Drubbit

What Drubbit does

Drubbit is a Buenos Aires-based SaaS company that operates a 'fullcommerce' eCommerce platform targeted at SMBs and mid-market businesses in Argentina and Latin America. The platform bundles storefront capabilities with native integrations to Argentine ERP systems (Tango, Dux, Xubio, Odoo, Sygemat, Zeus, YiQi), 11+ payment gateways (Mercado Pago, Payway, MODO, NAVE, Stripe, PayPal, etc.), and major logistics operators (Andreani, OCA, Pedidos YA, Urbano, Pickit, Treggo, Zippin, Red HOP). It supports multi-language and multi-currency selling and synchronizes products, prices, and stock across marketplaces (Mercado Libre, Google Shopping, Instagram Shopping, Facebook Store). Its proprietary 'Context Engine' (Contextos) enables event-triggered platform modifications across design, pricing, payment, and shipping.

The technical stack is a Node.js, Express, and Sequelize (MySQL) backend with Vue 2 (or React) frontend, deployed on Linux servers with PM2 process management. Beyond the core platform, Drubbit sells eCommerce consulting services and custom development projects, and has begun layering on AI capabilities including a chatbot and predictive recommendation engine, plus integrations with analytics (Google Analytics 4, Hotjar, Microsoft Clarity), CRM (HubSpot, Salesforce, Zoho), anti-fraud (ClearSale), and email marketing (Mailchimp, Perfit, Doppler) tools. The company is CACE-affiliated and a Mercado Libre certified partner.

Drubbit makes money primarily through monthly SaaS subscriptions priced on a quote basis, supplemented by one-time professional services from consulting engagements and custom development projects. Go-to-market combines a sales-led direct demo approach (Calendly, WhatsApp, contact form) with content marketing through an ecommerce blog and organic social presence on LinkedIn, Facebook, Instagram, and Twitter. Customer logos are predominantly Argentine SMB retailers and brands (Plickme, Garantiaya, Proxecto, Tranqui, Libromio, Foschia, MC Optica, among others). The company was originally founded as UxPlus before rebranding to Drubbit, is privately held with no disclosed institutional funding, and operates with a team of 1-10 employees.

Name

Drubbit

Legal name

Drubbit

Website

https://drubbit.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Drubbit is a Buenos Aires-based SaaS company operating a fullcommerce eCommerce platform for Argentine and Latin American SMBs and mid-market businesses, with native ERP, payment, logistics, and multi-channel marketplace integrations.

Ownership category

akta.pro rank

Product category

Ecommerce Platform Software

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

ERP/CRM/HRIS Implementation & Integration (BPAEAAAE)

akta.pro secondary industries

Retail ERP (Merchandising, POS Back Office) (HDAEAEAD), iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

Keywords

• Ecommerce platform software
• Online store builder
• Erp integration platform
• Payment gateway integration
• Social commerce integration

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Platform Subscription: Drubbit operates as a SaaS full commerce platform, providing a professional, flexible, self-manageable, and scalable ecommerce platform to businesses on a subscription basis.
2. eCommerce Consulting Services: Provides consulting services to guide clients through launching and optimizing their online stores, including strategy, design, and operational guidance.
3. eCommerce Development Projects: Custom ecommerce development projects tailored to specific client needs, including custom design adapted to brand identity.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Drubbit provides a fullcommerce SaaS eCommerce platform that enables Latin American businesses to launch and operate professional, self-manageable, and scalable online stores. The platform integrates ERP synchronization, payment gateways, logistics operators, and multi-channel selling (marketplaces, social commerce) in a single solution, and is complemented by consulting services and custom eCommerce development projects.

Product overview

Drubbit is a fullcommerce eCommerce platform provider offering a unified platform with integrated modules for ERP synchronization (Tango, Odoo, YiQi), payment processing (Mercado Pago, Stripe, PayPal), logistics fulfillment (Andreani, OCA, Urbano), and multi-channel selling (Mercado Libre, Instagram Shopping, Facebook Store). The core Drubbit eCommerce Platform serves as the foundation, supplemented by consulting services, eCommerce projects, and specialized modules including cross-selling/upselling, promotion engine, multi-language/multi-currency, advanced search (Algolia, Doofinder), analytics (Google Analytics 4, Hotjar), CRM integration (HubSpot, Salesforce), email marketing automation, AI chatbot, and marketplace synchronization. The platform is designed for Argentine and Latin American businesses seeking rapid time-to-market with a professional, scalable online store.

