Rega
Swiss Air-Rescue Rega is a non-profit foundation operating 14 helicopter bases and 3 ambulance jets to provide emergency medical rescue across Switzerland and repatriation worldwide for its 3.6 million patrons.
- Company typePrivate
- Founded1952
- HeadquartersKloten, Switzerland
- Headcount251–500
- GTM typeB2C
- OfferingServices
What Rega does
Rega (Swiss Air-Rescue Rega) is a Swiss non-profit foundation founded in 1952 that operates the national air-rescue and medical-repatriation service. The organization runs 14 helicopter bases distributed across Switzerland, delivering H145-family rescue helicopters with night-vision and all-weather capability to reach any point in the country within approximately 15 minutes flight time, and assisting roughly 13,000 patients per year (about 36 per day in 2025). Internationally, Rega operates three Bombardier Challenger 650 ambulance jets to repatriate Swiss nationals abroad, with mission costs ranging from approximately CHF 30,000 from Spain to over CHF 100,000 from Southeast Asia.
The core technology stack is operational rather than digital: a 24/7 Operations Center coordinating helicopters, jets, and partners; a 14-base physical network with crew of pilots, emergency doctors, paramedics, mechanics, avionics technicians, and IT engineers; an FAA/EASA-grade certified fleet (FOCA Part 145, ATO, CAMO, and Air Operator Certificates, plus EASA Part 21 Design Organisation Approval and CAMTS accreditation); and the Rega mobile app (iOS/Android, 1M+ downloads, ~1,500 app-raised missions) that transmits GPS coordinates, battery status, and patron profile directly to Operations Center screens to save up to 5 minutes per mission. Supporting digital surfaces include the patron portal, the Rega Shop e-commerce storefront, and the '1414' biannual magazine. An autonomous Rega search drone is in development.
Rega's revenue model is a hybrid patronage-and-mission-fee structure. Over 3.6 million patrons pay an annual contribution (tax-deductible in Switzerland) that supports the foundation and triggers cost waivers for missions not covered by insurance — Rega waived more than CHF 14 million in one recent year. Mission revenue is recovered from health, accident, and travel insurance partners (which cover 50–100% of average CHF 4,500 helicopter costs) and from social-assistance authorities, while repatriation services are billed as professional engagements. Additional revenue comes from donations, wills and legacies, and the Rega Shop. The organization is governed by a Foundation Board (chaired by Michael Hobmeier) and an executive team led by CEO Ernst Kohler, with no outside equity, government subsidies, or public listing.
Rega firmographics
Firmographics- Name
- Rega
- Legal name
- Swiss Air-Rescue Rega
- Website
- https://rega.ch
- Company type
- Private
- Founded year
- 1952
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Swiss Air-Rescue Rega is a non-profit foundation operating 14 helicopter bases and 3 ambulance jets to provide emergency medical rescue across Switzerland and repatriation worldwide for its 3.6 million patrons.
- Ownership category
- akta.pro rank
Rega industry classification
Industry- Product category
- Air Rescue Services
- NAICS
- Ambulance Services (621910)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Evacuation, Repatriation & Extraction Services (THACANAG)
Keywords
Where Rega is headquartered
LocationHeadquarters
- HQ city
- Kloten
- HQ country
- Switzerland
- HQ region
- Europe
Offices8 records
Markets served
Rega business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain
Revenue model
- Patronage Membership: Annual contributions from patrons (3.6-3.7 million supporters). In return, Rega may waive costs of rescue missions not covered by insurance. The patronage fee is a donation-based model supporting the organization's non-profit mission.
- Rescue Mission Fees: Revenue from rescue operations where costs are covered by patients' insurance (health, accident, or travel insurance) or by social assistance authorities. Average helicopter intervention costs approximately 4,500 CHF; complex missions can cost tens of thousands of CHF.
- Donations: Voluntary financial contributions from donors supporting air rescue services. Donors receive tax deduction benefits.
- Rega Shop: E-commerce operation selling Rega merchandise including mugs, models, clothing, books, and safety equipment.
- Repatriation Services: International medical repatriation services via ambulance jets. Cost varies by distance (e.g., over 100,000 CHF from Thailand, approximately 30,000 CHF from Spain). Patrons receive cost waivers for uncovered portions.
