Euroapotheca
Euroapotheca is a Vilnius-based retail pharmacy group operating 317 owned and 70 franchise pharmacies and the AZETA online platform across Lithuania, Latvia, and Estonia, generating EUR 1.8 billion in 2025 revenue under the Vilniaus prekyba conglomerate.
- Company typePrivate
- Founded1998
- HeadquartersVilnius, Lithuania
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Euroapotheca does
Euroapotheca, UAB is an international group of companies headquartered in Vilnius, Lithuania, that manages retail pharmacy chains, pharmaceutical wholesale businesses, and online pharmacies in the Baltic States. Founded in 1998 and wholly owned by the diversified Vilniaus prekyba group, the company operates through three country-level retail brands — Eurovaistinė (Lithuania, ~EUR 399 million 2025 revenue), Euroaptieka (Latvia), and Euroapteek (Estonia) — alongside the AZETA online pharmacy platform (Lithuania, Latvia, Estonia) and the wholesale subsidiaries Siromed Pharma and Baltfarma. At the end of 2025 the group owned 317 pharmacies, ran 70 franchise pharmacies, and employed more than 2,900 people, generating EUR 1.8 billion in revenue (including franchised pharmacies).
The underlying technology is a conventional retail-pharmacy stack: Microsoft Dynamics NAV/Business Central ERP (with custom C/AL/AL development, XML and REST API integrations), .NET-based POS and loyalty systems, a PHP/Symfony back-office ERP, and a VMware-based IT infrastructure. Distribution is anchored by a new 11,800 sq.m A++ class, BREEAM In-Use Excellent logistics center in Lentvaris (opened 2025, leased from Galio Group), which feeds both the physical pharmacy network and AZETA e-commerce, with last-mile delivery handled through partners including DPD and Circle K.
The business model is B2C retail pharmacy — transactional revenue from prescription and OTC medicines, health, beauty, wellness, and baby products across owned physical stores, franchise pharmacies, and online storefronts — supplemented by internal wholesale distribution serving the network. The group previously operated in Poland (exited 2021) and Sweden (Apoteksgruppen acquired 2018; merged with Oriola's Kronans Apotek into a 50/50 JV in 2022, generating ~25% Swedish market share; that JV stake was sold to related party PARETAS B.V. on March 31, 2026 as part of Vilniaus prekyba group restructuring, refocusing Euroapotheca on the Baltic core). 2025 financials included a EUR 20.8 million net loss driven by Swedish impairment charges, with EUR 64.7 million in dividends paid.
Euroapotheca firmographics
Firmographics- Name
- Euroapotheca
- Legal name
- EUROAPOTHECA, UAB
- Website
- https://euroapotheca.lt
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Euroapotheca is a Vilnius-based retail pharmacy group operating 317 owned and 70 franchise pharmacies and the AZETA online platform across Lithuania, Latvia, and Estonia, generating EUR 1.8 billion in 2025 revenue under the Vilniaus prekyba conglomerate.
- Ownership category
- akta.pro rank
Euroapotheca industry classification
Industry- Product category
- Retail Pharmacy
- NAICS
- Pharmacies and Drug Retailers (45611), Drugs and Druggists' Sundries Merchant Wholesalers (42421)
- SIC
- Retail-Drug Stores And Proprietary Stores (5912), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)
- akta.pro primary industry
- Discount Drugstores (Value-Focused Chain Pharmacies) (CRAEAHAA)
- akta.pro secondary industry
- Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience) (CRAOAHAG)
Keywords
Where Euroapotheca is headquartered
LocationHeadquarters
- HQ city
- Vilnius
- HQ country
- Lithuania
- HQ region
- Europe
Offices5 records
Markets served
Euroapotheca business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Retail Pharmacy Sales: Revenue from owned physical pharmacy locations across Lithuania, Latvia, and Estonia. Physical pharmacy network sales grew 9% in 2025 in the Baltic States.
- Online/E-commerce Sales: Revenue from AZETA online pharmacy platforms in Lithuania, Latvia, and Estonia. E-commerce channel recorded 18% growth in 2025.
