National Sports Agency

Name

National Sports Agency

Legal name

National Sports Agency

Website

https://nsafootball.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Athlete Representation / Sports Agency

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

Full-Service Athlete Talent Agencies (Contract Negotiation & Career Management) (MPAKAMAA)

akta.pro secondary industries

Sports Agents & Player Contract Negotiation Specialists (MPAKAMAB), Athlete Legal & Contract Advisory (Sports Law, Arbitration, Disputes) (MPAKAMAF), Athlete Booking & Appearance/Speaking Engagement Agencies (MPAKAMAI), Athlete & Team Sponsorship Deals (Official Partners, Jersey/Kit Sponsors) (MPAKALAA)

Keywords

• NFL player representation
• Sports agent services
• Contract negotiation
• Pre-draft training
• Athlete marketing

Headquarters

HQ city

Saint Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Agent Commissions: NSA earns commissions from negotiated player contracts. Agents charge fees only after the player has actually earned income. Commission is charged only on contracted items negotiated in the NFL contract including base pay, bonuses, and incentives. Player Performance Pool bonuses are not subject to agent commissions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

National Sports Agency is a full-service athlete representation agency that negotiates NFL player contracts and supports players across their careers, from pre-draft training and Combine/Pro Day preparation through marketing, endorsements, legal services, financial planning, and community involvement. The agency currently fields four full-time NFLPA-certified agents and represents 20–30 active NFL players at a time.

Product overview

National Sports Agency is a sports representation agency offering a unified suite of services for NFL athletes, from pre-draft preparation through professional career management and life after football. The agency's service portfolio centers on six core offerings: Contract Negotiations (handling player contract deals), NFL Combine & Pro Day Preparations (full training cost coverage and pre-draft support), Marketing & Public Relations (brand development and endorsement deals), Legal Services (career-long legal guidance), Financial Services (planning and tax preparation via referrals), and Community Involvement (philanthropic initiative coordination). These services are designed to support athletes both on and off the field, from initial draft preparation through retirement.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Players represented: 20-30 active NFL players at any time
• +1 more outcomes

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Twelve partnerships are on record, tiered core and minor.

• NikecoreGTM or Marketing PartnerMajor sports apparel brand providing shoe and apparel contract opportunities for represented athletes
• AdidascoreGTM or Marketing PartnerMajor sports apparel brand providing athlete sponsorship and endorsement opportunities
• PaninicoreGTM or Marketing PartnerTrading card company providing trading card deals for rookie players and professional athletes
• AflacminorGTM or Marketing PartnerCorporate partner providing marketing and endorsement opportunities for athletes
• Mercedes-BenzminorGTM or Marketing PartnerLuxury automotive brand partnership for athlete endorsements
• NFL FilmscoreStrategic or Co-development PartnerOfficial film and media production partner of the NFL for content creation opportunities
• NetflixminorGTM or Marketing PartnerStreaming platform partnership for multimedia content opportunities
• BodyArmorminorGTM or Marketing PartnerSports beverage brand for athlete sponsorship opportunities
• Turtle BeachminorGTM or Marketing PartnerGaming/audio equipment brand partnership for athlete endorsements
• HypericeminorGTM or Marketing PartnerRecovery and wellness technology brand partnership
• The CutminorGTM or Marketing PartnerMedia and lifestyle brand partnership
• Big Green EggminorGTM or Marketing PartnerPremium outdoor cooking brand partnership

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Rosenhaus Sports: Long-established NFL-only agency that negotiates player contracts and provides marketing and post-career services, directly competing with NSA for the same draft-eligible and active-roster talent.
• Priority Sports & Entertainment: Boutique sports agency focused on football representation, recruiting college athletes into the NFL Draft pipeline — directly overlapping with NSA's core draft-cycle GTM.
• Sportstars: NFL player representation agency offering contract negotiations, marketing, and pre-draft services; competes for the same college-to-pro talent pipeline as NSA.
• Vanguard Sports Group: Mid-sized NFL-focused player representation firm providing contract negotiation and marketing services — directly comparable boutique competitor targeting similar draft-eligible prospects.
• Athletes First: One of the largest independent NFL player representation firms; competes head-to-head for the same college draft-eligible clients with similar contract negotiation, marketing, and pre-draft services.
• Select Sports Group: NFL-focused player representation firm competing for top draft prospects and active players, providing contract negotiation, marketing, and pre-draft preparation services structurally similar to NSA.
• Excel Sports Management: Multi-discipline sports agency with a strong NFL player representation practice, offering contract negotiation alongside broader marketing and endorsement capabilities comparable to NSA's full-service model.

Broad incumbents

• Wasserman: Large sports marketing and talent management firm with athlete representation practice; competes for NFL clients while offering a wider suite of marketing and consulting services than NSA.
• Octagon: Global sports marketing and representation firm with athlete representation across multiple sports, including NFL players; competes with NSA on contract negotiation while offering broader consulting and sponsorship capabilities.
• CAA Sports: Sports arm of Creative Artists Agency, representing athletes across multiple sports at scale with bundled marketing, content, and endorsements — competing for the same top-tier NFL talent from a much broader platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/nsafootball

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Sports Agency