Colorsmith
Colorsmith is a direct-to-consumer brand selling custom-formulated men's hair color and hair growth products online. Founded in 2020 by the eSalon founders, it serves individual men globally with personalized colorist-crafted formulas, subscription autoship, and FDA-approved hair growth treatments.
- Company typePrivate
- Founded2020
- HeadquartersEl Segundo, United States
- Headcount51–100
- GTM typeB2C
- OfferingHardware or Manufacturing
What Colorsmith does
Colorsmith is a direct-to-consumer men's personal care brand that sells custom-formulated hair color and hair growth products exclusively through its own e-commerce site. Founded in 2020 by the same five founders who built eSalon (established 2010) for the women's market, the company operates from El Segundo, California, with 51–100 employees and ships to 13+ countries across North America, Europe, and Oceania.
The core product is the Custom Hair Color Case, individually formulated by licensed colorists based on each customer's online profile (hair history, desired gray coverage, photos). Production uses a proprietary color language system and a custom-built color mixing machine that dispenses exact pigments per bottle, backed by U.S. Patent Numbers 8,577,750 and 8,655,744. The formulation is ammonia-, PPD-, resorcinol-, paraben-, and phthalate-free, and is sold either as a one-time purchase at $29.95 or via the Flexible Plan subscription at $23.95 with autoship, a 20% discount, and personal colorist access. Colorsmith extended the franchise into hair health with the Revive sub-brand (5% Minoxidil Hair Regrowth Treatment, Densifying Scalp Serum with Procapil and Redensyl supplied by Givaudan, Biotin Hair Gummies) and into styling and beard care via the STMNT Grooming Goods sub-brand, plus proprietary Colorsmith shampoos, conditioners, and stylers priced $9–$60.
The business model combines one-time purchases and a recurring subscription anchored by autoship. Go-to-market is purely DTC via colorsmith.co with free shipping on orders over $35, supported by content marketing (YouTube how-tos, blog), organic social (Instagram, Facebook), and earned media (Forbes, Men's Journal, Financial Times, Glossy, AskMen, Rolling Stone). Customer segments are individual men with gray coverage needs and men with hair thinning or loss, with men's styling and beard care as a secondary vertical. Colorsmith is privately held, has no disclosed outside funding, and operates under strategic parent eSalon.
Colorsmith firmographics
Firmographics- Name
- Colorsmith
- Legal name
- Colorsmith
- Website
- https://colorsmith.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Colorsmith is a direct-to-consumer brand selling custom-formulated men's hair color and hair growth products online. Founded in 2020 by the eSalon founders, it serves individual men globally with personalized colorist-crafted formulas, subscription autoship, and FDA-approved hair growth treatments.
- Ownership category
- akta.pro rank
Colorsmith industry classification
Industry- Product category
- Men's Custom Hair Color and Hair Care
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Hair Color & Bleaching (CRABABAD)
- akta.pro secondary industries
- Shampoo & Scalp Cleansers (CRABABAA), Conditioners & Hair Masks (CRABABAB), Men’s Haircare (Beard, 2-in-1, Styling) (CRABABAI), Hair Fragrance & Finishing (Mists, Shine, Anti-frizz) (CRABABAM), Professional Hair Care (Shampoo, Conditioner, Treatments) (CRABALAB)
Keywords
Where Colorsmith is headquartered
LocationHeadquarters
- HQ city
- El Segundo
- HQ country
- United States
- HQ region
- North America
Markets served
Colorsmith business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Custom Hair Color - Flexible Plan (Subscription): Subscription model offering 20% discount on all future orders with autoship at customer-chosen frequency. Includes personal colorist access and exclusive offers. Skip or cancel anytime.
- Custom Hair Color - Single Order: One-time purchase of custom hair color created exclusively for the customer, priced at $29.95 per Color Case.
- Hair Growth Products: Individual hair growth products including Hair Regrowth Treatment, Densifying Scalp Serum, and Biotin Hair Gummies available as one-time purchases or with Flexible Plan discount.
- Hair Care and Styling Products: Professional-grade hair care products including shampoos, conditioners, and styling products sold individually or in bundles.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Custom Hair Color - Flexible Plan |
| One time/ perpetual license | Pay-as-you-go | Custom Hair Color - Single Order |
| Subscription | Pay-as-you-go | Custom Hair Growth System |
| Unit Pricing | Pay-as-you-go | Hair Regrowth Treatment (60 mL) |
| Unit Pricing | Pay-as-you-go | Densifying Scalp Serum (30 mL) |
| Unit Pricing | Pay-as-you-go | Biotin Hair Gummies (30-day supply) |
| Unit Pricing | Pay-as-you-go | Hair Care Products |
| Unit Pricing | Pay-as-you-go | Hair Styling Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Colorsmith product offering
Product offeringCore offering
Colorsmith is a direct-to-consumer men's hair care brand that sells custom-formulated hair color and a custom hair growth system, complemented by Colorsmith-branded hair care and styling products and STMNT Grooming Goods styling and beard products. Each Custom Hair Color Case is built from scratch by a licensed colorist based on the customer's profile, hair history, and photos, using a proprietary color mixing machine that dispenses exact pigments for every bottle. The Custom Hair Growth System combines 5% Minoxidil topical treatment, a Densifying Scalp Serum with Procapil and Redensyl, and Biotin Hair Gummies.
