de dikke deen
de dikke deen is a privately held Dutch online retailer based in Utrecht that sells curated vintage Scandinavian and mid-century modern furniture, lighting, and home décor to individual consumers and a small B2B office-fit segment, supplemented by a physical showroom in IJsselstein.
- Company typePrivate
- Founded2018
- HeadquartersUtrecht, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What de dikke deen does
de dikke deen is a Dutch online retailer specializing in curated vintage furniture and home décor with a specific focus on Danish and Scandinavian mid-century modern design. The business operates a direct-to-consumer e-commerce webshop (dedikkedeen.nl) listing approximately 660 items across 16 categories, including vintage chairs, tables, cabinets, lighting from designers such as Louis Poulsen, Lyfa, and Jo Hammerborg, plus decorative accessories (figurines, candlesticks, mirrors, vases, dinnerware from Bing & Grøndahl and Rörstrand). Items are priced individually from roughly €8 for small decorative goods to over €2,500 for premium pieces such as a Pastoe CB01 highboard, with gift cards offered from €5 to €150.
The company is headquartered in Utrecht, Netherlands, with a physical showroom in IJsselstein open on the last Friday of each month and by appointment. Founder-operator Ingeborg runs the business end-to-end, including sourcing trips to Denmark for inventory and a customer-facing inkoop (buy-in) service for items outside the catalog. The go-to-market is direct-to-consumer, supplemented by a B2B vintage project furnishing (vintage projectinrichting) service for modern office interiors. Revenue is generated almost entirely through one-time product sales via the webshop, with domestic Netherlands shipping on a 1-4 working day basis and iDEAL/Wero payment processing. The business is a privately held sole proprietorship with no disclosed funding, parent company, or institutional ownership, and no AI/ML or proprietary technology stack beyond a standard e-commerce platform.
de dikke deen firmographics
Firmographics- Name
- de dikke deen
- Legal name
- de dikke deen
- Website
- https://dedikkedeen.nl
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- de dikke deen is a privately held Dutch online retailer based in Utrecht that sells curated vintage Scandinavian and mid-century modern furniture, lighting, and home décor to individual consumers and a small B2B office-fit segment, supplemented by a physical showroom in IJsselstein.
- Ownership category
- akta.pro rank
de dikke deen industry classification
Industry- Product category
- Vintage Furniture Retail
- NAICS
- Used Merchandise Retailers (459510), Furniture and Home Furnishings Retailers (4491)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro industry
- Secondhand & Consignment Furniture RetailConsumer Products & Retail/Home & Furniture Retail/Secondhand, Vintage & Consignment Home Furnishings RetailUsed Lighting & Lamps RetailConsumer Products & Retail/Home & Furniture Retail/Secondhand, Vintage & Consignment Home Furnishings Retail
Keywords
Where de dikke deen is headquartered
LocationHeadquarters
- HQ city
- Utrecht
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
de dikke deen business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Product sales: One-time transaction sales of vintage furniture and accessories through e-commerce webshop. Prices range from under €10 for small items to €2,500+ for premium furniture pieces like highboards and seating sets.
- Gift certificates: Gift vouchers available in denominations from €5.00 to €150.00.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
de dikke deen product offering
Product offeringCore offering
de dikke deen operates a Dutch e-commerce webshop and by-appointment showroom specializing in curated vintage furniture, lighting, decorative objects, and tableware sourced from Denmark and other Scandinavian countries. The company restores pieces to preserve original charm and resells them at individually set prices ranging from under €10 to over €2,500 to individual consumers and, secondarily, to businesses seeking vintage office furnishings.
Product overview
De Dikke Deen is a Dutch vintage furniture and Danish design webshop offering a curated collection of authentic vintage furniture and accessories from Scandinavian and mid-century modern design traditions. The product portfolio includes core offerings such as vintage furniture (chairs, tables, cabinets, small furniture pieces), lighting (lamps from designers like Louis Poulsen, Lyfa, and Vitrika), decorative items (figurines, candlesticks, mirrors, wall decor, bowls, vases), and tableware (dinnerware from brands like Bing & Grøndahl). Additional services include a gift card program and a dedicated vintage project furnishing service for modern offices. The shop operates both as an e-commerce platform and showroom-based business in Utrecht/IJsselstein, Netherlands.
