Modern History

What Modern History does

Modern History is a privately held, family-owned fine furniture manufacturer headquartered in High Point, North Carolina, operating on the basis of a second-generation family tradition linked to Yorkshire House. The company designs, hand-crafts, and distributes residential furniture across living room, dining room, bedroom, home office, and bathroom vanity categories, spanning 15+ branded collections (Modern History, Somerset Bay, MHX, Ventura, Mirage, Vanity, Costa, SB Now, Cottage, Kona, Hampton, Maui, Moxie, Oceanic, Palmetto, Seaglass, Transitions, Windward). Core manufacturing is built around traditional hand-craftsmanship — including distressing, dry-brushing, antiquing, dovetail drawer construction, solid brass hardware, and hand-rubbed finishes — with plantation-grown mahogany and premium veneers used in flagship collections such as Somerset Bay, plus an extensive customization system (24+ finishes on Somerset Bay, plus Costa wallpaper and hardware options).

The company's go-to-market is exclusively indirect: products are sold at wholesale to an authorized dealer network rather than direct-to-consumer, supported by a Dealer Portal and public Dealer Application flow. Distribution is anchored by two trade showrooms — a High Point headquarters showroom (422 N. Wrenn Street) and an Atlanta showroom at Americas Mart (Building 1, Floor 15-C-5) — and marketing relies on digital lookbooks (annual cadence through 2025-2026), press coverage, featured project galleries, video content, and a designer resources portal with finish downloads, hardware/wallpaper configurators, and a dedicated designer login.

Revenue mechanics are one-time wholesale transactions at quote-based, non-publicly-disclosed pricing, with no subscription, licensing, or e-commerce revenue line. Three primary customer segments are served: affluent homeowners seeking hand-crafted, customizable home furnishings; interior designers specifying product for client projects (a segment supported by dedicated designer tooling); and authorized furniture dealers purchasing wholesale for resale to end consumers. No revenue, headcount, funding, ownership, or M&A data is publicly disclosed.

Name

Modern History

Legal name

Modern History

Website

https://modernhistoryhome.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Modern History is a privately held, family-owned fine furniture manufacturer in High Point, NC, producing hand-crafted living, dining, bedroom, and vanity furniture across 15+ branded collections and selling exclusively through an authorized U.S. dealer network supported by designer resources and trade showrooms.

Ownership category

akta.pro rank

Product category

Residential Furniture

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510)

akta.pro primary industry

Dining Room Furniture Retail (Dining Tables, Chairs, Bar Stools, Buffets/Sideboards) (CRAIAAAB)

akta.pro secondary industry

Bedroom Furniture Retail (Beds, Dressers, Nightstands, Armoires) (CRAIAAAC)

Keywords

• Handcrafted furniture
• Coastal furniture
• Fine residential furniture
• Furniture dealer network
• Customizable wood finishes

Headquarters

HQ city

High Point

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Furniture Sales: One-time sale of handcrafted furniture pieces through an authorized dealer network. Products are sold at wholesale prices to dealers who resell to end consumers. No subscription or recurring revenue model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Modern History designs, manufactures, and supplies handcrafted fine furniture for living room, dining room, bedroom, bathroom, and home office spaces, organized into multiple branded collections (Modern History, Somerset Bay, MHX, Mirage, Costa, Vanity, Ventura, Kona, SB Now, Moxie, Cottage, Hampton, Maui, Seaglass, Oceanic, Palmetto, Transitions, Windward, and Riviera). Products are built using traditional craftsmanship techniques such as hand-distressing, dry-brushing, antiquing, dovetail joinery, and proprietary multi-color finishing, and are sold exclusively to end consumers through an authorized dealer network of furniture retailers and interior design showrooms at wholesale pricing.

Product overview

Modern History is a hand-crafted fine furniture company built on a second-generation family tradition. The company offers multiple branded collections including the core Modern History brand featuring classic timeless pieces with solid brass hardware, dovetailed drawers, and hand-rubbed finishes. Their Somerset Bay sub-brand provides coastal-inspired designs handcrafted from plantation-grown mahogany with premium veneers. Additional sub-brands include MHX, Ventura, Mirage, Vanity, Costa, SB Now, Moxie, Kona, Cottage, Hampton, Maui, Seaglass, Oceanic, Palmetto, Transitions, and Windward—each offering distinct design aesthetics across bedroom, dining, living room, and bathroom furniture categories. The product line spans armoires, bar stools, bedroom sets, bookcases, chests, cocktail tables, consoles, dining tables, dressers, end tables, home office, mirrors, nightstands, seating, secretaries, sideboards, and vanities. All products feature traditional craftsmanship techniques including hand-distressing, dovetail joints, and customizable finishes through their designer resources portal.

