Aura Gas
Aura Gas, rebranded to Aura Retrofit in April 2025, is a privately held UK residential heating and energy efficiency services company serving homeowners across the South of England with boiler, heat pump, solar PV, and insulation installations, plus recurring care plans.
- Company typePrivate
- Founded2005
- HeadquartersHavant, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Aura Gas does
Aura Gas, operating as Aura Heating Ltd. and rebranded to Aura Retrofit from 1 April 2025, is a privately held UK residential heating and energy efficiency services company founded in 2005. The company serves individual homeowners across the South of England — specifically Hampshire, Surrey, Dorset, Sussex, Berkshire, and South London — via direct-to-consumer channels including a phone line (02392 252 171), website enquiry forms, and a mobile app available on iOS and Android. Its service portfolio spans gas and oil boiler installation, repair and servicing, air source heat pump installation, hybrid heat pump / boiler systems, MCS-certified solar PV installation, and home insulation upgrades. Aura is Gas Safe registered for gas work and MCS certified for renewable installations, which qualifies customers to access government grants such as the Boiler Upgrade Scheme (BUS) and ECO funding.
Revenue is generated through a mix of one-time installation fees, recurring care plan subscriptions (Aura Boiler Care Plans and Heat Pump Care Plans), on-demand repairs and servicing, and facilitated third-party finance agreements (representative example: £4,600 financed over 10 years at 14.9% APR). The company also assists customers with grant funding applications as a value-add service. The April 2025 rebrand from Aura Heating to Aura Retrofit reflects a strategic repositioning from a heating-only contractor to a whole-home energy efficiency retrofit provider encompassing insulation, solar PV, and heating as an integrated offering. The legal entity (Aura Heating Ltd., Companies House registration 06349712), VAT number, and management team remain unchanged through the rebrand.
Aura Gas firmographics
Firmographics- Name
- Aura Gas
- Legal name
- Aura Heating Ltd.
- Website
- https://auragas.co.uk
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aura Gas, rebranded to Aura Retrofit in April 2025, is a privately held UK residential heating and energy efficiency services company serving homeowners across the South of England with boiler, heat pump, solar PV, and insulation installations, plus recurring care plans.
- Ownership category
- akta.pro rank
Aura Gas industry classification
Industry- Product category
- Residential Heating and Energy Efficiency Installation Services
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)
- akta.pro primary industry
- Residential HVAC System Installation (Furnace/AC/Heat Pump) (HSAOAGAA)
- akta.pro secondary industry
- Heat Pump & Smart HVAC Controller Integration (HSAOANAD)
Keywords
Where Aura Gas is headquartered
LocationHeadquarters
- HQ city
- Havant
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Aura Gas business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Installation Services: One-time revenue from installing boilers, heat pumps, solar PV systems, hybrid systems, and insulation. Revenue generated through full installation costs, with grant funding (such as BUS - Boiler Upgrade Scheme) potentially reducing customer cost.
- Care Plans (Service Contracts): Recurring subscription revenue from boiler and heat pump care plans providing annual servicing, breakdown cover, and priority response. Marketed as Aura Boiler Care Plans and Heat Pump Care Plans.
- Repairs and Servicing: One-time revenue from boiler and heat pump repairs and servicing outside of care plan coverage.
- Boiler Finance: Third-party financing for boiler and heating installations, with the company facilitating finance agreements. Representative example shows £12,600 total installation cost with £7,500 BUS grant and financing of £4,600 over 10 years at 14.9% APR.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free Online Quote |
| Subscription | Annual | Boiler Care Plans |
| Subscription | Annual | Heat Pump Care Plans |
| Hybrid | Monthly | Boiler Finance Payment Plan |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Aura Gas product offering
Product offeringCore offering
Aura Gas (operating as Aura Heating, rebranding to Aura Retrofit from April 2025) supplies and installs residential heating and renewable energy systems, including gas and oil boilers, air source heat pumps, hybrid systems, MCS-certified solar PV, and home insulation for homeowners in the South of England. It complements installations with annual care plan subscriptions, repairs and servicing, a mobile app for booking and fault diagnosis, and facilitation of UK government grants and boiler finance.
Product overview
Aura Gas (operating as Aura Heating, rebranding to Aura Retrofit from April 2025) is a residential home services company offering a broad portfolio of heating and energy efficiency products across the South of England. The core offering centres on boiler services (new installation, repair, servicing, and care plans) and heat pump solutions (new installation, hybrid systems, repairs, and care plans), supplemented by MCS-certified solar PV installation and insulation services. Financing and grant funding assistance (including Boiler Upgrade Scheme grants) are offered as supporting modules. A consumer mobile app (iOS/Android) enables booking, fault diagnosis, and job management. The company operates as a single integrated service brand rather than a modular software platform; all products share service and maintenance infrastructure, and the April 2025 rebrand to Aura Retrofit signals an expanded mission toward whole-home energy efficiency upgrades.
Differentiator
Problem solved
Functional benefit
Products and services
- New Boiler Installation Supply and installation of new gas and oil boilers for residential homeowners in the South of England, including finance options, warranties, and assistance with Boiler Upgrade Scheme (BUS) grant applications.
- Boiler Servicing and Repair One-off breakdown diagnosis, repairs, and annual servicing for existing residential boilers, including oil boiler maintenance. Targeted at homeowners without an active care plan or those needing ad-hoc repair.
- Boiler Care Plans (Heating Care Club) Annual subscription care plans providing ongoing boiler servicing, breakdown cover, and priority response for residential homeowners. Recurring revenue product.
