Name

Telering

Legal name

Telering Marketing GmbH & Co. KG

Website

https://telering.de

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Mainz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Member Cooperation Fees: Telering generates revenue through membership/cooperation fees from its 1,100+ member electrical retailers. Members pay for access to the full range of cooperative services including marketing support, wholesale partnerships, digital tools, and network benefits. The model emphasizes that members receive all services without obligations or restrictions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels11 records

Core offering

Telering operates a German electrical-retailer cooperative (Verbundgruppe) that bundles wholesale supply access, marketing materials, digital retail tools (digital signage, homepage builder, digital product catalog, member portal), the Technik-Profi consumer-facing sub-brand, and an extended-warranty program for 1,100+ independent Fachhändler. Members retain full entrepreneurial independence while accessing collective brand partnerships with 60+ manufacturers and logistics from 7 wholesale partners.

Product overview

Telering operates as a cooperative group (Verbundgruppe) for electrical retailers in Germany, offering a comprehensive platform with multiple service modules. The core offering includes the Telering Extranet member portal, the Technik-Profi sub-brand for B2C customer-facing presence, and digital solutions including Technik-Profi-DISA (digital signage), Mein Technik-Profi (online platform), Quality Home digital catalogs, and Homepage-Generator. These are supported by marketing services (Social Media Content, Werbe-Kampagnen, WhatsApp/Newsletter communication tools) and sales/support services (ABAKUS product range, warranty extensions, legal consultation, logistics). The architecture combines a central extranet platform with modular digital tools and marketing services that members can access and deploy independently.

Differentiator

Problem solved

Functional benefit

Brands

• Technik-Profi: A modern B2C brand created in 2022 for member electrical retailers to use in customer-facing operations, providing qualified end-customer contacts.
• ABAKUS Mehrwert-Sortiment
• Quality Home (Digitaler Produktkatalog)
• Technik-Profi-DISA

Products and services

• Telering Cooperative Membership Annual cooperative membership for independent German electrical specialist retailers, granting access to wholesale supply, brand-partner allocations, marketing assets, digital tools, and the Technik-Profi sub-brand program on a no-obligation all-inclusive basis.
• Telering Extranet (Member Portal) Centralized member portal providing access to all cooperation services including marketing materials, campaigns, digital tools, exclusive member information, downloads, and current news.
• Technik-Profi-DISA (Digital Signage) Digital window-display solution with dynamic content for storefronts, enabling member retailers to attract foot traffic through eye-catching digital signage.
• Quality Home Digital Product Catalog Online product catalog enabling member retailers to market home appliances and consumer electronics online with current, up-to-date product catalogs and information.
• Mein Technik-Profi (B2C Locator Platform) B2C platform providing optimal findability and contact generation, enabling member retailers to increase regional online visibility and connect end customers with local Technik-Profi retailers.
• Homepage-Generator Legally compliant DIY website builder enabling members to create their own homepage for digital visibility without external agency costs.
• ABAKUS® Mehrwert-Sortiment Value-added product assortment providing member retailers with access to preferred brands and products at optimized pricing and terms.
• Garantieverlängerung (Extended Warranty Program) Extended warranty program sold through member retailers as a customer-retention tool and recurring revenue stream.
• Cooperative Marketing Services (Social Media, Campaigns, WhatsApp, Newsletter, News Magazine) Centralized marketing service package including pre-designed social-media layouts, advertising campaigns for print and digital, the Technik-Profi-WhatsApp information channel, the Technik-Profi-Newsletter, and the Technik-Profi-News member magazine.

Quantifiable outcome

• 1,100+ member retailers served nationwide
• +2 more outcomes

Named customers10 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• WELTFUNK (7 wholesale partners)coreChannel Partner/ Reseller/ DistributorSeven WELTFUNK wholesale partners (Adalbert Zajadacz, Alexander Bürkle, Emil Löffelhardt, FEGA & Schmitt, UNI ELEKTRO, Walter Kluxen, Johannes Kraft) ensure reliable nationwide goods supply for Telering members. They provide personal marketing and sales support, fast logistics, and customized product assortments tailored to member business models.
• MielecoreStrategic or Co-development PartnerMiele is a key brand partner representing premium home appliances. Christian Gerwens (Miele Germany Managing Director) states: 'The Technik-Profis are a partner of particularly high relevance, because they combine technical knowledge, deep product understanding, absolute reliability and lived values in an ideal way.'
• LiebherrcoreStrategic or Co-development PartnerLiebherr partners with Telering for premium refrigeration and appliance solutions. Michael Haiminger (Liebherr Head of Sales Germany) comments: 'Technik-Profis stand for highest quality, strong service and competent consulting. We connect customer satisfaction and trust with Liebherr's specialist retail expertise for real premium solutions.'
• METZ / METZ DACHcoreStrategic or Co-development PartnerMETZ (both METZ Classic and METZ blue brands) partners with Telering for premium consumer electronics. Ullrich Sinner (METZ Sales Director) states the partnership creates value through strong consulting, high service quality, and customer proximity in specialist retail.
• JURAcoreStrategic or Co-development PartnerJURA partners with Telering for premium coffee machines. Horst Nikolaus (JURA Managing Director) emphasizes that Telering specialist retailers fulfill customer expectations for personal consultation, high-quality presentation, and reliable service with engagement and passion.
• BSH Hausgeräte (Bosch, Siemens, Neff, Constructa brands)coreStrategic or Co-development PartnerBSH Hausgeräte (parent of Bosch, Siemens, Neff brands) is a key partner. Christoph Luis (BSH VP Electrical Retail Germany) notes: 'Technik-Profis stand for strong specialist retail expertise and a long-standing, successful partnership. Together we drive the future with innovative solutions and sustainable concepts.'
• NivonacoreStrategic or Co-development PartnerNivona partners with Telering for premium coffee machines. Christian Fritsch (Nivona Managing Director) states: 'A high-quality product deserves competent consultation - exactly what the Technik-Profis offer. Our coffee全自动 machines are in the best hands here. The partnership with Telering convinces through long-lasting solutions and strong ideas for first-class, trustworthy coffee enjoyment.'
• Brand Manufacturers (60+ total)coreStrategic or Co-development PartnerTelering maintains partnerships with 60+ brand manufacturers including AEG, Beurer, Block, Bosch, Bomann, Braun, Brother, Cloer, Delonghi, Dittert, Emsa, Fakir, Freenet, Gorenje, Grundig, Hama, HD+, Hisense, JVC, Krups, LG, Loewe, Moulinex, Panasonic, Philips, Ritter, Rommelsbacher, Rowenta, Samsung, Sebo, Sennheiser, Severin, Siemens, Sony, Steba, Strong, Tefal, Unold, Varta, Venta, Vogels, WMF, and others. These partnerships enable exclusive promotions, product access, and cooperative marketing campaigns.
• GDI Gesellschaft für Datenschutz- und Informationssicherheit mbHminorOthersGDI mbH provides data protection officer services for Telering. Dipl.-Inform. Olaf Tenti serves as the Data Protection Officer. Located at Körnerstraße 45, 58095 Hagen.

Scale indicators5 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• ALSO Group: ALSO Group is a major European ICT, consumer electronics, and household appliance distribution and services platform serving resellers, retailers, and integrators across more than 30 countries. It is comparable as a broader incumbent operating in the same electronics/appliance distribution value chain that Telering's WELTFUNK partners and members occupy, though at materially larger scale and capital intensity.
• EURONICS International: EURONICS International is the parent Europe-wide cooperative that oversees national subsidiaries including EURONICS Deutschland. It is comparable to Telering as both are membership-based buying groups serving independent consumer electronics and appliance retailers, but it operates across more than 30 countries at larger scale.
• MediaMarkt Saturn (Ceconomy/JD Group): MediaMarkt and Saturn are Germany's largest big-box consumer electronics retail chains, serving the same end customers that Telering's member Fachhändler target. They compete broadly for the same retail electronics demand pool but operate under a chain-retail model rather than a cooperative membership model.

Direct peers

• expert SE: expert SE is a German specialist retail cooperative uniting roughly 300 independent consumer electronics and home appliance retailers under the "expert" brand. It competes head-to-head with Telering for the same Fachhändler membership base and offers a directly comparable bundle of marketing support, brand partnerships, and digital retail services.
• EURONICS Deutschland: EURONICS Deutschland is the German operation of the pan-European EURONICS buying group and works with independent consumer electronics and home appliance retailers across Germany. It is directly comparable to Telering in serving the same independent Fachhandel segment through cooperative wholesale, marketing, and digital service offerings.
• electronicPartner: electronicPartner is one of Germany's largest Verbundgruppen for independent consumer electronics and home appliance retailers, operating the EP:, ComBi, and MEDIMAX retail brands. It is the closest functional competitor to Telering, offering its member retailers an overlapping portfolio of marketing services, supply chain orchestration, and member portals in the same German Fachhandel market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@TeleringKooperation
• LinkedInlinkedin.com/company/teleringmarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Telering