Starther
Starther (starther.org) is a French-language blog offering free editorial content on SEO, digital marketing, and entrepreneurship to SMB owners and marketing professionals. Founded by SEO practitioner Thibaud Lapacherie, it operates as a WordPress-based publication with no disclosed monetization.
- Company typePrivate
- Founded2010
- HeadquartersParis, France
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What Starther does
Starther is a French-language digital marketing and entrepreneurship blog operating at starther.org, serving entrepreneurs, SMB owners, and digital marketing professionals with free editorial content covering SEO, backlinks, Google Search Console, CMS selection, search-engine mechanics, and broader business-creation topics including fiscal incentives (CIR, JEI status) and employment models (portage salarial). Its primary content categories — Business/Entreprise, Start-up, Marketing Digital, High-Tech, Emploi/Formation, SEO, and Outils — are oriented to a francophone SMB and practitioner readership.
The platform's core product is the Start'Her Blog, supplemented by a sub-product called the Lexique du Marketing Digital, a glossary of essential digital marketing terms (backlink, PageRank, CTR, SERP, GAFAM). The technology stack is a WordPress CMS-based publishing platform with JavaScript, hosted on OVH infrastructure within the European Union. Content is directly accessible to readers via the website without paywall, subscription gates, or premium tiers, and distribution relies on owned editorial channels plus organic SEO and a light social presence on Facebook and the founder's personal LinkedIn profile.
From a commercial and corporate standpoint, Starther discloses no monetization vectors on the blog property — no advertising, no paid products, no subscriptions, no pricing tiers — making it a media/content operation without visible revenue mechanics. The legal entity StartHer is registered as a French sole proprietorship at 194 Rue de la Benauge, 33100 Bordeaux, with Emma as the legal representative and Thibaud Lapacherie as founder and principal author. Operations are bootstrapped with no external investment, no parent company, and no subsidiaries. The underlying community traces to a 2010 association founded in Paris as Girls in Tech Paris to support women in tech; it rebranded to StartHer in 2016, when the community had grown to approximately 30,000 members, and Thibaud Lapacherie concurrently launched the StartHer blog as a separate digital media venture focused on SEO and digital marketing content.
Starther firmographics
Firmographics- Name
- Starther
- Legal name
- StartHer
- Website
- https://starther.org
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Starther (starther.org) is a French-language blog offering free editorial content on SEO, digital marketing, and entrepreneurship to SMB owners and marketing professionals. Founded by SEO practitioner Thibaud Lapacherie, it operates as a WordPress-based publication with no disclosed monetization.
- Ownership category
- akta.pro rank
Starther industry classification
Industry- Product category
- Digital Marketing Publishing
- NAICS
- Periodical Publishers (513120)
- SIC
- Periodicals: Publishing Or Publishing & Printing (2721)
- akta.pro primary industry
- General Web Portals & Start Pages (BPAMAAAA)
Keywords
Where Starther is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Markets served
Starther business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Distribution channels1 record
Marketing channels5 records
Starther product offering
Product offeringCore offering
Starther (Start'Her) publishes a French-language digital marketing and entrepreneurship blog that delivers free editorial articles, tutorials, and definitions on SEO, search engine tools, digital marketing strategies, business creation, startups, high-tech, employment, and related topics. A dedicated digital marketing glossary (Lexique du Marketing Digital) provides definitions of essential industry terms. All content is freely accessible to readers via the starther.org website.
Product overview
Start'Her is a content publishing platform comprising a digital marketing and entrepreneurship blog as its core product, along with a supplementary glossary of marketing terms. The blog covers multiple content categories including SEO, social media, high-tech, business, employment, and digital marketing tools. The company operates primarily as a media/publishing entity rather than a software-as-a-service provider.
Differentiator
Problem solved
Functional benefit
Products and services
- Start'Her Blog French-language digital marketing and entrepreneurship blog publishing free editorial articles, tutorials, and definitions on SEO, social media, high-tech, business, employment, and digital marketing strategies, intended for entrepreneurs, small business owners, and digital marketing professionals.