- Oil Boiler Installation and Maintenance Supply, installation, and maintenance of oil boilers for residential properties not connected to the gas grid in the South of England service area.
- New Heat Pump Installation Supply and installation of new air source heat pumps for residential homeowners, with guarantees, follow-on care plans, and grant funding application support.
- Hybrid Heat Pump Installation and Maintenance Combined heat pump and boiler hybrid system supply, installation, and maintenance providing dual heating capabilities for residential properties transitioning to renewable heating.
- Heat Pump Servicing and Repair One-off maintenance, servicing, and repairs for installed residential air source heat pump systems.
- Heat Pump Care Plans Annual subscription care plans providing ongoing servicing and breakdown cover specifically for residential heat pump systems. Recurring revenue product.
- Solar PV Installation MCS-certified solar photovoltaic panel supply, installation, and maintenance for residential properties. MCS certification enables customers to access UK government grant funding for renewable energy installations.
- Insulation Installation Services Home insulation installation (loft and wall) for residential properties, with assistance applying for insulation-related government grants.
- Aura Gas Mobile App Proprietary iOS and Android mobile application allowing existing and prospective customers to book boiler servicing, run boiler fault diagnosis, and view past and future service jobs.
Companies that use Aura Gas
Customer profileSegments1 record
Ideal customer profiles1 record
Aura Gas technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aura Gas partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- MCS (Microgeneration Certification Scheme)coreMCS certification enables the company to install solar PV systems that qualify for government grant funding. Required certification for renewable energy installations in the UK.
Scale indicators2 records
Recent moves7 records
Expansion highlights5 records
Aura Gas competitors and assessment
Company assessmentBroad incumbents
- OVO Energy: UK energy retailer with a home electrification product suite including heat pump installations and EV chargers. Competes for the same homeowner retrofit wallet, with similar grant-supported installation economics but at national scale.
- British Gas: UK's largest domestic heating installer and servicer, offering boiler installations, heating cover plans (HomeCare), and a growing heat pump service through Local Heroes. Directly comparable in product mix (boilers, heat pumps, servicing, care plans) but with national scale and brand recognition Aura cannot match.
- EDF Energy: UK energy supplier running a domestic heat pump and boiler installation programme alongside tariff products. Directly comparable in target customer (UK homeowners), product set (boilers, heat pumps) and reliance on BUS / ECO grant funding.
- E.ON: Major UK energy supplier offering boiler, heat pump and solar PV installations backed by government grant schemes. Overlaps directly with Aura's core offering and represents a national-scale competitor in the same homeowner retrofit segment.
- HomeServe: National home services and emergency repair subscription provider (boiler, plumbing, electrical cover plans). Comparable business model around subscription care plans and field-service delivery to UK homeowners, though national scale.
- Octopus Energy: Energy retailer that has aggressively entered heat pump installation and broader home energy upgrades under 'Octopus Home'. Comparable because it sells heat pump installs, care-style maintenance and whole-home retrofit bundles, but operates nationally with much larger marketing budget and capital base.
Others
- Worcester Bosch: UK's leading domestic boiler brand and a major heat pump manufacturer. Not a direct competitor — Aura installs Worcester Bosch boilers — but it sets the equipment standard and installer-network expectations that Aura's engineers must operate against.
- Vaillant: European boiler and heat pump OEM active in the UK with the 'Vaillant Advance' installer scheme. Comparable as a competing network brand that competes with Aura's certified heating engineers for end-customer installations of high-efficiency heating systems.
- Boiler Guide: UK lead-generation and comparison platform for boiler and heat pump installers. Aura competes with listed installers for leads generated by Boiler Guide; the platform also represents the digital marketing benchmark for regional installers.
- Baxi: Major UK boiler and heat pump brand with an established installer network (Baxi Installers). Comparable as the upstream equipment supplier whose installer programme creates direct competition for Aura's certified engineer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Aura Gas social profiles
Digital presenceAura Gas financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aura Gas leadership team
Management profileNumber of profiles
Aura Gas funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aura Gas M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aura Gas
What does Aura Gas do?
Aura Gas (operating as Aura Heating, rebranding to Aura Retrofit from April 2025) supplies and installs residential heating and renewable energy systems, including gas and oil boilers, air source heat pumps, hybrid systems, MCS-certified solar PV, and home insulation for homeowners in the South of England. It complements installations with annual care plan subscriptions, repairs and servicing, a mobile app for booking and fault diagnosis, and facilitation of UK government grants and boiler finance.
Is Aura Gas a public or private company?
Aura Gas is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aura Gas founded?
Aura Gas was founded in 2005. It employs 11 to 50 people.
Where is Aura Gas based?
Aura Gas is headquartered in Havant, United Kingdom, in the Europe region.
How does Aura Gas make money?
Four revenue lines are on record. Installation Services are the primary driver. The others are care Plans (Service Contracts), repairs and Servicing and boiler Finance.
Who are Aura Gas's main competitors?
Broad incumbents on record are OVO Energy, British Gas, EDF Energy, E.ON, HomeServe and Octopus Energy. Others are Worcester Bosch, Vaillant, Boiler Guide and Baxi.
Does Aura Gas have an API?
No public API is recorded for Aura Gas.
What industry is Aura Gas in?
Aura Gas's product category is Residential Heating and Energy Efficiency Installation Services. Its primary akta.pro industry code is HSAOAGAA, Residential HVAC System Installation (Furnace/AC/Heat Pump), with a secondary code of HSAOANAD, Heat Pump & Smart HVAC Controller Integration. Its NAICS code is 33341 and its SIC code is 3585.