Just For Men
Just For Men is a nearly 40-year-old men's hair color and gray care brand owned by Combe Inc., selling permanent, gradual, and biologic anti-aging hair color plus beard care products through mass and drug retail and direct e-commerce to male consumers globally.
- Company typePrivate
- Founded1986
- HeadquartersWhite Plains, United States
- Headcount251–500
- GTM typeB2C
- OfferingHardware or Manufacturing
What Just For Men does
Just For Men is a privately held men's grooming brand owned and operated by Combe Incorporated, headquartered in White Plains, New York. Founded around 1986, the brand has built a nearly 40-year position focused exclusively on men's hair color and gray care, serving individual male consumers seeking solutions for gray coverage, anti-aging appearance, and beard and facial hair grooming. The product portfolio spans three strategic pillars: permanent full-coverage color (Shampoo-in Color, Easy Comb-in Color, Mustache & Beard), gradual blending products built on the proprietary Control GX complex (shampoos, 2-in-1 formulas, beard washes, plus a lighter-shade variant and a Touch Of Gray line), and a 2026 anti-aging entry, Gray Reverse, a dye-free daily serum using patented peptide technology to reactivate natural hair pigmentation. A thickening sub-line (Control GX+THK) layers alpha keratin biotechnology originally developed for U.S. military wound healing applications onto the gradual-blending platform, and the Beard & Benefits line (Beard Wash, Beard Serum, Leave-in Conditioner) extends into adjacent facial hair care.
Underlying technology is formulation- and biotech-driven rather than software-driven: the brand holds what it describes as the most patents for formulation and application technology in the men's hair color category, including the Gray Reverse peptide patent, the Control GX gradual reduction complex, and multiple THK alpha keratin patents. The business model is classic consumer packaged goods: unit-pricing on pay-as-you-go purchases (e.g., Gray Reverse at $19.99), distributed through mass and drug retail (Amazon, Walmart, CVS, Walgreens, Target, H-E-B) and a direct e-commerce storefront at justformen.com, with localized sites and retail across North America, South America, Europe, Asia/Pacific, and the Middle East. Go-to-market blends product-led retail distribution with content marketing (Product Finder Quiz, blog), owned social channels, a rewards/email program, and commissioned consumer surveys that generate earned media coverage. The customer base is described as millions of men globally, segmented primarily by age (25+) and use case (head hair vs. facial hair, full coverage vs. gradual vs. reversal), with no enterprise or B2B customer concentration.
Just For Men firmographics
Firmographics- Name
- Just For Men
- Legal name
- Combe Incorporated
- Website
- https://justformen.com
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Just For Men is a nearly 40-year-old men's hair color and gray care brand owned by Combe Inc., selling permanent, gradual, and biologic anti-aging hair color plus beard care products through mass and drug retail and direct e-commerce to male consumers globally.
- Ownership category
- akta.pro rank
Just For Men industry classification
Industry- Product category
- Men's Hair Color and Grooming
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (4561), Soap and Cleaning Compound Manufacturing (32561)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)
- akta.pro primary industry
- Barber & Professional Men’s Grooming Products (CRABAGAK)
- akta.pro secondary industries
- Beard & Mustache Care (Oils, Balms, Waxes, Wash) (CRABAGAC), Men’s Hair Styling & Grooming (Pomades, Gels, Sprays, Hair Tonics) (CRABAGAE), Men’s Grooming (Shaving, Beard Care, Aftershave) (CRADANAF)
Keywords
Where Just For Men is headquartered
LocationHeadquarters
- HQ city
- White Plains
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Just For Men business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Direct Product Sales: One-time purchase of hair color, shampoo, beard products, and serums through retail and e-commerce channels. Products are purchased as needed for hair coloring and grooming routines.
- Retail Distribution: Products sold through major retailers including Amazon, Walmart, CVS, Walgreens, Target, and H-E-B. Revenue generated through wholesale relationships with retail partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Gray Reverse Dye-Free Daily Serum |
| Unit Pricing | Pay-as-you-go | Shampoo-in Color |
| Unit Pricing | Pay-as-you-go | Control GX Shampoo |
| Unit Pricing | Pay-as-you-go | Mustache & Beard |
Go-to-market motion2 records
Distribution channels7 records
Marketing channels6 records
Just For Men product offering
Product offeringCore offering
Just For Men manufactures and sells men's hair color and grooming products focused on gray hair coverage and reversal, including instant full-coverage hair dyes, gradual gray-reducing shampoos, beard and mustache coloring gels, and a peptide-based anti-aging serum for hair pigmentation restoration. The brand markets a complete portfolio of men's grooming solutions directly to consumers through major retailers and its own e-commerce site.
