Electrical Trades Union

What Electrical Trades Union does

The Electrical Trades Union (ETU) WA Branch is a registered Australian trade union representing electrical trades workers across Western Australia. Headquartered at 3 Focal Way, Bayswater, the branch is part of the broader national ETU organization and operates with 11-50 staff under State Secretary Adam Woodage. Its functional role is collective bargaining representation, workplace advocacy, industrial action coordination, and apprenticeship support for members employed across the mining, hydrocarbons, construction, and general trades sectors.

The union's service offering is built around member representation rather than a technology platform — no distinct commercial product or proprietary technology is offered. Its core "product" is membership itself, delivered through eleven regionally and vertically specialized field organizers covering North West (with 2-on/2-off roster coverage for remote Pilbara operations), Kwinana & South West, Hydrocarbons & ECI (Electrical, Communications and Instrumentation), Lifts & Apprentices, Supply & General Trades, and Dry Fire & Commercial divisions. The membership stack is augmented by a partner ecosystem including Cbus Super (industry superannuation), Unity Bank, Protect insurance, ETU Member Advantage, and training providers Combined Skills Training Association (CSTA) and Project Management Vision (PMV).

ETU WA's revenue model is membership dues, paid online via its website; specific pricing is not publicly disclosed. The union recruits through a self-serve web join portal and direct field organizer outreach, and engages members through Facebook, Instagram, and its website. Recent operational evidence (2025-2026) shows active protected industrial action campaigns against BHP Pilbara and Bechtel's Pluto Train 2 project, plus successful advocacy for amendments to the Construction Industry Portable Paid Long Service Leave Act 1985.

Name

Electrical Trades Union

Legal name

Electrical Trades Union, WA Branch

Website

https://etuwa.com.au

Company type

Private

Founded year

1902

Operating status

Operating

Headcount range

11–50 employees

Short description

The Electrical Trades Union WA Branch is a registered Australian trade union representing electrical workers across Western Australia's mining, hydrocarbons, construction, and general trades sectors, providing collective bargaining, industrial advocacy, and training partnerships through regionally deployed field organizers.

Ownership category

akta.pro rank

Product category

Trade Union Services

NAICS

Labor Unions and Similar Labor Organizations (813930), Electrical Contractors and Other Wiring Installation Contractors (238210), Other Technical and Trade Schools (611519)

SIC

Services-Membership Organizations (8600), Electrical Work (1731)

akta.pro primary industry

Industrial Electrician & Plant Electrical Systems (EDAOABAB)

akta.pro secondary industries

Labor & Employment Administration (Workforce Regulation & Programs) (BPAIAAAM), Electrical Power Systems & Utility Linework (Transmission/Distribution) (EDAOABAC)

Keywords

• Trade union services
• Collective bargaining
• Workplace advocacy
• Apprenticeship support
• Industrial representation

Headquarters

HQ city

Bayswater

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels2 records

Marketing channels3 records

Core offering

The Electrical Trades Union WA Branch is a labor union that provides membership-based representation services to electrical workers across Western Australia. Its core offerings include collective bargaining representation, workplace rights advocacy, industrial action coordination, apprenticeship support (rights education, rate information, supervision guidelines), and access to partner member benefits covering industry superannuation, financial services, insurance, and post-trade training.

Product overview

The Electrical Trades Union WA Branch is a labor union organization that provides membership services to electrical workers in Western Australia. The union offers member support, workplace advocacy, collective bargaining representation, apprenticeship support, and post-trade training partnerships. The organization connects members with partner benefits including superannuation (Cbus), financial services (Unity Bank), and training providers (CSTA, PMV). No distinct commercial product or technology platform is offered.

Differentiator

Problem solved

Functional benefit

Products and services

• ETU WA Union Membership

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor and core.

• Unity BankminorGTM or Marketing PartnerUnity Bank is a financial partner offering banking services to ETU WA members with potentially favorable terms.
• ProtectminorGTM or Marketing PartnerProtect provides insurance and protective services for ETU WA members.
• ETU Member AdvantageminorGTM or Marketing PartnerMember advantage program providing exclusive benefits and discounts to ETU members.
• Cbus SupercoreOthersCbus Super is the industry super fund for construction and building workers, managing around $94 billion in funds for over 920,000 members. Cbus coordinators are available to visit ETU member workplaces to provide superannuation information and advice.
• Combined Skills Training Association (CSTA)minorOthersCSTA provides post-trade training for ETU members including electrical contractor qualifications. ETU members receive 20% discount on AS/NZ Standards required for courses. Campuses in Perth, Brisbane, and Karratha.
• Project Management Vision (PMV)minorOthersPMV is a Registered Training Organisation (RTO) delivering nationally accredited courses since 2005. Training covers Instrumentation & Control Systems, Hazardous Areas, Electrical Systems, Renewable Energy, and High Voltage switching. PMV trainers have over 260 years of combined industrial experience.

Recent moves5 records

Expansion highlights4 records

Others

• National Electrical and Communications Association (NECA): Australian employer association representing electrical and communications contractors. Adjacent rather than directly comparable — represents the employer counterparty to ETU WA's members, but is highly relevant as the industry counterpart in wage negotiations and apprenticeship frameworks.
• Master Electricians Australia: Australian industry body for licensed electrical contractors. Comparable trade ecosystem player, sitting on the employer side of the same industrial relations dynamic that ETU WA engages in on the worker side.

Direct peers

• National Union of Workers (NUW): Australian trade union covering a broad cross-section of workers including in logistics, manufacturing, and services. Comparable membership dues model, organizing approach, and industrial-action toolkit to ETU WA.
• Australian Manufacturing Workers' Union (AMWU): National Australian trade union covering manufacturing and related technical workers. Comparable as an industrial trade union with collective bargaining, apprenticeship, and member-benefit functions serving blue-collar technical workforces in Australia.
• Communications, Electrical and Plumbing Union (CEPU): National Australian trade union covering electrical, plumbing, and communications workers. Directly comparable to ETU WA as a sibling union in the same electrical trades space, with overlapping apprenticeship, collective bargaining, and training functions across other Australian states.
• Australian Workers' Union (AWU): One of Australia's largest trade unions, with significant membership in mining, energy, and construction — overlapping with ETU WA's core constituencies. Comparable dues-based membership model and broad-based blue-collar representation.
• Construction, Forestry, Maritime, Mining and Energy Union (CFMEU): Major Australian trade union representing construction, mining, and energy workers, with substantial overlap with ETU WA's membership base on WA resource and construction sites. Comparable organizing model, dues structure, and industrial-action strategy.
• Electrical Trades Union (National Office / ETU Australia): The national ETU body of which ETU WA is a branch. Direct structural peer with the same trade focus (electrical workers), shared history dating to 1902, and complementary state-level operations across Australia.

Broad incumbents

• Australian Council of Trade Unions (ACTU): The peak body representing Australian trade unions nationally. Comparable as a membership-based labor organization, though ACTU operates at the federal lobbying and coordination layer rather than direct bargaining with employers.

Regional players

• E tū: Large New Zealand trade union covering electrical, manufacturing, and service workers. Comparable trade union serving electrical trades workers in a trans-Tasman jurisdiction, but operating exclusively in New Zealand rather than Australia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ETUWABranch
• Instagraminstagram.com/etuwaofficial
• Xx.com/ETUWAbranch

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Electrical Trades Union