- Lexique du Marketing Digital A digital marketing glossary providing definitions of essential terms and expressions (such as backlink, PageRank, CTR, SERP, GAFAM) for digital marketing professionals and enthusiasts.
Companies that use Starther
Customer profileSegments2 records
Ideal customer profiles2 records
Starther technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Starther partnerships and signals
Strategic signalRecent moves4 records
Expansion highlights4 records
Starther competitors and assessment
Company assessmentDirect peers
- Journal du Net (JDN): Established French-language publication covering digital marketing, web technology, startups, and management — same readership of French entrepreneurs and digital marketers as Starther.
- Blog du Modérateur (BDM): Major French digital marketing, social media, and web technology blog covering SEO, SEA, content, and tooling — directly overlapping Starther's editorial categories and audience.
- Webrankinfo: Long-running French SEO community and publication offering tutorials, forums, and tool reviews. Competes directly with Starther for French-speaking SEO practitioner readership.
- FrenchWeb: French media outlet focused on digital, startups, and entrepreneurship — overlapping Starther's audience of French founders and SMB operators interested in digital transformation.
- Abondance: The leading French-language SEO news, analysis, and reference site, covering search engine algorithms, SEO tools, and digital marketing. Starther's founder consults as an SEO expert for Abondance, indicating direct topical and audience overlap.
Broad incumbents
- Moz Blog: Industry-standard English-language SEO publication associated with the Moz software suite, covering SEO fundamentals, link building, and content strategy — relevant broader-industry benchmark.
- Search Engine Land: English-language global SEO and digital marketing publication. Operates in Starther's topical space at much greater scale and serves as an upstream benchmark for French SEO publishers.
- Ahrefs Blog: Editorial content arm of the Ahrefs SEO toolset, publishing high-quality English SEO, content marketing, and link-building guides — sets the competitive bar for SEO-tool-adjacent content.
- Semrush Blog: Content publication of the Semrush marketing platform — covers SEO, content marketing, PPC, and AI marketing; comparable to Starther in topic coverage but vastly larger in scale and multilingual reach.
Regional players
- Le Hub de la Transformation Digitale: BPI France-backed digital transformation media in French. Adjacent content (digital strategy, AI for executives) targeting French business decision-makers, with a heavier institutional remit than Starther.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights6 records
Customer concentration
Starther social profiles
Digital presenceStarther financial estimates
Financial estimateRevenue estimate
Valuation estimate
Starther leadership team
Management profileNumber of profiles
Profiles2 records
Starther funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Starther M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Starther
What does Starther do?
Starther (Start'Her) publishes a French-language digital marketing and entrepreneurship blog that delivers free editorial articles, tutorials, and definitions on SEO, search engine tools, digital marketing strategies, business creation, startups, high-tech, employment, and related topics. A dedicated digital marketing glossary (Lexique du Marketing Digital) provides definitions of essential industry terms. All content is freely accessible to readers via the starther.org website.
Is Starther a public or private company?
Starther is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Starther founded?
Starther was founded in 2010. It employs 1 to 10 people.
Where is Starther based?
Starther is headquartered in Paris, France, in the Europe region.
Who are Starther's main competitors?
Direct peers on record are Journal du Net (JDN), Blog du Modérateur (BDM), Webrankinfo, FrenchWeb and Abondance. Broad incumbents are Moz Blog, Search Engine Land, Ahrefs Blog and Semrush Blog. Le Hub de la Transformation Digitale is listed as a regional player.
Does Starther have an API?
No public API is recorded for Starther.
What industry is Starther in?
Starther's product category is Digital Marketing Publishing. Its primary akta.pro industry code is BPAMAAAA, General Web Portals & Start Pages. Its NAICS code is 513120 and its SIC code is 2721.