Eastman Outdoors

What Eastman Outdoors does

Eastman Outdoors is a consumer brand specializing in outdoor cooking and wild game preparation, operating as a sub-brand under Feradyne Outdoors, a consolidated outdoor recreation company headquartered at 1230 Poplar Avenue, Superior, Wisconsin. The brand markets itself with the tagline "Field to Table Made Simple" and targets discriminating hunters and outdoor cooks who want to maximize the use of their harvest. Its product portfolio centers on savory wild game seasonings and spices, Carbon Steel Wok cooking kits paired with the Big Kahuna Burner, and a broader line of backyard cooking equipment and food preparation accessories designed for use on decks, patios, backyards, and campsites.

The brand generates revenue primarily through one-time hardware and seasoning sales via two channels: a direct-to-consumer e-commerce storefront hosted on the Feradyne Outdoors Shopify platform (feradyne.com), and a dealer network accessible through an integrated store locator. Marketing is largely top-of-funnel and content-driven, leveraging the parent company's blog, podcast, press release distribution, and social media presence on Facebook, Instagram, and YouTube. No proprietary technology, software platform, or AI capabilities are disclosed; the offering is fundamentally a physical goods consumer brand. The broader Feradyne Outdoors portfolio includes over 20 sibling brands spanning archery, broadheads, crossbows, targets, scent control, and game feeders, indicating Eastman Outdoors operates within a shared back-office and distribution infrastructure rather than as an independent operating company.

Name

Eastman Outdoors

Legal name

Eastman Outdoors

Website

https://eastmanoutdoors.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Eastman Outdoors is a Feradyne Outdoors sub-brand that sells wild game seasonings, carbon steel wok kits, and backyard cooking equipment directly to hunters and outdoor cooking enthusiasts via e-commerce and a dealer network.

Ownership category

akta.pro rank

Product category

Outdoor Cooking Equipment

NAICS

Sporting and Athletic Goods Manufacturing (339920)

SIC

Sporting & Athletic Goods, Nec (3949), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Outdoor Cooking, Hydration & Food Storage Retail (CRAMAAAF)

akta.pro secondary industries

Outdoor Cooking, Grills & Fuel Retail (CRAMAMAD), Grills, Smokers & Outdoor Cooking Retail (Fuel, Accessories) (CRAIAIAH)

Keywords

• Wild game seasonings
• Outdoor cooking equipment
• Carbon steel wok
• Hunting cookware accessories
• Backyard cooking burners

Headquarters

HQ city

Flushing

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Infrastructure

Revenue model

1. Hardware and Equipment Sales: Eastman Outdoors generates revenue through the sale of physical cooking products including Carbon Steel Woks, burners (Big Kahuna Burner), wild game seasonings, spices, and cooking accessories. These are one-time product purchases sold through e-commerce and dealer channels.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Eastman Outdoors manufactures and sells physical outdoor cooking products, including Carbon Steel Wok kits paired with high-output burners (e.g., Big Kahuna Burner), wild game seasonings and spices designed for preparing harvested game, and broader backyard cooking equipment and food prep accessories. Products are intended for use on decks, patios, backyards, and campsites, supporting a "Field to Table" positioning for hunters and outdoor cooking enthusiasts.

Product overview

Eastman Outdoors is a brand under Feradyne Outdoors that offers a focused product line centered on wild game cooking and outdoor culinary preparation. The portfolio includes savory seasonings and spices for wild game, Carbon Steel Wok cooking kits with burners, and various backyard cooking equipment and food prep accessories. The brand markets itself under the tagline "Field to Table Made Simple," helping hunters and outdoor cooks prepare and season their harvests.