Differentiator
Problem solved
Functional benefit
Products and services
- Vintage Furniture (chairs, cabinets, tables, small furniture)
Companies that use de dikke deen
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
de dikke deen technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
de dikke deen partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights5 records
de dikke deen competitors and assessment
Company assessmentBroad incumbents
- Catawiki: Dutch-headquartered online auction platform with curated weekly auctions across categories including vintage furniture, Scandinavian design, and decorative objects. Geographically and topically adjacent to de dikke deen, but operates as a broad multi-category marketplace.
- Marktplaats: The Netherlands' largest generalist C2C classifieds platform, hosting a large volume of secondhand furniture listings. Competes with de dikke deen for secondhand furniture demand in the same Dutch market, but without curation or design-specialist focus.
- 1stDibs: Large global online marketplace for luxury vintage furniture, fine art, and designer decor, with deep mid-century and Scandinavian inventory. Comparable product category but a much broader, higher-priced, and more global platform than de dikke deen.
Direct peers
- Chairish: US-based online marketplace for vintage and pre-owned furniture, decor, and art, with a curated dealer and consignment model. Comparable assortment, target customer (design enthusiasts), and dealer-style curation to de dikke deen.
- Vinterior: Online European marketplace for vintage and mid-century design furniture, directly comparable to de dikke deen as a curated, design-led secondhand furniture retailer serving style-conscious consumers.
- Selency (formerly Brocante Lab): French online marketplace specializing in vintage and second-hand furniture and decor from professional dealers, with strong focus on curated mid-century and design pieces — overlapping customer base and assortment with de dikke deen.
- Pamono: Berlin-based online marketplace for vintage furniture, lighting, and contemporary design, with a curated dealer model. Comparable to de dikke deen in focus on authenticated mid-century and designer pieces sold to consumers.
Emerging players
- The Hoxtable: London-based curated online retailer of mid-century modern and Scandinavian vintage furniture and lighting. Comparable niche focus, design-led assortment, and customer profile to de dikke deen, though operating in a different geography.
- Nordic Nest (formerly Scandinavian Design Center): Online retailer of Scandinavian and Nordic design furniture, lighting, and home accessories. Comparable regional and aesthetic positioning to de dikke deen's Danish-design focus, though primarily sells new rather than vintage.
Regional players
- Kringloop (Dutch thrift store chains): Network of regional Dutch thrift/kringloop stores selling secondhand furniture, lighting, and household items. Compete with de dikke deen in the same Dutch secondhand home-furnishing market, but with a much broader and lower-priced assortment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
de dikke deen social profiles
Digital presencede dikke deen financial estimates
Financial estimateRevenue estimate
Valuation estimate
de dikke deen leadership team
Management profileNumber of profiles
Profiles1 record
de dikke deen funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
de dikke deen M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about de dikke deen
What does de dikke deen do?
de dikke deen operates a Dutch e-commerce webshop and by-appointment showroom specializing in curated vintage furniture, lighting, decorative objects, and tableware sourced from Denmark and other Scandinavian countries. The company restores pieces to preserve original charm and resells them at individually set prices ranging from under €10 to over €2,500 to individual consumers and, secondarily, to businesses seeking vintage office furnishings.
Is de dikke deen a public or private company?
de dikke deen is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was de dikke deen founded?
de dikke deen was founded in 2018. It employs 1 to 10 people.
Where is de dikke deen based?
de dikke deen is headquartered in Utrecht, Netherlands, in the Europe region.
How does de dikke deen make money?
Two revenue lines are on record. Product sales are the primary driver. The others are gift certificates.
Who are de dikke deen's main competitors?
Broad incumbents on record are Catawiki, Marktplaats and 1stDibs. Direct peers are Chairish, Vinterior, Selency (formerly Brocante Lab) and Pamono. Emerging players are The Hoxtable and Nordic Nest (formerly Scandinavian Design Center). Kringloop (Dutch thrift store chains) is listed as a regional player.
Does de dikke deen have an API?
No public API is recorded for de dikke deen.
What industry is de dikke deen in?
de dikke deen's product category is Vintage Furniture Retail. Its primary akta.pro industry code is CRAIANAA, Secondhand & Consignment Furniture Retail, with a secondary code of CRAIANAE, Used Lighting & Lamps Retail. Its NAICS code is 459510 and its SIC code is 5712.