What Senior Living Guide does

Senior Living Guide is a US online directory platform that aggregates senior living community and care-service listings to help seniors and their families find, compare, and contact housing options across all 50 states. The platform covers the full spectrum of senior care categories — 55+ living, independent living, assisted living, memory care, nursing and rehab, and adult day care — and extends into a senior services directory covering home health, hospice, legal, insurance, medical equipment, pharmacy, transportation, and veterans resources. The core product is a searchable web directory with detailed community profiles (photos, floor plans, amenities, pricing tiers) accessible without account registration. The most notable technical component is "Ask Martha," an AI-powered natural-language search assistant that converts plain-English queries into targeted community searches. The business monetizes exclusively through advertising, with senior living communities and service providers paying for featured, premium, and standard directory placements. The company is operated by Fairfax Publishing Company LLC, founded 1996, headquartered in Sterling, Virginia, with 11–50 employees.

Name

Senior Living Guide

Legal name

Fairfax Publishing Company LLC

Website

https://seniorlivingguide.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Short description

Senior Living Guide is a US online directory, operated by Fairfax Publishing Company LLC since 1996, that helps seniors and families find and compare senior living communities and care services. The platform monetizes via advertising from senior housing operators.

Ownership category

akta.pro rank

Product category

Senior Housing Directory

NAICS

Services for the Elderly and Persons with Disabilities (624120), Services for the Elderly and Persons with Disabilities (62412)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Senior Living & 55+ Community Brokerage (BPAJAAAH)

akta.pro secondary industries

Housing & Placement Coordination (Assisted Living, Memory Care, SNF) (HSABAIAL), Elder Services & Aging Support (BPAGAEAF)

Keywords

• Senior housing directory
• Assisted living search
• Senior care referral
• Memory care listings
• Independent living communities

Headquarters

HQ city

Sterling

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising fees from senior living communities: Senior living communities and service providers pay to advertise and list on the directory. Communities appear as featured listings, premium placements, and standard directory entries. The platform generates revenue from communities seeking to reach families searching for senior housing options.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

Senior Living Guide operates an online senior housing directory that allows users to search, compare, and contact senior living communities across the United States. The platform covers multiple care types including 55+ Living, Independent Living, Assisted Living, Memory Care, Nursing & Rehab, and Adult Day Care, along with ancillary senior services. Revenue is generated by selling advertising placements and featured listings to senior living communities and service providers seeking to reach families actively searching for senior housing.

Product overview

Senior Living Guide is an online senior housing directory platform that helps families find senior community housing across the United States. The core product is the Senior Housing Directory, which provides searchable listings across multiple care types (55+ Living, Independent Living, Assisted Living, Memory Care, Nursing & Rehab, Adult Day Care). The platform is complemented by an AI-powered digital assistant called 'Ask Martha' that processes natural language queries to help users narrow down options by location, care type, and budget. Additional offerings include a Healthcare Referral Directory for professional referrals, the Senior Living Podcast, eBooks, a blog with editorial content, Educational Webinar Series, and event programming (Social Worker & Case Manager Appreciation Luncheons, Event Calendar). The platform also offers a Senior Services Directory covering ancillary services like home health, hospice, legal, and transportation. B2B services include advertising and media kits for senior living communities.

Differentiator

Problem solved

Functional benefit

Products and services

• Senior Housing Directory An online directory providing searchable listings of senior living communities across the United States, allowing users to find and explore assisted living, independent living, memory care, nursing and rehab, and retirement community options without requiring account registration.
• Ask Martha (Digital Assistant) An AI-powered chatbot that helps users search for senior living communities by processing natural language queries about location, care type, and budget, and returning tailored search results.
• Healthcare Referral Directory A specialized directory connecting healthcare professionals, social workers, and case managers with senior living communities and services for patient referrals.
• Senior Services Directory A directory of ancillary senior services including home health care, hospice, insurance, legal services, medical equipment, pharmacy, real estate, transportation, and veterans resources.
• Advertising and Media Kit Services Advertising and media services for senior living communities and healthcare providers, offering featured listings, premium placements, and standard directory entries to reach senior housing seekers through the platform.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature1 record

Partnerships

30 partnerships are on record, tiered core, major and minor.

