JMAcreative

What JMAcreative does

JMAcreative is a multidisciplinary creative agency headquartered in Port Melbourne, Australia, operating since 1978. The company delivers design, branding, digital and web, photography, video, animation, and copywriting services entirely in-house through a team of approximately 10 people. Founded by Joe Murray as a photography studio, the agency evolved through TV and print design (1990s), digital and animation expansion (mid-2000s under the JMAdvertising name), and was rebranded to JMAcreative in 2018 to reflect its broad creative remit. The agency serves a diversified client base across education, healthcare, hospitality, real estate, manufacturing, retail, non-profit, and consumer products sectors, with notable long-tenured relationships including 30+ year engagements with Janome and Lake House.

The business operates on a project-based professional services model, engaging clients directly through portfolio presentation, referrals, and inbound channels. Revenue is not publicly disclosed. The agency maintains a JMAcares pro-bono program dedicated to charitable organizations, representing approximately 10% of creative output. Notable enterprise clients include Deakin University, University of Melbourne, Programmed, Higgins Coatings, Quayclean, LivaNova, and WaterAid, alongside SMB clients like Ponchito and Birch Psychology. Geographic reach spans Victoria, New South Wales, and Queensland within Australia with no international presence. The company is privately held with no external funding, no disclosed ownership structure beyond founder/management, and no M&A activity. The only named management team member is Steve, described as a long-tenured team member, with Joe Murray as the founder.

Name

JMAcreative

Legal name

JMAcreative

Website

https://jmacreative.com.au

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

JMAcreative is a Melbourne-based multidisciplinary creative agency offering design, branding, digital, photography, video, animation, and copywriting services in-house to a diversified Australian client base across education, healthcare, hospitality, manufacturing, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Creative Services / Advertising Agency

NAICS

Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)

Keywords

• Creative agency services
• Branding and design
• Photography and video
• Animation services
• Digital marketing services

Headquarters

HQ city

Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Creative Services: Fees for creative services including design, branding, photography, video production, animation, and copywriting. Project-based professional services model.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

JMAcreative is a Melbourne-based multidisciplinary creative agency delivering design, branding, digital and web, photography, video, animation, and copywriting services. All work is produced in-house by a small collaborative team for business, education, hospitality, healthcare, retail, manufacturing, and non-profit clients across Australia. The agency supplements its commercial work with the JMAcares pro-bono program, donating approximately 10% of creative output to charitable organisations.

Product overview

JMAcreative is a multidisciplinary creative agency based in Melbourne, Australia, founded in 1978 as Joe Murray Photography. The company operates as a single unified creative studio offering Design, Branding, Digital & Web, Photography, Video, Animation, and Copywriting services—all delivered in-house collaboratively. The agency also operates JMAcares, a pro-bono program dedicating approximately 10% of its creative output to supporting charitable organizations. With 45 years of experience, JMAcreative serves clients across diverse industries including hospitality, education, healthcare, retail, construction, and non-profit sectors.

Differentiator

Problem solved

Functional benefit

Brands

• JMAcares: A pro-bono program where the company donates approximately 10% of its creative output to charitable organisations.

Products and services

• Design Services Graphic design, visual design, and creative design services delivered in-house for businesses and organisations across multiple sectors.
• Branding Services Brand identity development, brand refresh, and brand strategy for businesses and non-profits.
• Digital & Web Services Website design, web development, UX design, email marketing, and digital marketing services.
• Photography Services Professional photography including studio photography, aerial photography, and on-location shoots for brands, products, events, and campaigns.
• Video Services Videography, video production, 4K videography, video editing, and cinematic content creation.
• Animation Services Motion graphics, GIF animation, and animated content for digital and broadcast use.
• Copywriting Services Professional copywriting including SEO copywriting and marketing content creation.
• JMAcares Pro-Bono Program Pro-bono creative services program donating approximately 10% of agency output to charitable organisations across branding, design, photography, video, animation, and web work.

Quantifiable outcome

• 10+ year client relationships with organizations like Quayclean, Lake House, and Janome
• +1 more outcomes

Named customers27 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• WaterAidcoreStrategic or Co-development PartnerOngoing partnership with WaterAid Australia through multiple projects including Future of Firsts campaign video editing, Searching for the Source documentary series in collaboration with Who Gives a Crap, and Queensland Gala Ball 2025 branding. Work delivered through JMAcares pro-bono program.
• Who Gives a CrapcoreStrategic or Co-development PartnerCollaboration with WaterAid and Who Gives a Crap on Searching for the Source video series documenting clean water and sanitation impact in Cambodia.
• Tariq HawariminorOthersVideographer credited on WaterAid Future of Firsts campaign. Works as external creative collaborator on video projects.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• BBDO Australia: Major global advertising network with a substantial Australian presence offering full creative services including brand, design, content, and production. Comparable as a competitor on enterprise briefs but at materially greater scale and with broader portfolio offerings.
• M&C Saatchi Australia: Global ad network with Australian operations delivering strategy, creative, and content across multiple channels. Competes with JMAcreative on integrated creative briefs for enterprise clients but offers significantly broader geographic reach.
• DDB Australia: Global creative network operating across Australia providing advertising, branding, and content services. Comparable in serving similar enterprise categories but with vastly greater scale, multi-city teams, and global account capability.
• Leo Burnett Australia: Global creative network with Australian presence offering brand strategy, advertising, and content production. Competes with JMAcreative for brand-led enterprise briefs across similar verticals at significantly greater scale.
• TBWA Australia: Global advertising network with Australian offices providing creative, brand, and content services. Comparable on enterprise creative services but operates at network scale with broader geographic and capability footprint than JMAcreative.

Direct peers

• Bodega Studios: Boutique creative studio offering design, branding, photography, and video. Comparable to JMAcreative in size, in-house multidisciplinary model, and emphasis on integrated content production.
• Thinkerbell: Australia-based independent creative agency blending advertising, PR, and content. Comparable in being a multidisciplinary, independently positioned creative shop targeting similar enterprise and consumer brand clients.
• Cummins&Partners: Australian independent full-service creative agency offering advertising, design, and content services. Comparable to JMAcreative in scale, independent ownership, and integrated creative delivery for Australian enterprise clients.
• Folk: Australian independent creative agency offering brand-led multidisciplinary work including design, content, and campaign production. Comparable to JMAcreative in being a mid-sized, independently owned studio delivering integrated creative services to enterprise clients.

Emerging players

• Reactive Media: Independent digital creative agency offering design, branding, and digital content services. Comparable in offering integrated creative production for mid-market clients, though more digitally focused than JMAcreative's broader print, photography, and broadcast capabilities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/jmacreative
• Instagraminstagram.com/jma.creative

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about JMAcreative