Replay

Web3 Video Streaming & Blockchain Content Protocolimaginereplay.com

Imagine Replay (DBA Replay) is an Austin-based Web3 video streaming and tracking company that operates the RPLAY token on Theta Metachain and the Rewarded TV streaming service, serving consumers, content creators, and streaming platforms with blockchain-based real-time content tracking and tokenized viewer rewards.

Company typePrivate
Founded2021
HeadquartersAustin, United States
Headcount1–10
GTM typeB2B and B2C
OfferingSoftware

What Replay does

Imagine Replay (DBA Replay) is a Web3 video streaming and tracking company founded around 2021 and headquartered in Austin, Texas. Its core product is a decentralized, blockchain-powered tracking and payments protocol built as a subchain on the Theta Metachain using the TNT-20 token standard (RPLAY). The protocol is designed to record video content usage on-chain in real time and to automate licensing and royalty payments for content stakeholders, with the company positioning this against a stated $77B+ video licensing and tracking market and a $223B OTT streaming market by 2026.

The company's flagship consumer product is Rewarded TV, a free ad-supported streaming service offering 6,000+ hours of VOD and 100+ linear channels distributed across iOS, Android, Roku, Amazon Fire TV, tvOS, and web. Viewers earn RPLAY tokens for watching content, completing missions, and referring friends; tokens can be redeemed for premium content or used in the PlayTatoVerse digital collectibles ecosystem (PlayTaters, PlayTatoes, Cyko KO! TV Star Cards), which also grants governance rights and reward multipliers up to 5x. Supporting products include a Replay Dashboard for rewards management, a Replay Marketplace for collectibles, validator staking pools, and a decentralized AI text-to-video protocol developed in partnership with Theta Labs, plus an AI chatbot for playback metrics and content recommendations.

Replay generates revenue through token transaction fees on the RPLAY economy, digital collectible sales (on Replay Marketplace, ThetaDrop, and OpenSea), advertising on free content, premium content access via RPLAY redemption, featured creator advertising, and validator staking mechanisms. The go-to-market is product-led and community-led, combining freemium streaming access with gamified token rewards and a content partnership model spanning 100+ providers including Chess.com, Amagi, FuseTV, FlixFling, and Theta Labs. The company operates with 1-10 employees, is privately held, and has not disclosed institutional funding or revenue figures.

Replay firmographics

Firmographics

Name: Replay
Legal name: Imagine Replay
Website: https://imaginereplay.com
Company type: Private
Founded year: 2021
Operating status: Operating
Headcount range: 1–10 employees
Short description: Imagine Replay (DBA Replay) is an Austin-based Web3 video streaming and tracking company that operates the RPLAY token on Theta Metachain and the Rewarded TV streaming service, serving consumers, content creators, and streaming platforms with blockchain-based real-time content tracking and tokenized viewer rewards.
Ownership category
akta.pro rank

Replay industry classification

Industry

Product category: Web3 Video Streaming & Blockchain Content Protocol
NAICS: Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (516210), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Services-Motion Picture Theaters (7830), Services-Motion Picture & Video Tape Distribution (7822)
akta.pro primary industry: Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics) (FSAPAGAH)
akta.pro secondary industries: Offerwalls, Rewards & Performance Monetization (UA-linked payouts) (MPAFAJAI), Fan Membership, Subscriptions & Patronage Platforms (MPACABAF)

Keywords

Web3 video streaming
Blockchain content tracking
Decentralized streaming protocol
Tokenized video rewards
NFT content licensing