• Discovery Senior LivingcoreGTM or Marketing PartnerFeatured partner with multiple community listings across the platform. Discovery Village communities appear as featured and premium community listings.
• Brookdale Senior LivingcoreGTM or Marketing PartnerMajor national senior living operator with multiple community listings including Brookdale East Tucson, Brookdale Broadmoor, Brookdale Skyline, Brookdale Monument Valley Park, Brookdale Santa Catalina, and others.
• American HousecoreGTM or Marketing PartnerFeatured partner with multiple community listings including American House Brentwood and others across different markets.
• Terrabella Senior LivingcoreGTM or Marketing PartnerFeatured partner with Terrabella communities listed prominently on the platform.
• Spring Oak Senior LivingmajorGTM or Marketing PartnerFeatured partner with 14 operating communities and more on the way. Spring Oak is family-owned with focus on personalized family-first care.
• AARPmajorGTM or Marketing PartnerFeatured partner brand with AARP brand prominently displayed on the partner section.
• RSR Senior ResidencesminorGTM or Marketing PartnerPartner community operator with listings on the platform.
• Homestyle DirectminorGTM or Marketing PartnerHome health and furniture services partner providing advertising support.
• Lakehouse Senior LivingminorGTM or Marketing PartnerPartner senior living operator with community listings.
• Kisco Senior LivingminorGTM or Marketing PartnerPartner senior living operator with community listings.
• Traditions HealthminorGTM or Marketing PartnerHome health partner providing services referenced in community listings.
• Primrose Senior LivingminorGTM or Marketing PartnerPartner senior living operator with community listings.
• Belmont VillageminorGTM or Marketing PartnerAssisted living partner with Belmont Village Green Hills listing.
• Erickson Senior LivingminorGTM or Marketing PartnerPartner with Avery Point by Erickson Senior Living community listed.
• Bristal Senior LivingminorGTM or Marketing PartnerPartner senior living communities with listings.
• Distinctive Senior LivingminorGTM or Marketing PartnerPartner with Distinctive SL brand logo featured.
• RLC EngineeringminorGTM or Marketing PartnerPartner with RLC logo featured in partner section.
• Parkside Management ServicesminorGTM or Marketing PartnerPartner management services company with logo displayed.
• Lifespace CommunitiesminorGTM or Marketing PartnerPartner senior living operator with Lifespace logo featured.
• FPI ManagementminorGTM or Marketing PartnerPartner management company with FPI logo displayed.
• Inspired Senior LivingminorGTM or Marketing PartnerPartner senior living operator with Inspired logo featured.
• Mira Vie Senior LivingminorGTM or Marketing PartnerPartner senior living operator with Mira Vie logo displayed.
• All Ways Home CareminorGTM or Marketing PartnerPartner with All Ways logo displayed.
• Latitudes HealthminorGTM or Marketing PartnerPartner health services company with Latitudes logo displayed.
• Providence Senior LivingminorGTM or Marketing PartnerPartner senior living operator with Providence logo displayed.
• Parx Home HealthminorGTM or Marketing PartnerHome health partner with Parx logo displayed.
• Titan SenQuestminorGTM or Marketing PartnerPartner with Titan SenQuest logo featured.
• SRI Senior LivingminorGTM or Marketing PartnerPartner senior living operator with SRI logo displayed.
• Springpoint Senior LivingminorGTM or Marketing PartnerPartner senior living operator with Springpoint logo displayed.
• RUi (Retirement Unlimited)minorGTM or Marketing PartnerPartner senior living operator with RUi logo displayed.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Others

• National Council on Aging: Nonprofit providing elder resources and benefits navigation including aging-in-place and housing guidance — adjacent ecosystem player whose content and tools intersect with Senior Living Guide's caregiver audience.

Direct peers

• A Place for Mom: Largest online senior living referral marketplace in the US, connecting families with assisted living, memory care, and independent living communities via a national advisor network — direct competitor for both consumer traffic and operator advertising dollars.
• SeniorHomes.com: Senior housing search directory covering independent living, assisted living, memory care, and nursing homes across the US — direct competitor offering similar listing-based monetization from senior living operators.
• Caring.com: Senior care referral platform offering directories and matching services for assisted living, memory care, home care, and hospice — directly comparable directory and lead-generation model serving the same family caregiver audience.
• AssistedLiving.org: Senior living information and referral site with state-by-state directories, reviews, and resources for assisted living and memory care — comparable content-led directory model targeting the same family caregiver search intent.
• Seniorly: Online senior living marketplace helping families find assisted living, independent living, memory care, and senior apartments with local advisors — competes head-to-head with Senior Living Guide for community listings and family search traffic.

Broad incumbents

• AARP: Large nonprofit serving older Americans with extensive housing, caregiving, and resource content — featured partner on Senior Living Guide and a broad incumbent that competes for senior-caregiver attention across housing decision journeys.
• Brookdale Senior Living: Largest US senior living operator with communities nationwide; both a partner/advertiser on Senior Living Guide and an incumbent that could build direct-to-consumer discovery, making it both customer and potential competitive threat.
• Zillow (Senior Living / Senior Living Hub): Mass-market real estate marketplace that has expanded into senior living and 55+ community listings — a much larger incumbent that could leverage its brand and traffic to capture senior housing search demand Senior Living Guide currently serves.

Emerging players

• Where You Live Matters: Senior living resource platform providing community directories, guides, and articles — narrower scale than Senior Living Guide but overlapping directory and content offering aimed at the same family decision-maker.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/seniorliving
• Facebookfacebook.com/seniorlivingguide
• LinkedInlinkedin.com/company/seniorlivingguide-com

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Senior Living Guide