What Posito does

Posito is a UK-based freelance marketing consultancy operated as a sole proprietorship by founder Alex Moorhouse, a practitioner with 20 years of marketing experience, a Masters in Marketing, and a degree in Behavioural Sciences. The firm offers a unified portfolio spanning marketing strategy ('the thinking') and marketing activation ('the doing'), delivered directly by the founder to a mix of startups, small businesses, in-house corporate teams, and agencies. Its commercial model is straightforward professional services: quote-based engagements initiated via email and a 15-minute introductory chat, with no publicly disclosed pricing, retainers, or minimums.

The technology layer is centered on third-party artificial intelligence tools used to accelerate content production and to surface marketing insights, layered over what the founder describes as a 20-year proprietary dataset on marketing principles that is not available to large language models. AI is featured across all four named service lines (strategy, activation, content development, insights), but no proprietary models, APIs, SDKs, patents, or platform infrastructure are disclosed. There are no integrations listed and no application or software product in market.

The go-to-market is purely sales-led and direct: a single-operator service business using the posito.co.uk website as an informational touchpoint, with client acquisition driven by the founder's personal brand, referrals, and inbound inquiries. Operating geography is the United Kingdom, with stated work for 'global brands' but no formal international footprint. There are no funding rounds, no disclosed employees beyond the founder, and no partnerships or alliances on record.

Name

Posito

Legal name

Posito

Website

https://posito.co.uk

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Posito is a UK-based freelance marketing consultancy run by a sole founder, offering marketing strategy and activation services to startups, small businesses, in-house teams, and agencies, with AI-augmented content production and behavioural-science-informed positioning.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Marketing Consulting Services: Freelance marketing consultant providing both strategic advisory (marketing thinking) and execution services (marketing activation) to clients across startups, small businesses, and global brands. Revenue derived from professional service engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Posito is a freelance in-house marketing consultancy offering both marketing strategy ("the thinking") and marketing activation ("the doing") services. The founder combines 20 years of marketing experience with academic grounding in behavioural sciences and uses AI tools to deliver content development, marketing insights, and multi-channel campaign execution for startups, small businesses, agencies, and in-house teams.

Product overview

Posito is a solo marketing consultancy operated by Alex, offering a unified service portfolio that combines marketing strategy and activation. The core offering pairs strategic thinking (marketing consulting and insights development) with hands-on execution (content creation, PR, multi-channel marketing). AI capabilities are integrated throughout to enhance content development and strategy formulation, making enterprise-level marketing expertise accessible to startups and small businesses with limited budgets.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Strategy Consulting
• Marketing Activation Services
• Content and PR Writing

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Scale indicators1 record

Recent moves4 records

Broad incumbents

• Ogilvy Consulting: The strategy and consulting arm of Ogilvy, offering marketing strategy and behavioural-science-informed advisory to global brands. Comparable as a broader incumbent that competes for the same strategic marketing thinking work Posito targets, but with vastly greater resources and scale.

Regional players

• Hallam: Nottingham-based full-service digital marketing agency serving UK and international clients across strategy, content, and activation. Comparable as a UK mid-sized agency covering both strategy and execution for SME and mid-market clients.
• Brainlabs: London-based digital marketing agency combining paid media, SEO, and analytics with data-led decision-making. Comparable as a UK-headquartered marketing services firm targeting performance-oriented clients, but operating at significantly larger scale.
• Croud: UK-based digital marketing agency using a distributed model of in-house experts and on-demand network of freelance marketers. Comparable because it explicitly blends senior practitioner quality with freelance-style delivery economics — directly relevant to Posito's positioning.
• Propellernet: Brighton-based digital marketing agency specializing in SEO, content, and PR for ambitious UK and international brands. Comparable as a UK agency offering integrated strategy-plus-execution marketing services to growth-focused clients.
• Jaywing: UK-based data, analytics, and marketing consultancy with a heritage in attribution and performance marketing. Comparable as a UK consultancy that combines data-driven insight with marketing execution, though operating at a larger, more institutional scale.

Emerging players

• Persado: AI-driven marketing language platform that uses machine learning to optimize messaging and content at enterprise scale. Comparable as a competitor to Posito's AI-augmented content positioning, though productized as a platform rather than a consultancy.
• Pencil (by Soho Square): AI creative platform that generates ad creative and predicts performance, positioned as an alternative to traditional agency production. Comparable as a new entrant that uses AI to compress marketing execution cost — directly competitive with Posito's AI-augmented activation story.

Direct peers

• System1 (formerly BrainJuicer): UK-headquartered marketing research firm built around behavioural science and understanding how advertising drives decision-making. Closely comparable to Posito's stated positioning at the intersection of behavioural science and marketing effectiveness, though operating at a larger, productized scale.

Others

• Stack Adapt: AI-powered programmatic advertising platform that automates campaign execution and optimization. Relevant as an AI-enabled marketing technology provider that targets the same SME-and-up advertiser budget pool Posito serves through services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/posito-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Posito