & Plant Electrical Systems, with a secondary code of BPAIAAAM, Labor & Employment Administration (Workforce Regulation & Programs). Its NAICS code is 813930 and its SIC code is 8600.