Vogue UK
Vogue UK is a UK-based manufacturer, founded in 1990, that produces and markets radiators, heated towel warmers, and related accessories from its base in Willenhall, United Kingdom.
- Company typePrivate
- Founded1990
- HeadquartersWillenhall, United Kingdom
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What Vogue UK does
Vogue UK is a private, for-profit UK manufacturer that designs, produces, and markets radiators, heated towel warmers, and related accessories. According to the available firmographic data, the company was founded in 1990 and is headquartered in Willenhall, United Kingdom, with a reported headcount of 101-250 employees. The business operates primarily within the UK domestic and commercial heating products category, with its website (vogueuk.co.uk) serving as the primary digital channel.
The company's revenue mechanics are not disclosed in the source material: pricing models, distribution channels, customer segments, and go-to-market specifics are all absent. The enriched data blocks show empty arrays across headcount, GTM motion, technology, customers, partnerships, awards, and certifications, and the only secondary source scrape returned a verification/loading page rather than substantive company information. As a result, segment mix (trade vs. retail vs. specification), distribution posture (merchant vs. direct vs. OEM), and any export footprint cannot be characterized from the evidence provided.
Based on the available data, Vogue UK appears to be a small-to-mid-sized established UK heating products manufacturer operating in a mature, cyclical category. Investment-relevant signals beyond the static firmographic profile are not present in the input, and any assessment of growth dynamics, competitive positioning, or strategic direction is constrained accordingly.
Vogue UK firmographics
Firmographics- Name
- Vogue UK
- Website
- https://vogueuk.co.uk
- Company type
- Private
- Founded year
- 1990
- Headcount range
- 101–250 employees
- Short description
- Vogue UK is a UK-based manufacturer, founded in 1990, that produces and markets radiators, heated towel warmers, and related accessories from its base in Willenhall, United Kingdom.
- Ownership category
- akta.pro rank
Vogue UK industry classification
Industry- Product category
- Heating Products Manufacturing
- NAICS
- Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms (CRAIAFAD)
Keywords
Where Vogue UK is headquartered
LocationHeadquarters
- HQ city
- Willenhall
- HQ country
- United Kingdom
- HQ region
- Europe
Markets served
Vogue UK business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Vogue UK product offering
Product offeringCore offering
Vogue UK manufactures and markets a wide range of radiators, heated towel warmers, and related accessories. The company is based in Willenhall, United Kingdom, and operates as a product manufacturer serving home heating and bathroom needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Radiators
Companies that use Vogue UK
Customer profileIdeal customer profiles1 record
Vogue UK technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Vogue UK competitors and assessment
Company assessmentBroad incumbents
- Zehnder Group: European leader in heating and ventilation, with a strong heated towel warmer and radiator business. Competes in the same end-product categories though from a much broader portfolio.
- Purmo Group: Major European manufacturer of radiators and indoor climate solutions. Comparable in core product categories, with overlapping presence in the UK market.
- Stelrad: One of the largest UK and European radiator manufacturers. Overlaps with Vogue UK in steel panel and designer radiators but at significantly greater scale and broader product portfolio.
Regional players
- MHS Boilers: UK heating specialist offering radiators and towel warmers alongside boilers. Similar product overlap with Vogue UK, with a broader heating systems portfolio.
Emerging players
- Vasco (part of Arbonia): European designer radiator and towel warmer brand. Direct overlap in heated towel warmers and designer radiators, with growing presence in the UK specification market.
Direct peers
- Bisque Radiators: Specialist UK designer radiator maker with a similar boutique positioning and trade-channel focus. Direct competitor in the UK premium/specification radiator segment.
- Runtal: US/European designer radiator manufacturer. Directly comparable in towel warmer and designer radiator categories, though more skewed to premium specification projects.
- Reina Designer Radiators: UK distributor and supplier of designer radiators and heated towel rails. Competes in the same product categories and channels as Vogue UK.
- The Radiator Company: UK-based designer radiator and heated towel rail manufacturer. Directly comparable in product range, customer base (UK trade and retail), and manufacturing footprint.
- Jaga Radiators: Designer radiator manufacturer focused on low-temperature and energy-efficient heating systems. Comparable in product category and end customer, with stronger positioning in the heat-pump-compatible segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat1 record
Key risks4 records
Key highlights4 records
Customer concentration
Vogue UK social profiles
Digital presenceVogue UK financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vogue UK leadership team
Management profileNumber of profiles
Vogue UK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vogue UK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vogue UK
What does Vogue UK do?
Vogue UK manufactures and markets a wide range of radiators, heated towel warmers, and related accessories. The company is based in Willenhall, United Kingdom, and operates as a product manufacturer serving home heating and bathroom needs.
When was Vogue UK founded?
Vogue UK was founded in 1990. It employs 101 to 250 people.
Where is Vogue UK based?
Vogue UK is headquartered in Willenhall, United Kingdom, in the Europe region.
Who are Vogue UK's main competitors?
Broad incumbents on record are Zehnder Group, Purmo Group and Stelrad. MHS Boilers is listed as a regional player. Vasco (part of Arbonia) is listed as an emerging player. Direct peers are Bisque Radiators, Runtal, Reina Designer Radiators, The Radiator Company and Jaga Radiators.
Does Vogue UK have an API?
No public API is recorded for Vogue UK.
What industry is Vogue UK in?
Vogue UK's product category is Heating Products Manufacturing. Its primary akta.pro industry code is CRAIAFAD, Bath Fixtures & Wellness (Showers, Tubs, Steam, Saunas) Showrooms. Its NAICS code is 33341 and its SIC code is 2590.