Differentiator

Problem solved

Functional benefit

Products and services

• Drubbit eCommerce Platform A fullcommerce SaaS eCommerce platform that provides a professional, flexible, self-manageable, and scalable online store solution with integrated ERP synchronization, multi-payment gateway support, logistics integration, multi-language/multi-currency capability, and multi-channel social commerce (Google Shopping, Instagram Shopping, Facebook Store). Designed for Argentine and Latin American SMBs and mid-market businesses.
• eCommerce Consulting Professional consulting services that guide businesses through launching and optimizing online stores, including strategy development, best-practice guidance, performance optimization, and digital commerce advisory. Targeted at businesses adopting or scaling eCommerce operations.
• eCommerce Projects (Custom Development) Custom eCommerce development projects tailored to specific business requirements, including custom design adapted to brand identity and bespoke digital commerce solutions for clients with unique needs.

Quantifiable outcome

• Amazon reported a 35% sales increase after introducing cross-selling recommendations
• +1 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration46 records

AI capability3 records

Feature7 records

Partnerships

29 partnerships are on record, tiered core.

• TangocoreTechnology or IntegrationERP integration partner. Drubbit eCommerce synchronizes products, prices, and stock from Tango ERP into the online store, and automatically registers ecommerce sales back into Tango.
• DuxcoreTechnology or IntegrationERP integration partner. Automatic synchronization of products, prices, stock, and sales data between Dux ERP and the Drubbit ecommerce platform.
• XubiocoreTechnology or IntegrationERP integration partner. Enables automatic product, price, and stock synchronization between Xubio and Drubbit ecommerce.
• OdoocoreTechnology or IntegrationERP integration partner. Drubbit connects with Odoo for centralized management of products, prices, stock, orders, and billing.
• SygematcoreTechnology or IntegrationERP integration partner for Sygemat users seeking to connect their ERP with Drubbit's ecommerce platform.
• ZeuscoreTechnology or IntegrationERP integration partner enabling Zeus ERP users to synchronize their business management data with Drubbit's ecommerce platform.
• Mercado PagocoreTechnology or IntegrationPrimary national payment gateway integration enabling Argentine customers to pay via Mercado Pago on Drubbit-powered stores.
• PaywaycoreTechnology or IntegrationNational payment gateway integration for processing Argentine card payments through the Payway platform.
• FiservcoreTechnology or IntegrationPayment gateway integration for Fiserv-enabled card processing on Drubbit ecommerce stores.
• MODOcoreTechnology or IntegrationIntegration with MODO digital payment platform for Argentine consumers to pay via this wallet solution.
• NAVEcoreTechnology or IntegrationPayment gateway integration with NAVE for processing transactions on Drubbit-powered ecommerce stores.
• MobbexcoreTechnology or IntegrationPayment gateway integration enabling Mobbex users to pay through Drubbit's ecommerce platform.
• GetnetcoreTechnology or IntegrationPayment gateway integration with Getnet for processing card payments on Drubbit ecommerce stores.
• Go CuotascoreTechnology or IntegrationPayment solution integration for installment purchases (Go Cuotas) available on Drubbit ecommerce platforms.
• OpenpaycoreTechnology or IntegrationPayment gateway integration for Openpay-enabled transactions on Drubbit-powered online stores.
• PayPalcoreTechnology or IntegrationInternational payment gateway integration enabling global customers to pay via PayPal on Drubbit ecommerce stores.
• StripecoreTechnology or IntegrationInternational payment gateway integration for processing global credit/debit card payments through Stripe.
• PayUcoreTechnology or IntegrationInternational payment gateway integration for processing payments through PayU across Latin American markets.
• AndreanicoreTechnology or IntegrationLogistics operator integration enabling automated shipping management through Andreani's Argentine delivery network.
• OCAcoreTechnology or IntegrationLogistics operator integration for automated shipping processing via OCA's Argentine courier and parcel delivery network.
• Pedidos YAcoreTechnology or IntegrationLogistics operator integration enabling same-day and rapid delivery through Pedidos YA's delivery network.
• UrbanocoreTechnology or IntegrationLogistics operator integration with Urbano for automated shipping and delivery management on Drubbit-powered stores.
• PickitcoreTechnology or IntegrationPickup point network integration allowing customers to collect ecommerce purchases from Pickit locations.
• TreggocoreTechnology or IntegrationLogistics operator integration with Treggo for automated shipping and delivery processing.
• ZippincoreTechnology or IntegrationLogistics operator integration with Zippin for automated fulfillment and delivery management.
• Red HOPcoreTechnology or IntegrationPickup network integration with Red HOP, enabling ecommerce customers to pick up purchases at any branch or pickup point within the Red HOP network.
• Google ShoppingcoreTechnology or IntegrationSocial commerce and marketplace integration enabling products to be published and synchronized on Google Shopping, expanding ecommerce reach to Google's shopping ecosystem.
• Instagram ShoppingcoreTechnology or IntegrationSocial commerce integration with Instagram Shopping, synchronizing product catalogs and enabling in-app purchases on Instagram.
• Facebook StorecoreTechnology or IntegrationSocial commerce integration with Facebook Store, synchronizing ecommerce products and enabling purchases directly through the Facebook platform.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• VTEX: VTEX is a major Latin American-born ecommerce and digital commerce platform serving both SMBs and enterprise merchants with marketplace, OMS, and storefront capabilities. It competes across price tiers with Drubbit for mid-market and SMB clients in Argentina, Brazil, and the broader region.
• Shopify: Shopify is the global incumbent SaaS ecommerce platform serving SMB and mid-market merchants with a vast app ecosystem, payments, and multi-channel selling. While global rather than Argentina-specific, it competes for the same SMB merchant wallet in Argentina and is the standard alternative Drubbit prospects would also evaluate.
• BigCommerce: BigCommerce is a global SaaS ecommerce platform targeting SMB and mid-market merchants with multi-channel, headless, and B2B capabilities. It competes with Drubbit for SMB merchants seeking SaaS ecommerce with ERP and marketing integrations.
• Adobe Commerce (Magento): Adobe Commerce (formerly Magento) is an enterprise and mid-market ecommerce platform with strong customization and ERP integration capabilities. It competes with Drubbit for mid-market Argentine and LatAm merchants seeking deeper customization and complex integration needs.
• Wix eCommerce: Wix offers a SaaS website builder with integrated ecommerce capabilities targeting SMBs and entrepreneurs globally. It competes with Drubbit for SMB merchants in Argentina seeking an all-in-one website + store solution.

