Life Street

What Life Street does

Life Street (Australia) Pty Ltd is a Sydney-based, founder-led wellness company that delivers the Proactive EAP®, a preventive Employee Assistance Program sold on a B2B subscription basis to enterprise HR, WHS and People & Culture leaders in organisations of 300 or more employees across Australia, New Zealand and globally. The core proposition repositions EAP away from reactive crisis counselling toward high-engagement, preventive mental health support, claiming utilisation above 50% of the covered population versus traditional EAP industry rates of 4-6%, with clinician-led program management rather than referral-only services.

The platform is a purpose-built secure digital services system integrating digital self-help tools, activities and counselling services, accessible across desktop, laptop, iPad and mobile devices, and supplemented by a Wellbeing Analytics module that provides HR and WHS leaders with organisational-level insights into psychosocial risk and workforce wellbeing. Proactive EAP® is a registered trademark, and all personal information is held and processed within Australia under full Privacy Act 1988 compliance, including encryption, access controls and domestic-only data residency.

Life Street generates revenue through recurring enterprise subscriptions, sold via a consultative enterprise field sales motion targeting large employers, supported by content-led marketing, Outlook-integrated booking, and a one-business-day response SLA. The company is psychologist-founded and led, with CEO Paul Flanagan bringing over 30 years of clinical and organisational psychology experience, and a senior leadership team covering clinical services, operations, digital experience, marketing, and customer experience and programs.

Name

Life Street

Legal name

Life Street (Australia) Pty Ltd

Website

https://lifestreet.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Employee Assistance Programs

SIC

Services-Social Services (8300), Services-Prepackaged Software (7372)

akta.pro primary industry

Employee Assistance Programs (EAP) Management (HLAEAHAB)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Workplace Mental Health & EAP-Integrated Teletherapy Platforms (HLALAEAK), Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB)

Keywords

• Employee assistance programs
• Mental health services
• Workplace wellbeing
• Psychosocial risk management
• Corporate wellness programs

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Proactive EAP® Subscription: B2B subscription-based EAP services to employers, providing mental health and wellbeing support for employees. Programs include digital experiences, professional counselling, manager support, and HR/WHS collaboration. Works with organisations of 300+ employees in Australia, New Zealand and globally.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Life Street provides the Proactive EAP®, a subscription-based Employee Assistance Program sold to employers (organisations with 300+ employees). The offering combines digital self-help tools, activities, and professional counselling delivered through a purpose-built secure digital platform accessible on desktop, laptop, iPad and mobile devices. It also provides Wellbeing Analytics to give HR and WHS leaders meaningful data on workforce mental health and psychosocial risk.

Product overview

Life Street offers a single unified product called the Proactive EAP®, a mental health and wellbeing program that reimagines the traditional Employee Assistance Program. The offering integrates digital self-help tools, resources, activities, and counselling services within a purpose-built secure digital platform. The program includes wellbeing analytics capabilities for organisational insights, and operates through close partnership with HR and WHS departments. The core Proactive EAP® is designed for organisations seeking proactive, preventative mental health support with greater employee engagement (targeting 50%+ utilisation) compared to traditional EAPs.

Differentiator

Problem solved

Functional benefit

Brands

• Proactive EAP®: The company's flagship product - a proactive employee assistance program that focuses on prevention, early intervention, and mental health support for employees, as opposed to traditional reactive EAP models.

Products and services

• Proactive EAP® A proactive Employee Assistance Program combining digital experiences and professional counselling that supports employee mental health and wellbeing, focused on prevention, early intervention and psychosocial risk management rather than crisis-only response. Sold to employer organisations of 300+ employees across Australia, New Zealand and globally.
• Wellbeing Analytics Reporting and analytics capabilities that provide HR and WHS leaders with insights into employee wellbeing needs, enabling identification of patterns, management of psychosocial risk, and informed decisions on workforce wellbeing strategy.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lyra Health: Lyra Health is a leading global mental health benefits platform providing EAP, teletherapy and coaching to enterprise employers. It is the closest direct competitor to Life Street's Proactive EAP® in product, customer (HR/People leaders) and digital-first delivery model.
• Modern Health: Modern Health is a mental health platform for employers offering EAP, therapy, coaching and wellness content globally. Comparable to Life Street on subscription-based employer mental health delivery, digital-first model and HR/WHS buyer targeting.
• Converge International: Converge International (parent of Benestar) is a major Australian EAP and workplace mental health provider serving enterprise and government clients across ANZ. The most direct ANZ-headquartered competitor to Life Street on geography, customer base and product offering.
• Spring Health: Spring Health is a precision mental health benefits platform sold to employers, combining EAP, teletherapy and clinical navigation. Directly comparable to Life Street on B2B employer EAP subscription, digital delivery, and enterprise sales motion.
• AccessEAP: AccessEAP is an Australian EAP provider focused on employee mental health, manager support and organisational wellbeing. Directly comparable to Life Street on Australian enterprise EAP delivery, HR/WHS buyer, and subscription business model.
• Headspace: Headspace (Headspace Health) provides workplace mental health benefits including EAP, therapy and meditation to global employers. Comparable to Life Street on employer B2B EAP subscription model, digital delivery and HR buyer.

Emerging players

• Sonder: Sonder is an Australian-founded employee wellbeing platform offering safety, mental health and medical support to enterprise employers. Comparable to Life Street on ANZ employer buyer, digital-first delivery and subscription model, with a broader safety/medical scope.

Broad incumbents

• ComPsych: ComPsych is one of the largest global EAP providers, serving tens of thousands of organisations with traditional and integrated wellbeing services. A broad incumbent overlapping directly with Life Street's employer EAP use case.
• Optum (UnitedHealth Group): Optum, the health services arm of UnitedHealth Group, operates one of the largest global EAP businesses bundled with broader health insurance and care navigation offerings. A broad incumbent serving many of the same enterprise HR buyers as Life Street at greater scale.
• TELUS Health (LifeWorks): TELUS Health (formerly LifeWorks) is a major global EAP and total wellbeing provider serving multinational employers across APAC, North America and Europe. A broad incumbent competing for the same multinational ANZ-headquartered accounts as Life Street.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LifeStWellbeing

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Life Street