Iron Fendt

Name

Iron Fendt

Legal name

Eisen Fendt GmbH

Website

https://eisen-fendt.de

Company type

Private

Founded year

1904

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Marktoberdorf

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Steel and Metal Products Wholesale: Core revenue stream from wholesale distribution of steel products including reinforcement steel, rolled steel, bright steel, stainless steel, steel tubes, profiles, sheets, and structural steel. Also includes wire products, hardware, and construction materials.
2. Retail Hardware Sales: Retail sales through physical Fachmarkt and online shop (eisen-fendt.shop) covering tools, machines, fastening technology, building hardware, doors/gates, heating appliances (ovens/stoves), workwear, and occupational safety products.
3. Steel Processing Services: Value-added services including cutting, blasting, conservation, priming, hot-dip galvanizing, and sawing operations on customer steel materials. Also includes provision of factory certificates (2.2 and 3.1 according to DIN EN 10204).
4. Events and Courses: Revenue from events including grill courses (Grillkurse), workshop events, and seasonal promotional events at the Fendt Studio location.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

Eisen Fendt GmbH is a fourth-generation family-owned steel wholesale and hardware distributor operating from Marktoberdorf, Germany. The company supplies reinforcement steel, rolled/bright/stainless steel, tubes, profiles, sheets, tools, machinery, fastening technology, workwear, occupational safety equipment, doors/gates, roofing, and stoves/ovens. Integrated steel processing services (cutting, blasting, conservation, hot-dip galvanizing, sawing) and an owned 14-truck delivery fleet serving a 150 km radius complement the wholesale and retail operations.

Product overview

Eisen Fendt GmbH is a fourth-generation family-owned steel wholesale and hardware distributor headquartered in Marktoberdorf, Bavaria, Germany, established in 1904. The company operates as a system supplier for trade and industry with 12 product divisions: Reinforcement & Steel Processing, Rolled/Bright/Stainless Steel, Tools & Machines, Fastening Technology, Wire & Ironware, Roof & Facade, Industrial Equipment, Occupational Safety, Doors & Gates, Sliding Gate Hardware, Stoves & Ovens, and Chemical-Technical Products. The core offering is the Fendt Shop (eisen-fendt.shop), a B2B e-commerce platform providing real-time pricing, stock visibility, and steel cut-to-length configuration. Supporting services include steel processing (sawing, blasting, galvanizing), 24/7 pickup lockers, a delivery fleet with 14 trucks, 3D printing services, forklift training, and the Fendt Studio pop-up retail experience. The company serves construction, steel fabrication, and industrial customers within a 150 km delivery radius from Marktoberdorf.

Differentiator

Problem solved

Functional benefit

Brands

• Fendt Studio: A pop-up retail and experience space opened in downtown Marktoberdorf in June 2026, offering live demonstrations of fires, grills, outdoor products, workwear, and machines.

Products and services

• Reinforcement & Steel Processing (Bewehrung & Anarbeitung) Reinforcement steel products and processing services including cutting, bending, fabrication, blasting, conservation, and hot-dip galvanizing for construction projects.
• Rolled, Bright & Stainless Steel (Walz-, Blank- & Edelstahl) Full range of steel products including structural steel, bright steel, stainless steel, aluminum, copper, tubes, profiles, and sheets with processing services.
• Tools & Machines (Werkzeug & Maschinen) Hand tools, power tools, and machinery equipment for construction, metalworking, and maintenance applications.
• Fastening Technology (Befestigungstechnik) Fasteners, anchors, and fixing systems including products from brands like Upat and Lindapter for steel construction connections.
• Wire & Ironware (Draht & Eisenwaren)
• Roof & Facade (Dach & Fassade)
• Industrial Equipment (Betriebseinrichtung)
• Occupational Safety (Arbeitsschutz) Personal protective equipment (PPE), workwear, safety shoes, and occupational health products including brands like Mascot and FHB.
• Doors & Gates (Tür & Tor)
• Stoves & Ovens (Ofen & Herd)
• Chemical-Technical Products (Chemisch-Technische Produkte)
• Fendt Shop E-Commerce Platform B2B e-commerce platform for ordering steel products, hardware, tools, and building materials with real-time pricing, stock availability, online quotes, order history, and steel cut-to-length configurator.
• Delivery Service (Lieferservice)
• Steel Processing Services (Stahlverarbeitung) Steel processing including high-performance sawing (up to 60° miters), blasting, conservation/priming (15-40 μ), hot-dip galvanizing, and Pedax Metax GXE cutting for 8–40 mm bars.
• 3D Printing Service (3D-Druck Service)
• Forklift Training (Staplerausbildung)
• Fendt Studio Pop-up retail experience in Marktoberdorf city center offering live product demonstrations of stoves, grills, outdoor equipment, and workwear. Hosts events including BBQ courses.
• Abholbox Pickup Locker 24/7 self-service pickup locker system allowing order collection independent of opening hours; orders ready within 2 hours with access code.
• Lock Systems (Schließanlagen)

Quantifiable outcome

• Delivery within 1-2 days for in-stock items within 150km radius
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Eight partnerships are on record, tiered minor.

