Two Igloos

What Two Igloos does

Two Igloos (legally Two Igloos Ltd) is a UK-domiciled, founder-led innovation and strategy consultancy established in 2015 and headquartered at 119 Pancras Road, London, with a secondary presence in Toronto, Canada. The firm helps enterprise clients design new products and services through a defined engagement arc: uncovering opportunities via actionable insight capture, competitor analysis and trend identification, then designing and launching solutions through ideation sessions, prototype design and testing, and construction of commercial cases for launch. It concentrates on the payments, retail, gift card and gaming verticals, and serves large enterprise accounts including CVS, InComm Payments, Elavon and Walmart.

The core delivery vehicle is bespoke professional-services consulting, supported by a proprietary software platform called Propel (usepropel.com), used internally to capture insights, analyse competitors, identify trends and build commercial models, including research with SMEs and market-intelligence gathering. There is no disclosed public technology stack, API, mobile app, or AI capability; Propel functions as a research and insight-management tool that differentiates the firm through domain specialization in payments rather than as a standalone software product sold to clients.

The business model is sales-led and relationship-driven B2B professional services, monetized through bespoke consulting engagements structured as fixed-fee projects or retainers, with pricing undisclosed and quote-based. Go-to-market relies on industry reputation, referrals, published case studies, LinkedIn/Instagram organic content and direct website enquiry rather than paid acquisition or channel partners. Client relationships are long-tenured — Elavon has engaged the firm for over five years. The company is a small boutique with roughly six visible team members (Cameron as Founder, plus creative, digital, senior consultant and consultant roles), is founder-owned with no disclosed institutional, venture or private-equity backing, no funding rounds, and no subsidiaries.

Name

Two Igloos

Legal name

Two Igloos Ltd

Website

https://twoigloos.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Two Igloos is a London-based boutique innovation and strategy consultancy founded in 2015 that helps enterprise clients in payments, retail, gift cards and gaming design new products and services, supported by its proprietary Propel insight platform.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Two Igloos generates revenue through bespoke consulting engagements for enterprise clients in the payments, retail, and gaming sectors. Engagements include strategy development, proposition design, consumer research, and innovation consulting. Projects appear to be structured as either fixed-fee engagements or retainer arrangements based on the nature of deliverables.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Two Igloos is an innovation and strategy consultancy that helps enterprise clients design new products and services. They capture actionable insights, analyze competitors, identify trends, and build commercial models using their proprietary software platform Propel, then design and launch solutions via ideation sessions, prototype design and testing, and commercial case building.

Product overview

Two Igloos is an innovation and strategy consultancy that operates as a unified offering combining consulting services with its proprietary Propel software platform. The company helps clients design new products and services by capturing actionable insights, analyzing competitors, identifying trends, and building commercial models. Services include running ideation sessions, designing and testing prototypes, and building cases needed to launch successfully. The consultancy has worked on projects in retail, gaming, payments, and gift cards sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• Propel

Quantifiable outcome

• Double-digit growth in gift card sales for CVS over 18 months
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Frog Design: Product and service design consultancy (now part of Capgemini Invent) that combines strategy, design, and technology to help clients launch new products and transform experiences. Comparable to Two Igloos on the strategy-plus-design-deliverable blend targeting enterprise clients.
• Designit: Experience innovation consultancy (acquired by Wipro) focused on strategy, design, and technology to help businesses create new products and services. Comparable to Two Igloos in delivering research-led strategy combined with design execution for enterprise clients.
• Smart Design: Strategic design and innovation consultancy that partners with brands to develop breakthrough products, services, and experiences through research, strategy, and design. Closely aligned with Two Igloos on combining consumer/competitive research with product/service design for enterprise clients.
• Hyper Island: Consultancy and education provider that helps organizations transform through digital, innovation, and leadership programs. Comparable to Two Igloos in working with clients on innovation strategy and capability-building, though primarily education-led delivery.
• Fahrenheit 212: Innovation consultancy that helps global enterprises identify, develop, and launch new products, services, and business models. Closely matches Two Igloos' proposition of moving clients from opportunity identification through prototyping to commercial launch.
• IDEO: Global innovation and design consultancy that helps organizations design new products, services, and experiences through human-centered research, prototyping, and strategy. Closely comparable to Two Igloos in offering (strategy + product/service design + prototyping) and buyer (large enterprises seeking innovation support).
• ustwo: Digital product studio and innovation consultancy building digital products, services, and ventures for large organizations. Comparable to Two Igloos on product/service design, prototyping, and helping enterprises identify and launch new digital propositions.

Broad incumbents

• McKinsey & Company: Global management consultancy whose Strategy & Corporate Finance and Marketing & Sales practices cover proposition design, innovation, and growth strategy for the largest enterprises. Competes with Two Igloos at the top end of the enterprise market with vastly greater scale and breadth.
• Bain & Company: Global strategy consulting firm with dedicated Customer Strategy and Innovation practices helping enterprises launch new products and propositions. Operates as a broader incumbent in the same space as Two Igloos' innovation and growth engagements.

Emerging players

• Lunar Strategy: Growth strategy and innovation consultancy working with corporates on digital strategy, proposition design, and market expansion. Overlaps with Two Igloos in payments/digital commerce strategy advisory but with broader sector remit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInuk.linkedin.com/company/two-igloos
• Xx.com/twoigloos

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Two Igloos