- Wills and Legacies: Inheritance and bequest donations from supporters who include Rega in their estate planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Standard Patronage Membership |
| Subscription | Annual | Group/Corporate Patronage |
| Freemium | Annual | RegaCLUB (Children under 12) |
| Other | Pay-as-you-go | Rescue Mission Costs |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels11 records
Rega product offering
Product offeringCore offering
Rega (Swiss Air-Rescue) operates a 24/7 helicopter emergency medical service from 14 bases across Switzerland, reaching any point in the country within approximately 15 minutes flight time, and runs three Challenger 650 ambulance jets for international medical repatriation. The organization is funded by more than 3.6 million annual patrons and supplements its air rescue operations with the Rega smartphone app that transmits GPS coordinates directly to the Operations Center. Supporting offerings include the Patronage Membership with cost-waiver benefits, the Rega Shop merchandise store, and the RegaCLUB children's program.
Product overview
Rega (Swiss Air-Rescue) operates as a non-profit foundation providing air rescue and repatriation services. The core offering consists of a 14-base helicopter rescue network (H145 Da Vinci and new H145 D3 fleet of 21 aircraft) for emergency medical missions across Switzerland, plus three Challenger 650 ambulance jets for international patient repatriation. The Rega App serves as the primary digital product, enabling users to transmit GPS coordinates and raise alarms directly to the Rega Operations Center. Supporting services include the Patronage membership program (with cost waiver benefits), an online shop, the patron portal for self-service, the '1414' magazine publication, and RegaCLUB for young patrons. The organization also operates flight simulators and maintains partnerships with Swiss Alpine Rescue. An autonomous search drone is under development.
Differentiator
Problem solved
Functional benefit
Brands
- RegaCLUB: A club for children under 12 who are Rega patrons, offering exclusive activities and membership benefits related to air rescue education and engagement.
- Rega Shop
Products and services
- Rega App Free iOS and Android emergency application that allows individuals to raise an air rescue alarm and automatically transmit GPS coordinates, battery status, and patron profile data to Rega's Operations Center; supports live location sharing, test alarm, and alarm raising on behalf of another person who has shared their location. Used by patrons and the general public in Switzerland, Liechtenstein, Germany, Austria, France, and Italy.
- Helicopter Emergency Rescue Service (H145 Da Vinci fleet) 24/7 helicopter emergency medical service delivered from 14 bases across Switzerland using Airbus H145 (Da Vinci) helicopters equipped with advanced avionics, night vision, hoist capability, and all-weather operations authorization; reaches any Swiss location within approximately 15 minutes flight time and serves approximately 13,000 patients per year.
- International Medical Repatriation Service (Challenger 650) Worldwide medical repatriation and intensive care air ambulance transport using three Bombardier Challenger 650 jets equipped as flying ICUs and staffed by medical teams; repatriation from Spain approximately 30,000 CHF and from Thailand over 100,000 CHF, with cost waivers for patrons on uncovered portions.
- Rega Patronage Membership Annual patronage subscription giving individuals and families cost waivers on rescue and repatriation missions not covered by health, accident, or travel insurance; also provides medical consultation abroad and repatriation organization support. Available as individual, gift, family, and group/corporate patronage. Rega waived over 14 million CHF for patrons in a recent year.
- Rega Shop Online e-commerce store selling Rega-branded merchandise including collector's edition mugs, fleet models, children's products, leisure and outdoor items, safety equipment, books, and accessories; ships within Switzerland.
- RegaCLUB Free children's club program that auto-enrolls Rega patrons under age 12, offering exclusive activities, safety education content, competitions, and air rescue awareness engagement.
Quantifiable outcome
- 13,000 patients assisted annually
- +3 more outcomes
Companies that use Rega
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles3 records
Rega technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature5 records
Rega partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor and core.
- Swiss Paraplegic FoundationminorNew cooperation announced in January 2019 for specialized transport and care of spinal cord injury patients requiring air rescue services.
- Swiss Federal Office of Civil Aviation (FOCA)coreRegulatory partnership where FOCA grants special authorization for all-weather rescue operations, including nighttime and challenging weather conditions.
- Swiss Alpine Rescue (ARS)corePartnership for coordinated mountain rescue operations. When rescues are carried out by Swiss Alpine Rescue, Rega forwards patronage data to facilitate cost coverage and coordination.
- EASA (European Union Aviation Safety Agency)coreEuropean regulatory authority providing design organization approval and overseeing compliance with aviation safety standards for Rega's aircraft operations.
- CAMTS (Commission on Accreditation of Medical Transport Systems)coreAccreditation organization that validates Rega's medical transport services meet international quality and safety standards.
- Swiss Hospitals and Medical FacilitiescoreNetwork of hospitals and medical facilities throughout Switzerland for patient delivery and coordination of ongoing medical care.
