Plan B Group
Plan B Group is a Melbourne-based electrical and telecommunications consultancy serving Victoria's land development industry through three integrated subsidiaries: Plan B Services (electrical engineering and project management), Plan B Comms (fibre and telecom infrastructure), and Plan B Auditing (VEDN compliance auditing). It holds the top AAA rating from CitiPower/Powercor.
- Company typePrivate
- Founded2004
- HeadquartersMount Waverley, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Plan B Group does
Plan B Group (legally Plan B Services Pty Ltd) is a privately held, Melbourne-based electrical and telecommunications consultancy serving the residential, commercial, and industrial land development industry across Victoria, Australia. Founded in 2004 by Managing Director Pete Brenchley, the group operates three wholly owned subsidiaries: Plan B Services, which delivers full-service electrical engineering, design, and project management for land developments; Plan B Comms, which provides telecommunications and fibre carrier consultancy spanning feasibility, design, masterplanning, and construction delivery, including relocations for NBN, Telstra, Opticomm, Optus, and TPG/iiNet; and Plan B Auditing, which performs VEDN compliance and Statement of Compliance auditing under CitiPower/Powercor standards. The group holds the highest AAA rating across Project Management, Auditing, and Customer Satisfaction, and reports an industry-record 98.15% audit success rate versus a 94.71% industry average.
The business monetises exclusively through quote-based professional service fees tied to project scope, delivered under multi-year contracts with enterprise land developers such as Stockland (client since 2005), TEC Property, Hallmarc, and Cedar Woods. Go-to-market is sales-led and relationship-driven, relying on direct outreach, LinkedIn presence, and active participation in Urban Development Institute of Australia (UDIA) Victoria committees. Proprietary methodologies include the 'AAA Advantage' integrated project management approach (delivering up to 70% desktop audits and up to four weeks of programme savings) and the 'One-Trench Solution' combining electrical and communications infrastructure into a single trenching operation, supported by GPS-based asset detailing and PCA41 plan alignment expertise.
The group employs 75+ staff across diverse backgrounds from its Mount Waverley headquarters (the 'Plan B Hub'), is founder-led, and has no disclosed external institutional investment or acquisition history. Recent strategic emphasis includes retaining the AAA rating through Q1 and Q2 2026, expanding senior leadership through internal promotions, and pursuing national-scale growth in Plan B Comms while deepening influence through UDIA committee participation in land supply, infrastructure delivery, and sustainability policy.
Plan B Group firmographics
Firmographics- Name
- Plan B Group
- Legal name
- Plan B Services Pty Ltd
- Website
- https://planbgroup.com.au
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Plan B Group is a Melbourne-based electrical and telecommunications consultancy serving Victoria's land development industry through three integrated subsidiaries: Plan B Services (electrical engineering and project management), Plan B Comms (fibre and telecom infrastructure), and Plan B Auditing (VEDN compliance auditing). It holds the top AAA rating from CitiPower/Powercor.
- Ownership category
- akta.pro rank
Plan B Group industry classification
Industry- Product category
- Electrical and Telecommunications Engineering Consultancy
- NAICS
- Land Subdivision (237210)
- SIC
- Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Construction Management & Delivery (EPCM/CMAR/Design-Build Oversight) (EUANALAE)
- akta.pro secondary industry
- Regional & Land Use Planning (BPAHAKAE)
Keywords
Where Plan B Group is headquartered
LocationHeadquarters
- HQ city
- Mount Waverley
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Plan B Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Electrical Engineering & Project Management: Full-service electrical engineering, design and project management services for land development projects. Revenue generated through professional service fees for design, engineering, and project delivery management under Option 2 PM arrangements.
- Telecommunications Consulting: Fibre carrier projects including feasibility studies, design, masterplanning, and construction delivery for telecommunications infrastructure relocation and installation.
- Electrical Auditing: Compliance auditing services against Australian Network Authority standards. Services include field auditing and quality auditing under CitiPower/Powercor contractor rating programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Professional Services - Project Management & Design |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Plan B Group product offering
Product offeringCore offering
Plan B Group is a full-service electrical and telecommunications consultancy delivering design, engineering, project management, fibre carrier consulting and compliance auditing services to the Victorian land development industry. The group operates three integrated divisions — Plan B Services, Plan B Comms, and Plan B Auditing — that together manage the largest portfolio of land development projects in Victoria for residential, commercial and industrial developers.
Product overview
Plan B Group is a full-service electrical and telecommunications consultancy offering three integrated service divisions: Plan B Services (electrical engineering, design and project management), Plan B Comms (telecommunications and fibre carrier project services), and Plan B Auditing (electrical compliance auditing). The company delivers an 'AAA Advantage' approach, integrating early-stage design review, PCA41 plan alignment, VEDN compliance oversight, and structured audit preparation to fast-track developer success in land development projects across Victoria.
Differentiator
Problem solved
Functional benefit
Products and services
- Plan B Services Full-service electrical engineering, design and project management services for the land development industry. Manages the largest portfolio of land development projects across Victoria for residential, commercial and industrial developers, including services delivered under Option 2 PM arrangements.
- Plan B Comms Telecommunications consultancy specialising in fibre carrier projects, providing smart and scalable solutions across feasibility, design, masterplanning and construction delivery. Manages underground and overhead telecommunication relocation services for land development and infrastructure projects, coordinating with carriers including NBN, Telstra, Optus, Opticomm and TPG/iiNet.
