Euroapteek

What Euroapteek does

Euroapteek OÜ is an Estonian retail pharmacy chain founded in 2004, headquartered in Tallinn (Akadeemia tee 45), and operating as a franchise within the broader Euroapotheca group owned by Lithuanian private enterprise group Vilniaus Prekyba. The company runs 69 physical pharmacies across Estonia — covering Tallinn, Tartu, Pärnu, Kuressaare, Rakvere, and Võru — alongside a full-featured e-pharmacy (e-apteek) at euroapteek.ee, employing approximately 400 people and serving general Estonian consumers, families with children, elderly customers, and pet owners with prescription medications, OTC drugs, medical devices, vitamins and dietary supplements, skin and hair care, hygiene, mother and baby care, and veterinary products. The business model is direct-to-consumer across both physical retail and online channels, with uniform unit pricing, no dynamic or personalized pricing, and a heavy promotional cadence of over 1,300 monthly discount offers ranging from 20-50%. The e-pharmacy platform is built on Next.js and reportedly includes personalized recommendation algorithms for cross-selling; distribution is augmented by the Püsikliendiprogramm loyalty program, email and content marketing, parcel-locker delivery via SmartPOST (Omniva), and a dedicated prescription management environment (Retseptikeskkond). Revenue composition spans retail pharmacy sales, e-pharmacy online sales, and prescription medication sales (regulated by the Estonian Medicines Agency / Ravimiamet), with no specific revenue figure publicly disclosed.

Name

Euroapteek

Legal name

Euroapteek OÜ

Website

https://euroapteek.ee

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

251–500 employees

Short description

Euroapteek is an Estonian pharmacy chain operating 69 physical pharmacies and an e-pharmacy (e-apteek), selling prescription and OTC medications, supplements, cosmetics, medical devices, and veterinary products to Estonian consumers directly through retail stores and online.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110), Pharmacies and Drug Retailers (45611), Health and Personal Care Retailers (456)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Retail & Community Pharmacies (Chain/Independent) (HLAFALAA)

akta.pro secondary industries

Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA), Health, Wellness & Pharmacy Online Retailers (CRAFADAG), Health, Wellness & Pharmacy Marketplaces (CRAFABAF)

Keywords

• Retail pharmacy services
• Prescription medications
• Online pharmacy retail
• Health and wellness products
• Medical devices retail

Headquarters

HQ city

Tallinn

HQ country

Estonia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Retail pharmacy sales: Revenue generated from selling pharmaceutical products, OTC medications, vitamins, supplements, cosmetics, and health products through physical pharmacy locations across Estonia.
2. E-pharmacy (e-apteek) online sales: Revenue from online product sales through the euroapteek.ee platform, offering delivery services to customers across Estonia with promotional campaigns driving volume.
3. Prescription medication sales: Sales of prescription medications (retseptiravimid) through both physical pharmacies and the e-pharmacy platform, regulated by the Estonian Medicines Agency.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Euroapteek operates a dual-channel retail pharmacy business in Estonia, combining a network of 69 physical pharmacy locations with the e-apteek online pharmacy platform at euroapteek.ee. The company sells prescription and OTC pharmaceuticals, vitamins and dietary supplements, cosmetics and skincare, medical devices, mother and baby products, hygiene products, and veterinary items directly to individual consumers, supported by frequent promotional campaigns and a loyalty program.

Product overview

Euroapteek is a dual-channel Estonian pharmacy chain comprising 69 physical pharmacies across Estonia and a full-featured e-pharmacy platform (e-apteek). The e-pharmacy enables 24/7 online purchasing with a broader assortment than physical stores, featuring over 1,300 monthly promotional offers and access to approximately 260,000 monthly visitors. The product portfolio spans prescription medications, medical devices, and an extensive range of health and wellness products organized into key sub-categories: skin and hair care (including Olaplex, La Roche-Posay, Vichy, Bioderma, Eucerin), vitamins and dietary supplements (with dedicated sub-categories for omega-3/fish oil, probiotics, immunity, vitamins D/C/B, minerals, and family vitamins), medical devices (blood pressure monitors, glucose meters, inhalators, orthopedic supports), hygiene products, oral care, mother and baby care, health products addressing specific conditions (digestion, cardiovascular, nervous system, pain relief), and veterinary products. The company operates as part of the international EuroApotheca group (founded 1998) spanning Lithuania, Latvia, and Estonia. The e-pharmacy platform is built with Next.js and includes personalized recommendation algorithms for cross-selling and product suggestions.