Differentiator

Problem solved

Functional benefit

Brands

• Somerset Bay: A coastal-inspired furniture collection handcrafted from plantation grown mahogany and premium veneers, inspired by coastal locales such as Nantucket, Newport, Carmel, and Bar Harbor.
• Modern History
• Costa
• Vanity (MHV)
• Mirage
• Ventura
• Kona

Products and services

• Modern History Collection Primary brand of hand-crafted fine furniture featuring solid brass hardware, dovetailed drawers, and hand-rubbed finishes; built on a second-generation family tradition of furniture manufacturing. Sold to end consumers through authorized dealers.
• Somerset Bay Collection Coastal-inspired furniture collection handcrafted from plantation-grown mahogany and premium veneers, featuring timeless designs with distressing, dry-brushing, and antiquing techniques and a signature soft Somerset Bay patina. Sold through the authorized dealer network.
• MHX Collection Contemporary furniture collection offering modern designs across bedroom, dining, and living room categories. Sold through the authorized dealer network.
• SB Now Collection Contemporary sub-brand under Somerset Bay offering modern furniture pieces with current styling. Sold through the authorized dealer network.
• Moxie Collection Furniture collection featuring contemporary designs for modern living spaces. Sold through the authorized dealer network.
• Costa Collection Collection featuring customizable wallpaper options and hardware selections, offering sideboards, cabinets, dressers, beds, and nightstands with contemporary styling. Sold through the authorized dealer network.
• Cottage Collection Cozy, traditional-style furniture collection inspired by cottage aesthetics. Sold through the authorized dealer network.
• Kona Collection Bedroom furniture collection featuring vinyl wrapped wallpaper finishes and oak drawer construction, including dressers, chests, and bedside tables. Sold through the authorized dealer network.
• Hampton Collection Furniture collection inspired by Hamptons-style coastal living. Sold through the authorized dealer network.
• Maui Collection Hawaiian-inspired furniture collection featuring tropical designs with ash veneer and soft close drawers. Sold through the authorized dealer network.
• Mirage Collection Modern furniture line featuring exotic wood veneers such as Black Lacewood and White Lacewood, with polished brass accents and contemporary designs. Sold through the authorized dealer network.
• Vanity (MHV) Collection Bathroom vanity collection including single and double vanity options with premium materials like marble tops, solid brass hardware, and various wood finishes. Sold through the authorized dealer network.
• Ventura Collection Furniture collection featuring solid brass ring pulls and traditional craftsmanship for bedroom and dining spaces. Sold through the authorized dealer network.
• Seaglass Collection Collection featuring printed acrylic seaglass accents with white painted cases and white quartz tops. Sold through the authorized dealer network.
• Oceanic Collection Coastal-themed furniture collection inspired by ocean aesthetics. Sold through the authorized dealer network.
• Palmetto Collection Furniture collection with designs inspired by Palmetto region aesthetics. Sold through the authorized dealer network.
• Transitions Collection Versatile furniture collection designed for transitional spaces. Sold through the authorized dealer network.
• Windward Collection Furniture collection with windward coastal design influences. Sold through the authorized dealer network.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Century Furniture: Hickory, NC-based fine furniture manufacturer with broad case goods and upholstery lines sold through to-the-trade and designer channels. Highly comparable custom finish capabilities and High Point showroom presence.
• Bernhardt Furniture: Family-owned, fourth-generation US furniture manufacturer offering case goods, upholstery, and accent furniture through designer and dealer channels. Comparable premium positioning, hand-crafted construction, and multi-room product depth.
• Bassett Furniture: Vertically integrated US furniture manufacturer and retailer with custom-upholstery and case goods programs. Comparable custom-finish capabilities and longstanding dealer relationships, though Bassett's DTC footprint is larger.
• Lexington Home Brands: Multi-brand upscale home furnishings manufacturer (Lexington, Tommy Bahama Home, Sligh, Barclay Butera) sold through North American dealers. Closest comparable for sub-brand portfolio strategy and lifestyle-brand segmentation.
• Hooker Furniture: Publicly traded fine furniture manufacturer (HOFT) headquartered in Martinsville, VA with multi-brand portfolio spanning living, dining, and bedroom categories sold through North American dealer network. Directly comparable product breadth and trade-channel GTM.
• Tommy Bahama Home: Coastal and island-inspired furniture brand under Lexington Home Brands offering case goods and upholstery for living, dining, and bedroom. The closest direct competitor to Modern History's Somerset Bay coastal aesthetic and lifestyle-brand positioning.
• Universal Furniture: Mid-to-upscale residential furniture manufacturer with diverse collections including Coastal Living, Paula Deen Home, and Bohème sold through North American dealers. Comparable breadth of style-segmented sub-brands.
• Kincaid Furniture: Solid-wood, made-in-America furniture brand under La-Z-Boy focused on bedroom, dining, and living room case goods. Comparable craftsmanship-led positioning and dealer-network distribution.
• Stanley Furniture: High Point, NC-based manufacturer of upscale residential case goods and upholstery with deep designer and specialty retailer relationships. Comparable premium wood construction and dealer-channel model.

Broad incumbents

• Restoration Hardware (RH): Publicly traded luxury home furnishings retailer and brand (RH) with galleries, source books, and a broad interior furnishings portfolio. Larger-scale upscale competitor whose designer-driven and gallery-led model represents an aspirational alternative channel for affluent buyers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/modern-history-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Modern History