Direct peers

• Tiendanube (Nuvemshop): Tiendanube (formerly Nuvemshop) is a leading SaaS ecommerce platform focused on SMBs and entrepreneurs across Latin America, offering storefronts, payments, shipping, and marketplace integrations. It is the closest direct competitor to Drubbit in the Argentine and broader LatAm SMB ecommerce segment.
• WooCommerce: WooCommerce is the open-source ecommerce plugin for WordPress powering a large share of SMB online stores globally, including in Latin America. It competes with Drubbit as an alternative path for SMB merchants in Argentina who prefer a self-hosted, open-source stack over a managed SaaS platform.
• Jumpseller: Jumpseller is a cloud-based ecommerce SaaS platform serving SMBs across Latin America with multi-channel selling, payment integrations, and shipping management. It directly competes with Drubbit for SMB merchants in Chile, Brazil, and other LatAm markets with similar subscription-based SaaS pricing.
• PrestaShop: PrestaShop is an open-source ecommerce platform widely adopted by SMB merchants across Europe and Latin America. It competes with Drubbit for SMB merchants in Argentina seeking customizable ecommerce, particularly among those with technical resources.

Regional players

• Mercado Libre / MercadoLibre Shops: Mercado Libre is the dominant Latin American marketplace and operates a Shops feature that lets SMB merchants publish storefronts inside the marketplace. It is a regional player with massive SMB reach in Argentina and competes for the same merchant wallet as Drubbit's marketplace-integrated offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/drubbitdesign
• Facebookfacebook.com/drubbit
• LinkedInlinkedin.com/company/drubbitdesign
• Instagraminstagram.com/drubbit_design

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drubbit