Differentiator

Problem solved

Functional benefit

Products and services

• Carbon Steel Wok Kit with Big Kahuna Burner A versatile carbon steel cooking wok sold as a kit with the Big Kahuna high-output burner, designed for stir frying, deep frying, boiling, steaming, braising, and simmering. Intended for outdoor use on decks, patios, backyards, and campsites, targeting hunters and outdoor cooking enthusiasts pursuing field-to-table preparation.
• Wild Game Seasonings A line of savory seasonings and spices specifically formulated for preparing wild game, enabling hunters and outdoor cooks to season their harvest. Sold through the Feradyne Outdoors e-commerce platform under the Eastman Outdoors brand.
• Outdoor Cooking Equipment and Accessories A broader collection of backyard cooking equipment and wide-ranging cooking and food prep accessories for outdoor cooking enthusiasts, sold under the Eastman Outdoors brand through the Feradyne Outdoors e-commerce platform.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Emerging players

• Lodge Cast Iron: Lodge Cast Iron manufactures cast iron cookware including skillets, woks, and Dutch ovens marketed for both indoor and outdoor cooking. Comparable to Eastman Outdoors' carbon steel wok product category and outdoor cooking positioning, with broader cookware scope.
• Wildgame Innovations: Wildgame Innovations designs and markets hunting-related equipment and accessories including feeders, trail cameras, and outdoor products. Comparable end-customer overlap (hunters) and outdoor retail channel presence; partial overlap rather than direct outdoor-cooking competition.

Direct peers

• Camp Chef: Camp Chef manufactures and sells outdoor cooking equipment including burners, griddles, pellet grills, and accessories targeting campers, hunters, and backyard cooks. Directly comparable to Eastman Outdoors' wok-and-burner outdoor cooking kit, with similar use cases (campsites, patios, wild game preparation) and a comparable hunter/outdoor enthusiast customer base.
• Yukon Glory: Yukon Glory produces outdoor cooking equipment and accessories marketed to hunters and outdoor enthusiasts, including camp stoves, grills, and related tools. Closely comparable to Eastman Outdoors in product category and hunter-focused end customer.
• Traeger Grills: Traeger manufactures wood-pellet grills and smokers marketed heavily toward hunters, with cooking accessories, rubs, and wild game recipes. Highly comparable to Eastman Outdoors' positioning around outdoor cooking and wild game preparation, though Traeger operates at significantly larger scale.
• Blackstone Products: Blackstone is a leading outdoor griddle brand offering high-BTU propane cooking equipment for backyards, tailgates, and campsites. Comparable to Eastman Outdoors in outdoor cooking equipment category, distribution through dealer networks, and target buyer of outdoor cooking enthusiasts.
• Hi Mountain Seasonings: Hi Mountain Seasonings is a direct-to-consumer and wholesale supplier of seasonings, rubs, cures, and kits specifically for wild game and jerky processing. Comparable to Eastman Outdoors' wild game seasoning line, with the same hunter/end-user target customer and similar product format.

Broad incumbents

• Bass Pro Shops: Bass Pro Shops is a major outdoor recreation retailer offering hunting gear, outdoor cooking equipment, and wild game accessories across its own-brand and third-party assortments. Overlaps with Eastman Outdoors' customer base and serves as a potential distribution channel; not a direct product competitor in the same niche.
• Weber: Weber is the dominant incumbent in grilling and outdoor cooking, offering charcoal, gas, and pellet grills, accessories, and rubs. Overlaps with Eastman Outdoors' backyard outdoor cooking use case but operates at massive scale and broader mainstream positioning rather than the hunter/wild-game niche.
• Cabela's: Cabela's is a leading hunting, fishing, and outdoor recreation retailer offering cooking equipment, seasonings, and accessories alongside broader hunting and outdoor gear. Comparable customer overlap with Eastman Outdoors and serves as a key distribution channel for hunting/outdoor cooking products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/shopify
• Instagraminstagram.com/shopify
• YouTubeyoutube.com/shopify
• Xx.com/eastmanoutdoors
• LinkedInlinkedin.com/company/eastman-outdoors

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eastman Outdoors