National Association of Veterans & Families

What National Association of Veterans & Families does

The National Association of Veterans & Families (NAVF) is a 501(c)(3) nonprofit organization founded in 2008 and headquartered in Green Cove Springs, Florida. The organization educates veterans, spouses, surviving spouses, and family caregivers about U.S. Department of Veterans Affairs (VA) pension benefits, with particular emphasis on the Aid & Attendance benefit, which NAVF states can deliver up to $30,000 or more per year tax-free to eligible recipients for long-term care needs such as assisted living. NAVF's core services include a website-based benefits intake form, Aid & Attendance benefit assistance, Veteran-Directed Care Program support, and general VA benefits navigation. NAVF does not build or operate proprietary technology; rather, it acts as an information intermediary that helps beneficiaries get organized and then connects them with independent VA-accredited attorneys and claims agents for claim-specific guidance and filing.

NAVF monetizes through individual donations (recurring at $19/month, with one-time gifts at preset levels of $350, $500, and $1,000) and a three-tier corporate partnership program: Silver Patriot ($1,500/year), Gold Patriot ($3,000/year), and Platinum Patriot ($5,000/year). Each tier provides increasing visibility benefits such as website logos, blog features, partner badges, and homepage hero banner placement. The organization also receives grants, including funding from the Clay Electric Foundation's Operation Round Up program.

NAVF's go-to-market is community-led and multichannel, combining a website intake form, an active social media presence across Facebook, X, Instagram, TikTok, and YouTube, a podcast ("Deep Dive Spotlight"), community events (e.g., Clay County Purple Heart Day ceremony, galas, golf tournaments, veteran honor ceremonies at the Jacksonville Naval Museum), and a "Spread the Word" referral program. Corporate sponsors and partners include UF Health, Walmart Foundation, CSX, The Lori Fund, Senior Living Guide, Davidson Realty, and Bragg Avionics. The board includes U.S. military veterans and executives from affiliated organizations (Jacksonville Naval Museum, CSX, Blount Island Command Center), and the founder, Joe Solsona, is publicly active in advocacy. Revenue is not publicly disclosed.

Name

National Association of Veterans & Families

Legal name

National Association of Veterans & Families

Website

https://navf.org

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

NAVF is a Florida-based 501(c)(3) nonprofit that educates veterans, spouses, and caregivers about VA pension benefits, especially Aid & Attendance, and connects them with independent VA-accredited attorneys for claims filing. It funds operations through individual donations and tiered corporate partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Green Cove Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: NAVF generates revenue primarily through individual donations. Monthly recurring donations are available at $19/month, and one-time donations can be made at preset amounts ($350, $500, $1,000) or custom amounts. The organization is a 501(c)(3) nonprofit.
2. Corporate Partnership Programs: Corporate partners can join at three tiers: Silver Patriot ($1,500 annually), Gold Patriot ($3,000), and Platinum Patriot ($5,000). Each tier offers increasing visibility benefits including logo placement on the website, blog features, partner badges, and premium homepage placement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

NAVF is a 501(c)(3) nonprofit that educates veterans and their families about VA pension and related support resources, helps them organize required documentation, and connects them with independent VA-accredited attorneys and claims agents who provide claim guidance and filing assistance. Core offerings focus on Aid & Attendance benefits, Veteran-Directed Care program support, and broader VA benefits navigation, all delivered at no cost to veterans or families.

Product overview

The National Association of Veterans & Families (NAVF) operates as a 501(c)(3) nonprofit organization offering a suite of veteran benefits assistance services rather than a unified technology product. The core offerings include Aid & Attendance Benefit Assistance, Veteran-Directed Care Program Support, a Benefits Intake Form, and general VA Benefits Navigation Services. These services work together to help Veterans and families understand eligibility, organize documentation, and connect with VA-accredited representatives. NAVF also offers corporate partnership programs (Silver, Gold, and Platinum Patriot levels) for organizations wanting to support veterans, along with educational content through its blog. The organization was conceptualized in 2008 and is headquartered in Florida.

