LA VIE SAUVAGE

What LA VIE SAUVAGE does

La Vie Sauvage is a French adventure travel agency founded in 1976 and headquartered in the Queyras region, operating with a team of approximately 8 employees. The company specializes in guided and self-guided hiking trips across Europe, with a catalog exceeding 350 itineraries spanning hiking, VTT (mountain biking), snowshoeing, ski touring, and trail running. Trips are offered across multiple European countries including France, Italy, Portugal, Spain, Greece, Sweden, Norway, and Switzerland, indicating a deliberate multi-geography footprint built from a regional French base.

The business is run on a direct-to-consumer model accessed primarily through the company website and a dedicated mobile application aimed at self-guided hikers. Pricing spans a wide range from approximately €155 for shorter, lower-accommodation trips to over €2,690 for longer guided or higher-end itineraries, reflecting a tiered product architecture across activity type, duration, accommodation standard, and guided versus self-guided format. The mobile app extends the customer relationship beyond booking into trip execution, providing route information and on-trail support for autonomous travelers.

Revenue mechanics are based on per-trip bookings paid by individual outdoor enthusiasts, families, and small groups, with no disclosed enterprise or B2B channel concentration. A partnership with Chapka Assurances allows adventure-travel insurance to be bundled into the offering, reducing a purchase friction point. The company has no disclosed external funding rounds and operates as a bootstrapped, organically run specialist travel operator with no leadership changes or M&A activity on record.

Name

LA VIE SAUVAGE

Legal name

La Vie Sauvage

Website

https://laviesauvage-rando.com

Company type

Private

Founded year

1976

Operating status

Operating

Headcount range

1–10 employees

Short description

La Vie Sauvage is a French adventure travel agency founded in 1976, offering 350+ guided and self-guided hiking, VTT, snowshoeing, ski touring, and trail running trips across Europe for individual outdoor enthusiasts, families, and small groups.

Ownership category

akta.pro rank

Product category

Adventure Travel & Hiking Tourism

NAICS

Tour Operators (56152), Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Adventure & Expedition Travel Agencies (THAKAFAB)

akta.pro secondary industries

Adventure & Expedition Custom Itinerary Planning (THAKAOAC), Custom Itinerary Planning with Booking & Fulfillment (Full-Service) (THAKAOAO), Private Adventure & Expedition Experiences (Custom Hikes, Safaris, Backcountry) (THAJALAG), Multi-Activity & Expedition Packages (Guided Adventure Trips) (THAJABAL)

Keywords

• Hiking tours
• Adventure travel
• Guided trekking
• Mountain tourism
• Travel agency

Headquarters

HQ city

Château-Ville-Vieille

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Package Tour Sales: The company generates revenue by selling all-inclusive hiking and adventure packages that bundle accommodations, route planning, baggage transfers, and sometimes meals. Pricing varies by trip duration, level of service (guided vs. self-guided), accommodation quality, and destination. Revenue is earned through direct customer payments for pre-packaged itineraries.
2. Custom Trip Planning Services: Tailored trip design services for customers wanting personalized itineraries, generating revenue through planning fees and markup on booked services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

La Vie Sauvage is a French travel agency that designs and sells hiking and adventure tourism packages across France, Italy, and Europe. The agency offers five main trip formulas: guided group trips with a local guide (max 15 people), self-guided trips with detailed roadbooks and mobile app navigation, star-based stays from a single accommodation with daily excursions, multi-stop itinerant trips, and fully customized itineraries. All packages include accommodation bookings, route planning, baggage transfers, and optional guided services, covering summer activities (hiking, VTT, trail, multi-activity) and winter activities (snowshoeing, ski touring, cross-country skiing).

Product overview

LA VIE SAUVAGE is a travel agency specializing in hiking and adventure trips across France, Italy, and Europe, with nearly 50 years of expertise rooted in the Queyras region. The company operates as a unified service offering rather than a software platform, providing packaged travel experiences rather than modular products. Their core portfolio consists of travel formula types (Accompanied, Freedom, Star, Itinerant, and Custom) combined with outdoor activities (hiking, VTT, snowshoeing, skiing, trail, and multi-activities). The agency offers over 350 European destinations including flagship areas like the Queyras, Mont Blanc circuit, Dolomites, Cinque Terre, Madeira, Azores, and Canaries. Key differentiating features include their local expertise, environmental commitment, and a mobile guidance application for self-guided travelers. The company also operates its own chalet accommodation (Chalet de La Vie Sauvage) as part of their themed offerings.

Differentiator

Problem solved

Functional benefit

Products and services

• Guided Group Trips (Séjours Accompagnés)

Quantifiable outcome

• Small group tours limited to 15 participants for personalized guided experiences
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• Chapka AssurancesminorOthersPartnership with Chapka insurance for travel cancellation and multi-risk insurance coverage offered as an optional add-on to trip bookings. Customers can purchase coverage through the La Vie Sauvage website when booking their trips.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• KE Adventure Travel: UK-based adventure travel operator offering guided hiking, trekking, and multi-activity trips across Europe and worldwide. Comparable product structure and direct-to-consumer booking model, though with broader global footprint.
• Allibert Trekking: French specialist trekking and adventure travel operator with guided and self-guided formats across Europe and international destinations. Highly comparable to La Vie Sauvage in core offering (hiking/adventure packages) and target customer (French-speaking outdoor enthusiasts).
• Huwan's Club Aventure: French adventure travel company (part of Voyage Privé group) offering trekking and outdoor trips in France and worldwide. Comparable product offering with both accompanied and self-guided formats, targeting similar French outdoor enthusiasts.
• La Balaguère: French-based trekking and hiking agency specializing in Pyrenees and other French/European mountain destinations. Smaller peer with comparable product mix (guided hiking, themed trips, mountain expertise) but more regional focus.
• Terres d'Aventure: Major French adventure travel agency offering guided and self-guided hiking trips across Europe and worldwide. Directly comparable business model, customer base, and product structure to La Vie Sauvage, but with significantly larger scale and broader geographic reach.
• Azimut Voyage: French adventure travel agency offering hiking, trekking, and outdoor adventure trips with similar accompanied and freedom/self-guided formats. Targets the same French-speaking outdoor traveler segment.

Broad incumbents

• Voyageurs du Monde: Major French high-end travel agency with adventure and trekking offerings as part of broader portfolio. Comparable customer segment (premium French travelers seeking authentic experiences) but operates at significantly larger scale across many travel categories.
• Exodus Travels: Large UK adventure travel company offering 500+ guided trips worldwide including extensive European hiking catalog. Larger scale player with overlapping hiking product but much broader portfolio and international reach.

Emerging players

• Komoot: European route-planning platform for hiking and cycling with self-guided tour discovery and navigation. Represents the digital-first, self-service direction the adventure travel market is moving toward; partially substitutes for traditional agencies' itinerary planning function.
• Outdooractive: European outdoor platform offering tour discovery, GPS navigation, and accommodation booking across hiking and cycling destinations. Competitor at the discovery and self-guided trip planning layer, particularly relevant for European Alpine and mountain regions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LaVieSauvage-rando
• Facebookfacebook.com/LaVieSauvageRando
• Instagraminstagram.com/laviesauvage_rando
• Pinterestpinterest.fr/laviesauvagerandonnee
• LinkedInlinkedin.com/company/la-vie-sauvage

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LA VIE SAUVAGE