- Wholesale Pharmaceutical Distribution: Revenue from pharmaceutical wholesale companies within the group
- Franchise Revenue: Revenue from 70 franchise pharmacies across the Baltic States (franchise fees and related income)
Go-to-market motion3 records
Distribution channels4 records
Marketing channels5 records
Euroapotheca product offering
Product offeringCore offering
Euroapotheca is an international group of companies in the Baltic States that operates retail pharmacy chains (Eurovaistinė, Euroaptieka, Euroapteek), pharmaceutical wholesale companies (Siromed Pharma, Baltfarma), and online pharmacies under the AZETA brand. The group manages 317 owned pharmacies and 70 franchise pharmacies across Lithuania, Latvia, and Estonia, selling prescription and OTC medicines, health, beauty, and wellness products.
Product overview
Euroapotheca is an international pharmacy group managing retail pharmacy chains, pharmaceutical wholesale companies, and online pharmacies. The company operates through physical pharmacy brands (Eurovaistinė in Lithuania, Euroaptieka in Latvia, Euroapteek in Estonia) and online pharmacy platform AZETA across the Baltic States. The group also managed Kronans Apotek in Sweden through a joint venture with Oriola Corporation until March 2026. Euroapotheca is part of Vilniaus prekyba group and began operations in 1998.
Differentiator
Problem solved
Functional benefit
Products and services
- Eurovaistinė (Lithuania retail pharmacy chain)
Quantifiable outcome
- Revenue grew 7% to EUR 1.8 billion in 2025
- +4 more outcomes
Companies that use Euroapotheca
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Euroapotheca technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Euroapotheca partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- PARETAS B.V.coreRelated company within Vilniaus Prekyba group that acquired Euroapotheca Holding SWE AB (50% stake in Kronans Apotek) as part of corporate group restructuring. Transaction completed March 31, 2026.
- Galio GroupminorReal estate development company from which Eurovaistinė leases its new modern pharmaceutical logistics center (11,800 sq.m A++ class facility) in Lentvaris, Lithuania. Building meets BREEAM In-Use Excellent standard.
- Oriola CorporationcoreJoint venture partnership combining pharmacy businesses in Sweden - Euroapotheca's Apoteksgruppen and Oriola's Kronans Apotek. 50/50 equally owned joint venture formed in 2022. Combined entity became the largest pharmacy chain in Sweden by number of pharmacies with approximately 25% market share. Estimated annual synergies of EUR 25 million on EBITDA level.
- Vilniaus PrekybacoreInternational diversified investment management company. Euroapotheca is part of Vilniaus Prekyba group which manages investments in retail and pharmacy chains, real estate development and rental services across Baltic States, Sweden, Poland, and Bulgaria.
- Dive LietuvaminorMarket research company that conducted customer service research identifying Eurovaistinė as best customer service pharmacy chain in Lithuania.
- DPDminorCourier delivery service partner for AZETA online pharmacy. AZETA parcels can be delivered to home via DPD courier or picked up at DPD pick up points.
- Circle KminorPetrol station chain partner for AZETA online pharmacy in Latvia. AZETA parcels can be picked up at Circle K locations.
Scale indicators20 records
Recent moves8 records
Expansion highlights5 records
Euroapotheca competitors and assessment
Company assessmentBroad incumbents
- CVS Health: Large US pharmacy retail chain with integrated pharmacy benefit management and health services. Comparable to Euroapotheca as a vertically integrated pharmacy retail enterprise with broad consumer health offerings, though much larger and US-focused.
- Phoenix Group: European pharmaceutical wholesale and pharmacy retail operator with chains across multiple countries (e.g., BENU). Comparable to Euroapotheca in combining wholesale distribution with retail pharmacy networks and multi-country footprint; a relevant benchmark for vertical integration strategy.
- McKesson Europe (Celesio/Gehe): Major pharmaceutical distributor and pharmacy retail operator in Europe (Lloyds Apotheke in Germany, various national chains). Comparable to Euroapotheca as a large-scale wholesale-retail pharmacy platform across multiple European markets.
- Walgreens Boots Alliance: Global pharmacy retail chain with integrated wholesale (Alliance Healthcare). Analogous to Euroapotheca's combination of retail pharmacy footprint, wholesale distribution, and own brand development, though operating at much larger scale.