Where Replay is headquartered

Location

Headquarters

HQ city: Austin
HQ country: United States
HQ region: North America

Markets served

Replay business model

Business model

GTM type: B2B and B2C
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

Token Economics (RPLAY): RPLAY token ecosystem where tokens are earned by viewers watching content and can be redeemed for premium content access, digital collectibles, and governance participation.
Digital Collectibles Sales: Revenue from selling collectibles (PlayTatoes, Cyko KO! TV Star Cards, Halloween PlayTatos) that unlock premium content, boost rewards, and grant governance rights. Available on ThetaDrop, OpenSea, and Replay Marketplace.
Advertising Revenue: Ad revenues driven by users enjoying free content, including live TV and on-demand content.
Premium Content Access: Users redeem RPLAY tokens to access higher tier of premium content from major studios and content providers.
Advertising for Featured Creators: Featured creators and brands can purchase RPLAY to advertise and amplify sponsored content on the ecosystem.
Validator Staking: Validators stake RPLAY tokens to participate in network consensus and earn rewards. Community staking pools allow RPLAY holders to earn rewards without running their own nodes.

Pricing tiers

Model	Billing	Price
Freemium	Monthly	Free Tier - Ad-supported viewing with basic rewards
Transaction based/ take rate	Pay-as-you-go	Premium Collectible-Gated Content
Transaction based/ take rate	Pay-as-you-go	RPLAY Token Redemption
Subscription	Monthly	Rewarded TV Plus (Rewarded.TV)

Go-to-market motion3 records

Distribution channels9 records

Marketing channels8 records

Replay product offering

Product offering

Core offering

Replay operates Rewarded.tv, a free ad-supported web3 streaming service that delivers 6,000+ hours of VOD and 100+ linear channels to viewers who earn RPLAY tokens for watching. The underlying Replay Subchain (TNT-20 token on Theta Metachain) provides real-time on-chain video tracking, automated licensing, and instant royalty payments for content creators and studios. Revenue is generated through advertising, premium content access via token/collectible redemption, digital collectible (PlayTatoVerse) sales, and validator staking rewards.

Product overview

Replay is a decentralized, blockchain-powered video streaming ecosystem built on Theta Metachain. The platform centers on the RPLAY TNT-20 token which powers the economy. The flagship product is Rewarded.tv, a web3 streaming service with over 6,000 hours of VOD and 100+ linear channels where viewers earn RPLAY for watching. Supporting products include Replay Dashboard for rewards management, Replay Marketplace for digital collectibles (PlayTatoes/TV Star Cards), and Replay Staking Portal for validator participation. The PlayTatoVerse collectibles ecosystem provides gamification with boosted rewards, content gating, and governance rights.

Differentiator

Problem solved

Functional benefit

Brands

Rewarded TV: The first community-driven and truly web3-enabled streaming service offering movies, TV shows, and live channels with blockchain-based tracking and rewards.
Replay Dash
PlayTatoVerse

Products and services

Rewarded.tv Free ad-supported web3 streaming service offering 6,000+ hours of VOD and 100+ linear channels (anime, news, sports, music, chess, poker) where viewers earn RPLAY tokens for watching, completing missions, referring friends, and hosting watch parties. Premium content is unlocked via RPLAY redemption and digital collectibles. Available globally on web, iOS, Android, Roku, Amazon Fire TV, and tvOS.
RPLAY Token (TNT-20) The native cryptocurrency token (TNT-20 standard) of the Replay Subchain built on Theta Metachain. Powers viewer rewards, premium content access, digital collectible purchases, governance voting, and validator staking within the Replay ecosystem. HACKEN-audited with a 10/10 security score.
PlayTatoVerse Digital Collectibles Collection of NFT digital collectibles (PlayTaters, PlayTatoes, OG PlayTatos, Cyko KO! TV Star Cards, Halloween PlayTatos) minted across Theta, ETH, and MATIC blockchains. Owning collectibles unlocks premium content (including FlixFling subscription access), boosts RPLAY rewards up to 5x through stacking, and grants governance rights. Sold via Replay Marketplace, ThetaDrop, and OpenSea.
Replay Validators Network Decentralized validator network on the Replay Subchain allowing individuals and pool participants to stake RPLAY tokens and run validator nodes that secure the tracking protocol and earn staking rewards. Open and permissionless participation via solo staking or community pools.
Replay Staking Portal Web-based staking portal (staking.imaginereplay.org) where RPLAY holders can connect MetaMask to participate in solo or pool staking, contribute to network security, and earn RPLAY staking rewards.
Replay Marketplace First-party digital collectibles marketplace supporting Theta, Ethereum, and Polygon blockchains where users purchase PlayTatoes and TV Star Cards that unlock exclusive content, boost rewards, and grant governance rights within the Replay ecosystem.