Differentiator

Problem solved

Functional benefit

Products and services

• Aid & Attendance Benefit Assistance Guidance and support services that help eligible veterans and survivors understand and apply for VA Aid and Attendance pension benefits, which provide additional monthly payments for those requiring regular aid and attendance or who are housebound.
• Veteran-Directed Care Program Support Assistance helping veterans understand and access the Veteran-Directed Care program, which enables eligible veterans to manage their own long-term care services and support, including hiring and overseeing their own caregivers.
• Benefits Intake Form Online intake form enabling veterans and families to initiate the benefits guidance process by submitting their information for review by NAVF staff.
• VA Benefits Navigation Services Comprehensive support helping veterans and families understand potential eligibility, get organized, and connect with VA-accredited attorneys or claims agents for claim guidance and filing assistance.
• Benefits Education and FAQs Educational resources providing general information about VA pension benefits, eligibility requirements, asset transfer rules, and official forms and filing instructions.
• Silver Patriot Partnership Foundational corporate partnership tier at $1,500 per year offering a hyperlinked logo on the front-page rolling carousel on NAVF.org for one year and the ability to share an NAVF logo badge on partner websites or social media.
• Gold Patriot Partnership Mid-tier corporate partnership program at $3,000 per year offering a clickable website badge, a company profile featured on the NAVF blog page for one year, and enhanced recognition and engagement opportunities.
• Platinum Patriot Partnership Top-tier corporate partnership program at $5,000 per year offering a hyperlinked logo on the front-page carousel, partner badge, company blog profile, recognition on educational brochures, and premium homepage hero banner placement for one year.

Quantifiable outcome

• Eligible veterans may receive up to $30,000 or more per year tax-free through Aid & Attendance benefit
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered minor.

• UF HealthminorGTM or Marketing PartnerUF Health is listed as a sponsor and partner on NAVF's website, appearing in the sponsors and partners section alongside other supporting organizations.
• CSXminorGTM or Marketing PartnerCSX is listed as a sponsor partner. CSX has its own community investment program supporting military members, first responders, and their families.
• Senior Living GuideminorGTM or Marketing PartnerSenior Living Guide appears in NAVF's sponsors section, likely providing referrals of seniors and veterans seeking housing and care information.
• Davidson RealtyminorGTM or Marketing PartnerDavidson Realty is listed as a sponsor, supporting NAVF's mission to assist veterans.
• Bragg AvionicsminorGTM or Marketing PartnerBragg Avionics is listed as a sponsor supporting NAVF's veteran assistance mission.
• Jacksonville Naval MuseumminorStrategic or Co-development PartnerNAVF participates in events at the Jacksonville Naval Museum, including veteran honor ceremonies held aboard the USS Orleck. Daniel Bean, NAVF board member, serves as President of the Museum.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• USAA: Large established financial services organization serving the military community (banking, insurance, retirement). Comparable in serving the same military-affiliated customer base, but a for-profit incumbent with a much broader product portfolio.
• U.S. Department of Veterans Affairs (VA): Federal agency that administers the benefits NAVF helps veterans access. While not a competitor per se, the VA's own outreach, Veteran Service Officer network, and VSO recognition program are the primary ecosystem in which NAVF operates.
• Veterans United Home Loans: Large VA-focused mortgage lender that educates veterans on VA loan benefits and serves the same military demographic. Adjacent peer with significant brand presence in the veteran benefits education space.

Direct peers

• Veterans of Foreign Wars (VFW): Congressionally chartered veterans service organization offering benefit claims assistance, advocacy, and community programs. Comparable as a membership-driven nonprofit that helps veterans navigate VA entitlements.
• Wounded Warrior Project: National nonprofit serving post-9/11 veterans with benefits assistance, mental health programs, and long-term support. Comparable donor-funded nonprofit model with mission-driven veteran services, though focused on a younger cohort than NAVF.
• Disabled American Veterans (DAV): Large national 501(c)(3) veterans service organization providing free benefit claims assistance, connecting veterans with accredited representatives, and advocating on VA policy. Directly comparable mission and service delivery model to NAVF, but at significantly greater national scale.
• Military Officers Association of America (MOAA): Nonprofit that advocates for the military community and helps service members, veterans, and families access benefits and entitlements. Comparable member- and donor-supported benefit navigation mission.
• The American Legion: Large congressionally chartered veterans service organization providing VA benefit claims help, rehabilitation support, and community programming. Highly comparable peer in mission and beneficiary profile.
• Paralyzed Veterans of America: Veterans service organization focused on veterans with spinal cord injuries and disabilities, offering benefit claims assistance and advocacy. Comparable benefit-navigation and donor-supported service delivery model.
• Tragedy Assistance Program for Survivors (TAPS): Nonprofit supporting military families grieving the loss of a service member, including benefit navigation (burial, survivor, casualty assistance). Directly comparable family-facing, donor-supported service model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/vetsmatter
• Facebookfacebook.com/NAVFsocial
• Instagraminstagram.com/navfsocial
• TikToktiktok.com/@navf_vetsmatter

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about National Association of Veterans & Families