Regional players
- Apotek Hjärtat: Leading Swedish pharmacy chain operated by ICA Gruppen. Comparable as a Nordic retail pharmacy competitor with similar product mix, omnichannel capabilities, and brand positioning to Euroapotheca's Kronans Apotek (now divested). Useful benchmark for Euroapotheca's prior Swedish strategy.
- Maxima Group: Leading grocery retailer in the Baltic States and sibling company under Vilniaus prekyba group (shown in Euroapotheca's group structure). Comparable as a peer in the broader Vilniaus prekyba group portfolio, with shared geography and consumer base but different category (grocery vs pharmacy).
Direct peers
- Tamro (Phoenix Group): Pharmaceutical wholesaler operating in the Baltic States (Estonia, Latvia, Lithuania). Direct competitor to Euroapotheca's wholesale subsidiaries (Siromed Pharma, Baltfarma) in supplying pharmacies, hospitals, and healthcare providers across the same region.
- Apotheka (Magnum Group): Leading pharmacy chain in Latvia and the Baltic States. Direct retail pharmacy competitor to Euroaptieka in Latvia, with overlapping product offerings, locations, and target customer base.
- Benu Apotek (Phoenix Group): Pharmacy chain operating in the Baltic States under Phoenix Group. Direct retail pharmacy competitor to Eurovaistinė, Euroaptieka, and Euroapteek in the same geographic markets with similar omnichannel offerings.
Emerging players
- Apotea: Sweden's largest online pharmacy, operating as a digital pure-play. Comparable to Euroapotheca's AZETA online pharmacy platform in the Nordic/Baltic region, representing a benchmark for e-pharmacy growth and competitive threat to traditional chains.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Euroapotheca social profiles
Digital presenceEuroapotheca compliance and trust
Trust signalCompliance2 records
Euroapotheca financial estimates
Financial estimateRevenue estimate
Valuation estimate
Euroapotheca leadership team
Management profileNumber of profiles
Profiles7 records
Euroapotheca subsidiaries and ownership
Company hierarchySubsidiaries7 records
Euroapotheca funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Euroapotheca M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Euroapotheca
What does Euroapotheca do?
Euroapotheca is an international group of companies in the Baltic States that operates retail pharmacy chains (Eurovaistinė, Euroaptieka, Euroapteek), pharmaceutical wholesale companies (Siromed Pharma, Baltfarma), and online pharmacies under the AZETA brand. The group manages 317 owned pharmacies and 70 franchise pharmacies across Lithuania, Latvia, and Estonia, selling prescription and OTC medicines, health, beauty, and wellness products.
Is Euroapotheca a public or private company?
Euroapotheca is a private company. It is classified as corporate owned and is currently operating.
When was Euroapotheca founded?
Euroapotheca was founded in 1998. It employs 51 to 100 people.
Where is Euroapotheca based?
Euroapotheca is headquartered in Vilnius, Lithuania, in the Europe region.
How does Euroapotheca make money?
Four revenue lines are on record. Retail Pharmacy Sales are the primary driver. The others are online/E-commerce Sales, wholesale Pharmaceutical Distribution and franchise Revenue.
Who are Euroapotheca's main competitors?
Broad incumbents on record are CVS Health, Phoenix Group, McKesson Europe (Celesio/Gehe) and Walgreens Boots Alliance. Regional players are Apotek Hjärtat and Maxima Group. Direct peers are Tamro (Phoenix Group), Apotheka (Magnum Group) and Benu Apotek (Phoenix Group). Apotea is listed as an emerging player.
Does Euroapotheca have an API?
No public API is recorded for Euroapotheca.
What industry is Euroapotheca in?
Euroapotheca's product category is Retail Pharmacy. Its primary akta.pro industry code is CRAEAHAA, Discount Drugstores (Value-Focused Chain Pharmacies), with a secondary code of CRAOAHAG, Pharmacy Front-End & Sundries Distribution (Health & Wellness, Personal Care, Convenience). Its NAICS code is 45611 and its SIC code is 5912.