Differentiator

Problem solved

Functional benefit

Products and services

• Euroapteek e-apteek (Online Pharmacy Platform) Online pharmacy storefront at euroapteek.ee offering 24/7 ordering of prescription and OTC medications, supplements, cosmetics, medical devices, mother-and-baby products, and veterinary items, with home delivery options and access to over 1,300 monthly promotional offers. Designed for individual consumers across Estonia.
• Euroapteek Physical Pharmacy Chain Network of 69 physical pharmacies under the Euroapteek brand across Estonia offering prescription and OTC medications, cosmetics, vitamins and health products with pharmacist consultation. Some locations offer extended hours and are co-located with shopping centres.
• Retseptikeskkond (Online Prescription Management Platform) Standalone online prescription environment that allows customers to manage, view, and order prescription refills through the e-pharmacy, dispensing medication under the regulatory oversight of the Estonian Medicines Agency (Ravimiamet).

Quantifiable outcome

• 260,000 monthly website visitors
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• EuroapothecacoreStrategic or Co-development Partner · 1 January 1998Euroapotheca is the parent company and international pharmacy group that owns and operates Euroapteek. The group was established in 1998 and operates pharmacy chains and wholesale pharmaceutical companies in Lithuania, Latvia, and Estonia. Euroapteek operates as part of the Euroapotheca franchise network.
• Vilniaus PrekybacoreStrategic or Co-development PartnerVilniaus Prekyba is a private enterprise group that monitors, controls, and manages retail chains, pharmacies, and real estate development companies across Baltic countries, Poland, and Bulgaria. Euroapotheca is a member of this group.
• SmartPOST (Omniva)minorChannel Partner/ Reseller/ DistributorSmartPOST parcel locker network used for e-pharmacy delivery services, offering customers convenient delivery options across Estonia.
• Estonian Medicines Agency (Ravimiamet)coreOthersState regulatory body overseeing pharmaceutical sales in Estonia. Euroapteek operates as an authorized remote medication sales pharmacy under their supervision.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Emerging players

• 1A.ee (Estonian online retailer): 1A.ee is one of Estonia's largest e-commerce platforms carrying health, beauty, and consumer products. Comparable as a domestic online retail channel competing for OTC, supplement, and personal care spend.
• Magnum PZA (PetCity / Magnum Veterinaaria): Magnum PZA and PetCity are veterinary pharmacy and pet retail chains in the Baltics. Comparable to Euroapteek's veterinary product sub-category and pet owner segment, though they specialize exclusively in animal health.

Direct peers

• Eurovaistinė (Lithuania): Eurovaistinė is the Lithuanian sister chain of Euroapteek within the Euroapotheca group, operating 254 pharmacies and an e-pharmacy with comparable assortment and promotional intensity. Closely comparable as same-group retail format.
• Euroaptieka (Latvia): Euroaptieka is the Latvian sister chain of Euroapteek within Euroapotheca, operating 56 pharmacies and e-pharmacy services. Same operating model, same group, different country.
• BENU Apteek (Estonia): BENU is one of the largest pharmacy chains in Estonia, operating physical stores and an e-pharmacy with prescription, OTC, and wellness products. Directly comparable to Euroapteek in retail format, customer base, and omnichannel GTM.
• Apotheka (Estonia): Apotheka is a major Estonian pharmacy chain with physical pharmacies and e-pharmacy services, offering Rx, OTC, cosmetics, and supplements. Competes head-to-head with Euroapteek for the same consumer base in Estonia.

Broad incumbents

• Tamro (Baltics): Tamro is a leading pharmaceutical wholesaler and distributor in the Baltics, supplying pharmacies including retail chains. Comparable as a healthcare distribution and pharmacy ecosystem player in Estonia, though primarily wholesale rather than retail.
• DocMorris (European online pharmacy): DocMorris is a major European online pharmacy shipping OTC, supplements, and personal care across borders including the Baltics. Comparable as a digital-first pharmacy retail model competing for Estonian online OTC and supplement spend.
• Kaubamaja (Tallinna Kaubamaja Group): Tallinna Kaubamaja Group is Estonia's largest retail conglomerate operating department stores, supermarkets, and online channels. Comparable as a broad incumbent with overlapping beauty, health, and personal care retail exposure.

Regional players

• Drogas (Latvia/Lithuania): Drogas is a drugstore and health/beauty retail chain in Latvia and Lithuania, operating physical stores with OTC, cosmetics, and personal care. Comparable assortment and customer base, though operating in neighboring markets rather than Estonia.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Euroapteek

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroapteek