Sea Riders

What Sea Riders does

Sea Riders LLC is a Dubai-based water sports experience operator, founded in 2013, that sells supervised and self-guided sessions across motorized and non-motorized water activities. Its core offering is wake sports (wake surfing, wakeboarding, wake foiling) delivered from Malibu wake boats, supplemented by e-foiling, donut rides, a Fiat 500-branded water cruise, single and double kayaks, and stand-up paddleboards. The company operates from four waterfront locations — Jumeirah 1 (Dubai Marine Beach Resort & Spa), Dubai Marina, Dubai Creek (Dubai Creek Golf & Yacht Club), and Dubai Islands / Deira Island (iSKI Club) — and has stated headquarters at The Village Mall, Jumeirah Street. Operations are controlled via a privately held LLC domiciled in the UAE, with no disclosed external investment, parent company, or public listing.

The business runs on a direct-to-consumer model. Customers book 24/7 through searidersuae.com or via WhatsApp (+971528403587), with no intermediaries or third-party resellers apparent in the source data. Pricing is per session, per person, or per duration, denominated in AED and ranging from 50 AED for entry-level kayak or SUP rentals to 630 AED for the premium Dubai Island wake experience. Group sizes are capped at five riders per boat, which is a stated quality differentiator. The company extends beyond its core offerings through a partnership with Al Ali Yachts for yacht charters, covering private cruises, corporate events, and celebrations at Dubai Marina. Top-of-funnel acquisition is supported by an SEO-optimized website and a blog covering water sports education and safety.

The customer base is a mix of Dubai tourists and local residents, with sub-segments including adventure seekers, families and groups, and fitness-oriented individuals. No AI, ML, or proprietary technology platform is disclosed; the company's defensibility rests on physical location access, certified instructor talent, and twelve years of operating history in a tourism-dependent market. There are no patents, trademarks, awards, or formal regulatory certifications disclosed in the source data.

Name

Sea Riders

Legal name

Sea Riders LLC

Website

https://searidersuae.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Sea Riders is a Dubai-based water sports operator founded in 2013, offering wake surfing, wakeboarding, e-foiling, kayaking, and related activities across four waterfront locations (Jumeirah, Dubai Marina, Dubai Creek, Dubai Islands), serving tourists and local residents via direct-to-consumer online and WhatsApp booking.

Ownership category

akta.pro rank

Product category

Water Sports & Marine Recreation Services

NAICS

Scenic and Sightseeing Transportation, Water (4872), Scenic and Sightseeing Transportation, Water (48721), Scenic and Sightseeing Transportation, Water (487210)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Jet Ski, Parasailing & Tow Sports (Wakeboard, Waterski, Tubing) (THAJAJAH)

akta.pro secondary industries

Kayaking, Canoeing & SUP Tours (Guided/Paddling Excursions) (THAJAJAF), Kayaking, Canoeing & SUP Coastal Tours (THAAAIAF), Private Charters & Yacht Experiences (Crewed, Bareboat, Day Charters) (THAJAJAB), Water & Marine Guiding Services (Kayak, Canoe, Raft, SUP, Sailing) (THAAALAB)

Keywords

• Water sports rental
• Wake sports services
• Boat cruise experiences
• Marine recreation activities
• Dubai water adventures

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Water Sports Activity Rentals: Sea Riders generates revenue through hourly and per-session rentals of water sports equipment and experiences including wakeboarding, wake surfing, wake foiling, kayaking, SUP, e-foiling, donut rides, and boat cruises. Pricing is per activity, per duration, or per person.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Sea Riders provides pay-as-you-go water sports experiences and equipment rentals across four Dubai locations, including wake surfing, wakeboarding, wake foiling, e-foiling (with and without instructor), donut rides, Fiat 500 water cruises, single and double kayak rentals, and stand-up paddle boarding. Sessions are booked online, via WhatsApp, or on-site, with certified instructors and small group sizes (max 5 per boat). The company also offers yacht charter booking through its partnership with Al Ali Yachts.

