What protect does

Protect is a private e-commerce protection company that gives online retailers a checkout add-on for Shipping Protection and Product Protection. Shipping Protection addresses loss, theft, damage, wrong-address delivery, and excessive delay during transit, while Product Protection provides qualifying extended-warranty coverage. Protect handles claim verification, replacements, and refunds or reorders directly with shoppers, reducing the merchant's involvement in resolution.

The service is delivered through a cloud-based e-commerce protection platform with claims-processing software, customer and merchant portals, and a partner dashboard. The customer portal supports claim filing, status tracking, documentation, refunds, and reorder confirmations, while the partner dashboard tracks referrals and revenue share. Shopify App Store distribution is the principal named integration; broader API and SDK capabilities are not described.

Protect installs without merchant cost and earns revenue from shoppers who opt into per-order protection priced from $0.99, with fees varying by order value and shipping location; Protect covers replacement and refund claim costs. It supplements direct distribution with monthly revenue share to partners, including merchants, agencies, developers, technology companies, influencers, causes, and charities, and supports cause-linked participation. Protect Inc. is a private Nevada limited liability company.

Name

protect

Legal name

Protect Inc.

Website

https://protectcommerce.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Protect provides e-commerce merchants with checkout-integrated shipping and product protection, covering lost, stolen, damaged, or delayed orders and qualifying extended-warranty needs while resolving claims directly with online shoppers through its cloud-based claims platform.

Ownership category

akta.pro rank

Product category

Ecommerce Order Protection

NAICS

Direct Insurance (except Life, Health, and Medical) Carriers (52412)

akta.pro primary industry

Retail Asset Protection Program Management (Policy, SOPs, Audits) (BPAKAJAC)

Keywords

• Shipping protection
• Order protection
• Claims processing
• Ecommerce insurance
• Extended warranties

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Order Protection Fees: Customers pay a fee (starting at $0.99) to opt into protection at cart or checkout. Fees vary based on order value and shipping location. Protect covers claim costs including replacements and refunds.
2. Partner Revenue Share (RevShare): Partners earn revenue share for referred merchants or customers. Paid monthly for accounts active minimum 31 days. Transactions with chargebacks or refunds are excluded from payouts.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Protect provides opt-in eCommerce order protection and claims resolution services covering shipments from loss, theft, damage, and excessive delay, as well as extended warranty product protection. Merchants integrate Protect at checkout (notably through a native Shopify App) at no cost, while shoppers pay a per-order protection fee starting at $0.99 that scales with order value and shipping location, and a portion of proceeds is directed to participating causes and charities.

Product overview

Protect is an eCommerce order protection platform that offers two core products: Shipping Protection and Product Protection. Shipping Protection covers shipments against loss, theft, and damage, while Product Protection provides extended warranty coverage. These services are offered as a checkout add-on for online shoppers and are integrated into merchant stores via the Protect Shopify App or through direct API integration. The platform includes a Customer Portal for claim filing and status tracking, a Merchant Portal for managing protected orders, and a Partner Dashboard for affiliates. Claims processing is handled directly by Protect, with the company working directly with customers rather than involving merchants in the resolution process.

Differentiator

Problem solved

Functional benefit

Products and services

• Shipping Protection Protects shipments from loss, theft, damage during transit, and excessively delayed deliveries. Customers add protection at cart or checkout and can file claims if packages are lost in transit, delivered to the wrong address, stolen after delivery, or damaged during shipping.
• Product Protection Extended warranty protection for products purchased from participating merchants, providing coverage beyond standard manufacturer warranties for qualifying items.
• Protect Shopify App A native Shopify app integration that enables Shopify merchants to offer Protect's shipping and product protection services directly within their online store checkout flow.
• Claims Processing Service End-to-end claims resolution service that handles customer claims for lost, stolen, damaged, or excessively delayed packages. Includes verification, documentation review (photos, police reports for theft over $125), and refund or reorder processing handled directly between Protect and the customer.
• Partner Program Affiliate/referral program offering monthly revenue share to partners who refer merchants or customers. Partners include agencies, developers, technology companies, causes, and charities, with payouts on accounts active a minimum of 31 days and chargeback/refund exclusions.

