FinnlySport
FinnlySport is a private US SaaS company providing a unified recreation facility management platform covering scheduling, registration, membership, POS, communications, and digital displays. It serves 12 verticals including ice arenas, sportsplexes, municipalities, parks and recreation, aquatic centers, and pickleball courts across the US and Canada.
- Company typePrivate
- Founded2021
- HeadquartersMinneapolis, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FinnlySport does
FinnlySport, operated under the legal entity FinnlyTech Inc. and headquartered at 807 Broadway Street NE in Minneapolis, Minnesota, is a private vertical SaaS company providing a unified recreation facility management platform. Founded in 2020-2021 by principals who previously led Maximum Solutions through its 2011 acquisition by Active Network, the company sells a subscription-based software suite that consolidates facility scheduling, activity and team registration, league scheduling, membership management, point-of-sale, branded communications, a customer-facing mobile application (FinnlyConnect), and digital display management into a single integrated system sharing a common database. The platform serves twelve named verticals including ice arenas, sportsplexes, municipalities, parks and recreation departments, aquatic centers, sports associations, community centers, soccer complexes, fitness facilities, athletic fields, pickleball courts, and higher education sports facilities across the United States and Canada.
Underlying technology is centered on a dynamic grids-based scheduling interface, a rules-based league scheduling engine, integrated QR-code and barcode check-in systems synchronized with the POS, touch-based point-of-sale hardware, and a real-time digital display system for facility announcements and locker room assignments. The vendor reports a release cadence of approximately twelve major software updates and two hundred enhancements per year, and emphasizes an emphasis on usability and customer-driven design over algorithmic automation.
Go-to-market is enterprise field sales conducted by telephone (800-851-0342) and demo requests, with quote-based custom pricing and annual billing, and no publicly disclosed price tiers or customer counts. Marketing channels are limited primarily to direct sales, the company website, and a Refer-a-Friend program offering a $500 incentive. The company is privately held with no disclosed institutional funding, no parent company, no subsidiaries, and no acquisitions, and reports 17 named individuals on its team page despite third-party firmographic estimates placing headcount in the 1-10 range.
FinnlySport firmographics
Firmographics- Name
- FinnlySport
- Legal name
- FinnlyTech Inc.
- Website
- https://finnlysport.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FinnlySport is a private US SaaS company providing a unified recreation facility management platform covering scheduling, registration, membership, POS, communications, and digital displays. It serves 12 verticals including ice arenas, sportsplexes, municipalities, parks and recreation, aquatic centers, and pickleball courts across the US and Canada.
- Ownership category
- akta.pro rank
Where FinnlySport is headquartered
LocationHeadquarters
- HQ city
- Minneapolis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
FinnlySport business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Recreation Management Software Subscription: SaaS-based software platform providing facility scheduling, registration, membership management, point of sale, communications, and digital display capabilities. Revenue generated through recurring subscription fees with account creation as part of customer onboarding process. Pricing is quote-based and customized per organization.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
FinnlySport product offering
Product offeringCore offering
FinnlySport sells a unified, cloud-based sports and recreation management software platform that consolidates facility scheduling, activity and team registration, league scheduling, membership management, point-of-sale, customer communications, a mobile app, and digital displays into a single integrated system. The platform is sold on a subscription basis to recreation facility operators in the United States and Canada, including ice arenas, sportsplexes, aquatic centers, municipalities, parks and recreation departments, higher education sports facilities, and sports associations.
Product overview
FinnlySport is a unified sports and recreation management software platform that operates as an integrated suite of nine core modules: Facility Scheduling, Activity Registration, Team Registration, League Scheduling, Membership Management, Point of Sale (POS), Communications, FinnlyConnect/Mobile App, and Digital Display. These modules share a common database and work together as a cohesive system—registered teams transfer directly to League Scheduling, QR code check-ins sync with the POS, activity registrations sync with facility schedules, and the mobile app provides on-the-go access to all platform functions. The platform is designed specifically for recreation facilities including ice arenas, sportsplexes, aquatic centers, soccer complexes, pickleball courts, fitness facilities, athletic fields, community centers, parks and recreation departments, municipalities, higher education sports facilities, and sports associations.
