Advanced Surgical Associates

What Advanced Surgical Associates does

Advanced Surgical Associates is a multi-specialty private surgical practice founded in 1997 by Dr. Huy Nguyen and headquartered in San Jose, California. The practice operates four clinic locations across San Jose, Santa Clara, and Gilroy, and is affiliated with six Bay Area hospitals and ambulatory surgery centers (Advanced Surgicare, Regional Medical Center of San Jose, Good Samaritan Hospital, Saint Louise Regional Hospital-Gilroy, Fremont Surgery Center, and El Camino Hospital). It employs nine surgeons spanning general surgery, advanced laparoscopic and robotic surgery, orthopedic surgery, sports medicine, ENT, vascular surgery/wound care, and breast cancer surgery.

The practice delivers surgical care using minimally invasive techniques including the da Vinci robotic surgical platform, conventional laparoscopy, single-incision laparoscopic surgery (SILS), and arthroscopy. Service lines are organized into general surgery (appendectomy, hernia repair, colon/rectal, gallbladder/biliary, diverticulitis, Nissen fundoplication), orthopedic surgery and sports medicine (upper/lower limb, trauma), breast cancer surgery, and minor outpatient procedures. Clinical leadership is anchored by Dr. Huy Nguyen, a Stanford adjunct associate professor and early adopter of SILS and robotic single-site surgery since 2008, with over 500 SILS colon resections performed.

Revenue is generated through professional services billing for surgical procedures performed at affiliated hospitals and surgery centers. The practice accepts a broad payer mix including HMO (Physicians Medical Group of San Jose, Santa Clara Family Health Plan, Valley Health Plan, Blue Cross Medical of California, Premier Care, NCA, Caremore, Care 1st), PPO (Aetna, Anthem Blue Cross, Blue Shield, Cigna, HealthNet, TriCare, United HealthCare), Medicare, and Medi-Cal, and offers self-pay options. The practice is founder-owned (Dr. Huy Nguyen as president), has no external funding or parent company, and markets primarily through its website (asamed.net), Facebook, YouTube, and patient testimonials.

Name

Advanced Surgical Associates

Legal name

Advanced Surgical Associates

Website

https://asamed.net

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Advanced Surgical Associates is a founder-owned, multi-specialty private surgical practice in California's Bay Area, employing 9 surgeons across general, orthopedic, sports medicine, ENT, vascular, and breast cancer surgery, serving insured and self-pay patients at 4 clinic locations and 6 affiliated surgical facilities.

Ownership category

akta.pro rank

Product category

Multi-Specialty Surgical Practice

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Offices of Physicians (62111), Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Orthopedic & Spine Surgery Centers (HLAFAIAG)

akta.pro secondary industries

Surgical Oncology (HLAKAFAG), Office-Based Surgery (OBS) / In-Office Procedure Suites (HLAFAIAD)

Keywords

• Minimally invasive surgery
• General surgery practice
• Robotic surgery services
• Orthopedic surgery
• Multi-specialty surgical care

Headquarters

HQ city

San Jose

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Surgical Services Revenue: Revenue generated from surgical procedures performed at affiliated hospitals and surgery centers. Billings are submitted to insurance providers including HMO, PPO, Medicare, and Medi-Cal plans. Self-pay options available for uninsured patients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Advanced Surgical Associates is a multi-specialty surgical practice providing general surgery, orthopedic and sports medicine, breast cancer surgery, vascular and wound care, ENT, and minor outpatient procedures, delivered primarily through minimally invasive, laparoscopic, and robotic-assisted surgical techniques. The practice operates from multiple clinic locations in San Jose, Santa Clara, and Gilroy, and performs procedures at six affiliated hospitals and surgery centers across the San Francisco Bay Area.

Product overview

Advanced Surgical Associates is a multi-specialty surgical practice offering a comprehensive range of surgical services. The practice operates as a unified service portfolio organized into core surgical specialties (General Surgery, Orthopedic Surgery & Sports Medicine, Breast Cancer Surgery, and Minor Procedures) enhanced by advanced technology services (Robotic Surgery, Laparoscopic Surgery, and Minimally Invasive Surgery). These technology services are integrated across all surgical specialties to enable less invasive procedures with improved patient outcomes. The practice also provides facilities and equipment including operation theatres and patient rooms at affiliated hospital and surgery center locations.