- Plan B Auditing Electrical auditing services that help clients achieve compliance in accordance with strict Australian Network Authority standards. Provides VEDN compliance oversight and Statement of Compliance (SOC) audit services with up to 70% desktop audit capability.
Quantifiable outcome
- Up to 4 weeks saved across development programs
- +5 more outcomes
Companies that use Plan B Group
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Plan B Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Plan B Group partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Urban Development Institute of Australia Victoria (UDIA)coreSam Nettelbeck reappointed to UDIA Victoria's Greenfield Development Committee which shapes policy around land supply, infrastructure delivery, and utility processes. Adrian Snowden appointed to Innovation and Sustainability Committee focusing on technologies, smarter processes, and sustainable outcomes.
- NBN CocoreTelecommunications carrier partner for fibre and network infrastructure projects. Plan B Comms works with NBN on relocation, design and installation of NBN infrastructure across development sites.
- TelstracoreMajor telecommunications carrier with longstanding relationships. Plan B Comms manages Telstra asset relocations and coordinates with Telstra's technical standards and seasonal embargoes.
- OpticommcoreTelecommunications carrier partner for fibre network solutions in land developments. Plan B Comms coordinates Opticomm infrastructure requirements across project sites.
- Life StreetminorEmployee Assistance Program provider offering confidential counselling services, self-assessment tools, webinars and resources for staff wellbeing support.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Plan B Group competitors and assessment
Company assessmentBroad incumbents
- AECOM Australia: Global infrastructure consultancy operating across Australia with major land development, urban development, and transport practices. Comparable at the category level but vastly larger and not focused on developer-side electrical/communications.
- Arcadis Australia: Global engineering and design consultancy with strong land development practice in Australia. Comparable customer base and service mix but offering design across wider built environment, not narrowly electrical/telco.
- Aurecon: Australia- and Asia-Pacific-focused engineering consultancy with significant land development and infrastructure practice. Offers comparable professional services across built environment sectors, including land development and project management.
- Stantec Australia: Global engineering consultancy with a substantial Australia land development and community development practice. Comparable in offering, scale and customer base, but broader in portfolio and not Victoria-specialist like Plan B.
- Mott MacDonald Australia: Global engineering consultancy with Australian land development practice. Comparable in project management and design service delivery to developer clients, though significantly larger and broader in portfolio than Plan B.
- SMEC (Surbana Jurong): Major infrastructure engineering consultancy with Australian land development capability. Similar in serving developers and infrastructure clients but heavier in transport and major civils rather than electrical/communications infrastructure specialism.
- Tonkin + Taylor: Engineering and environmental consultancy active across Australia and New Zealand, with significant land development practice. Comparable B2B consultancy model and developer customer base, though more environmental/civil specialism than electrical.
Direct peers
- BG&E: Australian engineering consultancy with strong property, land development, and infrastructure practice. Closely comparable in scale, geography and customer segment (Australian developers), though broader in technical disciplines than Plan B's electrical/telco focus.
- Calibre Group: Australian engineering and advisory consultancy serving infrastructure, resources, and property clients with multi-disciplinary design and PM services. Directly comparable to Plan B's B2B engineering/professional services model and customer overlap in land development.
Regional players
- Meinhardt Group: International engineering consultancy with significant Australia presence in property and infrastructure. Comparable in professional services model and developer client overlap, particularly in land development vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Plan B Group social profiles
Digital presencePlan B Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plan B Group leadership team
Management profileNumber of profiles
Profiles11 records
Plan B Group subsidiaries and ownership
Company hierarchySubsidiaries3 records
Plan B Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plan B Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plan B Group
What does Plan B Group do?
Plan B Group is a full-service electrical and telecommunications consultancy delivering design, engineering, project management, fibre carrier consulting and compliance auditing services to the Victorian land development industry. The group operates three integrated divisions — Plan B Services, Plan B Comms, and Plan B Auditing — that together manage the largest portfolio of land development projects in Victoria for residential, commercial and industrial developers.
Is Plan B Group a public or private company?
Plan B Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Plan B Group founded?
Plan B Group was founded in 2004. It employs 51 to 100 people.
Where is Plan B Group based?
Plan B Group is headquartered in Mount Waverley, Australia, in the Oceania region.
How does Plan B Group make money?
Three revenue lines are on record. Electrical Engineering & Project Management is the primary driver. The others are telecommunications Consulting and electrical Auditing.
Who are Plan B Group's main competitors?
Broad incumbents on record are AECOM Australia, Arcadis Australia, Aurecon, Stantec Australia, Mott MacDonald Australia, SMEC (Surbana Jurong) and Tonkin + Taylor. Direct peers are BG&E and Calibre Group. Meinhardt Group is listed as a regional player.
Does Plan B Group have an API?
No public API is recorded for Plan B Group.
What industry is Plan B Group in?
Plan B Group's product category is Electrical and Telecommunications Engineering Consultancy. Its primary akta.pro industry code is EUANALAE, Construction Management & Delivery (EPCM/CMAR/Design-Build Oversight), with a secondary code of BPAHAKAE, Regional & Land Use Planning. Its NAICS code is 237210 and its SIC code is 1623.