Product overview

Sea Riders is a watersports experiences company operating across Dubai Marina, Dubai Creek, Jumeirah, and Deira Island (Dubai Islands). Founded in 2013, it offers a portfolio of wake sports (wake surfing, wakeboarding, wake foiling), motorized activities (e-foiling, donut rides, boat cruises), non-motorized activities (kayaking, stand-up paddle boarding), and yacht charter services through its partnership with Al Ali Yachts. The company operates a network of four locations and provides professional instructors, safety equipment, and private boat experiences across its diverse activity offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Jumeirah Wake Sports: Wake Surfing, Foiling & Boarding Wake surfing, wake foiling, and wakeboarding sessions at Dubai Marine Beach in Jumeirah 1, with certified instructors and access to beach facilities at Dubai Marine Beach Resort & Spa. Pricing from 340 AED.
• Dubai Marina Wake Sports: Wake Surfing, Foiling & Boarding Wake surfing, wake foiling, and wakeboarding experiences at Dubai Marina with views of Burj Al Arab, Ain Dubai, and Atlantis - The Palm. Pricing from 350 AED.
• Dubai Creek Wake Sports: Wake Surfing & Wake Foiling Wake surfing and wake foiling on Dubai Creek waters at Dubai Creek Golf & Yacht Club, offering the sensation of gliding 2-4 feet above the water surface. Pricing from 315 AED.
• Dubai Island Wake Sports: Wake Surfing & Wake Boarding Private boat experience featuring wake surfing and wakeboarding at Dubai Islands (Deira Island), a newer waterfront destination with calm, clear waters and coastal views. Pricing from 630 AED.
• E-Foil Experience with Instructor Electric foil surfing sessions with certified instructor guidance, allowing riders to glide effortlessly over the sea on high-tech electric foil boards. Sessions include safety briefing, equipment setup, lesson, and free riding time up to two hours. Pricing from 530 AED / 30 min.
• E-Foil Rental (without Instructor) Self-guided eFoil rental experience for experienced riders using Lift eFoil boards, offering complete freedom to glide above Dubai's waters without instructor or tow. Available in 40-minute or 1-hour sessions. Pricing from 420 AED / 45 min.
• Donut Ride Inflatable donut-shaped towable ride pulled by a powerful speedboat across the Arabian Gulf, accommodating 2-4 participants for 15 minutes. Pricing from 100 AED per person.
• Fiat 500 Water Cruise Experience in Jumeirah Luxurious water cruise experience aboard a Fiat 500-themed boat departing from Jumeirah, including life jackets and chilled drinks with scenic coastline views. Pricing from 500 AED / 30 min.
• Single Kayak Rental Single kayak rental available at Dubai Marina, Dubai Creek, and Jumeirah locations, suitable for beginners and experienced paddlers with safety briefing and life jacket included. Pricing from 50 AED / 30 min.
• Double Kayak Rental Tandem double kayak rental for two people at Jumeirah, available in 30-minute or 1-hour durations with scenic coastline views and safety briefing included. Pricing from 75 AED / 30 min.
• Stand-Up Paddle Board (SUP) Stand-up paddle boarding rental offering a full-body workout with options for standing, sitting, or yoga, including board, paddle, life jacket, ankle leash, whistle, and basic instruction for beginners. Pricing from 50 AED / 30 min.

Quantifiable outcome

• Small group training with max 5 people per boat
• +1 more outcomes

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Al Ali YachtsminorGTM or Marketing PartnerAl Ali Yachts is Sea Riders' trusted yacht charter partner. Through this partnership, customers can book premium yacht experiences for private cruises, celebrations, corporate events, and sunset views over Marina. This extends Sea Riders' service offering beyond core water sports to luxury yacht charters.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Klook: Global travel activities platform listing Dubai water sports, tours, and experiences - represents aggregator competition that could divert bookings from Sea Riders' direct channel.
• Platinumlist.net: Major UAE/MENA ticketing and experience aggregator listing water sports, yacht charters, and attractions - serves as both a distribution channel and competitive threat to Sea Riders' direct-to-consumer model.
• Royal Caribbean Cruises: Global cruise and maritime leisure travel giant - much larger-scale player in the water-based leisure/experiences category but serving a broader, primarily cruise-ship customer rather than direct water sports competition.

Direct peers

• Nemo Watersports Dubai: Dubai-based water sports rental and instruction company offering jet skis, wakeboarding, flyboarding, and similar activities across multiple Dubai locations - directly comparable product mix and target customer (tourists and residents).
• AquaFun Dubai: Dubai inflatable water park and water activities operator - competes for tourist water-based activity spend in Dubai with overlapping target customers.
• Yellow Boats Dubai: Dubai operator offering guided boat tours, jet ski rentals, and water-based sightseeing experiences to tourists - directly competes with Sea Riders for tourist leisure bookings in Dubai.
• Xclusive Yachts Dubai: Dubai-based yacht and boat rental company offering luxury cruises, yacht charters, and water-based tourism experiences - directly comparable on the yacht charter and boat cruise side of Sea Riders' offering.
• Surf House Dubai: Dubai water sports facility offering wakeboarding, wakesurfing, surfing, and paddleboarding with instructors and equipment rental - directly comparable offering to Sea Riders' core activities.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/searidersuae
• Facebookfacebook.com/searidersuae
• LinkedInlinkedin.com/company/sea-riders-uae

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sea Riders