Euroaptieka

What Euroaptieka does

Euroaptieka is a Latvian pharmacy retail chain operating 56 physical pharmacies across all major regions of Latvia, employing over 500 staff and serving approximately 355,000 customers monthly. The company is operated by AZETA, SIA, a privately held Latvian limited liability company headquartered in Riga, and functions as the Latvian subsidiary of the EUROAPOTHECA group, an international Northern European pharmacy conglomerate founded in 1998 that operates 784+ pharmacies across Lithuania, Latvia, Estonia, and Sweden.

The company runs an omnichannel retail model built around a 24/7 e-commerce platform (euroaptieka.lv) and a national physical pharmacy network. The technology stack includes an integrated pharmacy management system supporting online pharmaceutical consultation via phone, email, and live chat in Latvian and Russian, with fulfillment through multiple last-mile partners (Smartpost, DPD, Omniva, Narvesen, and courier delivery). The product portfolio spans six core categories: cosmetics and dermocosmetics, dietary supplements and vitamins, mother-and-baby products, oral hygiene, over-the-counter medications, and medical supplies, distributed from over 60 international brands including BIODERMA, EUCERIN, LA ROCHE-POSAY, VICHY, and SENSODYNE.

Commercially, Euroaptieka operates a direct-to-consumer retail model with unit pricing, frequent promotional discounts of 25–60%, a Loyalty Club (updated July 2023) for personalized retention offers, and free delivery thresholds (€15 parcel locker, €25 courier). It holds pharmacy license A00709 from the Latvian State Medicines Agency and is supervised by the Health Inspectorate, with prescription medication dispensing regulated both online and in physical locations. No public revenue, funding, or M&A disclosures are available, and the company is privately held under the Vilniaus Prekyba holding group.

Name

Euroaptieka

Legal name

AZETA, SIA

Website

https://euroaptieka.lv

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

251–500 employees

Short description

Euroaptieka is a Latvian pharmacy retailer operating 56 physical stores and a 24/7 e-commerce platform serving approximately 355,000 customers monthly with OTC medications, cosmetics, supplements, and health products, as part of the EUROAPOTHECA Nordic/Baltic pharmacy group.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Value Pharmacies & Deep-Discount Pharmacy Retail (CRAEAHAB)

akta.pro secondary industries

Health & Pharmacy Omnichannel (CRAFAEAK), Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy
• Online pharmacy
• OTC medications
• Pharmaceutical retail
• Health and beauty products

Headquarters

HQ city

Riga

HQ country

Latvia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce Product Sales: Online sales of health, wellness, and beauty products including cosmetics, nutritional supplements, OTC medications, medical supplies, hygiene products, mother and baby care, and oral hygiene products. Products sold at discounted prices compared to physical stores due to lower operational costs.
2. Physical Pharmacy Retail: 56 Euroaptieka pharmacies across Latvia serving approximately 355,000 customers monthly. Sells prescription and OTC medications, cosmetics, and health products.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels4 records

Core offering

Euroaptieka operates an omnichannel pharmacy retail business in Latvia, combining 56 physical pharmacy locations with a 24/7 online pharmacy platform (euroaptieka.lv). The company sells OTC medicines, prescription medications, dietary supplements, cosmetics, mother and baby products, oral hygiene products, medical supplies, and personal hygiene items from over 60 international brands, and provides professional pharmacist consultations via phone, email, and online chat in Latvian and Russian.