• Big Green EggminorChannel Partner/ Reseller/ Distributor · 24 April 2026Premium ceramic kamado grills sold through Eisen Fendt shops. Featured in seasonal promotions with 10% discount during Black Week.
• HöfatsminorChannel Partner/ Reseller/ Distributor · 24 April 2026German brand for innovative outdoor fire and grill products including SPIN 90 table fire, beer box, and other fire features. Featured at Garten & Grilltage and as prize in events.
• LindapterminorChannel Partner/ Reseller/ Distributor · 5 June 2025Technical fastening solutions for steel construction including Hollo-Bolt connections. Eisen Fendt offers full Lindapter product range with clamp configurator tool.
• MakitaminorChannel Partner/ Reseller/ Distributor · 11 April 2025Makita garden and power tools sold through Eisen Fendt. Makita Gartentag (garden day) events held annually at Eisen Fendt premises with product demonstrations and special pricing.
• FHB (Friedrich Hahn Leder)minorChannel Partner/ Reseller/ Distributor · 8 August 2024Traditional German craft/trade clothing brand for carpenters, roofers, and tradespeople. Eisen Fendt carries FHB Zunftkleidung (guild clothing) combining traditional craft aesthetics with modern functionality.
• MascotminorChannel Partner/ Reseller/ Distributor · 1 August 2024Danish workwear brand offering customized work clothing. Eisen Fendt provides Mascot Customized collection with logo printing and personalization services.
• UpatminorChannel Partner/ Reseller/ DistributorFastening technology brand. Eisen Fendt added Upat to their fastening technology assortment.
• Hallesche KrankenversicherungminorOthersGerman health insurance provider for employee supplementary health insurance benefit. Eisen Fendt provides private supplementary health insurance for all employees after probation period.

Scale indicators8 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• ArcelorMittal: ArcelorMittal is the world's largest steel producer with broad downstream distribution. Relevant as a global incumbent in the same value chain Eisen Fendt serves, though at vastly larger scale and with integrated mill operations rather than regional distribution focus.
• MSC Industrial: MSC Industrial is a US-focused distributor of metalworking and maintenance, repair, and operations supplies to B2B customers. Comparable in metalworking-focused distribution model and multi-channel approach, though US-only geographic focus limits direct competition with Eisen Fendt.
• Grainger: W.W. Grainger is a US-based industrial distribution leader serving B2B customers with maintenance, repair, and operating supplies. Comparable in multi-channel industrial distribution model (catalog, e-commerce, branches), though North American geography and customer scale differ substantially.
• Salzgitter AG: Salzgitter AG is one of Europe's largest steel producers with integrated trading and distribution. Relevant incumbent peer in the same German steel supply chain that Eisen Fendt serves, though primarily an upstream producer rather than regional distributor.
• ThyssenKrupp: ThyssenKrupp is a German industrial conglomerate with significant steel production and a separate materials distribution arm (ThyssenKrupp Schulte). Operates as a broad incumbent in the same end markets as Eisen Fendt but at much larger scale across the full value chain.

Direct peers

• Würth: Würth is a German family-owned industrial distribution group supplying fasteners, tools, and consumables to trades and industry via direct sales, retail, and e-commerce. Highly comparable in business model (B2B industrial distribution, family ownership, multi-channel), though operating at global scale.
• Kloeckner & Co: Kloeckner & Co is one of Europe's largest steel and metal distributors with a multi-channel model combining warehousing, processing, and digital procurement (XOM platform). Comparable in steel distribution and value-added processing, though at much larger national/international scale.
• Hilti: Hilti is a Liechtenstein-based manufacturer and direct distributor of power tools, fastening systems, and construction consumables to B2B trades customers. Comparable in B2B tool/fastening distribution to construction trades, though Hilti owns its products rather than reselling third-party brands.
• BayWa: BayWa is a German conglomerate with a substantial building materials division (BayWa Baustoffe) serving construction trades. Operating geographies overlap heavily with Eisen Fendt (Bavaria, southern Germany), and both serve construction customers with similar multi-product assortments.
• Hagebau: Hagebau is a German cooperative of building materials trading specialists serving trades and construction across Germany. Comparable in serving construction/trade customers with construction materials, tools, and hardware, though operating via a franchise/cooperative model rather than a single integrated site.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/eisenfendt
• Instagraminstagram.com/eisenfendt
• LinkedInlinkedin.com/company/eisen-fendt-gmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iron Fendt