Quantifiable outcome

• Fast claims resolution process - customers can file claims in under 3 minutes
• +1 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• eCommerce MerchantscoreChannel Partner/ Reseller/ DistributorMerchants integrate Protect into their checkout to offer order protection to customers. They pay no cost and may earn additional revenue from reorders. Claims are handled directly between Protect and customers, reducing merchant support burden.
• CausescoreGTM or Marketing PartnerCauses focused on social or environmental missions register with Protect to receive donations from participating merchants. A portion of protection proceeds go toward causes aligned with merchant values.
• CharitiescoreGTM or Marketing PartnerRegistered charities join the Protect ecosystem to be matched with merchants and customers who want to support their mission. Receive financial support through donations from the protection proceeds.
• Agencies and DeveloperssupportingGTM or Marketing PartnerMarketing agencies and development agencies help align their merchant clients with Protect and causes. They earn revenue share for referrals and participate in joint marketing opportunities.
• eCommerce Apps and Technology CompaniessupportingTechnology or IntegrationTechnology apps, plugins, software and SaaS companies integrate with Protect to expand their ecosystem footprint. Deep integration opportunities available for alignment with merchants and partners.
• Platforms and ServicessupportingTechnology or IntegrationPlatforms and SaaS solutions partner with Protect to bring causes and charities into their ecosystem. Connect with Protect to propel technology forward and evolve ecosystem capabilities.

Scale indicators1 record

Recent moves4 records

Expansion highlights5 records

Direct peers

• Route: Route offers shipping package protection for eCommerce merchants, including a Shopify app that lets customers add protection at checkout with claims handled directly. It is the closest functional analogue to Protect, competing head-to-head for Shopify merchant mindshare in the same checkout-add-on category.
• Extend: Extend provides product protection and extended warranty programs for online merchants, including a Shopify-integrated offering. Protect and Extend both monetize the same merchant pain point - reducing returns/refund friction - via checkout-level warranty add-ons.
• Clyde: Clyde delivers extended warranty and product protection contracts for direct-to-consumer brands, including Shopify merchants. Like Protect, it is a Shopify-native platform aiming to turn post-purchase protection into a revenue line for merchants.
• Mulberry: Mulberry offers extended warranties and product protection plans sold through online retailers and Shopify. Its model overlaps directly with Protect's Product Protection offering and competes for the same merchant checkout slot.
• Upsie: Upsie sells extended warranties and product protection plans for consumer electronics and appliances, with a strong eCommerce and Shopify-compatible distribution channel. It competes with Protect on the product-protection side of the business.
• InsureShip: InsureShip is a shipping insurance provider that integrates with major eCommerce platforms to cover lost, damaged, and stolen packages. It competes with Protect's Shipping Protection product for online merchant wallet share.
• Shipsurance: Shipsurance provides shipping insurance for parcels handled by USPS, UPS, FedEx, and DHL, integrated into eCommerce platforms. It is a direct competitor to Protect on the shipping-protection dimension of the business.

Broad incumbents

• Shopify: Shopify offers Shopify Shipping and Shop Pay, which bundle delivery and basic dispute protection natively for merchants. As the platform that distributes Protect's app, Shopify is both the primary channel and a potential incumbent competitor if it expands its native protection features.
• PayPal: PayPal provides buyer-side purchase protection and dispute resolution on transactions routed through its network. While broader in scope (payments + protection), its protection feature overlaps with Protect's value proposition for online shoppers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights5 records

Customer concentration

• Xx.com/ProtectGives
• Facebookfacebook.com/ProtectGives
• LinkedInlinkedin.com/company/protectgives

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about protect