Product overview
Just For Men is a nearly 40-year-old men's grooming brand owned by Combe Inc., offering a diversified portfolio of hair color and beard care products primarily focused on gray hair solutions. The core product lineup consists of three strategic pillars: permanent full-coverage color products (Shampoo-in Color, Easy Comb-in Color, Mustache & Beard, 1-Day Beard & Brow Color) that instantly eliminate gray; gradual blending products (Control GX® Shampoo, Control GX® 2-in-1, Control GX® for Lighter Shades, Control GX Beard Wash, Touch Of Gray®, Touch Of Gray® Mustache & Beard) that reduce gray subtly over time with each wash or application; and anti-aging hair restoration (Gray Reverse™) that uses patented peptide technology to reactivate natural hair pigmentation without dyes. A thickening sub-line (Control GX+THK® Shampoo, Control GX+THK® 2-in-1 Shampoo & Conditioner, Control GX+THK® Beard Wash) adds alpha keratin biotechnology for up to 20% thicker hair alongside gray reduction. The Beard & Benefits line (Beard Wash, Beard Serum, Leave-in Conditioner) provides enhanced facial hair care with keratin for thicker, softer beard results. Color maintenance products (Color Preserve & Strengthen Shampoo) round out the portfolio for ongoing color care.
Differentiator
Problem solved
Functional benefit
Products and services
- Shampoo-in Color A quick 5-minute hair color treatment that instantly eliminates 100% of gray hair with full coverage. Pre-mixed formula, no ammonia, available in 15 shades, for men seeking immediate gray coverage.
- Control GX Shampoo First shampoo that gradually reduces gray hair with each wash using a patented complex. Cleans and hydrates hair while subtly blending away gray, for men preferring gradual over instant results.
- Gray Reverse Serum Dye-free daily anti-aging hair serum using patented peptide technology to reactivate natural hair pigmentation and restore original hair color over time. Contains keratin for hair strengthening and antioxidants for scalp health. Works best on early-stage gray.
- Easy Comb-in Color No-mix hair color applied with a comb applicator. Targets specific areas or all over. Works in 10 minutes. Available in the widest range of shades for men seeking targeted or full gray coverage.
- Touch Of Gray Instantly blends away some gray, but not all, for a subtle salt-and-pepper look. No peroxide or ammonia. Easy comb-on application, for men wanting a natural, partial gray look.
- Control GX 2-in-1 Shampoo and Conditioner Shampoo and conditioner combined that gradually reduces gray with each wash, for men seeking a simplified single-step hair care routine.
- Control GX+THK Shampoo Thickening and gray-reducing shampoo that uses alpha keratin biotechnology developed originally for U.S. military wound healing and muscle regeneration. Demonstrated to increase hair thickness up to 20% in 5 washes while gradually reducing gray.
- Color Preserve & Strengthen Shampoo Daily shampoo that adds subtle color with each wash to preserve and maintain hair color longer while also strengthening hair, for men with existing color treatments.
- Control GX+THK 2-in-1 Shampoo & Conditioner Combined shampoo and conditioner using the same gradual gray-reducing technology as Control GX plus alpha keratin for up to 20% thicker hair in 5 washes.
- Control GX for Lighter Shades Gradual gray-reducing shampoo specially formulated for lighter hair tones ranging from sandy blonde to medium brown, for men with lighter natural hair color.
- Mustache & Beard Brush-on gel color for facial hair that instantly eliminates gray for thicker, fuller-looking beard. Works in 5 minutes. Multiple applications per box, for men with full beards and mustaches.
- 1-Day Beard & Brow Color Temporary beard and brow color that instantly eliminates gray and fills in thin, patchy areas. Non-permanent, hypoallergenic, dye-free formula safe for eyebrows. Once dry, designed not to rub off on clothing or face masks.
- Control GX Beard Wash Facial hair wash that gradually reduces gray with each wash using the same technology as Control GX shampoo. Leave on beard for 2 to 3 minutes before rinsing.
- Control GX+THK Beard Wash Beard wash combining gradual gray reduction with alpha keratin for thicker facial hair, up to 20% thicker in 5 washes, for men seeking both color blending and beard thickening.
- Touch Of Gray Mustache & Beard Instant partial gray blending brush-on gel specifically designed for facial hair. Gel consistency and brush applicator make application easy and mess-free. No peroxide or ammonia, for men wanting a subtle facial hair look.
- Beard & Benefits Beard Wash Beard wash from the Beard & Benefits line designed for enhanced beard care. Enriched with keratin to help thicken facial hair up to 20%. Part of a complete beard care plus regimen.
- Beard & Benefits Beard Serum Keratin beard serum that strengthens and thickens facial hair up to 20%, smooths and softens beard and skin underneath. Lightweight, non-greasy formula with a clean, fresh Forest Musk scent. Dye-free.
- Beard & Benefits Leave-in Conditioner Leave-in conditioner that tames and smooths rebel beard hair, moisturizes skin underneath, and leaves beard soft, manageable, and hydrated.