- Cantonal Police and Emergency ServicescoreCoordination with cantonal police forces and other emergency services for rescue operations across Switzerland.
- European Emergency ServicesminorCross-border coordination with neighboring countries' rescue services, including special arrangements with Austrian authorities for rescue operations near the Swiss border.
- Health, Accident, and Travel Insurance CompaniescoreInsurance partners that cover costs of rescue missions. Rega coordinates with insurance companies to determine cost coverage and responsibility for rescue operations.
- Airports (Zurich Airport, Sion Airport)corePartnerships with Swiss airports for ambulance jet operations and base locations. Rega jets remain stationed at Zurich Airport.
Scale indicators8 records
Recent moves11 records
Expansion highlights6 records
Rega competitors and assessment
Company assessmentBroad incumbents
- MedAire: International SOS subsidiary providing in-flight medical support and aviation medical kits. Adjacent to Rega's repatriation and medical consultation services for travelers abroad.
- International SOS: Global medical and travel security services firm providing evacuation, repatriation, and medical assistance worldwide. Comparable to Rega on the international repatriation and medical evacuation side, but broader in scope.
Direct peers
- Air Zermatt: Swiss helicopter rescue and air ambulance operator based in Zermatt, providing mountain rescue, transport, and commercial flights. Comparable for Swiss alpine rescue operations and air ambulance service overlap.
- European Air Ambulance: Luxembourg-headquartered commercial air ambulance provider operating dedicated medical jets across Europe. Comparable to Rega's ambulance jet repatriation service for international patient transport.
- Air-Glaciers: Swiss commercial helicopter operator providing mountain rescue, transport, and work-flight services across alpine terrain. Comparable to Rega in Swiss helicopter operations and emergency response.
- ADAC Luftrettung: Germany's primary non-profit air rescue organization operating a nationwide helicopter network funded through ADAC membership. Most direct functional analog to Rega in scale, mission, and membership-funded model.
- Heli Bernina: Swiss helicopter company operating in Graubünden region with mountain rescue, transport, and ambulance services. Comparable for Swiss alpine air rescue and medical transport.
- ÖAMTC Christophorus Flugrettung: Austrian club-funded air rescue service operating multiple helicopter bases with similar patron/membership funding model. Closely comparable to Rega in alpine terrain, membership economics, and mission scope.
Others
- Swiss Alpine Rescue (ARS): Swiss foundation coordinating ground-based mountain rescue operations. Rega forwards patronage data to ARS when ARS conducts rescues, making it a complementary ecosystem partner rather than direct competitor.
Regional players
- Falck A/S: Denmark-headquartered international emergency services and ambulance operator with helicopter rescue operations across Europe and Americas. Comparable to Rega in emergency medical response but operates commercially across multiple geographies.
Market position
Strengths5 records
Weaknesses2 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Rega social profiles
Digital presenceRega compliance and trust
Trust signalCompliance11 records
Rega financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rega leadership team
Management profileNumber of profiles
Profiles10 records
Rega funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rega M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rega
What does Rega do?
Rega (Swiss Air-Rescue) operates a 24/7 helicopter emergency medical service from 14 bases across Switzerland, reaching any point in the country within approximately 15 minutes flight time, and runs three Challenger 650 ambulance jets for international medical repatriation. The organization is funded by more than 3.6 million annual patrons and supplements its air rescue operations with the Rega smartphone app that transmits GPS coordinates directly to the Operations Center. Supporting offerings include the Patronage Membership with cost-waiver benefits, the Rega Shop merchandise store, and the RegaCLUB children's program.
Is Rega a public or private company?
Rega is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Rega founded?
Rega was founded in 1952. It employs 251 to 500 people.
Where is Rega based?
Rega is headquartered in Kloten, Switzerland, in the Europe region.
How does Rega make money?
Six revenue lines are on record. Patronage Membership is the primary driver. The others are rescue Mission Fees, donations, rega Shop, repatriation Services and wills and Legacies.
Who are Rega's main competitors?
Broad incumbents on record are MedAire and International SOS. Direct peers are Air Zermatt, European Air Ambulance, Air-Glaciers, ADAC Luftrettung, Heli Bernina and ÖAMTC Christophorus Flugrettung. Swiss Alpine Rescue (ARS) is listed as an others. Falck A/S is listed as a regional player.
Does Rega have an API?
No public API is recorded for Rega.
What industry is Rega in?
Rega's product category is Air Rescue Services. Its primary akta.pro industry code is THACANAG, Evacuation, Repatriation & Extraction Services. Its NAICS code is 621910 and its SIC code is 8090.