Product overview
Colorsmith is a direct-to-consumer men's hair care company offering personalized custom hair color and hair growth products. The core offerings include the Custom Hair Color Case (individually crafted by colorists based on customer profiles), the Custom Hair Growth System (combining Minoxidil treatments, scalp serums, and biotin supplements), and a line of Colorsmith-branded hair care products (Protect Shampoo, Anti-Yellow Shampoo, Protect Conditioner, styling products). The company also sells STMNT Grooming Goods as a sub-brand for styling and beard care. All products are sold through colorsmith.co with free shipping on orders over $35 across multiple regions including the US, UK, Canada, Australia, and several European countries.
Differentiator
Problem solved
Functional benefit
Brands
- Colorsmith: Custom hair color and hair care products for men
- Colorsmith Hair Growth (Revive)
Products and services
- Custom Hair Color Case Custom hair color individually crafted by a licensed colorist from scratch based on the customer's profile, hair history, coverage goals, and photos, using an ammonia-free professional formula and shipped to the customer's door with personalized instructions and application tools.
- Custom Hair Growth System Personalized hair growth routine combining 5% Minoxidil topical treatment, Densifying Scalp Serum with Procapil and Redensyl, and Biotin Hair Gummies, designed for men experiencing hair thinning or loss.
- Hair Regrowth Treatment
Quantifiable outcome
- Hair regrowth can begin in 2-4 months with consistent 5% Minoxidil use
- +3 more outcomes
Companies that use Colorsmith
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
Colorsmith technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Colorsmith partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- eSaloncoreParent company and sister brand. eSalon created custom hair color for women, and the same founders launched Colorsmith for men using shared technology and expertise. eSalon developed the proprietary color mixing machine and technology that Colorsmith utilizes.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Colorsmith competitors and assessment
Company assessmentDirect peers
- eSalon: Sister brand and parent company of Colorsmith, founded by the same five founders. Offers custom DTC hair color for women using the same proprietary color mixing machine and technology stack — a direct functional and technological peer.
- Madison Reed: DTC custom hair color brand delivering personalized formulations to consumers with a licensed colorist model. Directly comparable to Colorsmith in product, custom formulation model, and DTC subscription economics.
- Function of Beauty: DTC personalized beauty brand offering custom haircare and skincare formulations. Comparable in custom formulation, personalization quiz, and subscription DTC business model.
- Prose: DTC custom hair care brand offering personalized shampoo, conditioner, and scalp products with a subscription model. Comparable in custom formulation, personalization, and DTC subscription mechanics.
- Keeps: DTC men's hair loss treatment brand offering finasteride and minoxidil via subscription. Directly comparable to Colorsmith's Custom Hair Growth System in ingredient, target customer, and subscription model.
- Hims & Hers: DTC men's wellness and grooming brand offering hair color, hair growth treatments, and styling products via subscription. Comparable in men's grooming positioning, subscription mechanics, and overlapping product categories (color + growth).
Others
- Givaudan: Swiss fragrance and beauty ingredients supplier providing Redensyl trademark ingredient used in Colorsmith's hair growth products. Comparable as an ingredient supplier and strategic partner in the supply chain.
Broad incumbents
- L'Oréal: Global hair color and personal care giant with extensive men's grooming portfolio. Comparable as a broad incumbent in the hair color category, though Colorsmith competes on personalization rather than mass-market scale.
- Just For Men: Established mass-market men's hair color brand owned by Combe. Comparable in core product category (men's at-home hair color) but operates as a broad incumbent with standardized box-dye SKUs rather than custom formulation.
Emerging players
- Bevel: Men's grooming brand focused on textured hair, offering shave, skin, and hair care products DTC. Comparable as a men's grooming DTC brand with a defined demographic niche, though focused on shave and skin rather than color.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Colorsmith social profiles
Digital presenceColorsmith financial estimates
Financial estimateRevenue estimate
Valuation estimate
Colorsmith leadership team
Management profileNumber of profiles
Profiles1 record
Colorsmith funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Colorsmith M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Colorsmith
What does Colorsmith do?
Colorsmith is a direct-to-consumer men's hair care brand that sells custom-formulated hair color and a custom hair growth system, complemented by Colorsmith-branded hair care and styling products and STMNT Grooming Goods styling and beard products. Each Custom Hair Color Case is built from scratch by a licensed colorist based on the customer's profile, hair history, and photos, using a proprietary color mixing machine that dispenses exact pigments for every bottle. The Custom Hair Growth System combines 5% Minoxidil topical treatment, a Densifying Scalp Serum with Procapil and Redensyl, and Biotin Hair Gummies.
Is Colorsmith a public or private company?
Colorsmith is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Colorsmith founded?
Colorsmith was founded in 2020. It employs 51 to 100 people.
Where is Colorsmith based?
Colorsmith is headquartered in El Segundo, United States, in the North America region.
How does Colorsmith make money?
Four revenue lines are on record. Custom Hair Color - Flexible Plan (Subscription) is the primary driver. The others are custom Hair Color - Single Order, hair Growth Products and hair Care and Styling Products.
Who are Colorsmith's main competitors?
Direct peers on record are eSalon, Madison Reed, Function of Beauty, Prose, Keeps and Hims & Hers. Givaudan is listed as an others. Broad incumbents are L'Oréal and Just For Men. Bevel is listed as an emerging player.
Does Colorsmith have an API?
No public API is recorded for Colorsmith.
What industry is Colorsmith in?
Colorsmith's product category is Men's Custom Hair Color and Hair Care. Its primary akta.pro industry code is CRABABAD, Hair Color & Bleaching, with a secondary code of CRABABAA, Shampoo & Scalp Cleansers. Its NAICS code is 456120 and its SIC code is 2844.