Product overview

Euroaptieka is an online pharmacy (e-aptieka) operated by AZETA, SIA, offering a comprehensive range of health and beauty products. The platform operates 24/7 and provides pharmaceutical consultations via free phone, email, and online chat in Latvian and Russian. The core product portfolio consists of six main categories: cosmetics (skin and hair care including dermocosmetics and Korean cosmetics), dietary supplements and vitamins, mother and baby products, oral hygiene, over-the-counter medicines, medical supplies, and hygiene products. The company distributes products from over 60 international brands including BIODERMA, MOLLERS, SENSODYNE, EUCERIN, LA ROCHE-POSAY, VICHY, FILORGA, and others. Delivery is available via Smartpost terminals, Narvesen pickup points, DPD and Omniva lockers, and courier services.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetics and Personal Care
• Dietary Supplements and Vitamins
• Mother and Baby Products
• Oral Hygiene Products
• Over-the-Counter Medicines
• Medical Supplies and Equipment
• Personal Hygiene Products
• Euroaptieka Online Pharmacy Platform
• Euroaptieka Physical Pharmacy Network

Quantifiable outcome

• 355,000 customers visit Euroaptieka monthly
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• SmartpostminorChannel Partner/ Reseller/ DistributorSmartpost parcel terminal service provider for e-commerce order delivery and pickup convenience.
• DPD LatviaminorChannel Partner/ Reseller/ DistributorDPD parcel locker and courier delivery service for e-commerce orders across Latvia.
• OmnivaminorChannel Partner/ Reseller/ DistributorOmniva parcel locker service for convenient e-commerce order collection.
• NarvesenminorChannel Partner/ Reseller/ DistributorNarvesen convenience store network serves as pickup points for e-commerce orders.
• Euroaptieca GroupcoreStrategic or Co-development PartnerEuroaptieca Group is the parent company of Euroaptieka. Founded in 1998, the group operates pharmacy chains across Lithuania (Eurovaistine), Latvia (Euroaptieka), and Estonia (Euroapteek franchise). Also holds 50% of Swedish Pharmacy Holding AB which operates Kronans Apotek chain in Sweden. Member of Vilniaus Prekyba holding company.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Kronans Apotek: Swedish pharmacy chain (456 stores + 48 franchises) partially owned by Euroapotheca group via Swedish Pharmacy Holding AB. Operates in a far larger market under regulated Swedish pharmacy conditions, offering cross-market scale and category insight.
• DocMorris (Zur Rose Group): Pan-European online pharmacy leader operating across Switzerland, Germany, and the Netherlands with cross-border prescription delivery. A potential cross-border entrant into Latvia and a comparable e-pharmacy operator.
• Shop Apotheke Europe: Leading European OTC and beauty online pharmacy with operations in Germany, the Netherlands, and other markets. Comparable in product mix (OTC, supplements, beauty) and serves as a benchmark for European online pharmacy scale.

Direct peers

• Apotheka: Latvian pharmacy chain (operated by A Aptiekas) with broad physical coverage and online pharmacy services. Direct competitor in Latvian prescription, OTC, and beauty/health product retail.
• Eurovaistinė: Lithuanian pharmacy chain and direct sister brand within the Euroapotheca group (272 pharmacies). Comparable omnichannel discount drugstore model and shared group procurement make it the most structurally similar peer.
• BENU Aptieka: Pan-European pharmacy brand operating a substantial retail network in Latvia including physical pharmacies and an online platform. Competes directly for Latvian OTC, prescription, and dermocosmetics customers.
• Mēness aptieka: One of Latvia's largest pharmacy chains with physical stores and online sales across the country. Directly competes with Euroaptieka for both prescription and OTC customers in the Latvian market.
• Euroapteek: Estonian franchise pharmacy network (73 locations) under the Euroapotheca group. Sister brand in Estonia sharing procurement, brand assets, and operating model with Euroaptieka.

Emerging players

• Apotea: Sweden's leading online-only pharmacy with strong e-commerce operational maturity. Highly relevant as a Northern European e-pharmacy benchmark for fulfillment, pricing, and category merchandising.

Regional players

• Apotek Hjärtat: Largest Swedish pharmacy chain operating exclusively in Sweden under ICA Gruppen ownership. Relevant peer for Nordic pharmacy retail benchmarking, though it does not operate in the Latvian market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/euroaptieka
• LinkedInlv.linkedin.com/company/euroaptieka
• Instagraminstagram.com/euroaptieka
• Xx.com/euroaptieka

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Euroaptieka