Quantifiable outcome

33M+ RPLAY tokens distributed to Rewarded TV viewers
+3 more outcomes

Companies that use Replay

Customer profile

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Replay technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability5 records

Feature8 records

Replay partnerships and signals

Strategic signal

Partnerships

21 partnerships are on record, tiered core and minor.

Theta NetworkcoreTechnology or IntegrationStrategic partnership with Theta Labs for Theta Metachain integration. Replay is built as a subchain on Theta blockchain using TNT-20 token standard. Provides decentralized streaming infrastructure. Theta's Head of Partnerships (Kyle Laffey) publicly endorsed Replay's approach to web3 streaming.
Chess.comcoreChannel Partner/ Reseller/ DistributorContent partnership to stream ChessTV content through Rewarded TV. CEO Erik Allebest quoted as supporter. Chess enthusiasts can earn badges and rewards around their viewership on the platform.
AmagicoreTechnology or IntegrationCloud-managed TV and streaming solutions provider. Co-founder & CRO Srinivasan KA mentioned Replay partnership provides access to Rewarded.tv's global audience and gives member community chance to earn rewards.
FuseTVcoreChannel Partner/ Reseller/ DistributorMusic and entertainment network delivering FAST channel 'Shades of Black' to Rewarded.tv. Head of Streaming & Business Development Patrick Courtney endorsed exploring future of entertainment in web3.
FlixFlingcoreChannel Partner/ Reseller/ DistributorStreaming provider partnership enabling FlixFling PLAYTATO collectibles that unlock exclusive access to FlixFling subscription library titles on Rewarded.tv.
CoinDeskminorGTM or Marketing PartnerMajor blockchain media outlet featured as partner, indicating PR/marketing collaboration in blockchain community.
Washington PostminorGTM or Marketing PartnerMajor media outlet featured as partner, indicating content or PR collaboration.
Yu-Gi-Oh!minorChannel Partner/ Reseller/ DistributorContent partnership for anime/gaming content through Rewarded TV.
WatchmojominorChannel Partner/ Reseller/ DistributorVideo content partnership for curated video content.
World Poker TournamentminorChannel Partner/ Reseller/ DistributorContent partnership for poker tournament programming.
Echelon StudiosminorChannel Partner/ Reseller/ DistributorContent partnership for studio content distribution.
Euro NewsminorChannel Partner/ Reseller/ DistributorNews content partnership for European news coverage.
FilmhubminorChannel Partner/ Reseller/ DistributorFilm distribution partnership.
Defiance MediaminorChannel Partner/ Reseller/ DistributorContent partnership for entertainment programming.
Revolt MixtapeminorChannel Partner/ Reseller/ DistributorMusic and entertainment content partnership.
Tayo+ TVminorChannel Partner/ Reseller/ DistributorAfrican content streaming partnership.
Monarch FilmsminorChannel Partner/ Reseller/ DistributorFilm content partnership.
Sports GridminorChannel Partner/ Reseller/ DistributorSports content partnership.
Carbon TVminorChannel Partner/ Reseller/ DistributorEntertainment content partnership.
Cyko KO!coreChannel Partner/ Reseller/ DistributorAnimated series partnership with collectible TV Star Cards that funded the creation of Cyko KO! The Animated Series pilot. Boosts rewards on Cyko's Picks playlist.
HACKENminorOthersBlockchain cybersecurity firm that audited RPLAY token contract with 10/10 security score.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Replay competitors and assessment

Company assessment

Direct peers

Theta Network: Decentralized video delivery network and blockchain on which Replay is built as a subchain. Theta provides the streaming infrastructure, TNT-20 token standard, and validator base that Replay's protocol depends on, making it both infrastructure partner and the closest technical peer.
Livepeer: Decentralized video transcoding and delivery network with a work token (LPT) used to coordinate infrastructure providers. Closest Web3 analogue to Replay's protocol — both use blockchain-based coordination to replace centralized video infrastructure economics.
FlixFling: Independent streaming service that is both a Replay content partner and a niche competitor in the free/affordable streaming segment. PLAYTATO collectibles unlock FlixFling subscription library titles on Rewarded TV, making it a closely linked peer.
Audius: Web3 music streaming platform using a native token (AUDIO) to align listeners, artists, and node operators. Conceptually parallel to Replay's tokenized media-consumption model, though applied to music rather than video.

Broad incumbents

Pluto TV: Paramount-owned FAST service offering 100+ linear-style channels plus on-demand movies and TV. Directly comparable to Rewarded TV's 100+ linear channels / 6,000+ hours VOD model, and a benchmark for the FAST category Replay is competing in.
Tubi: Largest U.S. free ad-supported streaming television (FAST) service, owned by Fox. Competes directly with Rewarded TV for viewers of free, ad-supported VOD and live channels, but at vastly greater scale, with a much larger content library and ad-sales infrastructure.
The Roku Channel: Roku's owned-and-operated FAST channel, distributing free ad-supported movies and series including Roku Originals. Operates the same free, ad-supported, app-store-distributed model as Rewarded TV, but with Roku's first-party device reach.

Emerging players

Chiliz: Web3 fan-engagement and rewards platform behind Socios.com, issuing fan tokens that grant engagement perks and governance rights. Comparable tokenized fan-engagement model to Replay's RPLAY + PlayTato collectible stack, though Chiliz focuses on sports rather than video.
Watch2Earn / Watch.on: Watch-to-earn platforms that reward users with crypto for viewing video content — directly comparable business model to Rewarded TV's RPLAY rewards and an emerging web3 category that Replay is positioned within.

Others

ThetaDrop: Theta's official NFT marketplace where Replay's OG PlayTatos are listed. Functions as a distribution and liquidity channel for Replay's digital collectibles, making it an ecosystem peer in the PlayTatoVerse.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Replay compliance and trust

Trust signal

Compliance1 record

Replay financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Replay leadership team

Management profile

Number of profiles

Replay funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Replay M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Replay

What does Replay do?

Is Replay a public or private company?

Replay is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Replay founded?

Replay was founded in 2021. It employs 1 to 10 people.

Where is Replay based?

Replay is headquartered in Austin, United States, in the North America region.

How does Replay make money?

Six revenue lines are on record. Token Economics (RPLAY) is the primary driver. The others are digital Collectibles Sales, advertising Revenue, premium Content Access, advertising for Featured Creators and validator Staking.

Who are Replay's main competitors?

Direct peers on record are Theta Network, Livepeer, FlixFling and Audius. Broad incumbents are Pluto TV, Tubi and The Roku Channel. Emerging players are Chiliz and Watch2Earn / Watch.on. ThetaDrop is listed as an others.

Does Replay have an API?

Yes. Replay offers API documentation for AI agents with an index of all pages formatted in Markdown and endpoints in OpenAPI. The docs site provides structured technical documentation for developers. Developer documentation is at docs.imaginereplay.com/llms.txt.

What industry is Replay in?

Replay's product category is Web3 Video Streaming & Blockchain Content Protocol. Its primary akta.pro industry code is FSAPAGAH, Play-to-Earn & Reward Platforms (questing, loyalty, airdrop mechanics), with a secondary code of MPAFAJAI, Offerwalls, Rewards & Performance Monetization (UA-linked payouts). Its NAICS code is 516210 and its SIC code is 7830.