Quantifiable outcome
- Gray Reverse shows results in 2-3 weeks with consistent daily use
- +4 more outcomes
Companies that use Just For Men
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Just For Men technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Just For Men partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Talker ResearchminorCommissioned survey partnership to research men's grooming habits. Survey conducted by Talker Research in partnership with Just For Men brand, polling nearly 2,000 men aged 25 and older about their grooming habits and aging concerns.
- Combe Inc.coreJust For Men is owned by Combe Inc., a personal care products company. Combe holds itself and its affiliated companies to high ethical standards and maintains operations globally with multiple subsidiary entities across North America, South America, Europe, Asia-Pacific, and Brazil.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Just For Men competitors and assessment
Company assessmentBroad incumbents
- L'Oréal Men Expert: L'Oréal's dedicated men's grooming line covering hair care, beard care, and anti-aging products. Competes in the same mass and salon retail channels as Just For Men, but backed by the R&D, scale, and marketing budget of the world's largest beauty company.
- Schwarzkopf (Henkel): Henkel-owned global hair care brand with men's color and styling lines such as Color Expert. Competitor in retail hair color with comparable technology investments but broader portfolio spanning women's, men's, and professional categories.
- Unilever (Dove Men+Care, Axe): Unilever is identified in the men's hair color market data as a major global participant. Competes with Just For Men through Dove Men+Care and Axe ranges that address hair care, beard, and styling needs in the same mass-market channels.
- Procter & Gamble (Head & Shoulders, Old Spice): P&G is named in the men's hair color market data as a major global participant and competes across hair care, beard, and male grooming adjacencies through brands such as Old Spice, Head & Shoulders, and beard-focused lines, putting it in the same mass-market shelf space as Just For Men.
- Coty (Covergirl, Clairol): Coty is listed as a major global men's hair color participant and operates Clairol color lines that overlap with Just For Men's category. Competes on retail shelf and in men's grooming adjacencies.
- Revlon (Revlon Men / Mitch): Major beauty conglomerate explicitly cited in industry data as a global men's hair color competitor. Offers men's grooming color products through mass retail channels that overlap with Just For Men's distribution.
Emerging players
- Beardbrand: Direct-to-consumer men's beard care and grooming brand with styling, washing, and softening products. Overlaps with Just For Men's Beard & Benefits sub-line and competes for the same men's beard grooming consumer through a digital-first model.
- Keeps: Direct-to-consumer men's hair loss and thinning prevention brand. Adjacent rather than directly overlapping, but targets the same demographic with subscription-based, digitally native grooming solutions that pull share from legacy men's grooming brands like Just For Men.
- Hims & Hers Health: Digital-first men's wellness and grooming platform with hair care, hair loss, and beard/skincare offerings. Comparable as a digitally native men's grooming brand pursuing subscription, telehealth, and direct-to-consumer models that legacy brands like Just For Men do not operate.
Direct peers
- American Crew: Men's professional grooming brand offering shampoos, hair color, and styling products through salons and retail. Directly comparable as a men's grooming CPG brand competing in overlapping channels and use cases such as gray blending and beard care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Just For Men social profiles
Digital presenceJust For Men financial estimates
Financial estimateRevenue estimate
Valuation estimate
Just For Men leadership team
Management profileNumber of profiles
Just For Men funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Just For Men M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Just For Men
What does Just For Men do?
Just For Men manufactures and sells men's hair color and grooming products focused on gray hair coverage and reversal, including instant full-coverage hair dyes, gradual gray-reducing shampoos, beard and mustache coloring gels, and a peptide-based anti-aging serum for hair pigmentation restoration. The brand markets a complete portfolio of men's grooming solutions directly to consumers through major retailers and its own e-commerce site.
Is Just For Men a public or private company?
Just For Men is a private company. It is classified as corporate owned and is currently operating.
When was Just For Men founded?
Just For Men was founded in 1986. It employs 251 to 500 people.
Where is Just For Men based?
Just For Men is headquartered in White Plains, United States, in the North America region.
How does Just For Men make money?
Two revenue lines are on record. Direct Product Sales are the primary driver. The others are retail Distribution.
Who are Just For Men's main competitors?
Broad incumbents on record are L'Oréal Men Expert, Schwarzkopf (Henkel), Unilever (Dove Men+Care, Axe), Procter & Gamble (Head & Shoulders, Old Spice), Coty (Covergirl, Clairol) and Revlon (Revlon Men / Mitch). Emerging players are Beardbrand, Keeps and Hims & Hers Health. American Crew is listed as a direct peer.
Does Just For Men have an API?
No public API is recorded for Just For Men.
What industry is Just For Men in?
Just For Men's product category is Men's Hair Color and Grooming. Its primary akta.pro industry code is CRABAGAK, Barber & Professional Men’s Grooming Products, with a secondary code of CRABAGAC, Beard & Mustache Care (Oils, Balms, Waxes, Wash). Its NAICS code is 456120 and its SIC code is 2844.