Differentiator

Problem solved

Functional benefit

Products and services

• General Surgery Surgical procedures performed on the intestines, liver, colon, pancreas, gallbladder, stomach, and thyroid gland, including appendectomy, hernia repair, colon and rectal surgery, diverticulitis, cholecystectomy and biliary surgery, and Nissen fundoplication. For patients requiring treatment of abdominal and gastrointestinal conditions.
• Orthopedic Surgery and Sports Medicine Treatment of injuries and diseases of the musculoskeletal system including bones, muscles, joints, and ligaments. Covers upper limb surgery (hand, shoulder, elbow), lower limb surgery (hip, pelvis, knee, ankle), trauma surgery, and sports medicine. For patients with joint, bone, ligament, and sports-related injuries.
• Breast Cancer Surgery Specialized surgical treatment for breast cancer, combining expertise of surgeons, oncologists, radiation specialists, and plastic surgeons for comprehensive cancer care. For patients diagnosed with or being treated for breast cancer.
• Minor Procedures Outpatient surgical procedures including excision of lipomas, cysts, or skin tags, incision and drainage of abscesses, laceration repair, burn treatment, foreign body removal, simple hemorrhoid treatment, and protosigmoidscopy. For patients needing minor same-day surgical care.
• Robotic Surgery Advanced minimally invasive surgery using the da Vinci Robotic Surgical System to perform complex procedures through small incisions with enhanced precision, 3D visualization, and faster recovery. For patients whose surgical conditions are amenable to robotic-assisted techniques.
• Laparoscopic Surgery Minimally invasive surgical technique using a camera-equipped device inserted through small incisions (quarter to half-inch) to perform procedures such as hernia repair, hysterectomy, stomach ulcer surgery, and weight loss surgery. For patients requiring abdominal or pelvic procedures with minimal tissue disruption.
• Minimally Invasive Surgery Surgical approach using small incisions and specialized instruments with cameras, including laparoscopic and robotic procedures, resulting in less tissue trauma, reduced scarring, and faster recovery times. For patients seeking surgical treatment with reduced post-operative recovery.

Quantifiable outcome

• 90% of Nissen fundoplication patients symptom-free after 10 years
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Advanced SurgicarecoreOthersAmbulatory surgery center affiliated with the practice, providing outpatient surgical services with modern technology and compassionate staff.
• Regional Medical Center of San JosecoreOthersRegional medical center providing inpatient hospital services for complex surgical procedures.
• Good Samaritan HospitalcoreOthersMajor hospital in San Jose providing surgical services and hospital care for Advanced Surgical Associates patients.
• Saint Louise Regional Hospital – GilroyminorOthersCommunity hospital serving the Gilroy area for patients requiring surgical services closer to home.
• Fremont Surgery CenterminorOthersSurgery center providing additional outpatient surgical options for patients.
• El Camino HospitalminorOthersCommunity hospital providing surgical services for Advanced Surgical Associates patients.
• Cancer Care InstituteminorOthersReferral partner for cancer patients providing information and support services for colon cancer and breast cancer patients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• El Camino Health: Bay Area health system with hospital and affiliated physician group offering general surgery, orthopedics, and other surgical services in the South Bay. Comparable as an established hospital/medical-group incumbent where ASA already holds OR privileges.
• Kaiser Permanente Northern California: Integrated delivery system operating hospitals and employed-physician medical groups throughout the Bay Area, including San Jose. Comparable as the dominant large-scale incumbent competing for the same insured surgical patient pool.
• Stanford Health Care: Academic medical center in Palo Alto employing surgeons across the same subspecialties ASA covers. Comparable as a Bay Area incumbent and as the institution where Dr. Huy Nguyen holds his adjunct appointment.
• Sutter Health (system): Large Northern California integrated health system with employed surgeons and ambulatory surgery centers across the Bay Area. Comparable as the parent-scale incumbent whose Palo Alto Medical Foundation competes most directly with ASA in the South Bay.
• Dignity Health Medical Group: Multi-state Catholic health system with Bay Area hospitals (including a presence via affiliated medical groups) employing general, orthopedic, and other surgical specialists. Comparable as a large multi-specialty incumbent sharing ASA's payer-mix and referral dynamics.

Direct peers

• Brown & Toland Physicians: Bay Area IPA contracting with independent surgical specialists across multiple subspecialties. Comparable to ASA's independent multi-specialty practice structure and South Bay footprint.
• Hill Physicians Medical Group: Large Bay Area independent practice association (IPA) with affiliated surgical specialists across general, orthopedic, ENT, and vascular surgery. Comparable as an independent physician organization sharing ASA's geography and payer-mix dynamics.
• John Muir Medical Group: Multi-specialty Bay Area physician group providing general surgery, orthopedics, and specialty surgical services. Comparable as a regional multi-specialty medical group with hospital affiliations.
• Palo Alto Medical Foundation (Sutter Health): Large Bay Area multi-specialty physician group operating across primary care, surgery, and specialty services. Directly comparable to ASA's multi-specialty surgical model in the same South Bay / Peninsula market.
• Washington Township Medical Foundation: Bay Area multi-specialty physician foundation in Fremont / southern Alameda County offering general surgery and orthopedics. Comparable as a community-anchored independent multi-specialty group operating near ASA's Gilroy / South Bay catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/AdvSurgicalAssocSJ
• Facebookfacebook.com/AdvSurgicalAssociatesSJ
• LinkedInlinkedin.com/company/advanced-surgical-associates-a-medical-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advanced Surgical Associates