Differentiator
Problem solved
Functional benefit
Products and services
- Facility Scheduling
Quantifiable outcome
- 12 software updates per year ensuring continuous improvement
- +2 more outcomes
Companies that use FinnlySport
Customer profileNamed customers4 records
Segments12 records
Ideal customer profiles6 records
FinnlySport technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
FinnlySport partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
FinnlySport competitors and assessment
Company assessmentDirect peers
- Daxko: Large vertical SaaS platform for YMCAs, JCCs, and fitness/recreation clubs with member management, billing, programming, and facility scheduling. Most direct enterprise-grade competitor in the recreation facility software category.
- Jonas Fitness: Club and fitness facility management software with member management, billing, scheduling, and access control. Comparable product functionality for the fitness facility vertical within FinnlySport's customer base.
- EZFacility: Sports and recreation facility management software serving sports complexes, training facilities, and community centers with scheduling, registration, and billing. Highly comparable feature set and target verticals.
- PerfectMind: Recreation and membership management platform for parks, recreation, and community centers with scheduling, POS, and member portal capabilities. Directly comparable product suite and customer profile to FinnlySport.
- RecTrac (Vermont Systems): Recreation management software purpose-built for municipalities, parks & recreation departments, and colleges. Closely matches FinnlySport's municipal and parks vertical focus and integrated scheduling/registration/POS stack.
- CivicRec: Recreation management software targeting municipal parks and recreation departments with registration, facility scheduling, and membership features. Overlaps heavily with FinnlySport's municipality and parks & rec segments.
- Connect2: Recreation management platform serving municipal parks and recreation agencies with registration, facility reservations, and point-of-sale. Directly overlaps with FinnlySport's parks & recreation and municipality segments.
Emerging players
- CourtReserve: Facility management software focused on pickleball, tennis, and racquet sports clubs with court booking, membership, and payment tools. Directly competes in one of FinnlySport's newest and fastest-growing verticals.
- TeamSnap: Consumer-oriented sports team and league management platform with team registration, scheduling, and communication features. Partial overlap with FinnlySport's Team Registration and League Scheduling modules, but lighter facility-management depth.
Broad incumbents
- Active Network: Broad software platform for activities, events, and recreation that acquired FinnlySport's predecessor Maximum Solutions in 2011. Operates a much wider portfolio (races, camps, payments) but competes head-on in recreation facility software.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
FinnlySport financial estimates
Financial estimateRevenue estimate
Valuation estimate
FinnlySport leadership team
Management profileNumber of profiles
Profiles19 records
FinnlySport funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FinnlySport M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FinnlySport
What does FinnlySport do?
FinnlySport sells a unified, cloud-based sports and recreation management software platform that consolidates facility scheduling, activity and team registration, league scheduling, membership management, point-of-sale, customer communications, a mobile app, and digital displays into a single integrated system. The platform is sold on a subscription basis to recreation facility operators in the United States and Canada, including ice arenas, sportsplexes, aquatic centers, municipalities, parks and recreation departments, higher education sports facilities, and sports associations.
Is FinnlySport a public or private company?
FinnlySport is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FinnlySport founded?
FinnlySport was founded in 2021. It employs 11 to 50 people.
Where is FinnlySport based?
FinnlySport is headquartered in Minneapolis, United States, in the North America region.
How does FinnlySport make money?
One revenue line is on record: recreation Management Software Subscription.
Who are FinnlySport's main competitors?
Direct peers on record are Daxko, Jonas Fitness, EZFacility, PerfectMind, RecTrac (Vermont Systems), CivicRec and Connect2. Emerging players are CourtReserve and TeamSnap. Active Network is listed as a broad incumbent.
Does FinnlySport have an API?
No public API is recorded for FinnlySport.